Technology
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Technology is now ubiquitous and has evolved significantly from the past. It can be found everywhere from stores to hospitals and is integrated into daily objects like phones, computers, and tablets. Modern technology brings many benefits like listening to music anywhere, conducting research online, and using GPS for navigation. It also makes life easier and allows people to stay connected with family and friends. Technology is constantly changing and advancing each year.
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Final project technology
This document discusses how technology has become an integral part of modern life. It provides examples of commonly used technologies like TVs, cell phones, computers, and cars. The document also notes how technology has advanced significantly over the last 200 years, changing how people work and access information. If people do not learn to use new technologies, they may struggle in the future. The top four technologies used everyday are identified as TVs, cell phones, computers, and vehicles. Brief descriptions are given for each.
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-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Identifying Millennials’ Attitudes and Behaviors
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Gen Z 2025: The Final Generation
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Gen X @ 50
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The Millennial Generation Rules
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Why Visual Content Works
Pubcon Austing 2015 presentation on "Why Visual Content Works" and trends of content marketing in 2015
Seeing into the Future
Calvin Carter discusses his observations from Mobile World Congress 2015, noting several key trends:
1. Security was a major focus, with many companies showcasing new security and malware protection features for both hardware and software platforms.
2. Video content was prominently featured, even within non-video apps, showing how important video has become for generating ad revenue.
3. Notifications continue to be a critical area of focus, with companies innovating in push notifications, messaging across channels, and analytics for tracking notification strategies.
4. Emerging technologies like augmented reality, virtual reality and beacons are still in early stages but showed promise, though widespread adoption may be a few years off.
What Makes You Want to Share?
People share content on social media for various reasons, and companies want to understand what types of content are shared the most across different regions to create relevant posts. A study by Social@Ogilvy and SurveyMonkey examined what content people in Johannesburg and Jakarta prefer to share on social media, whether educational or entertaining content is shared more, and the reasons behind why users choose to share certain things.
User-Generated Content: Do You Really Need It?
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
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Technology
- 1. By: Danniel, Rachel, Elizebeth , And Willie
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- 3. These picture shows how technology evolves throughout the years.
- 4. Then And Now
- 5. Then And Now
- 6. Then And Now