For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Provide helpful information to customers
Questions & Answers: Answer questions from customers
Reviews: Respond to reviews and encourage more
Analytics: See how many views and clicks your listing gets
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
Now that your listing is live, you need to optimize it
Update your listing regularly with fresh content
Respond to reviews and questions promptly
Encourage customers to write reviews
Promote your listing on your website and other marketing
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
GOOGLE PLACES OPTIMIZATION CHECKLIST
Update listing regularly with fresh content
CellySource's online marketing strategy involves understanding customer needs, targeting them through various advertising methods, and satisfying needs. Their website provides basic and premium listings for cell phone businesses and helps businesses rank highly in local online searches through SEO. Social networking is also emphasized as a free marketing method to find new customers.
This document provides an overview of Perry Publishing & Broadcasting and why businesses should advertise with them. It discusses that advertising is important for maintaining brand awareness and reaching new customers as markets change. It then summarizes Perry Publishing & Broadcasting's media properties and target audiences in radio, online/internet, print, and events in the Oklahoma City market. The document promotes Perry Publishing & Broadcasting as an effective partner that can create custom and successful advertising campaigns.
This document provides information about local internet marketing and optimizing a business listing on Google Places. It discusses how most consumers now research products and services online but prefer to purchase locally. It emphasizes the importance of having an online presence and being findable via local searches on Google. It provides steps on how to claim and optimize a free Google Places listing with details like business name, address, phone number, categories, and description to attract local customers searching online. The overall message is that having an optimized Google Places listing is an important part of a local business's online marketing strategy.
This document discusses how local businesses can use online marketing to target local consumers. It explains that most consumers research products and services online but prefer to buy locally. It recommends that businesses optimize their Google Places listing to be findable by local searchers and take advantage of features like reviews. The document also stresses the importance of choosing the right keywords and categories to match how local customers search.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
This white paper discusses the importance of frequent updates to point of interest (POI) data for mobile search and navigation applications. It notes that consumers increasingly rely on navigation apps and expect accurate, up-to-date POI data. However, many vendors only update their POI databases quarterly, allowing the data to quickly become outdated. The paper argues that companies should partner with a POI data provider that updates its database monthly or weekly to improve customer satisfaction. It highlights Infogroup as a provider that meets these criteria through its extensive verification and updating processes.
Provide helpful information to customers
Questions & Answers: Answer questions from customers
Reviews: Respond to reviews and encourage more
Analytics: See how many views and clicks your listing gets
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
Now that your listing is live, you need to optimize it
Update your listing regularly with fresh content
Respond to reviews and questions promptly
Encourage customers to write reviews
Promote your listing on your website and other marketing
YOUR COMPANY - Phone - Email
OPTIMIZING YOUR GOOGLE PLACES LISTING
GOOGLE PLACES OPTIMIZATION CHECKLIST
Update listing regularly with fresh content
CellySource's online marketing strategy involves understanding customer needs, targeting them through various advertising methods, and satisfying needs. Their website provides basic and premium listings for cell phone businesses and helps businesses rank highly in local online searches through SEO. Social networking is also emphasized as a free marketing method to find new customers.
This document provides an overview of Perry Publishing & Broadcasting and why businesses should advertise with them. It discusses that advertising is important for maintaining brand awareness and reaching new customers as markets change. It then summarizes Perry Publishing & Broadcasting's media properties and target audiences in radio, online/internet, print, and events in the Oklahoma City market. The document promotes Perry Publishing & Broadcasting as an effective partner that can create custom and successful advertising campaigns.
This document provides information about local internet marketing and optimizing a business listing on Google Places. It discusses how most consumers now research products and services online but prefer to purchase locally. It emphasizes the importance of having an online presence and being findable via local searches on Google. It provides steps on how to claim and optimize a free Google Places listing with details like business name, address, phone number, categories, and description to attract local customers searching online. The overall message is that having an optimized Google Places listing is an important part of a local business's online marketing strategy.
This document discusses how local businesses can use online marketing to target local consumers. It explains that most consumers research products and services online but prefer to buy locally. It recommends that businesses optimize their Google Places listing to be findable by local searchers and take advantage of features like reviews. The document also stresses the importance of choosing the right keywords and categories to match how local customers search.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
This white paper discusses the importance of frequent updates to point of interest (POI) data for mobile search and navigation applications. It notes that consumers increasingly rely on navigation apps and expect accurate, up-to-date POI data. However, many vendors only update their POI databases quarterly, allowing the data to quickly become outdated. The paper argues that companies should partner with a POI data provider that updates its database monthly or weekly to improve customer satisfaction. It highlights Infogroup as a provider that meets these criteria through its extensive verification and updating processes.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Text Message Marketing for Real Estate AgentsKeith Carberry
This document provides tips and ideas for using text message marketing in a real estate business. Some key benefits of text message marketing include high open and response rates, the ability to send personalized and targeted messages, and building client loyalty. Real estate agents can use text messages to send property listings and information, appointment reminders and cancellations, and engage clients with contests and surveys. The document also recommends ways to build a mobile contact list and discusses best practices like always including contact details and opt-out instructions.
Part 1 of the guide discusses optimizing a business's website and Google My Business listing for local search visibility. It recommends creating individual pages for each physical location that include the city or location in titles, headings, content, and metadata. It also suggests including details like address, phone number, hours and maps. The guide stresses the importance of a mobile-friendly site and complete, optimized Google My Business listing to appear in local search results.
The document discusses email advertising and marketing. It covers managing advertiser expectations by educating them on email prospecting, the pros and cons of email advertising, and tips for compelling subject lines and landing pages. Prospecting and selling points include discussing email lists, delivery systems, and case studies on the theater vertical. The workshop also covers integrating email into broader marketing strategies.
Xooker is developing a location-based mobile marketing and loyalty platform to capitalize on the growing market for location-based mobile advertising. Their platform will allow merchants to acquire and engage customers through personalized and relevant location-based promotions and gamification. Xooker already has partnerships and access to 11,000+ merchants and 7.2 million opt-in mobile subscribers. They are seeking a $1.5 million seed investment to further develop their prototype and platform.
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have successfully used social media platforms like Facebook, Twitter, and DealerRater to engage customers, monitor brand reputation, and increase sales. It outlines key elements of a digital marketing strategy like developing content, maximizing impressions and traffic, customer engagement, lead management processes, and showroom optimization.
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
How attribution can make you a title contenderPaul McCallum
The importance of measuring the true impact of your marketing efforts throughout your customer journey. The reward being that you will you get a better bang for your buck from your marketing budget.
The document analyzes a radio advertisement for the company Wonga. It finds that the ad aims to engage and entertain listeners through an upbeat, repetitive musical jingle that plays for most of the 30-second spot. This catchy jingle mentions the company name 34 times to ensure brand recognition. Very little information is actually provided about Wonga's product - only their website is mentioned. However, the ad differentiates itself from more informative competitors through its entertaining musical approach. The document concludes the ad was successful at selling, persuading and entertaining audiences through this repetitive yet engaging jingle.
First Coast News is a television station in Jacksonville, Florida that has been broadcasting since 1957. It is an NBC affiliate owned by TEGNA. First Coast News operates as a duopoly, representing both ABC and NBC through channels WJXX and WTLV. It provides over four hours of local news programming each weekday. First Coast News' website gets about two million unique visitors per month and keeps Jacksonville residents informed through desktop and mobile platforms.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Go110 is a business directory and real-time communication platform accessible through a clickable icon on mobile phones. It allows users to find companies, products, promotions and events near their location. Businesses can register listings, update information, view analytics and purchase advertising. The platform aims to provide rich location-based information to help users and businesses interact efficiently.
Social Media Yelp Campaign - Case StudySociallybuzz
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese. Visit http://www.Sociallybuzz.com for more campaign details and case-studies
Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Ralph Paglia Interview Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
This document provides guidance on optimizing paid search campaigns to drive phone call conversions from mobile searches. It discusses how mobile search behavior has shifted to being done primarily on smartphones, with callers expecting immediate phone assistance. Calls are the most popular and lucrative conversion for mobile searches, through click-to-call buttons. However, calls are difficult to measure and attribute, making mobile campaign optimization a challenge. The document provides tips on ad formats, targeting, landing pages, call attribution and metrics to optimize campaigns to increase call conversions and sales from mobile searches.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Text Message Marketing for Real Estate AgentsKeith Carberry
This document provides tips and ideas for using text message marketing in a real estate business. Some key benefits of text message marketing include high open and response rates, the ability to send personalized and targeted messages, and building client loyalty. Real estate agents can use text messages to send property listings and information, appointment reminders and cancellations, and engage clients with contests and surveys. The document also recommends ways to build a mobile contact list and discusses best practices like always including contact details and opt-out instructions.
Part 1 of the guide discusses optimizing a business's website and Google My Business listing for local search visibility. It recommends creating individual pages for each physical location that include the city or location in titles, headings, content, and metadata. It also suggests including details like address, phone number, hours and maps. The guide stresses the importance of a mobile-friendly site and complete, optimized Google My Business listing to appear in local search results.
The document discusses email advertising and marketing. It covers managing advertiser expectations by educating them on email prospecting, the pros and cons of email advertising, and tips for compelling subject lines and landing pages. Prospecting and selling points include discussing email lists, delivery systems, and case studies on the theater vertical. The workshop also covers integrating email into broader marketing strategies.
Xooker is developing a location-based mobile marketing and loyalty platform to capitalize on the growing market for location-based mobile advertising. Their platform will allow merchants to acquire and engage customers through personalized and relevant location-based promotions and gamification. Xooker already has partnerships and access to 11,000+ merchants and 7.2 million opt-in mobile subscribers. They are seeking a $1.5 million seed investment to further develop their prototype and platform.
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have successfully used social media platforms like Facebook, Twitter, and DealerRater to engage customers, monitor brand reputation, and increase sales. It outlines key elements of a digital marketing strategy like developing content, maximizing impressions and traffic, customer engagement, lead management processes, and showroom optimization.
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
How attribution can make you a title contenderPaul McCallum
The importance of measuring the true impact of your marketing efforts throughout your customer journey. The reward being that you will you get a better bang for your buck from your marketing budget.
The document analyzes a radio advertisement for the company Wonga. It finds that the ad aims to engage and entertain listeners through an upbeat, repetitive musical jingle that plays for most of the 30-second spot. This catchy jingle mentions the company name 34 times to ensure brand recognition. Very little information is actually provided about Wonga's product - only their website is mentioned. However, the ad differentiates itself from more informative competitors through its entertaining musical approach. The document concludes the ad was successful at selling, persuading and entertaining audiences through this repetitive yet engaging jingle.
First Coast News is a television station in Jacksonville, Florida that has been broadcasting since 1957. It is an NBC affiliate owned by TEGNA. First Coast News operates as a duopoly, representing both ABC and NBC through channels WJXX and WTLV. It provides over four hours of local news programming each weekday. First Coast News' website gets about two million unique visitors per month and keeps Jacksonville residents informed through desktop and mobile platforms.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Go110 is a business directory and real-time communication platform accessible through a clickable icon on mobile phones. It allows users to find companies, products, promotions and events near their location. Businesses can register listings, update information, view analytics and purchase advertising. The platform aims to provide rich location-based information to help users and businesses interact efficiently.
Social Media Yelp Campaign - Case StudySociallybuzz
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese. Visit http://www.Sociallybuzz.com for more campaign details and case-studies
Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Ralph Paglia Interview Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
This document provides guidance on optimizing paid search campaigns to drive phone call conversions from mobile searches. It discusses how mobile search behavior has shifted to being done primarily on smartphones, with callers expecting immediate phone assistance. Calls are the most popular and lucrative conversion for mobile searches, through click-to-call buttons. However, calls are difficult to measure and attribute, making mobile campaign optimization a challenge. The document provides tips on ad formats, targeting, landing pages, call attribution and metrics to optimize campaigns to increase call conversions and sales from mobile searches.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.
Stop Ignoring Your Best Leads: Why The Phone Matters To MarketersInvoca
61% of businesses rate inbound calls as an excellent lead source - a higher number than any other inbound source. Yet, marketers consistently underestimate the lead volume and revenue generated from calls. Make better decisions and more powerful optimizations with SaaS that speaks phone.
Do You Know How Virtual Numbers Can Help You.pdfUSDSI
Virtual phone numbers differ from regular phone numbers associated with a physical device. These digits are generated in cyberspace and associated with an existing phone number. This is why cloud telephony is another name for using virtual numbers.
The document discusses how call tracking technology allows marketers to measure the effectiveness of advertising campaigns by assigning unique phone numbers to ads and listings. Call tracking provides real-time data on calls generated and allows advertisers to pay based on actual call leads rather than clicks. It has helped companies like SpaFinder and ThomasNet prove return on investment to advertisers by demonstrating the number of calls and amount of revenue generated from ads. New call tracking services from companies like eStara make the technology more affordable and useful for small- and medium-sized businesses to measure campaign results.
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal
As mobile-first consumers move between online and offline channels, you must optimize campaigns at every touchpoint to make it easy for them to convert however and wherever they want.
Join this ThinkTank webinar, presented by Blair Symes and Katie King of DialogTech, as they take a deep dive into 10 strategies to localize paid search and Facebook ads to generate more conversions and revenue.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
The document discusses the opportunity for pay-per-call affiliate marketing. It notes that while consumers often research purchases online, many still buy offline. Pay-per-call allows affiliates to get credit for calls in addition to clicks, addressing this issue. The document provides examples of how pay-per-call has worked for various media including search, display, social media, email, blogs, mobile, TV, print, radio and direct mail. It suggests the approach could scale to new areas and provides a contact to learn more.
The emergence of mobile has led marketers to spend large sums of money to reach audiences where they are. However, it's time for marketers to rethink mobile, it's more than a miniature computer, it's a communications device. Customers still want to call for insurance, and unless you're tracking those valuable inbound phone calls, you're missing a large piece of the customer journey.
This document discusses how marketers can leverage conversation intelligence to optimize inbound calls and grow their pipeline. It begins with an introduction of the speakers and an overview of how the customer journey has evolved as mobile has become the default platform. It then discusses how marketing automation and other digital tools do not account for phone calls. The presentation introduces Invoca Signal as a solution that combines the richness of phone conversations with the measurability of digital platforms. It provides examples of how conversation intelligence can be used to prove marketing ROI, define lead quality, optimize campaigns, test sales messaging, monitor competitors, and enhance customer experience.
The document discusses how calls are becoming an important digital currency and marketing channel. It argues that most purchases made on mobile devices are not tracked as web or e-commerce transactions. The document provides advice for different types of businesses on why and how they should target calls from mobile advertising. It shows that mobile advertising is driving more qualified calls than desktop and highlights the importance of measuring the value and quality of different call sources and channels. The document promotes paying per qualified call advertising solutions for better measuring and optimizing call campaigns.
Integrated Advertising Solutions For Mobile PhonesPeter Fry
This document describes an integrated advertising and marketing solution that enables companies to sell to potential customers via text messaging and a mobile website. It allows companies to create leads by encouraging customers to text a keyword to a standard rate number. When they do, they are directed to the company's mobile-optimized website where the company can persuade them rather than allowing them to simply view the website and make their own decision. It provides an example of a hotel that uses this solution to promote their wedding packages.
Only 20% of homes have broadband yet advertisers still send people to their websites! The iWord solution overcomes this problem and allows reach to almost all
Mobile marketing for local business by Net Ads Localimordaf
Net Ads Local is a mobile marketing consulting firm that offers SMS campaigns, mobile websites, landing pages, and apps to help businesses reach customers through multiple mobile channels. They guarantee increased revenues through their mobile marketing services. They take a personalized approach and offer technical expertise in cutting-edge mobile technologies to ensure effective campaigns. They also provide a 24-hour special offer combining various mobile marketing services for £999 with a 60-day money back guarantee if revenues do not increase significantly.
The Secret to AdWords, Facebook, and Display ROI: Phone Call ConversionsSearch Engine Journal
Want to learn proven strategies on how to improve ROI and how to acquire more customers from your AdWords, Facebook, and display ad campaigns?
Join phone conversion expert, Blair Symes from DialogTech, in this sponsored webinar covering the impact of call conversions and some optimization tips on AdWords, Facebook, and display ad campaigns.
The document discusses the benefits of text message marketing. Some key points include:
- Text messaging provides instant gratification marketing that allows for direct communication with customers.
- Over 2.5 billion text messages are sent daily in the US, with response rates to text marketing being 3000% greater than direct mail and 750% greater than email.
- Text messages have a 94% open rate within 9 minutes, compared to only 30% of emails being opened within 12 hours.
- Mobile marketing is still relatively new, with only 3% of businesses currently having a mobile strategy, leaving opportunity for growth.
Similar to Five Steps to Successful Call Tracking (20)
Ernesto Olivares Visual Information ofrece servicios de diseño de infografías para transformar mensajes complejos en lenguaje visual sencillo. Proponen utilizar infografías que aprovechan la naturaleza visual del cerebro humano para entender, procesar y recordar información de manera efectiva. Su proceso de trabajo incluye investigación, creación de prototipos, digitalización y entrega final del producto al cliente.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
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UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
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• Q/A
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. HISTORY
HOW IT WORKS
WHY USE IT? KEY BENEFITS
PAGE 4
PAGE 4
PAGE 5
PAGE 6
PAGE 6
PAGE 7
PAGE 8
PAGE 9
1. START WHERE YOU SPEND
2. FREE STUFF IS NEVER REALLY FREE
3. BEYOND JUST PHONE NUMBERS
4. MEASURE
5. MAXIMIZE
I. THE HISTORY OF PHONE NUMBERS PAge 3
PAge 4II. INTRODUCTION: WHAT IS CALL TRACKING?
IV. CONCLUSION
V. FUTURE OF CALL TRACKING
VI. ABOUT US
VII. RESOURCES
PAge 6
PAge 10
PAge 11
PAge 12
PAge 12
III. 5 STEPS TO SUCCESSFUL CALL TRACKING
2
3. LOCAL NUMBER
PORTABILITY
Hello
Hi
John
1 2 3
Originally, phone numbers had
one, two or three digits only.
Central,
please
connect
me to...
11 22 33
feared the town’s 4 operators
would become ill and suggested
numbers be assigned to the
200+ telephone subscribers so
that temps could be trained
more easily.
in
Lowell,
Massachusetts
& can be attributed to
the measles epidemic.
Mechanical direct-dialing of
numbers became the norm.
Previously, most urban areas
had“exchanges”of two letters,
followed by numbers.
Exchanges became the first 2
digits of the phone number
and were tied to a specific
geographic location.These are
now known as area codes.
Michael Corleone asks
an operator to connect
him with Long Beach
4-5620, presumably
the number for the
main house on the
Corleone compound.
telephone numbers were
invented, they were short
& were given orally to a
switchboard operator.
A toll-free service was
introduced in the United
States by AT&T as an
alternative to collect
calling and to reduce
the need for operators.
Forever ingrained in
our hearts and mostly
our minds, this song
led to many custom-
ers who actually had
that number receiv-
ing a plethora of un-
wanted calls.
Tommy Tutone released the
hit song "867-5309/Jenny".
This meant that
toll-free numbers
are not associated
with a particular
telephone carrier
such as AT&T or
MCI.
FCC mandated
800-number
portability.
First FCC mandated Local
Number Portability among
wireline carriers.
Calls placed to these
hosted phone numbers
are seamlessly forwarded
to any existing number.
FIRST USE OF NUMBERS
STRICTLY NUMERIC
TOLL-FREE
DIRECT DIALING
Dr. moses
greenley
parker
Dr. moses
greenley
parker
Dr. moses
greenley
parker
A SONG AND A NUMBER
TOLL-FREE PORTABILITY
3
4. Thanks for
calling Bob’s
Chef Supplies...
How did you
hear about
us?
Traditional call tracking is viewed as unreliable because it
was mostly anecdotal, but preceded web analytics by
more than a few decades.
Companies now offer local and toll-free numbers
that are designed specifically to help marketers
capture this valuable information.
Purchase a unique
calltracking number
and place in your
advertisement
When a customer
dials the number…
Hosted Numbers captures
call data and forwards the
call seamlessly
Call routed to preferred
location
View reports that show
call volume for that ad.
Great, thanks
for being a loyal
customer and
responding to
the coupon
we mailed you
I just saw
your ad on TV
for outdoor
grills.
BOB´S CHEF
SUPPLIES
USING UNIQUE PHONE NUMBERS
FOR CALL TRACKING
Introducing hosted numbers
11
22
33
44
55
HISTORYHISTORYHISTORYHISTORY how it workshow it workshow it worksHow it works
DATA CENTERDATA CENTERDATA CENTERBlah, blah
blah, blah
Blah, blah...
4
5. Most marketers would agree they would rather hear
the phone ringing. Why? Most landing pages convert
only 2-10% of total visitors. Phone call conversion rates
can approach 80%. 63% of people complete their
purchase offline following their search activity. 46% of
people who conducted local online searches resulted in a
phone call to a business. There are so many other stats to
support this assertion. And yet more emphasis is placed
on having WAYbetter tracking on web visitors than what is
causing the phone to ring.
Call tracking should be integrated into all marketing
efforts because it is a critical component of campaign
management. Without call tracking, campaign effective-
ness data is incomplete and worse… misleading.
Hopefully we have laid out a good case for integrating call tracking into all your analytics NOW. But the truth is, it becomes
increasingly important as more online marketing shifts to mobile.
There are currently 6 billion mobile
subscribers worldwide. This equals
87% of the world’s population.
Mobile ad spend was $3.3 billion in
2011 and projected to be $20.6
billion in 2012.
Mobile search is growing... 1 in 7
searches now originate from a
mobile device.
52% of all mobile advertising leads
to a phone call.
61% of mobile searches lead to a
phone call.
world´s
population
are mobile
subscribers
WHY USE IT? KEY BENEFITS
PHONE CALL
CONVERSION RATE
PEOPLE THAT
COMPLETE THEIR
PURCHASE OFFLINE
MOBILE
SUBSCRIBERS
MOBILE advertising
is growing
Mobile advertising
drives phone calls:
Mobile ad
spend
($ billion)
2011 2012
(estimate)
CASE
STUDY
CASE
STUDY
We do SEM campaigns for Hosted Numbers on number porting keywords (taking your phone number
with you to another provider). This ad group always generates clicks, but no online conversions. We
considered reducing the bids on these keywords and even eliminating this ad group entirely. Then, we
looked at the call volume associated with this ad group (because we assigned a unique phone number
for this ad group and used dynamic number replacement to display the same phone number on our
website when people clicked through to our site) and were pleasantly surprised at how high it was
relative to other ad groups.We quickly realized that number porting was a high touch process and didn't lend itself to
online conversions. Customers often called to understand the porting process and converted in a phone call.That ad
group alone was more valuable to the bottom-line than 10 others combined. Thank goodness we dug a little deeper
before ending it.
63%
87%
22.6
3.3
80%
With the shift to mobile, soon online ads will drive
more calls than clicks
BOTTOM
LINE
BOTTOM
LINE 5
6. It sounds simple and it is! Identify
where you are spending the
majority of your ad spend and
start there. If you are not using
unique phone numbers in advertise-
ments where you are spending the
most, then you are missing out on a
huge component of advertising
respondents. Even worse, you are
probably wasting money on advertis-
ing that is not effective. Every paid ad
should have a unique phone number.
If that isn't feasible based on budget,
then assign a unique phone number
to each channel or medium (email,
banner ads, SEM, etc.). You can't
improve what you don't measure!!
“By cutting ineffective ads, I saved $1,200
in 2011 and $6,000 so far in 2012. I have
been using Hosted Numbers now since
2010 and highly recommend them to
anyone who wants to track where their
business is coming from in real-time, moni-
tor those calls for true source and effec-
tiveness, and make smarter marketing
decisions.”
Bryan Jamison, Allstate Agent
www.allstateagencies.com/BryanJamison
Things like social media marketing, PR,
and affiliate marketing might not show
up as a marketing line item, but they take
up time and other resources that could
be diverted to more fruitful pursuits.
Identify additional areas that drive
revenue, exposure, or web traffic.
Assign unique phone numbers to these
things as well. You might be overjoyed to
find out that the guest blog you have
been posting on an affiliate's site is
driving a ton of phone calls to your
company.
Bussiness
cards
Social
Media
channels
E-mails Newsletters Coupons
Website Brochures
and mailers
Promotional
Items
Classified/
Craigslist ads
Better Business
Bureau, Chamber
of Commerce, or
other directories
of ad spending is
wasted on leads that
do not convert.
START WHERE YOU SPEND
asign a unique phone
number to each medium
places to put unique numbers
you might have overlooked:
11
Free stuff is never
really free22
79%
NAME
SALE!
- 30%
www
@
NEWS
EXPERTS SUGGESTEXPERTS SUGGEST
6
7. Advances in call forwarding
allow you to:
Call tracking companies have
features to announce the call
before it is connected based
on the phone number in use.
These features can play a short
message when the phone is
answered but before the call is
connected to let your sales team
know exactly what ad that caller is
responding to.
Dynamic number replacement
(DNR) is a recent advancement
that allows the phone number
displayed on your website to
change dynamically based on
where a person clicks through from.
For example, you have a banner
advertisement with a phone
number in it, but someone clicks
through to the site before calling,
the same phone number in the
banner ad will display throughout
your site. This way if the website
visitor then decides to pick up the
phone and call, you can now trace
that call back to that specific
banner ad based on the number
they dialed.
Set up call forward-
ing schedules based
on time of day or day
of week parameters
Mike’s Pizzeria ran
an offer in Sunday’s
coupon section of
the newspaper for
free breadsticks with
an order of their
“Gameday Special”.
They used a specific
phone number on
that coupon.
When someone calls that number
and the Mike’s Pizzeria answers,
they hear “This caller is respond-
ing to the Sunday Newspaper
Coupon
Route ad response
calls directly to a
particular sales rep
to avoid a front-end
IVR to reduce call
abandonment.
Forward calls to
ring to several loca-
tions (office, then
home, then cell)
before dropping
the caller in voice-
mail to avoid mis-
sing those impor-
tant ad response
calls.
Route calls based
on geographic ter-
ritories.
Queue calls so that
if one sales person
is on a call it rolls to
next sales rep until
the call is answered
Thanks for
calling
Mike’s
Pizzeria
I see you are
calling about the
offer for free bread-
sticks with the
Gameday Special.
Will this be
take out or
delivery?”
WEBSITE
If you are spending money on online
advertising, DNR takes your call
tracking analytics from a flashlight
to a laser beam!
Beyond Just Phone Numbers…
powerful features that drive additional insight value33 &
the past few years, giant strides have been made in honing
tracking techniques beyond just unique phone numbers.OVEROVEROVER
DNR
Advanced Call
Forwarding
Advanced Call
Forwarding
dynamic number
replacement
dynamic number
replacement
7
8. Call tracking gives accurate, real-time campaign effectiveness data
Measure: Call Reporting44
Track leads back to the source
by the number they called. Call
reports make this task very easy.
Name phone numbers to make
reports even easier to read. For
instance, you use one phone
number for all your lead nurturing
email campaigns. Name that phone
number “Leads Email” so in reports
you can see how many calls your
lead nurturing email campaigns are
driving.
The average customer experiences 3.8 ‘touches’
from a company before they purchase.
Call reports valuable information
on your callers beyond just the
number they call from. Use area
code and city/state information to
find out where callers are concen-
trated. Hone your geo-targeted
marketing to capitalize on areas that
are responding to your ads.
Peak call timesPeak call times
Get insight into when calls come
in. Was there a spike after that new
radio spot aired? Is there a large
volume of calls during hours you
didn’t anticipate? Call times can
provide insight into campaign effec-
tiveness and workforce planning to
accommodate callers.
Scheduling
Avoid logging into pull call data.
Schedule reports to email the
data at regular intervals and
begin to make it a part of regu-
lar campaign tracking.
Analytics
Integration
Analytics
Integration
PHONE CALLS AND CAMPAIGNS
Integrate your call data with
your web analytics to view
clicks alongside calls. Get
the full picture of ad response
rates without having to look at
two different reports.
Missed calls and hang ups no
longer = lost sales opportuni-
ties. The percentage of people who
leave messages for businesses
hangs around 8%. With the call
reporting details, it is easy to
identify people who contacted your
business but hung up or didn’t leave
a message for proper follow up.
Call duration
This is a big indication or lead
quality. The average length of a
sales call is ~3 minutes. If a
campaign is driving a high number
of calls that are short in duration,
then they are most likely unquali-
fied, low quality leads. Revisit these
ads to review content and target
market.
of online interactions
eventually lead to
aphone call.
60%
MISSING
REWARD
$$
Lead source Call result Call duration
Caller info: phone
number, city, state
Caller info: phone
number, city, state
Scheduling
EXPERTS SUGGESTEXPERTS SUGGEST
Lead source Call result
PHONE CALLS AND CAMPAIGNS
8
9. Integrate call tracking data into your
core metrics. You are tracking online
leads generated from web contact
form submissions, content down-
loads, webinar registrations, etc.
This report should include phone
leads as well.
measure cost-per-click,
cost-per-acquisition,
revenue- per-lead, etc.
Why not cost-per-call
Application Programming Inter-
faces (API ) is a mechanism for
providing web-based, program-
matic access to data and func-
tions that would otherwise be
inaccessible.
Integrate call tracking into your core
systems so it becomes part of every-
day toolkit. Ensure sales and
marketing alignment by integrating
call data with your CRM. Easily track
sales back to the source. Give your
sales team visibility into lead source
so they can see what ads are driving
sales.
of companies have no
process for reengaging
and nurturing leads.
Once someone visits your website
and does not covert, they are in
essence “gone for good.” The same
goes for calls. Sales people fail to
capture contact data 85% of the
time. With call tracking in place,
many providers give you the
ability to access advanced
demographic data on callers
beyond just their name, phone
number, and address. This
information can be leveraged for
remarketing and expanding your
marketing database.
Lead Capture
& Nurturing
call recording
Call recording gives you great
insight into the quality of your
leads, ad content, intended
target market and training
opportunities for your sales
team.
Above we mention call duration as an
indicator of lead quality. Use call
duration as a way to indicate which
calls to listen to. If a campaign has
lower than average call duration,
listen to some calls and get a feel for
whether the caller actually under-
stands your messaging and is in the
target market you are trying to reach.
If a campaign has higher than
average call duration, listen to those
to identify if callers are confused by
the content and need more explana-
tion.
Use call recordings as training aids
or a way to identify training opportu-
nities with your sales team. Adver-
tisements might be driving a ton of
phone calls that don’t convert. After
listening to a few calls, it becomes
apparent that the sales team is not
handling the effectively.
Integrate call data with core
systems: API
Name, Phone Number, Full
Address
Age, Gender, Ethnicity
Occupation, Education Level
Marital Status, Children
Interests
Estimated Income
Own Credit Cards
Own vs. Rent
Dwelling Type (Single/Multi)
Length at Residence
Home Purchase Date & Price
Mortgage Amount & Type
Lender Name
Refinance Date, Amount, Loan Type
Refinance Lender’s Name
Estimated Current Home Value
73%
Integrate call data
with core processes
USE
CASE
USE
CASE
Say you wanted to down-
load your Hosted Num-
bers call data each night
and import it into an
in-house CRM package.
Without an API, there would be no way
to access the call data without logging
in to your my.hostednumbers.com,
downloading your call data to a CSV
file, and importing it manually – over
and over, every day. With an API, you
could write a program to do all this for
you automatically.
Hello,
may I
help you?
Yes,
I want
to know...
Hello?
Hello?
YOUYOU
Maximize: Use Info to Build
More Effective Campaigns55
Our Caller Insight feature
provides the following data
points on callers when available:
EXPERTS
SUGGEST
EXPERTS
SUGGEST
9
10. Start by looking at you budget
and assigning unique phone
numbers to major line items.
Then, take a look at your (and your
teams’) time and identify areas
where significant effort is devoted
and ensure phone numbers are
assigned to these initiatives as well.
Once you have completed these
steps, look at additional features
that might drive more insight
into campaign effectiveness.
These features, when configured at
the beginning of your campaigns,
can derive significant value.
Dynamic Number Replacement
is key to properly tracking online
advertising. Scheduling calls to
forward on schedules that match
your business needs from the begin-
ning can streamline your communi-
cations. Setting ringtones so sales
and customer service teams know
immediately which ads are driving
call can create alignment in sales
and marketing goals.
APPLYAPPLYAPPLY ASSESSASSESSASSESS ADJUSTADJUSTADJUST
Now that you are all set up for
success, take the time to look at the
information this rich, new source is
collecting. Call reports give real-
time campaign effectiveness
data that can guide your content
creation, lead nurturing, remar-
keting, staf- fing, etc. Schedule
reports to come to you at regular
interval and block time on your
calendar to review them.
Put this new data to good use
right away! Integrate it into your
systems and processes so it
becomes an everyday part of your
toolkit and metrics. Use tools like
caller demographic data and call
recording to further enhance your
lead capture and nurturing efforts.
10
11. Advances in CRM, campaign tracking, and call tracking
integration will allow for a screen to pop as the phone is
ringing to allow sales reps answering to identify the
specific advertisement a person is responding to with a
copy of the ad so they can respond to the callers’ interest
specifically.
Voice communications should be as integrated, searchable, and acces-
sible as written. With advances in speech recognition and speech-to-
text transcriptions, tagging calls with product info, stage of buying
cycle, sentiment, etc. can make call reporting and lead nurturing much
more effective. One step beyond manual tagging is keyword spotting
where you can search call transcriptions for purchase indicators like
sign up, or product information like local phone number in NYC.
Call tagging AND keyword spotting
for business intelligence
Manual post-call surveys to determine buyer readiness and lead
quality are already in existence. Imagine a program that handles this
automatically. A program run by artificial intelligence that can score
the lead and schedule appropriate lead nurturing according to the
actual call.
Lead scoring and remarketing
Soon demographic information on callers will be available in
real-time so as a sales person is on a call with a prospect they can
have insight into that person’s education, income, interests,
household size, etc. while conducting the call.
Caller insight info in real time
as call is in process
Disposable numbers
Need a phone number for an hour, a day, a month? Temporary numbers
are growing in demand due to privacy concerns. With implementation
of local number portability, people are keeping the same numbers
longer. Ordering a phone number for a Craigslist ad, to talk to someone
you just met at a bar, to enter a contest, for an upcoming event you are
hosting, etc. is going to become the norm so you can protect your
mobile number and prevent unwanted future calls after your interest
wanes.
Hello,
may I help
you with our
Friday´s
Special
Offer?
FUTURE OF
CALL TRACKINGCALL TRACKINGCALL TRACKINGCALL TRACKING
Advanced screen pops with
information on the specific ad
a person is responding to
Our offer
includes
two pizzas
and two
beverages...
Hello,
what do you
think about
our product?
11
12. Hosted Numbers SERVICES ARE EASILY CONFIGURED, THERE ARE NO
CONTRACTS, AND YOU CAN MANAGE YOUR ACCOUNT ONLINE OR CALL
CUSTOMER SUPPORT 24/7.
Hosted Numbers OFFERS THE ABILITY TO WHITE LABEL THEIR
SERVICES FOR MARKETING FIRMS INTERESTED IN FULLY INTEGRATING
CALL TRACKING INTO THE SERVICES THEY OFFER CLIENTS
WWW.HOSTEDNUMBERS.COM
marketing@hostednumbers.com
automated systems deliver the latest technology like
advanced call forwarding, call recording, dynamic number
replacement voicemail and so much more
Hosted Numbers is a provider of toll-free, local,
and vanity phone numbers, call forwarding and ad
tracking services.
CONTACT INFORMATION:
(800) CAN-TRK1
http://en.wikipedia.org/wiki/Telephone_number
http://en.wikipedia.org/wiki/555_telephone_number
http://en.wikipedia.org/wiki/Telephone_exchange_names
http://en.wikipedia.org/wiki/Toll-free_telephone_number
http://www.contactpoint.com/resources/library
http://www.comscore.com/Press_Events/Press_Releases/2006/03/Online_Impact_of_Offline_Buying
http://www.webanalyticsworld.net/2006/12/identifying-solving-client-pains-part_17.html
http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/
http://www.ingenuitydigital.co.uk/News/google-61-of-mobile-searches-end-in-a-phone-call-1804.aspx
http://searchenginewatch.com/article/2066193/Consumers-Head-Online-for-Local-Business-Information
http://atlassolutions.com/insights
http://www.marketingsherpa.com/data/public/reports/special-reports/OPEN-SR-12-Email-Summit-2011.pdf 12