this is a part of sample package of consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions & Offers :
Marketing B2C Propositions &
Offers
1
i Business™
(BreakFree)
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
3-Plans:
M.Ghazizadeh
20/06/11

2. Introducing the new TaminTelecom offer : i business
2
Launch of a postpaid offer , “i business”, dedicated to the Upper Class
Gain high income customers by addressing a segment which is served just by two offers :1.high price of SIM which make them prestigious 2. ranking of phone numbers of MCIThis plan Demonstrate Tamin’ssingularity with a Highly-differentiated offer to Help Taminsuccessfully position its brand in the market
Businessman who are rich & wealthy and needs prestigious , Concierge and tailor-made services
1.brand position 2.high revenue from limited individuals 3.incetive for other segments
6 month after launch
i Business™
(BreakFree)

3. Premium answers to customer expectations
3
They want to have round numbers
Golden Numbers
do their businesses better and easier
business services to help you do your job better
Customer expectations
Offer answers
check their emails
Mobile payments and money management Services
24/7 free internet and Blackberry services
Mobile banking , money management services
talk to business partner in cheaper ways anywhere in world
pay less for your international callspay less to talk with your business partners and sub ordinates
extra and prestigious services out of telecom boundaries
Premium Services in cooperation with concierge service providers
i Business™
(BreakFree)

4. Target
•%۱population
•36-45 Years old
•Businessman/ entrepreneur
•married
•88% Male -12% Female
•Main characteristics: family size : 3-4 members , AB
•76% single SIM , 24% double SIM
Characteristics of the target
•~ 26% used internet on their phone , ~ 3% use email service on their phone , ~ 2% use IM on their phone , ~ 2% use data files on their phone .
•ARPU :?
•AUPU (Voice, SMS/MMS, Data):?
•Type of contract : Mainly Postpaid
What are their usages?
•Size : ??
•market share
•% Tamin market share
Size of the target
*Pyramid Research 2010
4
i Business™
(BreakFree)

5. tariff plan
Item
Minute
On net
Minuteoff net
SMS
MMS
Data (Kb)
International
Options
Contents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Business Circle offers
•International Business Circle !With reduced rates
•Golden numbers
•Competitive international &national calling rates
•Mobilize your business from virtually anywhere : GPS tracking , Pushmail,email , mobile banking and…
•Everything you need to get the job done while you work on the go
•free internet for a year
•business services for you
•having the chance to being first one to try our new services
•24/7 customer service
Premium- Businessmen/Woman
Target
5
i Business™
(BreakFree)
i Business™
(BreakFree)

6. Customer value proposition :
•prestige
•High-end handsets
•Get yours now with free data for a year!
•You will have the newest with the reduced rate
•Contract-based cell phones :Pay by instalment
•OTA
•Authorized Shop s` Support
•Different models for different tastes and budgets
Premium-businessman
Target
Product description:
•xxxxx
•xxxxx
•xxxxx
•xxxxx
•xxxxx
6
(BreakFree) locked™

7. 7
i Business™
(BreakFree)
i Business™
(BreakFree)
Your Plan
1) there is need to recharge or top up
2) if you want to migrate to other plans you should pay XXXXXX$ + golden no. costs
Tune your offer as you wish
Buy more passes , options and contents
Enjoy Your Free Usage and gifts
Unlimited Browsing for a year
Talk all nights for free
X min free video call
F&F
get the SIM and choose your golden No.
Energy
Fresh
Smile
Excite

8. Marketing B2C Propositions &
Offers
8
Quintessentiallyisfirstandforemostaclub,aclubforthosewhobelievethatlifeistooshorttowastetimeonthemundaneorsecond-best.Membersaregivenamembershipcardwhichbringswithitahugevarietyofbenefits,manyofwhichareworthagreatdealofmoney.Besidesthemonetaryadvantages,membershipalsobringsthechancetoenjoyacollectionofgoods,services,treatsandpracticalhelpthatwebelievewillmakeaseriousdifferencetoourmembers'lives.MostofwhatQuintessentiallyhastooffercanbeaccessedonlinethroughourwebsite.Ourmissionistobringyouonlytheverybestwhetheritbeopera,music,art,travel,foodanddrink
most famous Premium Service Providers in the region

9. Marketing B2C Propositions &
Offers
9
most famous Premium Service Providers in the region
We are a London based organization that feels ultimate luxury should be life enriching for its deeper, sustainably driven values, as much as it may be coveted for its beauty or exclusivity. We believe traditional luxury is often the antithesis of high-end with wasteful production methods, socially and ecologically destructive manufacturing and distribution, or sometimes originating from a brand that lacks real transparency. So while we exist to helpyou be more organized, and save time, we also gently introduce Responsible Luxury options into your life. And we know that 'ethical' and 'luxury' are two very subjective, aspirational ideals, but we don't think they should be mutuallyexclusive. So we prefer to help people work out what they mean to them personally, and then what is practical to integrate into their livesday to day - and to still be able to live well. It is our aim to help discerning customers understand the brands they use better; to become introduced to a more exclusive, considered level of living