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Connected	
  Business	
  Reference	
  
Architecture	
  
APIs	
  –	
  the	
  
founda0on	
  of	
  the	
  
future	
  telco	
  
Mifan	
  Careem	
  
Director	
  –	
  Solu0ons	
  Architecture	
  
WSO2	
  
Agenda	
  
•  Importance	
  of	
  Telco	
  APIs	
  and	
  their	
  
management	
  
•  Unique	
  challenges	
  in	
  telco	
  API	
  management	
  
•  The	
  new	
  telco	
  model	
  –	
  API	
  centric	
  telco	
  
enterprise	
  
•  An	
  implementa0on	
  using	
  the	
  WSO2	
  plaBorm	
  
•  Telco	
  API	
  management	
  and	
  GSMA	
  OneAPI	
  
•  Developer	
  ecosystem	
  and	
  applica0ons	
  
•  Iden0ty	
  APIs	
  and	
  GSMA	
  Mobile	
  Connect	
  
•  Telco	
  plaBorm	
  product	
  sheet	
  
Source:	
  hIp://www.programmableweb.com/	
  
Telco	
  APIs	
  are	
  important!	
  
API	
  Management	
  Challenges 	
  	
  
•  How	
  to	
  create	
  an	
  API	
  centric	
  
business?	
  
•  What	
  business	
  models	
  to	
  apply	
  
•  Authen0ca0on	
  &	
  Authoriza0on	
  
•  How	
  to	
  control	
  access?	
  
•  Monitoring	
  &	
  SLA	
  
•  Revenue	
  Genera0on	
  
•  Selling	
  your	
  APIs	
  
•  Deployment	
  
Telco	
  API	
  Management	
  Challenges 	
  	
  
•  Encouraging	
  partners	
  to	
  
sell	
  on	
  behalf	
  of	
  telco	
  
•  Empowering	
  developers	
  
for	
  faster	
  0me	
  to	
  market	
  
•  Control	
  
ThroIling	
  –	
  Northbound	
  
applica0ons	
  and	
  
Southbound	
  network	
  
services	
  
•  Monitoring	
  &	
  SLA	
  
Spend	
  limits	
  
Rate	
  limi0ng	
  
Blacklis0ng	
  and	
  whitelis0ng	
  
•  Sandbox	
  tes0ng	
  and	
  
experimenta0on	
  
•  Revenue	
  Genera0on	
  
Sta0s0cs	
  Collec0on	
  
Billing	
  Model	
  
Cross	
  Operator	
  revenue	
  
share	
  
•  Selling	
  your	
  APIs	
  
Branding	
  
Adver0sing	
  
•  Charging	
  Model	
  
Change	
  from	
  tradi0onal	
  
model	
  to	
  accommodate	
  
Internet	
  business	
  model	
  
•  Deployment	
  
Carrier	
  grade	
  deployment	
  
API	
  Centric	
  Enterprises	
  with	
  Telco	
  API	
  Management	
  
Embrace	
  newer	
  
business	
  models	
  
Work	
  with	
  the	
  
long	
  tail	
  
Expose	
  and	
  
manage	
  APIs	
  
Mone0ze	
  APIs	
  
and	
  build	
  API	
  
economy	
  
Build	
  API	
  
ecosystem	
  
Developer	
  Eco-­‐system	
  
API	
  Management	
  
Payment	
   Messaging	
   Iden0ty	
   Loca0on	
  WebRTC	
  
NFC	
  
M2M,…	
  
Enterprise	
   Developers	
   Applica0ons	
  Subscribers	
  
•  U0lize	
  partners	
  to	
  
sell	
  APIs	
  
•  Newer	
  business	
  
models	
  –	
  revenue	
  
share	
  from	
  customer	
  
•  Empower	
  eco-­‐
system	
  for	
  RAD	
  
OTT	
  Customers	
  
WSO2	
  Middleware	
  PlaBorm	
  
The	
  open	
  plaBorm	
  for	
  connected	
  
business	
  
Telco	
  API	
  Management	
  
API	
  Gateway	
   API	
  Store	
   Operator	
  Portal	
  
Transforma0on	
  
Adapters	
  
Backend	
  
Systems	
  
(CRM)	
  
Backend	
  
Systems	
  
(Diameter)	
  
Iden0ty	
  
API	
  Publisher	
  
Workflows	
  
Audi0ng	
  and	
  
Repor0ng	
  
Developer	
  	
  
Ecosystem	
  
Event	
  Processing	
  
Telco	
  API	
  Management	
  
API	
  Gateway	
   API	
  Store	
   Operator	
  Portal	
  
Transforma0on	
  
Adapters	
  
Backend	
  
Systems	
  
(CRM)	
  
Backend	
  
Systems	
  
(Diameter)	
  
Iden0ty	
  
API	
  Publisher	
  
Workflows	
  
Audi0ng	
  and	
  
Repor0ng	
  
Developer	
  	
  
Ecosystem	
  
Event	
  Processing	
  
Source:	
  hIp://www.slideshare.net/jaquayle/mobile-­‐internet-­‐fulfillment-­‐exchange-­‐mife-­‐keynote-­‐by-­‐amos-­‐manasseh-­‐axiata-­‐group	
  
Federated	
  API	
  Management	
  and	
  GSMA	
  
OneAPI	
  
SMS	
  LBS	
  
Telco	
  API	
  Management	
  
SMS	
  LBS	
  
Telco	
  API	
  Management	
  
API	
  Gateway	
   API	
  Store	
   Developer	
  Portal	
  
Iden0ty	
  
API	
  Publisher	
  
Workflows	
  
Audi0ng	
  and	
  
Repor0ng	
  
Event	
  Processing	
  Discovery	
  and	
  
Rou0ng	
  
GSMA	
  OneAPI	
  
•  Federated	
  APIs	
  
•  Rou0ng	
  and	
  
discovery	
  at	
  hub	
  
based	
  on	
  MSISDN	
  
•  GSMA	
  OneAPI	
  
based	
  
•  Ecosystems	
  at	
  
different	
  levels	
  
•  Join	
  forces,	
  where	
  
necessary,	
  to	
  
mi0gate	
  their	
  
natural	
  
disadvantage	
  
compared	
  to	
  
network-­‐
independent	
  third	
  
par0es:	
  the	
  
provision	
  of	
  global	
  
reach	
  
•  Differen<ate,	
  
where	
  possible,	
  to	
  
preserve	
  
compe00on,	
  
speed	
  and	
  
innova0on	
  power	
  
in	
  the	
  API	
  space	
  
Standard	
  APIs	
  
Developer	
  Ecosystems	
  and	
  API	
  Stores	
  
APPLICATIONS
/tone’s mFish will
leverage the
adoption of mobile
phone use across
the developing
world to address
sustainable fishing
challenges and
improve economic
conditions in fishing
villages.
mFish will use mobile
services to provide real-time
information to help
fishermen, managers and
the seafood industry to
communicate, access
information and share data
seamlessly. Information can
be used to collect and
analyze catch data, monitor
illegal fishing, trace seafood
along supply chains, and
improve fishing safety Source: http://www.withtone.com/about/
Telco	
  Iden0ty	
  and	
  GSMA	
  Mobile	
  Connect	
  
USSD	
  Iden0ty	
  USSD	
  Iden0ty	
  
Regional	
  Telco	
  
Hub	
  
Discovery	
  API	
  
OpenID	
  Connect	
  
•  Convenient	
  alterna<ve	
  to	
  passwords	
  	
  and	
  
protects	
  consumers	
  privacy	
  
•  Use	
  of	
  mobile	
  phone	
  to	
  authen0cate	
  (i.e.	
  
replace	
  passwords)	
  
•  Offered	
  as	
  APIs	
  for	
  service	
  providers	
  to	
  
embed	
  into	
  their	
  digital	
  services	
  
	
  
	
  
Axiata	
  Group	
  Deployment	
  
Source:	
  hIp://www.slideshare.net/jaquayle/mobile-­‐internet-­‐fulfillment-­‐exchange-­‐mife-­‐keynote-­‐by-­‐amos-­‐manasseh-­‐axiata-­‐group	
  
Telco	
  API	
  Management	
  PlaBorm	
  –	
  Product	
  
Sheet	
  and	
  Summary	
  
•  Aggregated	
  OneAPI	
  Exposure	
  –	
  Mul0ple	
  
MNOs,	
  single	
  northbound	
  endpoint	
  –	
  
GSMA	
  OneAPI	
  Compliant	
  
•  Traffic	
  Management	
  by	
  MNO	
  or	
  
applica0on,	
  API	
  etc	
  
•  Integra0ng	
  backend	
  systems	
  
•  Highly	
  Scalable	
  deployment	
  
•  API	
  Portal	
  and	
  Developer	
  Ecosystem	
  
•  Customizable	
  API	
  workflows	
  
•  Real	
  0me	
  analy0cs,	
  spend	
  limits	
  and	
  
spam	
  filtering	
  
•  MSISDN	
  whitelis0ng/blacklis0ng	
  
Contact	
  Us	
  

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APIs - The Foundation of the Future Telco

  • 1. Connected  Business  Reference   Architecture   APIs  –  the   founda0on  of  the   future  telco   Mifan  Careem   Director  –  Solu0ons  Architecture   WSO2  
  • 2. Agenda   •  Importance  of  Telco  APIs  and  their   management   •  Unique  challenges  in  telco  API  management   •  The  new  telco  model  –  API  centric  telco   enterprise   •  An  implementa0on  using  the  WSO2  plaBorm   •  Telco  API  management  and  GSMA  OneAPI   •  Developer  ecosystem  and  applica0ons   •  Iden0ty  APIs  and  GSMA  Mobile  Connect   •  Telco  plaBorm  product  sheet  
  • 4. API  Management  Challenges     •  How  to  create  an  API  centric   business?   •  What  business  models  to  apply   •  Authen0ca0on  &  Authoriza0on   •  How  to  control  access?   •  Monitoring  &  SLA   •  Revenue  Genera0on   •  Selling  your  APIs   •  Deployment  
  • 5. Telco  API  Management  Challenges     •  Encouraging  partners  to   sell  on  behalf  of  telco   •  Empowering  developers   for  faster  0me  to  market   •  Control   ThroIling  –  Northbound   applica0ons  and   Southbound  network   services   •  Monitoring  &  SLA   Spend  limits   Rate  limi0ng   Blacklis0ng  and  whitelis0ng   •  Sandbox  tes0ng  and   experimenta0on   •  Revenue  Genera0on   Sta0s0cs  Collec0on   Billing  Model   Cross  Operator  revenue   share   •  Selling  your  APIs   Branding   Adver0sing   •  Charging  Model   Change  from  tradi0onal   model  to  accommodate   Internet  business  model   •  Deployment   Carrier  grade  deployment  
  • 6. API  Centric  Enterprises  with  Telco  API  Management   Embrace  newer   business  models   Work  with  the   long  tail   Expose  and   manage  APIs   Mone0ze  APIs   and  build  API   economy   Build  API   ecosystem  
  • 7. Developer  Eco-­‐system   API  Management   Payment   Messaging   Iden0ty   Loca0on  WebRTC   NFC   M2M,…   Enterprise   Developers   Applica0ons  Subscribers   •  U0lize  partners  to   sell  APIs   •  Newer  business   models  –  revenue   share  from  customer   •  Empower  eco-­‐ system  for  RAD   OTT  Customers  
  • 9. The  open  plaBorm  for  connected   business  
  • 10. Telco  API  Management   API  Gateway   API  Store   Operator  Portal   Transforma0on   Adapters   Backend   Systems   (CRM)   Backend   Systems   (Diameter)   Iden0ty   API  Publisher   Workflows   Audi0ng  and   Repor0ng   Developer     Ecosystem   Event  Processing  
  • 11. Telco  API  Management   API  Gateway   API  Store   Operator  Portal   Transforma0on   Adapters   Backend   Systems   (CRM)   Backend   Systems   (Diameter)   Iden0ty   API  Publisher   Workflows   Audi0ng  and   Repor0ng   Developer     Ecosystem   Event  Processing  
  • 13. Federated  API  Management  and  GSMA   OneAPI   SMS  LBS   Telco  API  Management   SMS  LBS   Telco  API  Management   API  Gateway   API  Store   Developer  Portal   Iden0ty   API  Publisher   Workflows   Audi0ng  and   Repor0ng   Event  Processing  Discovery  and   Rou0ng   GSMA  OneAPI   •  Federated  APIs   •  Rou0ng  and   discovery  at  hub   based  on  MSISDN   •  GSMA  OneAPI   based   •  Ecosystems  at   different  levels   •  Join  forces,  where   necessary,  to   mi0gate  their   natural   disadvantage   compared  to   network-­‐ independent  third   par0es:  the   provision  of  global   reach   •  Differen<ate,   where  possible,  to   preserve   compe00on,   speed  and   innova0on  power   in  the  API  space   Standard  APIs  
  • 14. Developer  Ecosystems  and  API  Stores  
  • 15. APPLICATIONS /tone’s mFish will leverage the adoption of mobile phone use across the developing world to address sustainable fishing challenges and improve economic conditions in fishing villages. mFish will use mobile services to provide real-time information to help fishermen, managers and the seafood industry to communicate, access information and share data seamlessly. Information can be used to collect and analyze catch data, monitor illegal fishing, trace seafood along supply chains, and improve fishing safety Source: http://www.withtone.com/about/
  • 16. Telco  Iden0ty  and  GSMA  Mobile  Connect   USSD  Iden0ty  USSD  Iden0ty   Regional  Telco   Hub   Discovery  API   OpenID  Connect   •  Convenient  alterna<ve  to  passwords    and   protects  consumers  privacy   •  Use  of  mobile  phone  to  authen0cate  (i.e.   replace  passwords)   •  Offered  as  APIs  for  service  providers  to   embed  into  their  digital  services      
  • 17. Axiata  Group  Deployment   Source:  hIp://www.slideshare.net/jaquayle/mobile-­‐internet-­‐fulfillment-­‐exchange-­‐mife-­‐keynote-­‐by-­‐amos-­‐manasseh-­‐axiata-­‐group  
  • 18. Telco  API  Management  PlaBorm  –  Product   Sheet  and  Summary   •  Aggregated  OneAPI  Exposure  –  Mul0ple   MNOs,  single  northbound  endpoint  –   GSMA  OneAPI  Compliant   •  Traffic  Management  by  MNO  or   applica0on,  API  etc   •  Integra0ng  backend  systems   •  Highly  Scalable  deployment   •  API  Portal  and  Developer  Ecosystem   •  Customizable  API  workflows   •  Real  0me  analy0cs,  spend  limits  and   spam  filtering   •  MSISDN  whitelis0ng/blacklis0ng