The role of the Telco is rapidly moving away from traditional business models and focus areas towards a holistic, end-to-end solution provider for all aspects of the connected business. APIs are the fundamental building blocks for this new telco revolution; be it a singular identity model verified by the telco, a global set of telco API standards such as GSMA OneAPI, or a set of services exposed by Internet of Things style devices, API monetisation is fast becoming the business of choice for telcos. This also leads to massive collaboration between telcos, partners, stakeholders and the long tail. With the right building blocks, federation models, global standards and ultimately APIs, a mobile developer can now build apps that work with telcos and across telcos, covering the entire globe. In this session, Director - Solutions Architecture at WSO2, Mifan Careem looked at how telcos can accelerate their digital strategies by building an effective Developer API ecosystem that encourages participatory business models leading to APIs as the currency for a digital economy. The session was presented at APIdays Sydney 2015.

1. APIs
–
the
founda0on
of
the
future
connected
telco
Mifan
Careem
Director
–
Solu0ons
Architecture
WSO2

2. Agenda
• Importance
of
Telco
APIs
and
their
management
• Unique
challenges
in
telco
API
management
• The
new
telco
model
–
API
centric
telco
enterprise
• An
implementa0on
using
the
WSO2
plaBorm
• Telco
API
management
and
GSMA
OneAPI
• Developer
ecosystem
and
applica0ons
• Iden0ty
APIs
and
GSMA
Mobile
Connect
• Telco
plaBorm
product
sheet

3. Source:
hIp://www.programmableweb.com/
Telco
APIs
are
important!

4. Telco
API
Management
Challenges
• Encouraging
partners
to
sell
on
behalf
of
telco
• Empowering
developers
for
faster
0me
to
market
• Control
ThroIling
–
Northbound
applica0ons
and
Southbound
network
services
• Monitoring
&
SLA
Spend
limits
Rate
limi0ng
Blacklis0ng
and
whitelis0ng
• Sandbox
tes0ng
and
experimenta0on
• Revenue
Genera0on
Sta0s0cs
Collec0on
Billing
Model
Cross
Operator
revenue
share
• Selling
your
APIs
Branding
Adver0sing
• Charging
Model
Change
from
tradi0onal
model
to
accommodate
Internet
business
model
• Deployment
Carrier
grade
deployment

5. API
Centric
Enterprises
with
Telco
API
Management
Embrace
newer
business
models
Work
with
the
long
tail
Expose
and
manage
APIs
Mone0ze
APIs
and
build
API
economy
Build
API
ecosystem

6. Developer
Eco-­‐system
API
Management
Payment
Messaging
Iden0ty
Loca0on
WebRTC
NFC
M2M,…
Enterprise
Developers
Applica0ons
Subscribers
• U0lize
partners
to
sell
APIs
• Newer
business
models
–
revenue
share
from
customer
• Empower
eco-­‐
system
for
RAD
OTT
Customers

7. WSO2
Middleware
PlaBorm

8. The
open
plaBorm
for
connected
business

9. Telco
API
Management
API
Gateway
API
Store
Operator
Portal
Transforma0on
Adapters
Backend
Systems
(CRM)
Backend
Systems
(Diameter)
Iden0ty
API
Publisher
Workflows
Audi0ng
and
Repor0ng
Developer
Ecosystem
Event
Processing

10. Telco
API
Management
API
Gateway
API
Store
Operator
Portal
Transforma0on
Adapters
Backend
Systems
(CRM)
Backend
Systems
(Diameter)
Iden0ty
API
Publisher
Workflows
Audi0ng
and
Repor0ng
Developer
Ecosystem
Event
Processing

11. Source:
hIp://www.slideshare.net/jaquayle/mobile-­‐internet-­‐fulfillment-­‐exchange-­‐mife-­‐keynote-­‐by-­‐amos-­‐manasseh-­‐axiata-­‐group

12. Federated
API
Management
and
GSMA
OneAPI
SMS
LBS
Telco
API
Management
SMS
LBS
Telco
API
Management
API
Gateway
API
Store
Developer
Portal
Iden0ty
API
Publisher
Workflows
Audi0ng
and
Repor0ng
Event
Processing
Discovery
and
Rou0ng
GSMA
OneAPI
• Federated
APIs
• Rou0ng
and
discovery
at
hub
based
on
MSISDN
• GSMA
OneAPI
based
• Ecosystems
at
different
levels
• Join
forces,
where
necessary,
to
mi0gate
their
natural
disadvantage
compared
to
network-­‐
independent
third
par0es:
the
provision
of
global
reach
• Differen5ate,
where
possible,
to
preserve
compe00on,
speed
and
innova0on
power
in
the
API
space
Standard
APIs

13. Developer
Ecosystems
and
API
Stores

14. APPLICATIONS
/tone’s mFish will
leverage the
adoption of mobile
phone use across
the developing
world to address
sustainable fishing
challenges and
improve economic
conditions in fishing
villages.
mFish will use mobile
services to provide real-time
information to help
fishermen, managers and
the seafood industry to
communicate, access
information and share data
seamlessly. Information can
be used to collect and
analyze catch data, monitor
illegal fishing, trace seafood
along supply chains, and
improve fishing safety Source: http://www.withtone.com/about/

15. Telco
Iden0ty
and
GSMA
Mobile
Connect
USSD
Iden0ty
USSD
Iden0ty
Regional
Telco
Hub
Discovery
API
OpenID
Connect
• Convenient
alterna5ve
to
passwords
and
protects
consumers
privacy
• Use
of
mobile
phone
to
authen0cate
(i.e.
replace
passwords)
• Offered
as
APIs
for
service
providers
to
embed
into
their
digital
services

16. Axiata
Group
Deployment
Source:
hIp://www.slideshare.net/jaquayle/mobile-­‐internet-­‐fulfillment-­‐exchange-­‐mife-­‐keynote-­‐by-­‐amos-­‐manasseh-­‐axiata-­‐group

17. Telco
API
Management
PlaBorm
–
Product
Sheet
and
Summary
• Aggregated
OneAPI
Exposure
–
Mul0ple
MNOs,
single
northbound
endpoint
–
GSMA
OneAPI
Compliant
• Traffic
Management
by
MNO
or
applica0on,
API
etc
• Integra0ng
backend
systems
• Highly
Scalable
deployment
• API
Portal
and
Developer
Ecosystem
• Customizable
API
workflows
• Real
0me
analy0cs,
spend
limits
and
spam
filtering
• MSISDN
whitelis0ng/blacklis0ng

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Us