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@belindadarcey
DOLCEDESIGN.COM
WHAT IS
PERSUASIVE
DESIGN?
ETHICS
DESIGN THINKING
DESIGNERS
PERSUASIVE
DESIGN: PART 1
DR. B.J. FOGG
Founder, 

Persuasive Technology Lab

Stanford University
B = M + A + T
• motivation
• ability
• trigger
… at the same time
PUT
HOT TRIGGERS
IN THE PATH 

OF
MOTIVATED PEOPLE.
DON’T
MAKE ME
THINK
DON’T
MAKE ME
WORK
SIMPLIFY
VS.
PERSUASIVE
DESIGN: PART 2
PERSUASIVE
CHARACTERS
• reactive
• empathic
• pacify
MR. PORTER
1 2
3 4
QUESTIONS?
@belindadarcey
JOBSEEKERS (MTL)
@belindadarcey
• clutch.co/app-developers/canada
• co-working spaces: Notman House,
Station C
• meetups, EventBrite, hack nights

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The Art of Persuasive Design: Building Apps that Stick