Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Recruit and Train Extraordinary Tour LeadersArival
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
This document provides an overview of changes to search engine optimization and the new SEO formula for plumbing and HVAC businesses. It discusses how duplicate content is no longer effective, low quality links can hurt rankings, and the importance of a real physical office for local rankings. The new SEO approach focuses on user experience optimization through page load times, scroll rates, time on site and reducing bounce rates. It provides examples of optimizing services and city pages with keywords, multimedia, reviews and internal/external links to build authority. Attendees can request a free SEO review analysis.
The document discusses conversion architecture and strategies for improving conversion rates. It emphasizes clarifying target outcomes, profiling target markets, reducing friction for visitors, and optimizing landing pages. Key points include spending the first 13 seconds convincing visitors they are on the right site, sending traffic to targeted landing pages rather than homepages, using strong calls to action, and continuously testing pages through tools like Google Website Optimizer to improve conversion rates.
This document outlines a 2-step qualifying process for prospects:
Step 1 involves pre-qualifying prospects by asking soft questions to determine if further discussion makes sense.
Step 2 involves deeper qualifying by measuring a prospect's need, ability, authority, and intent to purchase through questions. The goal is to assess which prospects are real opportunities worth investing time in versus those that are not. Key takeaways are to protect one's time by separating good vs bad prospects, and to qualify in every interaction to properly evaluate sales opportunities.
This document provides tips and strategies for introverted salespeople to be successful sellers. It discusses building a sales message focused on value points, pain points, pain questions, and examples. It provides call scripts, questions to qualify prospects, handle objections, and close deals. The document emphasizes preparing by understanding the product and target buyers, and having a consultative selling approach focused on the customer's needs and pain points rather than just promoting features.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Edmonton Alberta Google Partners Recap - Sept 2016David Forster
A recap from the September 21/2016 Edmonton Google Partners Event held by Adster Creative & Liz Austin from the Google Agency team at the Varscona Hotel. Special thanks to the Strathcona Business Association!
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Recruit and Train Extraordinary Tour LeadersArival
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
This document provides an overview of changes to search engine optimization and the new SEO formula for plumbing and HVAC businesses. It discusses how duplicate content is no longer effective, low quality links can hurt rankings, and the importance of a real physical office for local rankings. The new SEO approach focuses on user experience optimization through page load times, scroll rates, time on site and reducing bounce rates. It provides examples of optimizing services and city pages with keywords, multimedia, reviews and internal/external links to build authority. Attendees can request a free SEO review analysis.
The document discusses conversion architecture and strategies for improving conversion rates. It emphasizes clarifying target outcomes, profiling target markets, reducing friction for visitors, and optimizing landing pages. Key points include spending the first 13 seconds convincing visitors they are on the right site, sending traffic to targeted landing pages rather than homepages, using strong calls to action, and continuously testing pages through tools like Google Website Optimizer to improve conversion rates.
This document outlines a 2-step qualifying process for prospects:
Step 1 involves pre-qualifying prospects by asking soft questions to determine if further discussion makes sense.
Step 2 involves deeper qualifying by measuring a prospect's need, ability, authority, and intent to purchase through questions. The goal is to assess which prospects are real opportunities worth investing time in versus those that are not. Key takeaways are to protect one's time by separating good vs bad prospects, and to qualify in every interaction to properly evaluate sales opportunities.
This document provides tips and strategies for introverted salespeople to be successful sellers. It discusses building a sales message focused on value points, pain points, pain questions, and examples. It provides call scripts, questions to qualify prospects, handle objections, and close deals. The document emphasizes preparing by understanding the product and target buyers, and having a consultative selling approach focused on the customer's needs and pain points rather than just promoting features.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Help! My Sales Team Thinks Our Inbound Leads Suck. #INBOUND13HubSpot
The document discusses how sales teams need to adapt to inbound leads. It suggests that outbound sales techniques of constantly pitching and closing will not work for inbound leads generated through content and online engagement. Instead, it advocates that salespeople should monitor prospects' online behavior, engage with them through relevant content instead of pitches, help prospects as thought leaders rather than just closing deals, and focus on understanding prospects' needs to provide solutions. The document promotes transforming sales processes to connect with leads through insightful online conversations rather than traditional outbound calls focused on closing.
This document provides a guide to creating effective landing pages. It discusses what landing pages are and why they are important for capturing leads. The guide is divided into three parts:
Part One defines landing pages and distinguishes them from other pages on a website. It explains that landing pages have a singular focus on driving a specific conversion action.
Part Two discusses planning an effective landing page by defining the audience and goal. It outlines elements that make for a high-converting page, including personalizing the experience.
Part Three will cover testing and optimizing landing pages to improve conversion rates, including testing different page elements and driving traffic for tests. The guide provides best practices for creating landing pages that maximize conversions.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
This document provides tips and strategies for building a digital presence through search engine optimization (SEO), social media, websites, and mobile applications. It warns about common SEO lies and mistakes to avoid. Key recommendations include focusing on high-quality, original content; making websites mobile-friendly; using tools to audit digital properties; hiring knowledgeable professionals; and developing an integrated online strategy using all digital channels.
Ideation to Impact: How tro Create and Sell a Digital Asset #BrightonSEOErudite
Creative and interesting ideas are the marketing product of contenrt marketing; however selling a creative concept to clients and stakeholders can be difficult. Particularly when there's no direct commercial model with free marketing content.
Hannah Thorpe of theMediaFlow shares tactics and planning tips for building a business case for you creative content assets.
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
This document summarizes a webinar about combining paid search and SEO in an agency's marketing strategy. It discusses how paid search can attract qualified leads through targeted keyword campaigns, while SEO builds long-term organic search visibility through high-quality content and links. The document recommends determining a website strategy, optimizing for search, then supplementing SEO with paid search campaigns to bring in extra traffic as organic rankings improve. This combination can exponentially increase search visibility and attract more prospects.
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
Landing pages are an ideal resource for your marketing campaigns. Landing pages can be used to book events, convert leads, and so much more - But you'll only see results when you use them correctly. Here are 10 things to keep in mind when designing your website landing pages.
Find out how to rethink about your business marketing strategy by optimizing your website layout, call to actions, copywriting, and landing pages. Learn how to build your brand and how to local directories to increase your profits!
IGDA RI August '15 - Sports Games Panel and August Event RecapBen Taylor
IGDA Rhode Island presents our August 2015 deck - Sports Games Panel and August Event Recap, including WOW! Games Event and our huge booth at the Rhode Island Mini Maker Faire
In Edit Festival - Event Recap 2016 STEGIParenthesi
This document provides a recap of the International Music Documentary Film Festival event that took place in multiple cities across 8 countries and 16 cities. The festival began in Barcelona in 2003 and has since screened films about musicians and music genres in over 15 cities worldwide. It is considered a major festival for music documentaries and a gathering for music and film enthusiasts. The recap describes some of the films screened at the Athens edition of the festival, as well as details about the venue, programming, guest artists and radio station involvement.
Event Recap: Chick-fil-A Rick and Bubba 3on3 Basketball Tournament - Birmingh...Connect Events
Over 65 basketball teams and 300 players participated in the 2011 Rick and Bubba 3on3 basketball tournament in Birmingham, AL which had over 19,000 total page views on its website and over 100,000 printed marketing pieces distributed, along with 50 TV commercials and 200 mentions on The Rick and Bubba Show radio program, resulting in 1,000 people attending the event where $1,500 in cash prizes were awarded.
Simple, beautiful, flexible presentation template to capture highlights from a conference or event. Ideas: embed in blog or website, post to social media channels, email to event attendees.
Help! My Sales Team Thinks Our Inbound Leads Suck. #INBOUND13HubSpot
The document discusses how sales teams need to adapt to inbound leads. It suggests that outbound sales techniques of constantly pitching and closing will not work for inbound leads generated through content and online engagement. Instead, it advocates that salespeople should monitor prospects' online behavior, engage with them through relevant content instead of pitches, help prospects as thought leaders rather than just closing deals, and focus on understanding prospects' needs to provide solutions. The document promotes transforming sales processes to connect with leads through insightful online conversations rather than traditional outbound calls focused on closing.
This document provides a guide to creating effective landing pages. It discusses what landing pages are and why they are important for capturing leads. The guide is divided into three parts:
Part One defines landing pages and distinguishes them from other pages on a website. It explains that landing pages have a singular focus on driving a specific conversion action.
Part Two discusses planning an effective landing page by defining the audience and goal. It outlines elements that make for a high-converting page, including personalizing the experience.
Part Three will cover testing and optimizing landing pages to improve conversion rates, including testing different page elements and driving traffic for tests. The guide provides best practices for creating landing pages that maximize conversions.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
This document provides tips and strategies for building a digital presence through search engine optimization (SEO), social media, websites, and mobile applications. It warns about common SEO lies and mistakes to avoid. Key recommendations include focusing on high-quality, original content; making websites mobile-friendly; using tools to audit digital properties; hiring knowledgeable professionals; and developing an integrated online strategy using all digital channels.
Ideation to Impact: How tro Create and Sell a Digital Asset #BrightonSEOErudite
Creative and interesting ideas are the marketing product of contenrt marketing; however selling a creative concept to clients and stakeholders can be difficult. Particularly when there's no direct commercial model with free marketing content.
Hannah Thorpe of theMediaFlow shares tactics and planning tips for building a business case for you creative content assets.
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
This document summarizes a webinar about combining paid search and SEO in an agency's marketing strategy. It discusses how paid search can attract qualified leads through targeted keyword campaigns, while SEO builds long-term organic search visibility through high-quality content and links. The document recommends determining a website strategy, optimizing for search, then supplementing SEO with paid search campaigns to bring in extra traffic as organic rankings improve. This combination can exponentially increase search visibility and attract more prospects.
The complete guide to a high converting website copypasteads.comjackpot201
This document outlines strategies for building a high-converting website. It begins by debunking common myths, including that building a site alone will attract customers and that all visitors can be converted. It emphasizes the importance of understanding target customers, defining conversion goals for each page, and testing and optimizing the site ongoing. The document provides a checklist of 47 strategies organized into chapters on planning, basics, design, SEO, and trust signals. It stresses starting with the right keywords, simplifying the user experience, optimizing for mobile, and maintaining consistency across the site.
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
This document discusses the important role that brand plays in conversion rate optimization (CRO). It notes that brand represents the promised experience based on how a product or service is mentally represented. It then provides examples showing how strong brands like Amazon Prime create loyalty that reduces cross-shopping between retailers. The document argues that brand has a nonlinear impact on value and revenue, and that CRO efforts should not hurt the brand's promise of experience. It aims to convince readers that optimizing both brand and CRO can have the greatest impact on acquiring and retaining customers.
This presentation is about the top 4 frustrations around Google Reviews and how to solve them. You will learn we will reveal how to get your customers to leave good reviews for your restoration business and much more.
Landing pages are an ideal resource for your marketing campaigns. Landing pages can be used to book events, convert leads, and so much more - But you'll only see results when you use them correctly. Here are 10 things to keep in mind when designing your website landing pages.
Find out how to rethink about your business marketing strategy by optimizing your website layout, call to actions, copywriting, and landing pages. Learn how to build your brand and how to local directories to increase your profits!
IGDA RI August '15 - Sports Games Panel and August Event RecapBen Taylor
IGDA Rhode Island presents our August 2015 deck - Sports Games Panel and August Event Recap, including WOW! Games Event and our huge booth at the Rhode Island Mini Maker Faire
In Edit Festival - Event Recap 2016 STEGIParenthesi
This document provides a recap of the International Music Documentary Film Festival event that took place in multiple cities across 8 countries and 16 cities. The festival began in Barcelona in 2003 and has since screened films about musicians and music genres in over 15 cities worldwide. It is considered a major festival for music documentaries and a gathering for music and film enthusiasts. The recap describes some of the films screened at the Athens edition of the festival, as well as details about the venue, programming, guest artists and radio station involvement.
Event Recap: Chick-fil-A Rick and Bubba 3on3 Basketball Tournament - Birmingh...Connect Events
Over 65 basketball teams and 300 players participated in the 2011 Rick and Bubba 3on3 basketball tournament in Birmingham, AL which had over 19,000 total page views on its website and over 100,000 printed marketing pieces distributed, along with 50 TV commercials and 200 mentions on The Rick and Bubba Show radio program, resulting in 1,000 people attending the event where $1,500 in cash prizes were awarded.
Simple, beautiful, flexible presentation template to capture highlights from a conference or event. Ideas: embed in blog or website, post to social media channels, email to event attendees.
Chris Younger, Principal, Ayzenberg GroupAListDaily
The document discusses competitive gaming and esports. It introduces Chris Younger from the Ayzenberg Group and asks questions about experience with competitive gaming events and sponsoring such events. It then provides statistics on Netflix viewership and Overwatch streaming on Facebook. The remainder discusses Ayzenberg's tools and services for social media listening, creative content, sharing optimized content, and media strategies for brands.
See the waves that eSports Hawaii is creating in the Western American region. eSports Hawaii is a team that supports and grows the eSports community here in the state of Hawaii. We wish to help raise the level of competitive play and help those make it to the esports scene.
The Cinco de Mayo event had over 175,000 attendees at Whittier Narrows Regional Park. Heinz and Ore-Ida jointly sponsored the event for $15,000, which provided branding assets, a 40x40 exhibitor space, inflatables, tables and chairs. Over 20,000 samples of Heinz ketchup and Ore-Ida chips were distributed. Key learnings included hiring an emcee, improving sampling locations, and exploring additional branding opportunities to further engage attendees.
The document discusses the first OFFSIDE Festival in Greece, a football documentary film festival held in Thessaloniki from May 25-27. It provided the audience the chance to watch some of the greatest football stories from around the world on the big screen. The festival was held at Warehouse 1 in the Port of Thessaloniki and featured documentaries about football legends, teams, passions, and history from countries such as Colombia, Brazil, England, and Spain. It aimed to showcase not only the sport of football but also the glory, passion, and way of life associated with it.
Fans visited and relaxed at ESPN Milwaukee's sports lounge during Newaukee's Night Market, a monthly event held on West Wisconsin Avenue in Milwaukee between 2nd and 4th Streets on June 17, July 22, August 19, and September 16. The ESPN Milwaukee sports lounge engaged with fans at the Night Market by giving out t-shirts to the first visitor and tossing additional t-shirts into the crowd.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
Over 170 stylists, editors, celebrities, influencers, and business partners attended Ted's AW15 collection launch event at the Carondolet House in Los Angeles on August 12th. The PR team transformed the venue into a maze inspired by the "Curiosities" campaign theme, with performers, cocktail hour, and models in bell jars on display. Guests praised the beauty of Ted's AW15 collection.
Calgary google partners event with adster creativeDavid Forster
This document outlines Adster Creative's 6 step process for digital marketing success. The steps include: 1) Defining customer goals, 2) Developing an analysis and strategy, 3) Implementing and optimizing campaigns, 4) Ongoing online promotion, 5) Analyzing results and refining efforts, and 6) Providing consulting and mentoring. An example case study is provided of working with a renovation company to generate leads through paid search and an optimized website and online presence. The value of professional assistance is emphasized for developing an effective strategy, implementation, ongoing optimization, measurement, and long-term growth.
This document provides an overview and introduction to local business internet marketing. It discusses key topics like optimizing websites, local search engine optimization, paid search advertising, mobile marketing, social media marketing, email marketing, customer reviews, tracking results, and creating an action plan. The document is intended to help beginners understand the various online marketing channels available and how to get started with a local internet marketing strategy.
The schedule for Day 2 includes reviewing the previous day's material from 9-10am, going over the product assignment and steps to the sale from 9-10am, taking a break from 10-10:15am, continuing the discussion of steps to the sale from 10:15-11:15am, taking another break from 11:15-12pm, covering objections from 12-12:45pm, taking a break from 12:45-1pm, and discussing expectations of agents and role playing assignments from 1-2pm. The document also includes sections on attitude and goals, goals, steps to the sale, and merchant statements.
This document contains the notes from a growth hacking event in Paris. It discusses various growth hacking topics including what growth hacking is, how to start growth hacking, the importance of experiments and metrics. Specific growth tactics mentioned include optimizing activation, retention, referrals and the customer journey. The notes emphasize validating the product/market fit first and then testing both free and paid acquisition channels.
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
My VeloCity Campus session on how to set up a launch page, how to buy ads to generate traffic, test market demand, how to split A/B test.
In this session, I covered the essential steps needed to test market demand, build a launch page, conduct keyword research, launch an AdWords campaign and measure and track demand.
Extracted from my experiences building a startup during the Next36 as well as during my 14 Day Startup Challenge.
More information available on my blog at henrythe9th.com
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Do you feel overwhelmed when it comes to marketing your business online? Once you have a website, what's next? You are not alone. Many business owners - both those starting out and even seasoned professionals - experience frustration when it comes to internet marketing. Where do you start?
13 Secrets to Successful Metrics-Based MarketingMorgan Friedman
This document outlines 13 secrets to successful metrics-based marketing that experts don't always discuss. It argues that testing and data alone do not guarantee success - you need to know when to test, what to test, and how to interpret results. A structured, recursive process is recommended to prioritize what to test, develop hypotheses, analyze outcomes, and continually refine understanding based on new data. Marketing must be integrated with creativity, business strategy, and an obsession with both high-level positioning and low-level details to most effectively guide product development and messaging.
The document provides guidance on planning a successful online business, covering topics such as developing the right mindset, researching the market and business models, analyzing competitors, and using marketing strategies like SEO, Google+ Local, AdWords, social media, email marketing, and video to drive traffic and sales. It emphasizes the importance of taking action, failing cheaply and learning from mistakes, and provides specific tips for optimizing websites, building quality links, and using paid advertising effectively.
Grace Brebner provides tips for maximizing the effectiveness of Marketo marketing automation based on her experience as Product Manager at Tourism Holdings Limited. She emphasizes (1) training internal teams to be self-sufficient users, (2) establishing clear documented processes and checklists for compliance and accountability, and (3) combining technical and analytical skills with an understanding of customers to personalize communications and engage customers at the right times.
"Tips to Soar This Leasing Season" featuring Amy KosnikowshiAppFolio
This document provides tips for property managers and leasing agents to improve leasing success during busy seasons. It recommends focusing on high-value activities like following up with leads and moving prospects through the leasing process. Effective communication methods like email and phone are emphasized. Tactics for building confidence, closing deals, creating urgency and getting out of slumps are also presented. The goal is to help agents prioritize what matters most and maximize their selling potential even during hectic times.
Recruitment Marketing - The recruitment marketing machine Andy Whitehead
Recruitment Marketing To Double Your Income. Double Your Time Off.
-Influence through Expert status
-Impact through Inbound leads
-Income through doubling your agency
Andy Whitehead of Recruitment Marketing International is the marketing expert award winning recruitment owners and businesses turn to, to double their business and double their time off.
Latest case study: overworked recruiter doubles his agency and moves from 4 to 31 clients in 5 months using our 3 step Maven process.
Attract. Convert. Automate.
Contact us at www. http://recruitmentmarketinginternational.com/ to see if your agency or your desk fits our model.
Mike Walmsley: “The most innovative recruitment marketing I have ever seen”.
This document summarizes recent real estate marketing strategies presented by Bill Moist. It discusses how traditional Google search ranking has changed and how to rank highly now. It also covers how to ensure people can find a real estate business online through local search listings and reviews on over 50 platforms. Finally, it presents whiteboard animation videos as a new advertising tool that is 800% more effective than traditional ads at one-tenth the cost. Contact information is provided to learn more about these strategies.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
7 Secrets To Attract Your Perfect CustomerJesse Stoddard
The Little-Known Target Marketing Techniques That The Richest Entrepreneurs Hope Their Competitors Never Discover
https://jessestoddard.com/7-secrets-to-attract-your-perfect-customer/
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
The document discusses common mistakes made in A/B testing and provides advice to avoid false or misleading results. It recommends integrating analytics to properly track and segment test results, running tests for sufficient time periods that include full business cycles to avoid false positives or negatives, and performing thorough quality assurance testing to prevent browser or device-related issues from influencing outcomes. The key is to design hypotheses based on solid customer insights and data rather than guesses, and continue testing until a representative sample is collected rather than stopping early just because a test appears significant.
Similar to Edmonton Google Partners Event Recap - Adster Creative (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
6. • Neat-o things we do and why we do them.
• Discuss Measurement, ROI, & Budgets.
• Tips, tools, & things you can to today!
• How Adster can help.
Intro: Here comes
the fun.
10. I’m a new co.
& don’t know
where to start.
My customers
can’t find me
online!
Which parts of
my advertising
are working?
I want to
dominate my
space on the
web!
Intro: Here comes
the fun.
12. 1. Now more than ever: getting your fine self setup to
win some of them moments.
1. Don’t lose the moment!
13. The Usual Suspects:
• Invisible technical issues.
• Penalty - bad SEO practices.
• Important words / right places.
• Slow, & non-mobile optimized.
• Purpose of site is unclear!
1. Don’t lose the moment!
14. Words are good.
• What is your primary service area (ie: Edmonton)
• What is the primary service or product you offer (ie: SEO)
1. Don’t lose the moment!
Are these things you’d like to be on Google for?
17. 1. Don’t lose the moment!
Mobile Users / Desktop Users
18. • Compliance work done in 2015 doubled site traffic.
• Through 2016, Mobile/Tablet is more than double desktop.
1. Don’t lose the moment!
Mmm. Mobile
22. 1. Don’t lose the moment!
testmysite.thinkwithgoogle.com
23. This is tip of the iceberg.
• What’s going on behind the scenes?
• Will that ‘experiment’ back in college come back to haunt you?
• How does big ‘G’ really understand your site?
1. Don’t lose the moment!
24. How Adster Can help.
• Start with our flexLOCAL™ Lite & Premium audits.
• Connect our fancy tools and collect data / observe.
• Translate this info into a meaningful action plan.
• Audits start at $499 & Compliance/setups from low $xxxx.
1. Don’t lose the moment!
25. Stuff you can do today.
• Do the site:sitename.com trick.
• Run your site through testmysite.thinkwithgoogle.com.
• Test for important words: adster.ca/tools
• Talk to an Adster-ite later this morning about an audit!
1. Don’t lose the moment!
35. This client’s epic wins:
• Ranks for ‘long tail’ search terms in the #1 Search Engine.
• Ranking & generating views in the 2 Search Engine.
• Check out the visits to the portfolio & quote page!
• Other’s reference this content earning sweet links & shares.
2. Winning the ‘how do I’ moment
36. Stuff you can do today:
• What 5 things are customers always asking you?
• Don’t forget the world’s #2 search engine!
• Ask for some help in researching & creating great,
measurable content that converts!
2. Winning the ‘how do I’ moment
37. 3. On the go and ‘local’ moment:
I need it in Edmonton.
38. Does the local moment matter?
• Proven mobile phone usage is real & climbing!
• More than 50% of these searches means business.
• Google wants to deliver ‘real’ local results.
3. The local moment
50. Winning Local Search:
• Heavily influenced by external signals
• Predicated on ‘NAP’ (Name, Address, Phone #).
• Ultimately boils down...
3. The local moment
52. Usual suspects:
• You’ve recently changed business addresses.
• You got a new phone number.
• Your site is sending mixed / no signals.
• Primary aggregator data is erroneous.
• In short, NAP confusion!
3. The local moment
53. Stuff you can do today:
• Get setup / claim your Google My Business page.
• Make sure your business info is accurate on & off site.
• Google search your phone number. Anything crazy?
• Talk to Adster about helping you sort out and manage your
local & organic search stuff.
3. The local moment
54. 5. I need it NOW moment:
The Credit Card is Burning.
55. Your customers & the ‘buy’ moment:
• Services / Products with some level of urgency.
• You may not ask for referral from friends.
• Not a particularly long consideration phase.
4. The I need it right meow
moment
57. Awesome Targeting with Adwords
• Keywords
• Location
• Language
• Device
• Time of day
• 3rd party websites (GDN)
• Context
• Topic
• Demographics
• Audience
4. The I need it right meow
moment
62. $1800 well spent?!
• most horrific accidents
• urban legends mishaps disasters
• sewing repair shop
• tv buy sell and repair
• cancel popular mechanics magazine subscription
• top ten worst bodyshop pets
• Job / employment - ($570 of $1800)
4. The I need it right meow
moment
63. Targeting gone wrong:
• Geo is set too open with no exclusions.
• Search & Display targeted together
• No negative keywords added to adgroup / campaign.
• Severe budget / impression share issues.
• No idea what’s working & what isn’t.
4. The I need it right meow
moment
64. Why targeting matters:
• Basic setups will rarely cover it these days.
• You need to understand what you aren’t.
• How to make the most of a limited budget.
4. The I need it right meow
moment
65. Stuff you can do today:
• Make sure you’re using Adwords Goodies.
• Get some negative keywords added.
• Get goals setup and conversion tracking.
• Talk to Adster about flexLOCAL.
4. The I need it right meow
moment
66. 6. Don’t lose the measurement moment:
‘Tracking all those crazy customers’.
69. • Revenue per customer
• Margin / profit
• Close rate
• Customer retention
• Referral rate
5. The measure it moment
70. Good numbers to know:
LTV x spam x close rate x margin = Lead value
$5000 x .05 x 20% x 35% = $332.50
5. The measure it moment
71. Now what if we knew...
5. The measure it moment
• Where exactly our ad dollars were going?
• Which channels produced things we wanted?
• A way to align dollars with the things we want!
75. Is it that easy?
• Define the marketing objectives.
• Understand what drives these outcomes.
• Optimize campaign & media spend accordingly.
5. The measure it moment
76. Key takeaway & thoughts:
• Map out what a new customer is worth!
• What do you want your users to do?
• Get analytics & conversion tracking setup on your site!
• Which moments can you afford to be there for? Which
moments CAN’T you afford to lose?
5. The measure it moment
77. In conclusion & parting thoughts:
• Micro Moments – they’re happening in Edmonton!
• If you better understood these moments and their
value, would that influence your marketing decisions?
78. "Half the money I spend on advertising is wasted.
The trouble is I don't know which half."
John Wanamaker – 100 years before the
interweb was invented!
79. Is there any value in having a partner help you
understand which half?