Modern platform engineering with Choreo
June, 2025
From complexity to clarity:
Open source & SaaS
products
Enables hybrid deployment
options. Choreo (SaaS) roll out
fills gap in our portfolio, adds full
platform capabilities
enables
enterprises to
deliver intelligent
digital experiences
Founded in 2005
HQ in Austin, TX
USD $100M+ ARR in 2024
14% growth in 2024
700+ customers end 2024
130+ partners;
Across 93 countries and 6
continents
Global offices
Including Austin, NYC, CA,
London, Colombo, Dubai,
Mumbai, Singapore, São
Paulo, Sydney, Madrid
750+ employees
Including a number of PhD
holders
2
We’re now part of the EQT portfolio of companies
Same Family as IFS, Acumatica, SUSE, Ardoq and many more
3
Delivering success across many verticals
Healthcare
Government
Education
Retail
Technology
Financial
Telecom
Transportation
Hospitality
4
The platform for your digital business
Internal Developer
Platform
Run it yourself, private cloud or SaaS
WSO2 product portfolio
Technology for your digital platform
API Management
Integration
Identity & Access Management A seamless platformless
experience
5
● Runtime architecture, CICD, DevOps,
Environments, SecOps, Configuration
Management, Version management, Testing,
Observability, Analytics, SRE,
● Code writing also needs access to reuse
● DevOps goes to Canary etc.
● Self Service and policy-driven
● Zero Trust environment
Code reusability limited
Resource discovery delays
Collaborative development
hindered
Testing cycles extended
Slow product iteration
Developer Git
Digital
Experience
B2B
Employee
Consumer
Customer
The reality of software manufacturing in the cloud native era
You write code. You want to get it to the hands of
the customer ASAP.
Pain points
Value creation
Consumption
6
of Digital
Transformation
Budget
60%
3
100+
PERSON TEAM
Years
TIMELINE
WITH
Betstore
Quantum Service
Bus (QSB)
DigitalAirline Raptor
Framework
Digital Gov.
Digital Platform
2005
Catalyst
TIS
Domain 9
2008 2010 2014 2018
One Platform
We Have Helped Our Customers Build Platforms
Nexen
Unity
2020
Resource
metrics:
building
an
in-house
platform
What Platform Engineering looks like today
Provisioning and managing VMs and Kubernetes clusters
Writing and maintaining complex YAML for network policies and security
Manually setting up role-based access and permissions
Stitching together CI/CD, monitoring, logging, and secrets management
Troubleshooting broken pipelines and environment drift
Managing secrets, config files, and environment variables across stages
Enforcing compliance and security policies with little automation
Responding to infrastructure issues instead of enabling developer velocity
Internal Developer
Platform
8
Internal Developer Platform
Monitoring &
Observability
Infrastructure
Management
Security
Automation
Multi
Environment
Developer
Experience
Infrastructure
Provisioning
CI/CD
Pipelines
Unified
Interfaces
Cost
Management
Service
Catalog
Software
Engineering
9
8% 10% 6% 8% 14%
By using an Internal
Developer Platform
organizations witnessed,
Individual
productivity
Team
performance
Organizational
performance
Delivery
throughput
Change
stability
Building a platform with
10
Install
Backstage
● K8s, VM,
Cloud
● Setup
Github/BitBu
cket/Gitlab
● Configure
SSO for
enterprise
Connect
software
Catalog
● Start
cataloging
services, etc
● Configure
catalog
providers
● Auto
discovery
Build
Golden
Paths
● Create
Scaffolder
templates
● Node.js
service
template
● Python
template
Integrate
Tooling
● Jenkins
● Datadog
● Prometheus
● Kubernetes
● Vault
● KubeCost
Document
Steps for
Use
● Integrate
Backstage
Techdocs
● Help teams
write docs
inside code
repos
Secure and
Govern
● Implement
RBAC
● Permissions
● Validate
quality
● Monitor
metrics
Why current off-the-shelf IDPs frustrate platform engineers
What They Actually Want
What They Struggle With
● Too much time spent wiring tools
together
● Rigid workflows that don’t adapt
to organizational needs
● Fragmented developer
experience across multiple
dashboards
● Security and Zero Trust are
bolted-on not built-in
● No visibility into platform usage or
bottlenecks
● Another system to manage—not
simplify
● A unified, composable platform
with built-in best practices
● Secure by default, multi-cloud
ready
● Self-service for developers,
control for platform teams
● Built-in observability and usage
insights
● Extensible via APIs and GitOps
● Less manual toil—more time
enabling teams
Meet Choreo, your AI-Native Internal Developer Platform
Simplified Infrastructure Management: Provision data planes, configure environments, and define deployment pipelines
through a unified UI or CLI, no boilerplate YAML needed.
All the tools you need built-in : No more stitching together and licensing separate tools.
Choreo includes built-in, extensible support for CI/CD, observability, security , API management, service mesh, secrets &
config management and more.
Builds
Platforms
Builds
Experiences
Platform
Engineer
Software
Engineer
Powered by 20+ CNCF technologies
13
Under the hood
14
Digital Experiences
15
Your Digital Business, with Choreo
Internal Developer Platform
Enterprise Software Engineering
Software Delivery & Operations
Key Capabilities – Software Delivery & Operations
● Choreo CI: Extensible CI powered by Argo Workflows
● Choreo CD: Built-in CD with customizable, multi-environment pipelines
● Config Management: Centralized management of environment variables, secrets, and file-based
configs
● Built-In Testing: Integrated test runners and API testing capabilities
● Multi-Cloud & Multi-Cluster Deployment: Deploy across AWS, Azure, GCP, and on-prem Kubernetes
● Autoscaling & Scale-to-Zero: Resource optimization through intelligent scaling
● Observability: Logs, metrics, and tracing powered by OpenTelemetry, Prometheus, Fluentbit, and
OpenSearch
● Resilience & HA: Support for high availability, health checks, and failure recovery
● Granular Access Control: Enforce fine-grained RBAC across projects and environments
● Zero-Trust Security: Built-in identity verification, microsegmentation, and traffic control across all
services and environments
Key Capabilities – Software Architecture & Engineering
● Projects: Guides organization to better align with cell based architecture and domain driven design.
● Marketplace: A centralized hub for discovering and reusing enterprise assets—services, databases,
caches, queues, policies, and more.
● API Management
○ Ingress: Full lifecycle API management with built-in API Gateway, Developer Portal, and access
control
○ Egress: Manage and monitor consumption of third-party APIs
● Insights & Analytics
○ Business Metrics: Track usage, performance, and impact of services
○ Cost Insights: Optimize infrastructure spending and resource allocation
○ Engineering Metrics: Monitor developer productivity with DORA metrics and other key indicators
Choreo AI
18
Code for AI
AI for Code
Architect Agent, Choreo co-pilot, FinOps Gen AI services, AI Gateway, Vector DBs,
etc
Which stage of platform maturity are you in?
1
2
4
3
Manual
Manual VMs/K8s setup
Custom Jenkins setups
Basic logging
Manual IAM setup
Slow onboarding
Scripts & Tools
IaC scripts
Scripting & integrations
Dashboards per service
Scripts & policies
CLI & doc-driven
Integrated Platform
Automated pipelines
Unified pipelines
Centralized monitoring
Fine-grained control
Self-Service DevEx
Dynamic, policy-driven pipelines
Developer-driven
deployment
SLOs and auto-tuning
Zero trust
Self-service everything
Personas in Choreo
20
The Impact?
40%
Faster Deployments
Wealth management company in the US
>63%
Cost Savings
University of Edinburgh
5X Faster
Recovery from Failure
Zimi Life
20+
CNCF Tools Integrated
Integrated ecosystem – one UI
22
Appendix
Choreo resource hierarchy
23
Customizable CI Pipelines (Runs Builds Inside Your k8s Environment)
24
1. Developers just add a Pipeline YAML
to their source code repositories.
2. Choreo automatically runs the build
pipeline on commit.
Choreo streamlines the provisioning and management of key infrastructure
elements in the platform.
● Provisioning clusters (beta).
Automated Infrastructure
25
DevOps Automation Pipelines
26
Highly Flexible and Parallelizable Automation Pipelines (GitOps-based) that run in your k8s
environment.
1. Automate
Infrastructure
Provisioning.
2. Run custom scripts
and workflows and
batch jobs.
27
Choreo Data Plane
Architecture
28
Demo
Choreo
Web Application
(React)
Backend (Go Lang) MySQL
(AWS)
Deploy a complete web application on Choreo

Modern Platform Engineering with Choreo - The AI-Native Internal Developer Platform as a Service

  • 1.
    Modern platform engineeringwith Choreo June, 2025 From complexity to clarity:
  • 2.
    Open source &SaaS products Enables hybrid deployment options. Choreo (SaaS) roll out fills gap in our portfolio, adds full platform capabilities enables enterprises to deliver intelligent digital experiences Founded in 2005 HQ in Austin, TX USD $100M+ ARR in 2024 14% growth in 2024 700+ customers end 2024 130+ partners; Across 93 countries and 6 continents Global offices Including Austin, NYC, CA, London, Colombo, Dubai, Mumbai, Singapore, São Paulo, Sydney, Madrid 750+ employees Including a number of PhD holders 2 We’re now part of the EQT portfolio of companies Same Family as IFS, Acumatica, SUSE, Ardoq and many more
  • 3.
    3 Delivering success acrossmany verticals Healthcare Government Education Retail Technology Financial Telecom Transportation Hospitality
  • 4.
    4 The platform foryour digital business Internal Developer Platform Run it yourself, private cloud or SaaS WSO2 product portfolio Technology for your digital platform API Management Integration Identity & Access Management A seamless platformless experience
  • 5.
    5 ● Runtime architecture,CICD, DevOps, Environments, SecOps, Configuration Management, Version management, Testing, Observability, Analytics, SRE, ● Code writing also needs access to reuse ● DevOps goes to Canary etc. ● Self Service and policy-driven ● Zero Trust environment Code reusability limited Resource discovery delays Collaborative development hindered Testing cycles extended Slow product iteration Developer Git Digital Experience B2B Employee Consumer Customer The reality of software manufacturing in the cloud native era You write code. You want to get it to the hands of the customer ASAP. Pain points Value creation Consumption
  • 6.
    6 of Digital Transformation Budget 60% 3 100+ PERSON TEAM Years TIMELINE WITH Betstore QuantumService Bus (QSB) DigitalAirline Raptor Framework Digital Gov. Digital Platform 2005 Catalyst TIS Domain 9 2008 2010 2014 2018 One Platform We Have Helped Our Customers Build Platforms Nexen Unity 2020 Resource metrics: building an in-house platform
  • 7.
    What Platform Engineeringlooks like today Provisioning and managing VMs and Kubernetes clusters Writing and maintaining complex YAML for network policies and security Manually setting up role-based access and permissions Stitching together CI/CD, monitoring, logging, and secrets management Troubleshooting broken pipelines and environment drift Managing secrets, config files, and environment variables across stages Enforcing compliance and security policies with little automation Responding to infrastructure issues instead of enabling developer velocity
  • 8.
    Internal Developer Platform 8 Internal DeveloperPlatform Monitoring & Observability Infrastructure Management Security Automation Multi Environment Developer Experience Infrastructure Provisioning CI/CD Pipelines Unified Interfaces Cost Management Service Catalog Software Engineering
  • 9.
    9 8% 10% 6%8% 14% By using an Internal Developer Platform organizations witnessed, Individual productivity Team performance Organizational performance Delivery throughput Change stability
  • 10.
    Building a platformwith 10 Install Backstage ● K8s, VM, Cloud ● Setup Github/BitBu cket/Gitlab ● Configure SSO for enterprise Connect software Catalog ● Start cataloging services, etc ● Configure catalog providers ● Auto discovery Build Golden Paths ● Create Scaffolder templates ● Node.js service template ● Python template Integrate Tooling ● Jenkins ● Datadog ● Prometheus ● Kubernetes ● Vault ● KubeCost Document Steps for Use ● Integrate Backstage Techdocs ● Help teams write docs inside code repos Secure and Govern ● Implement RBAC ● Permissions ● Validate quality ● Monitor metrics
  • 11.
    Why current off-the-shelfIDPs frustrate platform engineers What They Actually Want What They Struggle With ● Too much time spent wiring tools together ● Rigid workflows that don’t adapt to organizational needs ● Fragmented developer experience across multiple dashboards ● Security and Zero Trust are bolted-on not built-in ● No visibility into platform usage or bottlenecks ● Another system to manage—not simplify ● A unified, composable platform with built-in best practices ● Secure by default, multi-cloud ready ● Self-service for developers, control for platform teams ● Built-in observability and usage insights ● Extensible via APIs and GitOps ● Less manual toil—more time enabling teams
  • 12.
    Meet Choreo, yourAI-Native Internal Developer Platform Simplified Infrastructure Management: Provision data planes, configure environments, and define deployment pipelines through a unified UI or CLI, no boilerplate YAML needed. All the tools you need built-in : No more stitching together and licensing separate tools. Choreo includes built-in, extensible support for CI/CD, observability, security , API management, service mesh, secrets & config management and more. Builds Platforms Builds Experiences Platform Engineer Software Engineer
  • 13.
    Powered by 20+CNCF technologies 13
  • 14.
  • 15.
    Digital Experiences 15 Your DigitalBusiness, with Choreo Internal Developer Platform Enterprise Software Engineering Software Delivery & Operations
  • 16.
    Key Capabilities –Software Delivery & Operations ● Choreo CI: Extensible CI powered by Argo Workflows ● Choreo CD: Built-in CD with customizable, multi-environment pipelines ● Config Management: Centralized management of environment variables, secrets, and file-based configs ● Built-In Testing: Integrated test runners and API testing capabilities ● Multi-Cloud & Multi-Cluster Deployment: Deploy across AWS, Azure, GCP, and on-prem Kubernetes ● Autoscaling & Scale-to-Zero: Resource optimization through intelligent scaling ● Observability: Logs, metrics, and tracing powered by OpenTelemetry, Prometheus, Fluentbit, and OpenSearch ● Resilience & HA: Support for high availability, health checks, and failure recovery ● Granular Access Control: Enforce fine-grained RBAC across projects and environments ● Zero-Trust Security: Built-in identity verification, microsegmentation, and traffic control across all services and environments
  • 17.
    Key Capabilities –Software Architecture & Engineering ● Projects: Guides organization to better align with cell based architecture and domain driven design. ● Marketplace: A centralized hub for discovering and reusing enterprise assets—services, databases, caches, queues, policies, and more. ● API Management ○ Ingress: Full lifecycle API management with built-in API Gateway, Developer Portal, and access control ○ Egress: Manage and monitor consumption of third-party APIs ● Insights & Analytics ○ Business Metrics: Track usage, performance, and impact of services ○ Cost Insights: Optimize infrastructure spending and resource allocation ○ Engineering Metrics: Monitor developer productivity with DORA metrics and other key indicators
  • 18.
    Choreo AI 18 Code forAI AI for Code Architect Agent, Choreo co-pilot, FinOps Gen AI services, AI Gateway, Vector DBs, etc
  • 19.
    Which stage ofplatform maturity are you in? 1 2 4 3 Manual Manual VMs/K8s setup Custom Jenkins setups Basic logging Manual IAM setup Slow onboarding Scripts & Tools IaC scripts Scripting & integrations Dashboards per service Scripts & policies CLI & doc-driven Integrated Platform Automated pipelines Unified pipelines Centralized monitoring Fine-grained control Self-Service DevEx Dynamic, policy-driven pipelines Developer-driven deployment SLOs and auto-tuning Zero trust Self-service everything
  • 20.
  • 21.
    The Impact? 40% Faster Deployments Wealthmanagement company in the US >63% Cost Savings University of Edinburgh 5X Faster Recovery from Failure Zimi Life 20+ CNCF Tools Integrated Integrated ecosystem – one UI
  • 22.
  • 23.
  • 24.
    Customizable CI Pipelines(Runs Builds Inside Your k8s Environment) 24 1. Developers just add a Pipeline YAML to their source code repositories. 2. Choreo automatically runs the build pipeline on commit.
  • 25.
    Choreo streamlines theprovisioning and management of key infrastructure elements in the platform. ● Provisioning clusters (beta). Automated Infrastructure 25
  • 26.
    DevOps Automation Pipelines 26 HighlyFlexible and Parallelizable Automation Pipelines (GitOps-based) that run in your k8s environment. 1. Automate Infrastructure Provisioning. 2. Run custom scripts and workflows and batch jobs.
  • 27.
  • 28.
    28 Demo Choreo Web Application (React) Backend (GoLang) MySQL (AWS) Deploy a complete web application on Choreo