This document discusses telephone etiquette and its importance. It notes that etiquette establishes a set of practices that show respect and courtesy to others. For telephone etiquette specifically, it is important because the impression one makes on a phone call can influence the caller's opinion of a business or household. The document outlines best practices for telephone etiquette, including greeting callers, placing callers on hold, transferring calls, taking messages, and closing calls politely. It also discusses multi-tasking and its effect on telephone etiquette.