1. May 14, 2013
Presented by Learning @ Time
#TimeCareerFair:
PR, Sales, + Marketing

2. Hi! I’m Amanda Pacitti.
I’m the manager of Learning @ Time.
t: @TimeIncCareers
e: learning@timeinc.com
L: http://www.linkedin.com/in/ajpacitti

3. So what is a #TimeCareerFair?
Part Learning conference!
Part event!
All online!

4. It’s about results, after all.

5. Five tips for making the most of this
online event.

6. 1. Talking is good.
See the Live Chat tab on the
right?
You can communicate with
the entire community there.
It’s also where you’ll submit
questions to speakers.
If it’s distracting to you,
simply hit the pause button or
swap to a different tab.

7. 2. …So is listening.
You’ll hear from three speakers today. Each will give a 10-minute
talk about their career at Time Inc. and do a 5-minute live Q+A
with the audience (that’s you!).
Simply type any questions you have into the chat window for the
Q+A and we’ll submit those to the speakers.

8. Presenting, your speakers!
Olivia Bernardo, Senior publicist, InStyle
Matt Ryter, Account manager, CNNMoney.com
Geri Dembicer, Associate manager, Lifestyle Group

9. 3. The internet isn’t perfect (yet).
We have our friends at Spreecast, the webcasting platform we’re
using, graciously willing to help with any tech questions.
Chris Delgado is on chat – if you have an issue, add it to the chat
and Chris will followup with you.

10. 4. It’s about content.
You can move the slide window anywhere on your screen that
works best for you. To move through speaker slides, simply click
the forward arrow.
You can move freely through the presentations.

11. 5. We <3 Twitter!
If you want to tweet
about the online event,
use the hashtag
#TimeCareerFair.
You can also follow
@TimeIncCareers for
updates.

12. This event is the last in a three-part series. We’ll be running many
more online events in the future. Catch recordings of past
sessions here:
#TimeCareerFair: Editorial + Design:
http://www.spreecast.com/events/timecareerfair-editorial-design
#TimeCareerFair: Consumer Marketing:
http://www.spreecast.com/events/timecareerfair-consumer-marketing
We’re just getting started!

13. Use the “tell a cool friend” method.
Quickie advice:

14. Ok, let’s get started!
After the event, you can send
resumes to
learning@timeinc.com.

15. What is a pitch? Slide
What has PR taught me about life in general NO MATTER WHAT you’re interested in….teaching, medicine, gardening
think about PR when you’re on facebook and social media
my background slide

16. So What Do I Do All Day?
PROMOTE EDITORIAL CONTENT
PROMOTE BUSINESS INITIATIVES
MANAGE EVENTS & RED CARPETS
CREATE TELEVISION OPPORTUNITIES
MONITOR PRESS
ENGAGE OUR BRAND ACROSS TIME INC
MAINTAIN KEY RELATIONSHIPS

17. Promote Editorial Content
• Drive newsstand sales & brand
awareness
• Drive consumers to shop the pages (thrill
advertisers!)
• Drive people to InStyle.com
• Every month we pitch approx. 250 press
outlets our mag’s celeb and fashion
content
• As a result…we get segments and
stories tied to the issue!

19. Promote Business Initiatives
• Ad pages!
• Marketing programs
• Advertiser events
• Award submissions

20. Events & Red Carpets
From the Golden Globes to Dinner with a Designer
...and all the press before & after.

24. CREATE TV OPPORTUNITIES
• Bachelor/Bachelorette
• Bravo
• Lifetime’s Project Accessory
• Food Network

25. MONITOR PRESS
Across both edit and pub (business side)…
• Gather InStyle media clips
• Compile media recaps
• Monitor competitor press & ideas
• Distribute internally everyday

26. ENGAGE OUR BRAND ACROSS TIME INC.
• Communicate with corporate
• Craft clear brand messaging

27. MAINTAIN KEY RELATIONSHIPS
• With press, partners, charities, etc…
• Send gifts/thank yous

28. BRAND GATEKEEPER
• Evaluate all opportunities
• Ensure quality media coverage
• Keep brand image elevated

29. QUESTIONS?
Add them to the chat window, or click the
Submit Question button!

30. 0
CNNMONEY CAREER SNAPSHOT:
A DAY IN THE LIFE OF
AN ACCOUNT MANAGER
Matt Ryter, Account manager, CNNMoney.com

31. 1
KNOW YOUR BRAND
• What does your brand have to offer marketers?
• How do you differentiate from the competition?
RFP PROCESS
• What’s an RFP?
• Who is the marketer trying to reach?
• How can we reach their target effectively and efficiently?
• How can we customize our proposal and differentiate ourselves?
CLIENT MEETINGS
• What’s new with the brand?
• What’s new at CNNMoney?
• Share most recent org. chart (both client/agency and publisher)
INTERNAL
• What’s the status of the campaign? (Creative, Reporting/Optimizations)
• Staying up to date with print counterparts
INDUSTRY TRENDS & COMPETITION
• What’s the latest & greatest in the media industry? Digital? Mobile/Tablet?
“A DAY IN THE LIFE” OF A SALES REP

32. 2
THE CNNMONEY MISSION
THE NEWSGATHERING
POWER OF
THE BUSINESS
ANALYSIS OF
THE PERSONAL FINANCE
STRENGTH OF
To combine the power and the resources of the most trusted brands in the industry to
create the ultimate business and finance destination.

33. 3
• 2012 Winner “Best Business/Finance Website” with 1 million+ monthly uniques
• 2011 Winner “Best Redesign/Re-Launch” with 1 million+ monthly uniques
ACCELERATE
CORE CONTENT
GLOBAL ACCESS
EVERYWHERE
GIVE READERS
A VOICE
All-new Investing channel,
Tech re-launch; Small
Business re-launch in 2013
New International Homepage;
expanded London and Hong
Kong edit staffs
Android and iPad App
launches; mobile product
unification
Inherently social; creating a
more interesting, two-way
dialogue
CNNMONEY:
INNOVATION AND LEADERSHIP AT THE CORE

34. 4
THE RFP PROCESS
• Numerous publishers are included in the RFP process. How can you help the marketer reach
their goals & objectives? Only select partners will be recommended.

35. 5
RFP EXAMPLE:
BACKGROUND
• XYZ Bank has provided small business owners with customized solutions for managing their
cash flow. In April 2013, XYZ Bank will launch a new tool to help SBOs better understand and
predict their financial position
GOALS
• Build awareness of new product – ultimately lead to adoption of the product
TARGET
• General small business owners
• Secondary – reaching those in certain industries (SIC Code targeting)
GEO
• Within XYZ Bank’s footprint
• Will review national sponsorships if relevant
FLIGHT
• May-September 2013
BUDGET

36. 6
RFP RESPONSE
EXAMPLE
• 100% SOV of CNNMoney’s Small Business
Resource Guide
• Offers entrepreneurs a wealth of
information to help establish and grow
their companies. From valuable tools to
advice on marketing, technology and
financing, the Resource Guide is an
everyday destination for small business
owners.
• Relevant channels (Small Business and
Personal Finance) geo-targeted to XYZ Bank’s
footprint
• SIC Targeted Placements
• Efficiency Placements
• Mobile & Tablet extensions
PROPOSAL: WHAT TO INCLUDE

37. 7
DO YOUR HOMEWORK
• Research client beforehand
• Have they partnered with us in the past?
• Where are they spending money?
• What is their target?
ASK QUESTIONS
• Now’s the time to ask questions – you have the client in the room
• Client should speak about as much as you do
• Ask them to lunch/game/outing at the meeting
• Never agree to a promise you can’t keep
• If you’re unsure, follow up after
FOLLOW UP
• Send over more information on topics you discussed
• Be creative
• Send over the next calendar invite
• “Relationship Circle”
CLIENT MEETINGS

38. 8
INTERNAL
PROCESS & TEAMS
MARKETING + SALES DEV
• Brainstorm/ideas
• Digital media plans
• What’s coming up?
AD OPS
• Campaign bookings
• Reporting
• QA creative
SALES
• Talk to other reps– what is everyone
seeing, what’s worked, etc.
• Print – work closely with print on
integrated proposals
COMMUNICATION IS KEY – NOT JUST WITH CLEINTS
WORKING WITH TEAM INTERNALLY IS ESSENTIAL IN HELPING TO GROW YOUR BUSINESS

39. 9
PROSPECTING, COMPETITION
& INDUSTRY TRENDS
COMPETITION
• What is the competition doing?
• What business are they winning?
• Custom opportunities/executions?
AD AGE/INDUSTRY NEWSLETTERS
• Subscribe to as many newsletters as possible
• May not be able to read everything, but will help become
more familiar with industry
• What are clients doing outside of digital space?
• Learn about each client, their objectives and where they
are spending money
• Mobile, Tablet, Social – all evolving
• Pick up on certain “buzz words”
PROSPECTING
• In reading the trades and taking a look at the competition,
you’ll be able to identify key prospects

40. 0
QUESTIONS?
THE NEWSGATHERING
POWER OF
THE BUSINESS
ANALYSIS OF
THE PERSONAL FINANCE
STRENGTH OF
Add them to the chat window or click the Submit Question button!

41. How to Launch a Career in
Digital Media Operations
Geri Dembicer, Associate Manager, Time Inc. Lifestyle Group

42. My Career…so far
• Graduated College into what our
commencement speaker called
“The worst job market in 70 years”
– Human Resources
– Advertising Operations
– Account Management & Sales Planning

43. Ad Operations
• Trafficking & Delivery Maintenance,
including;
– Testing advertising creative to fit site
specifications
– Manage/Assist in custom element creation
when sold
– Campaign monitoring on reporting & delivery
– Fulfillment of campaign expectations and all
screenshots

44. Sales Planning &
Account Management
• Work closely with Sales, Marketing, Ad
Ops, Finance & editorial teams on custom
Advertising campaign execution
– Planning
• Brainstorm with marketing on special campaigns
• Create customized media plans & proposals
– Account Management
• Execute all aspects of the campaign, loop in
appropriate internal groups
• Review delivery regularly, optimize placements as
needed

45. Questions?
Add them to the chat window or click the
Submit Question button!

46. #TimeCareerFair:
Ad Sales, Marketing,
+ Public Relations
Presented by Learning @ Time

47. Hi! I’m Megan Malone.
I work in staffing @ Time Inc.
t: @TimeIncCareers
e: learning@timeinc.com

48. I handle recruiting and hiring for
Advertising Sales, Marketing, and Public
Relations.

49. How I came to Time Inc…

50. 1.Applicable skills and experiences;
2.Demonstrated interest;
3.Eagerness to learn;
4.Passion for what we do.
What I look for in a candidate:

51. PR Coordinator, TIME
Maintaining press contacts, social media, press releases
Digital Marketing Intern, InStyle
Compile research, create proposals, campaign execution
Sales Assistant (various)
Create reports, prepare clients, campaign execution
Some openings.
APPLY AT timeinc.com/careers.

52. Q+A time.
Follow up with your resume!
Megan Malone
e: learning@timeinc.com
Find me on LinkedIn!