Technology day BDMA: marketing software for direct marketeers
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Monday, October 19th, Walter van der Scheer (Copernica) presented the latest developments in Copernica Marketing Software for a group of over 60 at BDMA, the Belgian Direct Marketing Association.
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Technology day BDMA: marketing software for direct marketeers
- 1. Tuesday, October 19th Walter van der Scheer Sales manager Copernica Marketing Software
- 3. c Dialogue marketing: Your challenges
- 4. c How do I create real-time measurable campaigns? Dialogue marketing: Your challenges
- 5. c Dialogue marketing: Your challenges How do I setup a central marketing database?
- 6. c Which customer touchpoints can I automate? Dialogue marketing: Your challenges
- 7. c How do I target my content for each individual recipient? Dialogue marketing: Your challenges
- 8. c How do I collect data on my relations? Dialogue marketing: Your challenges
- 9. What is Copernica Marketing Software? Copernica is the most complete software for campaigns with: - E-mail - Webpages - Mobile messaging - PDF
- 11. References
- 13. Agency examples Leadsonline Crossmail Voice
- 16. Copernica look-and-feel Webbased login
- 17. Database management Overview Target groups Profile pages Main features
- 18. Database management Extensive insight in profile data Contactdetails & interests Messages Campaign results
- 19. E-mailings Overview Templates Documents
- 20. E-mailings Real-time insight in response
- 21. E-mailings Real-time insight in response
- 28. PDF documents Personalizing PDF documents Templates Documents
- 29. Content Set-up your own surveys Manage content E.g. a survey
- 31. License fees (end-user) Online training: € 225,- Get started with our trial period: Initial costs Monthly fee License - € 150,- Users 1-5* - € 50,- 6-10* - € 25,- > 10* - € 10,- * Fee per user Variable costs E-mail (per message sent) € 0,02 - € 0,002 Sms (per message sent) € 0,12 - € 0,08 Webpages (per page per month) € 2 - € 1
- 32. Thank you for your attention! Walter van der Scheer Sales manager T: +31 (0)23-7510500 E: Walter.vanderscheer@copernica.com Linkedin: www.linkedin.com/in/waltervdscheer Please leave your business card. Tommorow you will receive: 1: Sheets of this presentation 2: Personal whitepapers with ready-to-use tips 3: A special offer to get started