Local training miami 2021 local ppc final

•Download as PPTX, PDF•

0 likes•58 views

This document summarizes a presentation on local PPC fundamentals and strategies. The presentation covers topics like extensions, targeting, landing pages, ad copy, ad types, tracking, structure, and reporting. It emphasizes the importance of pixeling everything, tracking conversions and calls. It provides tips on location targeting, radius targeting, zip/city/county targeting, and using conversion data. The document also includes bonus sections on Bing ads, extra topics, checklists, and takes questions.

Pubcon Pro Masters Group
Local PPC: Brick by Brick
Presented by:
Damon Gochneaur

• Extensions
• Targeting
• Landing Pages
• Ad Copy
• Ad Types
• Tracking
• Structure

REMEMBER:
There’s no silver bullets or shortcuts

#pubcon
@damongochneaur @jlaratro
Track all the calls!

• Extensions
• Targeting
• Landing Pages
• Ad Types
• Tracking
• Structure
• Local Service Ads

Think through your targeting, and exclusions

• Keep it hyper local
• Create a sense of urgency
• Test, Test, Test
• Refresh your ad copy now

#pubcon
@damongochneaur @jlaratro
Local Service Ads

#pubcon
@damongochneaur @jlaratro
Pixel all the things!

#pubcon
@damongochneaur @jlaratro
Track Conversions

Bing Tips
• More ROI
• Easy Google Ads migration
• Beware of Google Ads Geo Targeting to Bing Geo
Targeting
• Always turn on auto UTM tagging
• 20% of Google Ads traffic

Extra Topics
• Budgeting
• Bidding
• Reporting
• Keywords
• Management
• Success Metrics

• Geo-Targeting
• Keywords
• Life Events
• Custom intent Audiences

#pubcon
@damongochneaur @jlaratro
Target Wide – Exclude Specific

Keyword Tools - Spyfu
• Paid Keyword Research
• Competition Research

Maintenance PPC Checklist
 Keywords
– Analyze search query report
– Look for low quality scores
– Test diff match types
 Ad Copy
– Audit ad performance
– Seasonality? Punctuation?
Offers?
 Ad Extensions
– Test call extensions
– Review extensions?
– Callouts performing?
 Remarketing
– Placements audit
– Test new ads
 Shopping
– Dimensions audit for product groupings
 YouTude Ads
– Impressions/View performance
– Expand Reach
 Billing
– exp date, prepaid, errors
 Monthly Reports

PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+. Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business. You’ll get expert-level Social PPC tips like: *Cheaply targeting fans on social media *Using content remarketing to generate sales and qualified leads *Insights on the new ad formats for YouTube and Gmail How paid advertising can increase organic exposure

Google shopping q4 webinar jason bell and se mrush

semrush_webinars

Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before. This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.

Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it! In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics. You’ll get expert-level PPC tips like: *The types and uses of different text ad tests *Examples of ad tests with results *Determining your segments and defining your metrics

Dominating the Paid Media Universe

Koozai

So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy. These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.

4 Underutilized Google Analytics Features For Your PPC Accounts

Hanapin Marketing

Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns? In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers. You’ll get expert-level PPC tips like: *Using custom segments to view specific splices of your data *How to import your non-Google click data into Google Analytics *Creating reports tailored specifically to the data you want to look at *Finding measurement opportunities that come with new data

Just Say No to Low CTR

Internet Marketing Software - WordStream

Bing It On: Making the Migration to Shopping Campaigns

semrush_webinars

In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at. Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition. Highlights include: *How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns *New features/functionality available for Bing Ads shopping campaigns *Best practice tips to launching on the right path

Andrej Pancik - Scaling e-commerce with marketing automation

Marketing Festival

Keyword research strategy & tactics for SEM

Alchemyleads Paid & Organic Search Agency in Los Angeles, CA

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Branded3

Brandon Almack - The Day Google AdWords Changed Forever!

Marketing Festival

On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.

Building Google Ads From the Ground Up: Everything You Need To Know

Internet Marketing Software - WordStream

Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn: Pre-planning for paid search - How and where to start Ins and outs of a successful campaign - scope, budget, and more Fundamentals of paid search - Search, display, shopping, keywords Restructuring poorly performing campaigns using Google best practices

Uplevel your Amazon DSP Strategy with New Placements & Features

Tinuiti

Paid Search

Shailesh Pachori

1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history) 2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users ) 3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search) 4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click) 5: Future : ( Latest trends in Paid search, mobile ads, app stores)

Most Important PPC Updates From The Last 12 Months

Swydo

With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns – everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.

7 Quick Steps to Decoding Your Competitors' SEM Strategy

semrush_webinars

The Essentials For Your 2016 Mobile PPC Strategy

Hanapin Marketing

It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar presentation, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, and social, features you should absolutely be using already (hello call extensions!), best practices on tracking and routing phone calls, as well as more essentials you need for a successful 2016 mobile PPC strategy.

How to Make Paid Social Work for Lead Generation

Search Engine Journal

Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI. Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely B2B challenges in driving leads through paid social channels. How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads. It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like? Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.

Advanced PPC: Hit, Hit, Hit & Then Sell by Samantha Noble

Anton Shulke

60 Minute Masterclass: Audience Targeting Strategies for Google Ads

Hanapin Marketing

Colin Woon - The bigger the business, the bigger the SEO challenge

Marketing Festival

Sem google ads & ppc c

SeoSameer1

How to optimize your Adwords PPC campaign

Miles Woolgar

What's hot

Flash Series: Using Ad Testing Data To Set Up Foolproof Tests

Hanapin Marketing

Dominating the Paid Media Universe

Koozai

4 Underutilized Google Analytics Features For Your PPC Accounts

Hanapin Marketing

Just Say No to Low CTR

Internet Marketing Software - WordStream

Bing It On: Making the Migration to Shopping Campaigns

semrush_webinars

Andrej Pancik - Scaling e-commerce with marketing automation

Marketing Festival

Keyword research strategy & tactics for SEM

Alchemyleads Paid & Organic Search Agency in Los Angeles, CA

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Branded3

Brandon Almack - The Day Google AdWords Changed Forever!

Marketing Festival

Building Google Ads From the Ground Up: Everything You Need To Know

Internet Marketing Software - WordStream

Uplevel your Amazon DSP Strategy with New Placements & Features

Tinuiti

Paid Search

Shailesh Pachori

Most Important PPC Updates From The Last 12 Months

Swydo

7 Quick Steps to Decoding Your Competitors' SEM Strategy

semrush_webinars

The Essentials For Your 2016 Mobile PPC Strategy

Hanapin Marketing

How to Make Paid Social Work for Lead Generation

Search Engine Journal

Advanced PPC: Hit, Hit, Hit & Then Sell by Samantha Noble

Anton Shulke

60 Minute Masterclass: Audience Targeting Strategies for Google Ads

Hanapin Marketing

Colin Woon - The bigger the business, the bigger the SEO challenge

Marketing Festival

What's hot (20)

Flash Series: Using Ad Testing Data To Set Up Foolproof Tests

Dominating the Paid Media Universe

4 Underutilized Google Analytics Features For Your PPC Accounts

Just Say No to Low CTR

Bing It On: Making the Migration to Shopping Campaigns

Andrej Pancik - Scaling e-commerce with marketing automation

Keyword research strategy & tactics for SEM

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Brandon Almack - The Day Google AdWords Changed Forever!

Building Google Ads From the Ground Up: Everything You Need To Know

Uplevel your Amazon DSP Strategy with New Placements & Features

Paid Search

Most Important PPC Updates From The Last 12 Months

7 Quick Steps to Decoding Your Competitors' SEM Strategy

The Essentials For Your 2016 Mobile PPC Strategy

How to Make Paid Social Work for Lead Generation

Advanced PPC: Hit, Hit, Hit & Then Sell by Samantha Noble

60 Minute Masterclass: Audience Targeting Strategies for Google Ads

Colin Woon - The bigger the business, the bigger the SEO challenge

Similar to Local training miami 2021 local ppc final

Sem google ads & ppc c

SeoSameer1

How to optimize your Adwords PPC campaign

Miles Woolgar

Multi-Channel Data Activation: Closing the Divide Between Offline and Online

Cross Channel Marketing Optimization Group

Google Ads Training

Gerald Claessens

With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means? - Know how to evaluate the opportunities presented by Google Ads - Understand how Google Ads work - Discover concrete examples of successful projects in SEA - Learn how to spread an Adwords budget

Google AdWords: What the Pros Know

enterprisecenter

Google AdWords is the most powerful and sophisticated advertising platform ever created. What better time to get your message in front of a prospect than at the exact moment when they have expressed an interested in what you sell by typing a relevant keyword into a search engine? What better way to target your message than by zeroing in on the actual keyword the person is seeking information about? If only it were that simple! Perhaps you’ve received a card in the mail from Google inviting you to give it a try. Maybe you’re already an AdWords user but are struggling to make it perform profitably. Or maybe you’ve wanted to get in the game but have held back because you’re heard stories of money spent with little or nothing to show for it. Any way you slice it, jumping into Google AdWords without knowing what you are doing is no longer an option. If you’ve got the bankroll and the patience, you may eventually get an education, but it won’t be cheap.

Real estate digital marketing master class for real estate agents

Sell.Do - Real Estate CRM Software

Leveraging Geography for PPC Success

Michael Schott

Selecting the right strategy and tactics for your PPC efforts can determine the success or failure of your campaigns. Choosing incorrect targets, settings, goals and not having an all around cohesive geo-targeted strategy can be very costly. In an web-based world we are no longer bound by geographic restrictions to reach our audience. Learning the key elements of geographic targeting can be the key for success. Contact: http://twitter.com/michaelschott http://www.linkedin.com/in/michaelschott

Digital Marketing Course Syllabus

Web Trainings Academy

Hangout Session with Rachit Jain

UpGrad

SEM At Envigo

Vijaya Chaudhary

How personalization takes the scary out of your demand unit waterfall

Bound

Google Analytics for Marketers and Dummies

pointit

التسويق الإلكتروني ودوره في نموء الأعمال والمحافظة على العملاء

Taher Osman

Session 2 SEARCH ADVERTISING CAMPAIGNS

Destiny Marketing Solutions

Check out our other AdWords Training videos: https://bit.ly/3eKFvSq https://bit.ly/2ZN0UpX https://bit.ly/3eQUNVT https://bit.ly/30vi0I1 https://bit.ly/30krqFS https://bit.ly/3eE8bwg ================================================= Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs Call Us: (888) 846-4937 ================================================= Visit Our Website: http://bit.ly/2Ufgjhl Like Us on Facebook: http://bit.ly/2Htq2I3 Follow us on Twitter: http://bit.ly/2vCz6rt Follow Us on LinkedIn: http://bit.ly/2yNzS2W Subscribe to Our YouTube Channel! #googleadwordscertificationtraining #googleadwordstraining #googleadwordsfundamentalstraining #googleadwordstrainingforsmallbusiness #googleadwordsessentialtraining #ultimategoogleadwordstraining2020 #googleadwordscertificationtraining2020

Experts Tips For Creating Killer Cross-Channel Reports

Benu Aggarwal

OnlineMarketing_BestPractices_smallChris Rash

Web Analytics, heartbeat for your Online MarketingSteve De Veirman

Google Ads Webinar | 9/10/21

Rainmaker For Contractors

- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer. - The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical. - Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages. - KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.

Day1 session7 ad_words_ragab

Arab Affiliate Summit

WordStream & SEMrush: How to Beat the Odds in AdWords [Webinar]

Internet Marketing Software - WordStream

If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for our joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" where we will expand upon the information in our companion ebook of the same name. In this webinar, Navah Hopkins of WordStream and Michael Stricker of SEMrush will share how to: -Identify your competitors and quantify their PPC investment. -Learn from their campaign successes (and failures) to minimize your own risk. -Gain a competitive edge with optimized landing pages. Increase your Quality Score with ad copy relevance. -And much more! For more information about WordStream, visit www.wordstream.com.

Similar to Local training miami 2021 local ppc final (20)

Sem google ads & ppc c

How to optimize your Adwords PPC campaign

Multi-Channel Data Activation: Closing the Divide Between Offline and Online

Google Ads Training

Google AdWords: What the Pros Know

Real estate digital marketing master class for real estate agents

Leveraging Geography for PPC Success

Digital Marketing Course Syllabus

Hangout Session with Rachit Jain

SEM At Envigo

How personalization takes the scary out of your demand unit waterfall

Google Analytics for Marketers and Dummies

التسويق الإلكتروني ودوره في نموء الأعمال والمحافظة على العملاء

Session 2 SEARCH ADVERTISING CAMPAIGNS

Experts Tips For Creating Killer Cross-Channel Reports

OnlineMarketing_BestPractices_small

Web Analytics, heartbeat for your Online Marketing

Google Ads Webinar | 9/10/21

Day1 session7 ad_words_ragab

WordStream & SEMrush: How to Beat the Odds in AdWords [Webinar]

Recently uploaded

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing Management Notes Philip Kotler

LaveenaShanker

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

Digital Money Maker Club – von Gunnar Kessler digital.

focsh890

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

FullSail: HOF - Presentation Phil Pallen

travisomalana

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

DMF Portfolio Piece Smart Goals - Artist Management.docx

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

De-risk Your Digital Evolution - Hannah Grap

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Coca Cola Branding Strategy and strategic marketing plan

15 ideas and frameworks on the art of storytelling

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Winning local SEO in the Age of AI - Dennis Yu

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Digital Marketing Trends - Experts Insights on How

Marketing Management Notes Philip Kotler

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

Digital Money Maker Club – von Gunnar Kessler digital.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

FullSail: HOF - Presentation Phil Pallen

Winning local SEO in the Age of AI - Dennis Yu

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Generative AI - Unleash Creative Opportunity - Peter Weltman

Local training miami 2021 local ppc final

1. Pubcon Pro Masters Group Local PPC: Brick by Brick Presented by: Damon Gochneaur

2. LOCAL PPC FUNDAMENTALS BRICK BY BRICK

8. • Extensions • Targeting • Landing Pages • Ad Copy • Ad Types • Tracking • Structure

9. • Targeting • Ad Types • Reporting

10. Housekeeping image/Do not Disturb sign?

11. REMEMBER: There’s no silver bullets or shortcuts

12.

13.

14. Pixel all the things!

15. Track Conversions

16.

17. #pubcon @damongochneaur @jlaratro Track all the calls!

18. • Extensions • Targeting • Landing Pages • Ad Types • Tracking • Structure • Local Service Ads

19. extensions

20. Location Extensions

21.

22. Call Extensions

23. Track all the calls!

24. Site Extensions

25. extension BONUS

26. Dynamic Image Extension

27. Targeting

28. Location Targeting

29. Radius Targeting

30. Zip Code, City, County Targeting

31. Target Wide – Exclude Specific

32. Think through your targeting, and exclusions

33. Use your conversion data

34. Hyper Local Can Suck

40. AD COPY

41.

42. • Keep it hyper local • Create a sense of urgency • Test, Test, Test • Refresh your ad copy now

43. AD TYPES

44. Call Only Ads

45. Map Ads

46. #pubcon @damongochneaur @jlaratro Local Service Ads

47. #pubcon @damongochneaur @jlaratro Local Service Ads

48. #pubcon @damongochneaur @jlaratro Local Service Ads

49. #pubcon @damongochneaur @jlaratro Local Service Ads

50. #pubcon @damongochneaur @jlaratro

51. tracking

52. #pubcon @damongochneaur @jlaratro Pixel all the things!

53. #pubcon @damongochneaur @jlaratro Track Conversions

54. #pubcon @damongochneaur @jlaratro

55. #pubcon @damongochneaur @jlaratro Track all the calls!

56. structure

57.

58. BONUS

59. Bing Tips • More ROI • Easy Google Ads migration • Beware of Google Ads Geo Targeting to Bing Geo Targeting • Always turn on auto UTM tagging • 20% of Google Ads traffic

60. Extra Topics • Budgeting • Bidding • Reporting • Keywords • Management • Success Metrics

61.

62. Hyper Local Can Suck

63. Target Wide – Exclude Specific

64. Don’t be afraid of Radius Targeting

65.

66.

67. • Targeting • Ad Types • Reporting

68. TARGETING

69. • Geo-Targeting • Keywords • Life Events • Custom intent Audiences

70. #pubcon @damongochneaur @jlaratro Target Wide – Exclude Specific

71. Search Query Report

72.

73. Keyword Tools - Spyfu • Paid Keyword Research • Competition Research

74. Spyfu – Expand Keywords

75. Spyfu – Competitor Keywords

76. Spyfu – Competitor Keywords

77. Answer the Public

78. Life Events

79. Custom Intent Audiences

80. AD types

81. Ad Types

82. REPORTING

83.

84.

85. BONUS CHECKLISTS

86. Maintenance PPC Checklist  Keywords – Analyze search query report – Look for low quality scores – Test diff match types  Ad Copy – Audit ad performance – Seasonality? Punctuation? Offers?  Ad Extensions – Test call extensions – Review extensions? – Callouts performing?  Remarketing – Placements audit – Test new ads  Shopping – Dimensions audit for product groupings  YouTude Ads – Impressions/View performance – Expand Reach  Billing – exp date, prepaid, errors  Monthly Reports

87. #pubcon @damongochneaur @jlaratro

Local training miami 2021 local ppc final

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Local training miami 2021 local ppc final

Similar to Local training miami 2021 local ppc final (20)

More from Damon Gochneaur

More from Damon Gochneaur (8)

Recently uploaded

Recently uploaded (20)

Local training miami 2021 local ppc final