Digital Marketing First 2009 Key note presentation Copernica BV
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Keynote presentation of Walter van der Scheer (Copernica BV) @ Digital Marketing First in Brussels (October 22nd, 2009).
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Digital Marketing First 2009 Key note presentation Copernica BV
- 1. Thursday, October 22nd Walter van der Scheer Sales manager Copernica Marketing Software
- 2. c Dialogue marketing: Your challenges
- 3. c How do I create real-time measurable campaigns? Dialogue marketing: Your challenges
- 4. c Dialogue marketing: Your challenges How do I setup a central marketing database?
- 5. c Which customer touchpoints can I automate? Dialogue marketing: Your challenges
- 6. c How do I target my content for each individual recipient? Dialogue marketing: Your challenges
- 7. c How do I collect data on my relations? Dialogue marketing: Your challenges
- 8. What is Copernica Marketing Software? Copernica is the most complete software for campaigns with: - E-mail - Webpages - Mobile messaging - PDF
- 11. The essence of dialogue marketing
- 13. To name just a few...
- 14. The essence of dialogue marketing "You talking to me?" Taxi Driver 1976
- 25. 1234567 16720 16720 1234567 1: Introduction to existing customers What’s in it for me! Call to action
- 27. 2: Conversion to complete profiles Traffic to mijnmodewereld.nl
- 39. Setting up the back office
- 40. Setting up the back office One application (Copernica)
- 41. Setting up the back office Database management Target group selections Profile pages
- 42. Setting up the back office Database management
- 43. Setting up the back office Database management
- 44. Setting up the back office Database management
- 45. Setting up the back office Extensive insight in profile data Personal data Personal messages Campaign results
- 46. Setting up the back office E-mailings Templates Documents
- 47. Setting up the back office Direct insight in response
- 48. Setting up the back office Direct insight in response
- 49. Setting up the back office Deliverability 1/4
- 50. Setting up the back office Deliverability 2/4
- 51. Setting up the back office Deliverability 3/4
- 52. Setting up the back office Deliverability 4/4
- 53. Setting up the back-office PDF documents Templates Documents
- 56. The essence of dialogue marketing "I'll make him an offer he can't refuse" The Godfather 1972