The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
Lars Crama, Director at 2organize, together with Selligent, omnichannel audience engagement solution, explain the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux.
While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results?
Discover how StarHub drives customer loyalty and top-line revenue through Gam...Darren Choo SlideShare
Organisations are just realising the positive impact of gamification on improving your connection to your customers by rewarding them for performing desired actions, leading to better overall customer experience and increase NPS.
Learn how StarHub designed gamification into their CEM plan to reward advocates
Defining the goals of your gamification strategy
How has gamification positively impacted StarHub’s ability to respond to comments and feedback on social media?
Learn how to encourage greater adoption
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
Lars Crama, Director at 2organize, together with Selligent, omnichannel audience engagement solution, explain the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux.
While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results?
Discover how StarHub drives customer loyalty and top-line revenue through Gam...Darren Choo SlideShare
Organisations are just realising the positive impact of gamification on improving your connection to your customers by rewarding them for performing desired actions, leading to better overall customer experience and increase NPS.
Learn how StarHub designed gamification into their CEM plan to reward advocates
Defining the goals of your gamification strategy
How has gamification positively impacted StarHub’s ability to respond to comments and feedback on social media?
Learn how to encourage greater adoption
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Social A.I. that funds humanity. SMRC/Conscience Pitch Deck.Alex S. Berryhill
"SMRC/Conscience is generating philanthropy through architecting socially intelligent digital personifications; built from an individual's social media interaction, behavioral biometrics, and social causes. These personifications guide individuals through life, notify people of identity fraud, and monetize their interaction for both themselves and their social causes; becoming their trusted companion, guardian, and guide; while creating an economy of goodwill."
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno, MBA
Technology MBA program at UW for Chip Reno and Ed Sarausad's capstone project using real data collected from various IBM teams. This presentation walks through the data sources, methodology, findings, and other studies conducted by Chip and Ed beyond initial digital marketing analysis.
Digital Donations Technologies Investor DeckKeith Orlean
Innovation creates opportunity. The GIV Ecosystem is one of the most compelling and unique opportunities to emerge in the nonprofit industry today, creating a unique chance for early stage investors. With mass market appeal for charities, donors and merchants and lead by 79 million millennials who now outnumber baby boomers your timing could not be better. Your investment will help seed the future of giving.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net
Social Market Research for Charity (SMRC) - Sponsor Introduction => Invitation Link (Host9). This can also be used as a short email or 'intro & invitation' hard copy - for inviting members, replacing the bit.ly link from smrchost9 to bit.ly/smrcmember
SMRC LOI/ MOU (Letter of Intent/ Document of Understanding): This Letter of Intent is intended merely as a guide in the negotiations and preparation of the Purchase Agreement on terms and conditions satisfactory to the parties hereto, and nothing contained herein shall be construed to preclude other provisions from being included in the Purchase Agreement, provided that such other provisions are consistent with the content of this Letter of Intent and otherwise satisfactory to the parties hereto. While the parties intend to proceed promptly to complete and execute the Purchase Agreement, it is expressly understood that this is a Letter of Intent only, and no liability or obligation of any nature whatsoever is intended to be created between either of the parties hereto except as set forth in Paragraphs 2 (confidentiality) and 3 (exclusivity) hereof, together with the obligation to repay the Loan (Paragraph 4) in accordance with its terms.
Social Market Research for Charity's Equity Partner-Sponsor-Investor Presentation
Please see Social Market Research for Charity (SMRC), at:
------ Sponsor and Member Collateral & Attachments:
> http://www.socialmarketresearchforcharity.org/sponsor.pdf (sponsor introduction template as doc)
> http://www.socialmarketresearchforcharity.org/smrc.process.pdf (1 page: how it works)
> http://www.socialmarketresearchforcharity.org/Flyer.pdf (1 page sponsor flyer)
> http://www.socialmarketresearchforcharity.org/smrc.incomesheet.pdf (1st yr/mo; 2nd yr/Quarter; 3rd yr/summary)
> http://www.socialmarketresearchforcharity.org/member.pdf (introduction template as doc)
> http://www.socialmarketresearchforcharity.org/sponsor1.pdf (sponsor to sponsor invitation template as doc)
http://www.slideshare.net/pnakatadroid/monetize (main video slideshow - also same as on SMRC website)
------ Founder’s message/introduction:
> http://www.socialmarketresearchforcharity.org/founder.intro.pdf (Founder's intro, a link on sponsor.pdf)
----- Sponsor-Partner Investor Collateral & Attachments:& HTML5 Mini White Paper
> See notes on Page 52 of SMRC's Equity Sponsor Partner's presentation
> http://www.slideshare.net/pnakatadroid/socialmedianrewardstechnology
#####
SMRC is a Supplemental, Non-Invasive, User-Centric Media Monetization & Co-Branding Research service that [1] continuously pays to learn precisely what you ‘WILL like’ from [the custom theme(s) that link] what you [have REALLY Liked &] share in the PUBLIC social/ web media, matched [2] w/ REWARDING opportunities to learn more no purchase required: [As highly qualified leads, incentivized by the triple+5 rewards of creating Social Good w/ the sponsors who support your favorite causes].
SMRC currently has 7+ million people in the pipeline, including major universities, major children's health centers, national youth groups, and community churches, whose content will already generate a minimum $2.4 Billion in custom charitable donations and member rewards, year one!
We are looking to strategically partner with you and 1000’s of other sponsors, in order to generate a conservative: [a] $137 Billion per year to 501-c3 charity & member rewards, [b] $6.85 Billion / year to sponsor charity & sponsor rewards, [c] $11 Billion / year each, to (i) awarded donations (w/ rewards) & (ii) SMRC services, and [d] $1+ Trillion / year in related sponsor revenues, by year 3. Sound impossible? Be assured it’s not. I was the IBM Sr. World-Wide Business Architect Auditor2, responsible for introducing Open Source and “e-Business”, and the numbers are very conservative* with this model.
Contact us at your earliest convenience to become a SMRC sponsor.
Best Regards,
Phil Nakata, CBO, Founder and Senior Principle of SMRC
A presentation made to charities to introduce the idea of sharing their followers' social cognitive surplus for the benefit of their charities - provided that we could insure that their personal identity information never sold or compromised.
More from dba Social Market Research for Charity (12)
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. Social Market Research for Charity
SOCIAL
MEDIA
REWARDS
TECHNOLOGY
SMRC Technology
• SMRC is 2 years in the making
• Phillip Nakata 6.5 years with IBM as CTO
• Retired 3 times IBM asked him to come back 3 times
• Phillip Nakata a born Genius
• SMRC Technology is Biometric Security and Artificial Intelligence
• SMRC Data gathering technology that is Anonymous to protect the consumer
• SMRC Pays consumers for their Anonymous data
• SMRC Creates an Artificial Intelligence Persona for each consumer they can Trust
• SMRC Sells the Anonymous data to advertisers wanting to target market buyers with 100% accuracy
• No more Spamming or mass emailing as a shot gun approach it's laser targeted to interested parties only
• Current Competitors in the marketplace Google, Yahoo and Bing
• We have 10 million subscribers in the pipeline through our pre-selling
• Sponsors like celebrities or large organizations can earn approximately 4% or .03 cents per consumer per day
that are signed up to SMRC
• Sponsors earn $30,000 per day on 1 million subscribers to our service for life
• Consumers get their own trusted Artificial Intelligence Persona to guide them through life and protecting their
identity online
• Source of income for Consumers, Charities, and Sponsors
• Advertisers can tap into the the Anonymous data for a fee
• 80% of our fees goes to payout Consumers, Charities, and Sponsors
• SMRC estimated earnings over $1 Billion in the first year by 3rd year $50+ Billion
• This week we took in $75k in partners and have $300k-$500k already committed over the next 2 weeks
• To Launch we need $3 million in Phase I, we will be seeking $25 million in Phase II
• We're offering Board role and profit sharing to early partners of Phase I only
3. Social Market Research for Charity
aka SMRT (Social Media Rewards Technology)
The ultimate in Social Marketing (changing behavior for social good)
• Video and Ad (fulfillment) Delivery System
• Incentivized Advertising (Custom, qualified Fulfillment)
• 100% Ad (qualified fulfillment) Validation
• Guaranteed full Consumer Response (match)
• Ad (fulfillment) Revenue Payouts to Publishers, Charities,
Subscribers, Celebrity and Sponsor Partners
• 1st year Growth potential of 300 million subscribers
• Millions of Publishers from Google’s off-market
SOCIAL
MEDIA
REWARDS
TECHNOLOGY
This is a direct challenge (or joint venture, equity partner opportunity for social good) to Google, Yahoo and Bing.
SMRT will be the next advertising (incentivized fulfillment ) and peoples’ social marketing platform - Optimizing the potential of our collective
social intelligence from each Persona: Trusted Companion, Guardian & Guide for Life
SMRC does not generate original content, nor is it a search engine. It’s monetization is based on precisely understanding each person’s
interests (and influences) - turning hosts into authority sites, and then fulfilling each person’s interests by matching them precisely with no-cheating
sponsor attention/usage research games ; no purchase required; as donations & benefits; mass conversions, goodwill & loyalty.
4. Biggest Spending Industries Online
What Industries Contributed
to Google’s $37.9 Billion Earnings?
Here are the BIG Spenders Travel
Web sites:
• Booking.com $40.4 Million
• Expedia.com $28.9 Million
• Kayak.com $28.7 Million
• Marriott.com $20.9 Million
• Priceline.com $19.6 Million
See the Full Chart here:
http://theworldofcode.com/gallery/
5. 2012 Amazon.com earns $600 Million in Ad Revenue
45% Growth in Ad revenue last
year. The net ad revenues come
after Amazon pays for traffic
acquisition costs (TAC) to partner
Web sites.
6. Phillip R. Nakata Founder SMRC/SMRT
A 35+ year profile of Best Practice Industry Leadership, Strategic
Planning, Business & Architecture Development, Project/Service
Development, & Marketing/Sales for Interactive Social Web
Technologies & now Philanthropy
20+ years leading and managing strategic re-engineering [to be =>
as is] initiatives for marketing, relationship management, business
planning, professional services, project management, software
design, development & integration of leading edge technologies:
• IBM Strategy / Solution consulting as Interim CTO to key CIO’s
• IBM Team leader for IBM migration from proprietary SNA &
hardware to TCPIP and object/service base revenue models
• Principle/ Partner for CSC National practice contributing over $700
million in e-Business B2B revenues (supply chain, procurement,
futures markets)
• Directed task force guidelines on architecture scalability,
integration security and management of e-business services
• Managed IBM’s auditing teams for enterprise application
architecture
• Principle in multiple successful Business Process Reengineering
redesigns & deployments
Leadership
8. JP D’Zahr Co-Founder SMRC/SMRT
Has 20+ years in Online Technologies, As AZ Publishing co-founder and
marketing director, Mr. DZahr serves as the thought leader with
regards to marketing strategy development including working with
Business Unit leaders, Operation Analytics, Account Management and
Decision Science to define statistical model needs, segmentation
criteria, offer selection, and budget management.
He is responsible for driving an effective and efficient direct marketing strategy,
and providing ongoing improvement through new concept testing, refined
targeting, and algorithmic adjustments, and process streamlining. Additionally,
Mr. DZahr conducts qualitative and quantitative research to make business
decisions regarding the company’s direct marketing and contact data
investments. Mr. DZahr heads a the company’s Partner Program that enables
participating companies to monetize their marketing efforts from 100% to
2000% increases by building their opt-in subscriber base. Mr. DZahr is
responsible for marketing campaigns from 100K subscribers to 25 million
subscribers. Other specialties include: Digital Imaging, Web Development,
Online Marketing, Strategic Business Planning, Business Development,
Packaging and Design, Content Development and Content Management for
Millions of pages for Authority Web sites, Ecommerce and Media Buying.
Marketing
10. Creating value from social content, sponsor content & networking
Authorized
Public Social
Media
User-centric ‘will like’ themes profiles:
• Acquired w/o identity content, by cause
marketing sponsors for 2X the response w/
SMRC’s noninvasive matching.
• Used by each follower’s on-going service to
match with sponsors offering rewarding
research
Sponsors
Invite their followers
Followers
Invite their friends &
followers
Follower’s
Friends & followers
11. Matching interests & adding requirements, to create personalized, noninvasive & self-qualified preview opportunities,
not requiring, but influencing purchase. NOTE: Prospect interests are validated by profile & active social discussion.
Sponsors add their social-demographic
requirements + matching
theme keys (from the
anonymous - no identity
content), for 2X the
response, from self-qualifying
opportunity
listings
Creates Custom Search
Themes from historical and
current social activity, tied
to member’s charities.
No Identity
Revealed
Determines opportunities
related to member’s
Custom Search Themes &
then non-invasively
(encouraging 2x response from
the 46% who never respond)
promotes opportunities to:
Member’s Opportunity
Report - database listing
rewarding research game
opportunities & **requirements.
(only in topics they are about &
will like & are talking about)
Syndicated Social Sponsor’s website
or storefront
Interactive HTML5 Mobile Video
compatible
Authority
Web sites
***61% of people will try a
new brand when co-branded.
80% will switch brands. 83%
want more cause marketing.
Study sample size: 248M
(Cone 2010)
OEM: AdWords /
AdSense/ OpenX
Open Source In-line Video
alternative to Mobile Flash
Sponsors in every
social topic & keyword
theme
(add qualifications**)
From previous slide
Personalized Opportunities, no purchase required
12. Social Market Research for Charity’s (SMRC) rewarding, fulfilling research:
brand education & attention/usage research games; no purchase required
Funds Charities
Consumer
Subscribers
Celebrities
& Corporate
Partners
Behavioral
Data
• SMRC allows every
sponsor to easily
offer simple $1+
audience research
games that reward
10 documented
minutes of a
follower’s un-divided
attention.
• While many people
would not respond
for $1-$2, most will, if
it is for their favorite
charities along with
providing the equal
value in ‘rewards’.
• Sponsor
requirements create
qualified prospects.
13. Product and Channel Add-ons
• Interactive mobile video (click HERE for our mini white paper):
• Mobile/ Handheld markets all work with HTML5 Video (WebM, OGG and MP4) or
YouTube videos (non-annotated), which includes audio support. SMRC promotes
using HTML5 Video --- integrated with HTML5 and best practices object-based
coding --- for mobile markets.
• OpenX: Google AdWords OEM Clone
• Average 60% savings/revenues. Served by each Persona’s (or their best
friend’s) precise interests from hundreds, growing to thousands of sponsors.
• Authority websites (every Host), with custom ads.
• More visibility with industry, niche or socio-geo-demographic focus & top
search ranking; Exploiting the Anonymous Persona API turns any host or
sponsor into an “authority” website as feedback reshapes those Personas.
• Average 60% savings/revenues; High conversions as each is custom.
• Professional Consulting Services:
• Service-Oriented Development, Professional Business & Technical Services
• In-depth social market/ marketing/profiling analysis
15. Can you see the difference?
Totally non-invasive (personalized), Ultra Low Costs, Mass Response/ Traffic,
Fulfilling prospect’s interests as incentivized, sponsor qualified leads.
* 2X+ the value (goodwill, loyalty, sharing, response) for the same cost.
18. Project Timelines
Work with 3rd party Ad
Delivery systems, Work
with 3rd party Authority
Web sites and partners
Worldwide Release of SMRT
services. Working with 3rd
party Ad Delivery systems,
Authority Web sites, Search
Engines & infrastructure
Establishing USA Data
centers
Technology growth and
International corporate
partner growth
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2014 2015 2016
Call Center Marketing
facility ready and signing
Celebrities, Charities and
Advertisers
Technology and
subscriber profiling
melding with Ad
Targeting
Banking solutions
agenda for structure
and security
The Billion dollar view
of our company
19. First 6 month process that we will deliver in < 3 mo. w/ $3MM launch
• Build 1st Data center
• Begin Technology
Development
• Find a space for a
call center
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
• Lease call center
space for a 1 year
period
• Equip call center with
computers and phone
lines
• Integrate data with
design elements and
3rd party Authority
web site
• Begin hiring process once call
center is ready
• Begin training call center
people with 1st revenue
program
• Signup Advertisers, Charities,
Celebrities, and Publishers
• Launch SMRT Search
• Work with 3rd party Authority
sites
• Build online partnerships
• Purchase data for
niche market
• Produce revenue
programs for each
niche market for call
center
• Build online
partnerships
• Work with 3rd Party
Authority Web sites
• Purchase data for
niche markets
• Produce revenue
programs for each
niche market for call
center
• Train call center for new
Advertisers, Charities,
Celebrities, Authority sites
• Add new revenue
programs to call center
• Continue Media buys
• Continue partnerships
programs
24. Clients and Circulation Based on Subscribers, Hosts, and Referrals
• The largest Religious Associations online has over 100 Million
followers who would be our 1st Subscriber base
• Wireless Internet provider in France working with Cambium
Networks, AZENN and Colt Telecom. We can reach up to
50,000,000 people and our network.
• Celebrities in our pipeline can bring in another 100 Million
followers
• High Traffic Authority Web site Publishers have traffic of 300-
500 Million views per month
There is a limited population so the first groups to capture their
subscribers will have the greatest income potential!
We payout .03 cents per profile/
per day, to Celebrities,
Associations and Publishers that
can sign up their followers to
our incentive program
Daily EARNING Potential to
Signing up Host subscribers
Followers Paid 3 cents Daily Payout
10,000,000 0.03 $300,000
20,000,000 0.03 $600,000
30,000,000 0.03 $900,000
40,000,000 0.03 $1,200,000
50,000,000 0.03 $1,500,000
60,000,000 0.03 $1,800,000
70,000,000 0.03 $2,100,000
80,000,000 0.03 $2,400,000
90,000,000 0.03 $2,700,000
100,000,000 0.03 $3,000,000
25. Why use Incentives? Because it works!
• Sales Incentives - To increase sales
• Employee Incentives - To motivate, retain and reward loyal and efficient employees
• Customer Loyalty Incentives - To build customer loyalty and trust
• Referral Incentives - To develop contacts or promote referrals
• Purchase Incentives - Increase cash flow and obtain money upfront
• Member Perks - Sell new accounts or memberships
• Encourage responsiveness or trial of product or service
Here are just a few types of companies who successfully use Incentives in their businesses:
Auto Dealerships
Non-profit organizations
(fundraising, etc.)
Churches
Radio Stations
Furniture Retailers
Service Providers
Manufacturers
Wholesalers
Multi-Level Marketers
Catalog Companies
Public Speakers
Distributors
Retailers
Jewelry Stores
Telemarketers
Banks
Office Supply Companies
Credit Card Companies
Real Estate Brokers
Insurance Companies
Sports Organizations
Mortgage Lenders
Accommodations Industry
Travel Industry
26. Why SMRC’s security, precision matches & philanthropic incentives work: 5 stats validated by
20+ years of research on philanthropy & motivation; source: Cone Inc. (http://www.conecomm.com/research-from-cone)
• 46% of people, rarely respond to any advertisement (the passive majority).
• 80%+ of the balance of above, don't mind ads that are relevant and rewarding.
• 85%+ of people are interested in supporting social causes with all purchases.
• 80% of Americans are willing to switch brands that support their mutual social causes.
• 61% of Americans are willing to try a new brand that supports their favorite social cause.
SMRC further offsets the many negatives (favoritism, bad charities, privacy, etc.),
associated with most philanthropic incentive-based initiatives, by:
1) Precise matching of each person's topic interests and secondly, their precise philanthropic interests,
2) Generating hardmarket and behavior/attention/experience research (not surveys) – for donations to the
follower’s favorite cause, with the deductible value of the donations going to the consumer, in return for
shared goodwill (corporate & consumer social responsibility) & loyalty.
3) Generating regular social impact reports on all charities.
By contrast, we also protect their identity with every use, create research value for all of their
anonymous everyday activity (enhancing their Persona) - plus throw in a no-cost SmartPhone; that
creates a stream of daily & hourly donations to their favorite social causes, and benefits of equal
value ... plus priceless personal benefits; no purchase required.
27. Incentive Advertising works! Free calls 4 watching Ads
50 Million users
can’t be wrong
Advertisers LOVE
Incentive
Advertising
Incentive Marketing
to Millions of
Viewers
29. What Advertisers will Pay and What they will Get
Ads are Targeted Leads, Views/Circulation, Competition, and Minimum rates during
startup phase. Expectations are to deliver 10 times the volume of views and
delivering double the sales performance.
Advertising costs included in operating
expenses of Company-operated
restaurants primarily consist of
contributions to advertising
cooperatives and were (in millions):
2009–$650.8; 2008–$703.4; 2007–
$718.3. Production costs for radio and
television advertising are expensed
when the commercials are initially
aired. These production costs,
primarily in the U.S., as well as other
marketing-related expenses included
in selling, general & administrative
expenses were (in millions): 2009–
$94.7; 2008–$79.2; 2007–$87.7. In
addition, significant advertising costs
are incurred by franchisees through
contributions to advertising
cooperatives in individual markets.
Wal-Mart Stores, Inc. (NYSE: WMT)
is the world's largest retailer and
grocery chain by sales. Wal-Mart is
so large that its almost 50% more
than its 5 closest competitors
combined, including Target (TGT)
and Sears Holdings (SHLD). Because
of its mammoth size and buying
power, Wal-Mart can buy its
products at rock-bottom prices,
exchanging high purchase volumes
for low cost while passing the
savings onto its customers. Many
suppliers give in to Wal-Mart's
pressure because they depend on
the discount retailer for a majority
of their sales.
The Allstate Company (ALL) provides a
range of insurance products to clients,
including auto, homeowner, and life
insurance. A Fortune 100 company, with
$133 billion in total assets, Allstate sells
13 major lines of insurance, including
auto, property, life and commercial. In
order to maintain margins in
increasingly competitive insurance
markets such as auto insurance--where
major competitors Geico and
Progressive (PGR) offer rate reductions
to "switchers"--Allstate has pushed its
bundled offerings, hoping to serve as a
one-stop insurance provider to its
customers. Bundled products may be
especially important to build
relationships, as "switchers" engender
little customer loyalty; after all,
customers who switch from one
provider to another are likely to leave
again.
• COST OF ADS are .03
cents plus the value of
what an advertiser
believes the highly
qualified Lead is worth.
• The Lead value can be
$1.00, $10.00 or $35.00
and up
• We offer personalized
search
• 100% Ad Validation and
retention
• Advertiser only pays .03
cents if not validated
30. Sponsor Channels: In all channels below, the sponsor’s fulfillment/research opportunity (1)
Precisely matches the user's (or their best friend's) interests (qualified by accessing the anonymous Persona;
sponsor access cost of $0.03-0.10/lead/day), and (2) Concludes with a no-cheating research game based on
attention & recall, similar to 'Where's Waldo' mixed with 'Trivial Pursuit' - Designed to secure 10 minutes of un-divided
attention (to even trivial details as a game) - For an average $1-2 as donations & the equal value in benefits;
no purchase is required; purchases also carry 5% as donations & benefits for a post-purchase review, and
testimonials generate $5-10 in value.
A.On any SMRC host's website (like Incentivized Pinpoint Ad-Sense): The service senses each
anonymous Persona, and OpenX matches an appropriate Sponsor's fulfillment opportunity in the following order:
(i) The host's offerings first, followed by
(ii) The non-competitive total SMRC sponsor offers in the order of precedence by the user's interests
(iii) With a secondary sort, based on the value of the donation/rewards being offered by competing sponsors.
e.g. Sponsors compete for visibility by Persona match first, then by generosity (Goodwill and consumer
value), as compared to just consumer value. Donations + equal value benefits = Goodwill and Loyalty.
B. In any media that allows for incentive based response: same rules apply as above.
C. From the SMRC Sponsor Portal (Anonymous collectives): Direct to each anonymous Persona,
qualified by their active social discussion/Persona (or by a best friend's Persona who is interested/consumer) and
additional sponsor parameters including demographics and lifestyle.
31. SMRC Financial Model for all user content, research, awards & networking
80%: Member donations and member
rewards
4% : To original Host as donations with rewards
4%: To Hosts for feedback by followers from
another Host.
4%: To the Smart Phone with SMS & shared Wifi
(pays carrier from benefits side of donation for shared WiFi access)
8%: As SMRC operating service expenses
32. Benefit Summary:
A. Followers: (1) identity protection (authenticated anonymity), and (2)
sustainable personal, social and philanthropic value for (a) all anonymous
personal, social and host content activity, (b) sponsors and the Persona
precisely fulfilling their (or best friend’s) interests, and (c) networking
activity.
B. Hosts: (1) 100% follower anonymous personalization (by Persona API) –
to become an authority site, (2) anonymous authenticated response (site
credibility), (3) Content and follower monetization, and (4) site ad real
estate becomes “incentivized custom fulfillment” (personal ads w/o
purchase required) – generating mass traffic, content and goodwill/loyalty.
C. Sponsors: (1) Pinpoint marketing to (a) qualified prospects and (b)
prospect’s best friends, direct or via hosted sites (matched to responding
Personas), (2) invaluable hard attention research (as compared to surveys),
stimulating (3) mass response, conversions, goodwill and loyalty.
33. 3 Year Forecast Earnings
160,000,000,000 Graph data reference
Year 1 Year 2 Year 3
140,000,000,000
120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
COG and Operating Costs $1,131,362,281.60 $12,458,416,939.17 $137,315,131,513.33
Gross Profit (income - costs) $95,887,718.40 $1,054,798,060.83 $11,736,088,486.67
CashFlow $1,227,250,000.00 $13,513,215,000.00 $149,051,220,000.00
COG and Operating Costs Gross Profit (income - costs) CashFlow
34. SMRT/SMRC Projected Revenues
160,000,000,000 Graph data reference
By 2nd Year, 4th Quarter, We have
reached the Billion Dollar mark in
profits – while generating 10X
that for social causes and 10X
that in sponsor economy from
incentivized personal fulfillment
(e.g. Custom Fulfillment).
By Month 12 Year 2 Q1 Year 2 Q2 Year 2 Q3 Year 2 Q4 Year 3
140,000,000,000
120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
Gross Profit $95,887,718 $480,264,827 $671,634,338 $862,997,170 $1,054,798,061 $11,736,088,487
Cash Flow $1,227,250,000 $6,143,025,000 $8,599,755,000 $11,056,485,000 $13,513,215,000 $149,051,220,000
Gross Profit Cash Flow
35. SMRC Equity Sponsor Partner Investment – Objectives/Use of Funds
1. $3 Million: to achieve (based on 10 million people’s content)
• $2+ Billion in Charity + Rewards
• $100+ Million in Sponsor Charity + Rewards
• $200 Million in Awarded Donations + Rewards
• $200 Million Net Operating Profits
• 2/3for Marketing, 1/3 for Development
2. $25 Million: To achieve 3 year projections in 2 years
• $137+ Billion in Charity + Rewards
• $5.96+ Billion in Sponsor Charity + Rewards
• $11.9+ Billion in Awarded Donations + Rewards
• $11.9+ Billion Net Operating Profits
• 3/4 for Marketing, 1/4 for Development
3. $100 Million: 3 year plan in 2 year - Own the bank managing:
• $166+ Billion in Charity, stimulating $1+ Trillion in Cause Mkt. Revenue
• $166+ Billion in Rewards, to Sponsors, Followers, and Awards
• $11 + Billion in SMRC service revenues
NOTE: SMRC’s 3-5 year Exit Strategy => 51 %+ ownership by our 501-c3’s
36. SMRC Equity Sponsor Partner Investment – Returns & Benefits
(30% Founder, 40% Preferred, 30% Common; 20% Founder pre-allocated)
1. $3 Million: to achieve (based on 10 million people’s content)
• 40% of Executive Founder Shares (8% of total shares)
• Profit sharing (50% of total) between Co-Founders of SMRC launch.
• Net annual increase in value of 15 to 1
• 35% Dividend
• All Benefits of being a SMRC sponsor (at double rates for pre-registering)
2. $25 Million: To achieve 3 year projections in 2 years
• 40% of total shares (Executive/Founders + Preferred or Common)
• Net annual increase in value of 10 to 1
• 35% Dividend
• All Benefits of being a SMRC sponsor (at double rates for pre-registering)
3. $100 Million: 3 year plan in 2 years - To own the bank:
• 80% of total shares (Executive/Founders + Preferred or Common)
• Net annual increase in value of 5 to 1
• 35% Dividend
• All Benefits of being a SMRC sponsor and bank principle
38. Disclaimer
This presentation is for informational purposes only and is not an offer to
sell or a solicitation of an offer to buy any securities in any to be formed
entity which may own any future SMRC/SMRT project. Any future offers to
sell or buy such securities will be made through offering documents
distributed to qualifying prospective investors. This Power Point
presentation makes forward-looking financial projections, plans, policies,
management strategies, targets, and schedules. SMRC/SMRT has prepared
these forward-looking projections/statements on the basis of currently
available information with respect to industry standards, predictions,
expectations, assumptions, plans, and awareness which contain known and
unknown risks, uncertainties, and other factors. Since the impact of these
risks, uncertainties, and other factors may actually be sustained, actual
results, operating results, and financial performance may substantially
differ from the details expressed or implied in the forward-looking
projections/statements.
Editor's Notes
Social Market Research for Charity
aka SMRT
Social Media Rewards Technology
Video and Ad Delivery System
Incentivized Advertising
100% Ad Validation
Guaranteed full Consumer Response
Ad Revenue Payouts to Publishers, Charities, Subscribers, Celebrity and Sponsor Partners
1st year Growth potential of 300 million subscribers
Millions of Publishers from Google’s off-market
This is a direct challenge to Google, Yahoo and Bing.
SMRT will be the next advertising and peoples platform.
Social Market Research for Charity
aka SMRT
Social Media Rewards Technology
Video and Ad Delivery System
Incentivized Advertising
100% Ad Validation
Guaranteed full Consumer Response
Ad Revenue Payouts to Publishers, Charities, Subscribers, Celebrity and Sponsor Partners
1st year Growth potential of 300 million subscribers
Millions of Publishers from Google’s off-market
This is a direct challenge to Google, Yahoo and Bing.
SMRT will be the next advertising and peoples platform.
Social Market Research for Charity
aka SMRT
Social Media Rewards Technology
Video and Ad Delivery System
Incentivized Advertising
100% Ad Validation
Guaranteed full Consumer Response
Ad Revenue Payouts to Publishers, Charities, Subscribers, Celebrity and Sponsor Partners
1st year Growth potential of 300 million subscribers
Millions of Publishers from Google’s off-market
This is a direct challenge to Google, Yahoo and Bing.
SMRT will be the next advertising and peoples platform.
Biggest Spending Industries Online
What Industries Contributed to Google’s $37.9 Billion Earnings?
Here are the BIG Spenders Travel Web sites:
Booking.com $40.4 Million
Expedia.com $28.9 Million
Kayak.com $28.7 Million
Marriott.com $20.9 Million
Priceline.com $19.6 Million
See the Full Chart here:
http://theworldofcode.com/gallery/
2012 Amazon.com earns $600 Million in Ad Revenue
45% Growth in Ad revenue last year. The net ad revenues come after Amazon pays for traffic acquisition costs (TAC) to partner Web sites.
Phillip R. Nakata Founder SMRC/SMRT
A 35+ year profile of Best Practice Industry Leadership, Strategic Planning, Business & Architecture Development, Project/Service Development, & Marketing/Sales for Interactive Social Web Technologies & now Philanthropy
20+ years leading and managing strategic re-engineering [to be => as is] initiatives for marketing, relationship management, business planning, professional services, project management, software design, development & integration of leading edge technologies:
IBM Strategy / Solution consulting as Interim CTO to key CIO’s
IBM Team leader for IBM migration from proprietary SNA & hardware to TCPIP and object/service base revenue models
Principle/ Partner for CSC National practice contributing over $700 million in e-Business B2B revenues (supply chain, procurement, futures markets)
Directed task force guidelines on architecture scalability, integration security and management of e-business services
Managed IBM’s auditing teams for enterprise application architecture
Principle in multiple successful Business Process Reengineering redesigns & deployments
JP D’Zahr Co-Founder SMRC/SMRT
Has 20+ years in Online Technologies, As AZ Publishing co-founder and marketing director, Mr. DZahr serves as the thought leader with regards to marketing strategy development including working with Business Unit leaders, Operation Analytics, Account Management and Decision Science to define statistical model needs, segmentation criteria, offer selection, and budget management.
He is responsible for driving an effective and efficient direct marketing strategy, and providing ongoing improvement through new concept testing, refined targeting, and algorithmic adjustments, and process streamlining. Additionally, Mr. DZahr conducts qualitative and quantitative research to make business decisions regarding the company’s direct marketing and contact data investments. Mr. DZahr heads a the company’s Partner Program that enables participating companies to monetize their marketing efforts from 100% to 2000% increases by building their opt-in subscriber base. Mr. DZahr is responsible for marketing campaigns from 100K subscribers to 25 million subscribers. Other specialties include: Digital Imaging, Web Development, Online Marketing, Strategic Business Planning, Business Development, Packaging and Design, Content Development and Content Management for Millions of pages for Authority Web sites, Ecommerce and Media Buying.
Social Market Research for Charity’s (SMRC) rewarding, fulfilling research:
SMRC allows every sponsor to easily offer simple $1+ audience research games that reward 10 documented minutes of a follower’s un-divided attention.
While many people would not respond for $1-$2, most will, if it is for their favorite charities along with providing the equal value in ‘rewards’.
Sponsor requirements create qualified prospects.
Product and Channel Add-ons
Interactive mobile video (click HERE for our mini white paper):
Mobile/ Handheld markets all work with HTML5 Video (WebM, OGG and MP4) or YouTube videos (non-annotated), which includes audio support. SMRC promotes using HTML5 Video --- integrated with HTML5 and best practices object-based coding --- for mobile markets.
OpenX: Google AdWords OEM Clone
Average 60% savings/revenues
Authority websites, with custom ads.
More visibility with industry, niche or socio-geo-demographic focus & top search ranking
Average 60% savings/revenues
Professional Consulting Services:
Development, Professional Business & Technical Services
In-depth social market/ marketing/profiling analysis
How We Compare to the Competition
SEE Slide #12
Can you see the difference?
Totally non-invasive (personalized), Ultra Low Costs, Mass Response/ Traffic, Fulfilling prospect’s interests as incentivized, sponsor qualified leads.
* 2X+ the value (goodwill, loyalty, sharing, response) for the same cost.
Can you see the why this works?
SEE Slide #14
Our World is simple, we just connect
SEE Slide #15
Project Timelines
SEE Slide #16
First 6 month process
SEE Slide #17
SMRC Financial Model
SEE Slide #18
SMRC Financial Model
SEE Slide #18
SMRC Financial Model
SEE Slide #18
SMRC Financial Model
SEE Slide #18
Clients and Circulation Based on Subscribers, Hosts, and Referrals
We payout .03 cents per profile/ per day, to Celebrities, Associations and Publishers that can sign up their followers to our incentive program
• The largest Religious Associations online has over 100 Million followers who would be our 1st Subscriber base
• Wireless Internet provider in France working with Cambium Networks, AZENN and Colt Telecom. We can reach up to 50,000,000 people and our network.
• Celebrities in our pipeline can bring in another 100 Million followers
• High Traffic Authority Web site Publishers have traffic of 300-500 Million views per month
There is a limited population so the first groups to capture their subscribers will have the greatest income potential!
Daily EARNING Potential to
Signing up Host subscribers
Why use Incentives? Because it works!
Sales Incentives - To increase sales
Employee Incentives - To motivate, retain and reward loyal and efficient employees
Customer Loyalty Incentives - To build customer loyalty and trust
Referral Incentives - To develop contacts or promote referrals
Purchase Incentives - Increase cash flow and obtain money upfront
Member Perks - Sell new accounts or memberships
Encourage responsiveness or trial of product or service
Here are just a few types of companies who successfully use Incentives in their businesses:
Auto Dealerships
Non-profit organizations (fundraising, etc.)
Churches
Radio Stations
Furniture Retailers
Service Providers
Manufacturers
Wholesalers
Multi-Level Marketers
Catalog Companies
Public Speakers
Distributors
Retailers
Jewelry Stores
Telemarketers
Banks
Office Supply Companies
Credit Card Companies
Real Estate Brokers
Insurance Companies
Sports Organizations
Mortgage Lenders
Accommodations Industry
Travel Industry
Why use Incentives? Because it works!
Sales Incentives - To increase sales
Employee Incentives - To motivate, retain and reward loyal and efficient employees
Customer Loyalty Incentives - To build customer loyalty and trust
Referral Incentives - To develop contacts or promote referrals
Purchase Incentives - Increase cash flow and obtain money upfront
Member Perks - Sell new accounts or memberships
Encourage responsiveness or trial of product or service
Here are just a few types of companies who successfully use Incentives in their businesses:
Auto Dealerships
Non-profit organizations (fundraising, etc.)
Churches
Radio Stations
Furniture Retailers
Service Providers
Manufacturers
Wholesalers
Multi-Level Marketers
Catalog Companies
Public Speakers
Distributors
Retailers
Jewelry Stores
Telemarketers
Banks
Office Supply Companies
Credit Card Companies
Real Estate Brokers
Insurance Companies
Sports Organizations
Mortgage Lenders
Accommodations Industry
Travel Industry
Incentive Advertising works! Free calls 4 watching Ads
50 Million users can’t be wrong Advertisers LOVE Incentive Advertising
Incentive Marketing to Millions of Viewers
Target Advertisers
SEE Slide #22
What Advertisers will Pay and What they will Get
Ads are Targeted Leads, Views/Circulation, Competition, and Minimum rates during startup phase. Expectations are to deliver 10 times the volume of views and delivering double the sales performance.
• COST OF ADS are .03 cents plus the value of what an advertiser believes the highly qualified Lead is worth.
• The Lead value can be $1.00, $10.00 or $35.00 and up
• We offer personalized search
• 100% Ad Validation and retention
• Advertiser only pays .03 cents if not validated
SMRC Financial Model for all user content, research, awards & networking
80%: Member donations and member rewards
4% : To Host as donations with rewards
4%: As Awards of Donations with rewards – issued by sponsors
4%: As Awards of Donations with rewards – issued by SMRC service /promotion reps
8%: As SMRC operating service expenses
SMRT/SMRC Projected Revenues
SEE Slide #25
12 month = $1.2 Billion
2nd Year = $13.5 Billion
3rd Year = $149 Billion
SMRC Equity Sponsor Partner Investment – Objectives/Use of Funds
$3 Million: to achieve (based on 10 million people’s content)
$2+ Billion in Charity + Rewards
$100+ Million in Sponsor Charity + Rewards
$200 Million in Awarded Donations + Rewards
$200 Million Net Operating Profits
2/3for Marketing, 1/3 for Development
$25 Million: To achieve 3 year projections in 2 years
$137+ Billion in Charity + Rewards
$5.96+ Billion in Sponsor Charity + Rewards
$11.9+ Billion in Awarded Donations + Rewards
$11.9+ Billion Net Operating Profits
3/4 for Marketing, 1/4 for Development
$100 Million: 3 year plan in 2 year - Own the bank managing:
$166+ Billion in Charity, stimulating $1+ Trillion in Cause Mkt. Revenue
$166+ Billion in Rewards, to Sponsors, Followers, and Awards
$11 + Billion in SMRC service revenues
NOTE: SMRC’s 3-5 year Exit Strategy => 51 %+ ownership by our 501-c3’s
SMRC Equity Sponsor Partner Investment – Returns & Benefits(30% Founder, 40% Preferred, 30% Common; 20% Founder pre-allocated)
$3 Million: to achieve (based on 10 million people’s content)
40% of Executive Founder Shares (8% of total shares)
Net annual increase in value of 15 to 1
35% Dividend
All Benefits of being a SMRC sponsor (at double rates for pre-registering)
$25 Million: To achieve 3 year projections in 2 years
40% of total shares (Executive/Founders + Preferred or Common)
Net annual increase in value of 10 to 1
35% Dividend
All Benefits of being a SMRC sponsor (at double rates for pre-registering)
$100 Million: 3 year plan in 2 years - To own the bank:
80% of total shares (Executive/Founders + Preferred or Common)
Net annual increase in value of 5 to 1
35% Dividend
All Benefits of being a SMRC sponsor and bank principle
Disclaimer
This presentation is for informational purposes only and is not an offer to sell or a solicitation of an offer to buy any securities in any to be formed entity which may own any future SMRC/SMRT project. Any future offers to sell or buy such securities will be made through offering documents distributed to qualifying prospective investors. This Power Point presentation makes forward-looking financial projections, plans, policies, management strategies, targets, and schedules. SMRC/SMRT has prepared these forward-looking projections/statements on the basis of currently available information with respect to industry standards, predictions, expectations, assumptions, plans, and awareness which contain known and unknown risks, uncertainties, and other factors. Since the impact of these risks, uncertainties, and other factors may actually be sustained, actual results, operating results, and financial performance may substantially differ from the details expressed or implied in the forward-looking projections/statements.