LEUK is a mobile app that provides a hyper-local guide for cities, allowing users to find information on places, events, offers and reviews all in one platform. It uses machine learning to provide personalized recommendations. Local businesses can list on the app and receive commissions when new customers are generated. The company has grown to over 20,000 listings and 100,000 users after starting in one city. It is seeking a seed investment of $300-400k to expand its team and technology and continue growing its user and business base.

2. VISIONVISION
• LEUK allows consumers to look for
all the available options for a
particular service using machine
learning algorithms and see offers
from them & reviews from their
previous customers.
• Local businesses on the other hand,
leverage their digital portfolio and a
more engaging user base at a nominal
cost.

3. TRACTIONTRACTION
• 20,000+ places listed
• 50+ events
• 100+ offers listed
• 10+ tie ups for
exclusive discounts
• 500+ users in 4 weeks.
• 100+ coupons
generated in 3 weeks
RATED 4.6 (41 RATINGS) ON GOOGLE PLAY

4. • We are into a hyper-local information &
personal assistance based service
offering offline on-the-go database for
your city.
• Local commerce in India is a $750bn
industry.
• Our target audience would mostly
comprise of people in the age group of
15 – 35.
• Many players doing the subsets of the
same but there’s a clear need for a
complete solution – a simple to use city
guide.
MARKET OPPORTUNITYMARKET OPPORTUNITY

5. People are 80% more likely to opt for
shops, services or restaurants at places
they've already been to or have been
recommended by friends. It more often
due to the lack of knowledge about
alternatives than the willingness to try
something new.
GENERAL FACTGENERAL FACT

6. As a result, the consumers miss out on
other alternatives that might provide
the same service at a more economical
price or have better offers/discounts at
that period of time. Similarly, the new
businesses struggle to acquire
customers.
THE PROBLEM STATEMENTTHE PROBLEM STATEMENT

7. People have to use multiple services to
access all the information they need.
For example - Zomato for food, Groupon
for coupons, Nearbuy for deals, some
other service to look for events
around.
Fact is, most of these services are
interrelated and can be shown at one
platform drawing the interrelation.
CURRENT SOLUTIONSCURRENT SOLUTIONS

8. • Exclusive coupons
from Local Businesses
has been the main
selling point for us.
• Positive response
from local businesses
to provide discounts
for new customers
exclusively on our
platform.
• Partnering with
PRODUCT/SERVICEPRODUCT/SERVICE

9. • LEUK is free of cost for users,
• We take nominal charges from
local businesses for the
following:
1. Premium listing charges
1.Commission on new users we
generate for local businesses we
are tied up with (up to 15%).
REVENUE MODELREVENUE MODEL

10. LISTING PLANSLISTING PLANS

11. • Customers have to download many apps
to find information they need in the
shopping and entertainment sector.
• We will offer them an all in one
solution with advanced options. For
example, you can bookmark your
favorite brand store, restaurant,
events and offers at one place.
• Our services are free for the first
month for local businesses after which
we will charge them if they want to
continue premium services.
MARKETING & GROWTH STRATEGYMARKETING & GROWTH STRATEGY

12. • Local businesses have a separate
platform to check the total number of
views, turnover through LEUK, edit their
details, add a new offer.
• Leverage the student community.
• Big offers and discounts initially to get
new customers to try our app first.
• In-app referral and recommendation
feature to gain more credits.
MARKETING & GROWTH STRATEGYMARKETING & GROWTH STRATEGY

13. • Divided into 5 broad
categories –
1.Platform
Development
2.Graphic design team
3.Business
Development
4.Research team
5.Content team
• Mostly
undergraduates in
their final year.
THE TEAMTHE TEAM

14. 2016 2017 2018
Number of
operational cities
1 5 20
Total users 10,000+ 100,000
+
1
million
Total partners
and tie-ups
100+ 5,000+ 20,000+
Revenue from
featured listings
(per month)
40,000
–
1,00,00
0
5,00,000
–
8,00,000
40,00,00
0
–
60,00,00
0
Revenue from
commissions
(assuming 5% )
- 70,000 –
1,50,000
5,00,000
–
8,00,000
Total expenses in
Salary
(avg. 50,000) +
5,00,00
0
–
10,00,00
0
–
50,00,00
0
–
FINANCIALSFINANCIALS

15. • There are many funded players doing
the subsets of what are doing.
For example - Zomato for food,
Groupon for coupons, Nearbuy for
deals, some other service to look for
events around
• We want to be the city guide that gives
you all the basic information for a
trending lifestyle around you and much
more.
COMPETITIONCOMPETITION

16. • We provide an easier option to keep a
track of everything around you, your
perfect city guide.
• Use of machine learning algorithms to
show recommendations and targeted
ads.
• Ads based on locations. For example -
while on 100 ft Road, you get
notifications about offers from stores
within 500 meters of range.
COMPETITIONCOMPETITION

17. • We are looking for a seed fund of INR
300k – 400k for 10% equity in our
company.
• We do not have any existing investors.
• We have Jim Beach as our mentor. Jim is
Keynote Speaker, SBA Award Winning
Radio Host, helps SMBs Grow, McGraw-
Hill Bestselling Author of School for
Startups
INVESTMENTINVESTMENT

18. Key Use of Proceeds % of total raise
Founder salaries 10
Sales & Marketing 20
New hires 30
Technology / Product 20
Capital expenses /
equipment
20
INVESTMENTINVESTMENT

19. Thank you.Thank you.