The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Business design, Miša Lukić, Leo Burnett Srbija, MQ konferenca, 14. November ...Zdruzenje_Manager
Miša Lukić, ustanovitelj in lastnik oglaševalske agencije Leo Burnett Srbija s 130 zaposlenimi, velja za enega najuspešnejših oglaševalskih managerjev na Balkanu. Svoje voditeljske veščine je brusil tudi v Kuvajtu, Dubaju in Bolgariji. Prejemnik letošnjega priznanja najboljši zaposlovalec v Srbiji je razvil posebno tehniko nabora novih sodelavcev, pri katerih najbolj ceni integriteto, čustveno inteligenco in osebno energijo. Kot sam pravi: da bi vam delo hitro minilo, morate do njega gojiti strast. Zadnja leta se navdušeno poglablja v raziskovanje poslovnega dizajna (business design).
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Business design, Miša Lukić, Leo Burnett Srbija, MQ konferenca, 14. November ...Zdruzenje_Manager
Miša Lukić, ustanovitelj in lastnik oglaševalske agencije Leo Burnett Srbija s 130 zaposlenimi, velja za enega najuspešnejših oglaševalskih managerjev na Balkanu. Svoje voditeljske veščine je brusil tudi v Kuvajtu, Dubaju in Bolgariji. Prejemnik letošnjega priznanja najboljši zaposlovalec v Srbiji je razvil posebno tehniko nabora novih sodelavcev, pri katerih najbolj ceni integriteto, čustveno inteligenco in osebno energijo. Kot sam pravi: da bi vam delo hitro minilo, morate do njega gojiti strast. Zadnja leta se navdušeno poglablja v raziskovanje poslovnega dizajna (business design).
Outsourcing for Profit - A book outlining best practices in offshore outsourcing for digital agencies - released in Search Engine Strategies 2010 London
Somebody 2 Hire - Outsourcing Company OverviewJozsef Kiss
Somebody 2 Hire - Outsourcing Company Overview
HIRE A PERSONAL ASSISTANT
Back Office Support Where You Need It Most
Office Administration
Customer Service
Marketing
Lead Generation
AI Everywhere: How Microsoft is Democratizing AI - Lightning VersionPaul Prae
Microsoft has set a goal of democratizing AI, making it accessible and valuable to everyone. They're focused on building an AI stack spanning infrastructure, services, apps and agents. Learn how Microsoft's intelligent cloud solutions can help any organization become more proactive and differentiate themselves from intensifying competition. We will discuss:
+ Microsoft's AI Strategy
+ Examples of AI in the Enterprise
+ The Cortana Intelligence Suite
Which Innovation strategy should my company pursue? James Janega
Look through the WINDOW: "Which INnovation DO I Want?" Driven by research and grounded in reality, it helps frame productive questions about your approach.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
To Download the PDF of the slides from Slideshare, visit here:
http://www.slideshare.net/marcdhorne/
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Discover the main topics that will be holding the conversation next year.
The technology underneath is not new but 2017 it’s been the most prolific year for chatbot development. If we don’t want the industry to die, 2018 should be the year of massive user adoption.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
1. seeing into
The Future
Calvin Carter, Founder & President of Bottle Rocket,
dishes on Mobile World Congress 2015
2015
2. 1
MWC is No CES
For years i’ve noticed something about CES in Las Vegas. Not only do I
feel my personal values don’t fit the impressive display we have come to expect, I have also
noticed Vegas has a “tell”. Every year I like to see what booths are small one year, and huge
the following. A few years back it was 3D printers. Who the heck needed one of those? The
vendors’ booth size said so, we didn’t have to ask. But the line to see the booth said something
else. A year later it was “wearables”. Then it was “drones”. CES, at least the cheap seats, is an
oracle of the future. Yes, that’s insanely embellished. But it’s what I have seen myself.
Barcelona is different. First off, there are no cheap seats. “Small booths” are usually found as
a child to a mega booth. For example, France or Catalonia will host a booth so that companies
inside that region can have their own 5x5. That is something we simply don’t see in Vegas.
But the biggest difference, and this is a “duh” moment, is Barcelona is, as advertised,
all about mobile.
Barcelona deserves many things, including props for seeing at least a few years into the
future when they saw that mobile might one day be something big. The spirit here is amazing.
Open to the future and ready to write it. So, what did I find in the city of mobile?
3. 2
not for the tire kicker
there are no cheap seats. I’m not sure if this is the
congress itself, insuring that no riff raff makes it in, but from the
cost of the tickets to the travel required to the cost of the booth,
it works. Everyone I met was “industry”. Take it or leave it, MWC
is not for the tire kicker. It, however and unfortunately, favors the
established. Even the booths from companies you could tell were
throwing a hail mary were well-healed. This is a place you come
when you have arrived or you are traveling with someone who has.
I was looking for the cheap seats. I didn’t find them. But I did find
some amazing opportunities in the regional “combined groups”.
4. 3
security, security,
security
it’s all about not getting hacked. Security, malware protection,
hardened hardware, and secure platforms were all huge trends this year.
They were last year, too, but with an even bigger focus in 2015. Not only
are there platform solutions (use the apps from said provider to send
texts, make calls, and send emails and you will be safe) but now very,
very well-designed phones (hardware) are showing up for very, very high
end privacy and security. This isn’t the first time we’ve seen this. But
it’s the first time I’ve seen it in multiple booths, at once, with platform
options available for non-hardware options like iOS, and pretty darn
good-looking phones at that. This is a small market. I get that. But it’s an
important market. Sikur and LockPhone stood out as strong contenders,
and as a sign of things to come in major provider handsets as a feature.
5. 4
video killed the
display star
video ads continue to make a lot of money compared to
their display (banner) counterpart. I noticed this year the ingenious
use of video in non-video apps. Like Teads.tv, who will put high-
quality video units in your non-video app to get video-level CPM’s.
Interesting note: they act like the auto-play Facebook videos you’ve
seen in your friends’ feeds, but they didn’t copy Facebook. Who
knows if it’s true, but word has it they did it before Facebook.
6. 5 engagement
overload?
it’s all about engagement. Maybe too much so. If
there is a word more overused at MWC than engagement, it
might be innovation. But innovation still has a fresh smell to it.
Engagement has gone to the dark side. Too often did a company
misuse engagement in booth signage to mean cross-channel
attribution, shopper activation, download, referral, social
activation, or any number of other things. What I learned is that
it’s nearly impossible for a non-expert to make sense of these
companies and their claims. Fortunately there are still a few
companies who understand the difference between engagement,
promotion, advertisement and activation. See the next slide...
7. 6
notification nation
NOTIFICATIONS, NOTIFICATIONS, NOTIFICATIONS. Urban
Airship has always been a dear friend and they continue to innovate the push notification
space. I also have my eye on other companies that honestly don’t do push like UA does, but
do provide a wide range of messaging options like email, SMS, MMS and other non-native
techniques like mGage. These are very different companies, but they are converging on similar
grounds. The future is centered on what UA is doing, but the day-to-day needs of a major brand
involves what mGage is focused on as well. This is not a battle, it’s more of a conversation.
And the conversation is so important there are very interesting feeder companies that you
should be aware of. Take a look at batch.com. For free (or paid, if you want to do it right)
they’ll monitor any app you want and track every single push it gets, no matter how granular
the business rules are. Bottle Rocket builds some pretty amazing notification strategies and I
was very impressed with their no-nonsense approach to reporting. We’re going to start using
it Monday to track our clients and their competitors push strategies. Simple, but powerful.
If there is one thing I will tell you in 2015, it’s that notification strategy
is your most important thing to focus on. Was that subtle enough?
8. 7
Attribution and
native mobile
Cross-channel attribution, when it comes to native
mobile, is still tricky. Most groups had “just launched an SDK”
to match their web-based features. First off, it can’t match the
web-based features, and secondly, a first gen SDK is rough.
Trust us. But this is something worth continuing to watch. Cake
had an interesting product. Frankly, so did five others.
I say we watch them all.
9. 8
virtual reality
in due time
Google Glass and headset Virtual Reality is still young.
It is coming though. It’s so cool. Insanely cool. But it needs
a few cycles; all of them, not just Google, Oculus, and
Gear. It’s coming soon though. Until then, there are tons
of cool applications for stand-out ideas to take advantage
of the feeling of magic it still creates like the Jim Beam
work Bottle Rocket released recently for Devil’s Cut.
10. 9
scaling is hard
scaling is hard. Try it on millions of end points. Then, it
is even harder. As an app developer, we’ve had to roll our own
tools to track “issues” with our work. We aren’t perfect, and
neither is our work. And, while Bottle Rocket has some of the
best quality assurance services in the industry, it’s hard even
for us to keep on top of the releases, track issues, determine
fixes and roll them out quickly. Fortunately, we saw better
solutions this year than we have in the past. But not as good as
I’d like. This is an area of opportunity for the industry. There
are a few strong companies here. There could be more.
11. 10
social isn’t a broadcast
chris moody from twitter gave a great presentation with
client and friend Arlie Sisson from Starwood Hotels and Resorts.
Arlie delivered a strong message about the importance of a brand
having the confidence to go first combined with a focus on putting
the customer’s needs, desires, and curiosities for new experiences
above anything else. Chris noted the importance of voice of
brand and the fact that, before social, was voice of brand even
possible? Social is more than what you tweet, it’s what you hear
and what you respond to. It’s a conversation, not a broadcast.
12. 11
Buzzword overkill
buzzwords mean nothing, including at MWC. Here are
the exact words from a flyer I picked up: “We help businesses to
communicate more efficiently through smarter mobile engagement.
Our solutions allow us to use mobile as a channel to create new
revenue streams and as a channel to improve business operations.
At the heart of all our products and solutions is the philosophy
of leveraging intelligence to deliver service excellence”. We
all can, and must be, a lot more clear in instances like this.
13. 12
rip sms and mms?
not quite
the world still cares about SMS and MMS, and
maybe North America should too. There are a lot of meaningful
companies providing very well-orchestrated email, MMS and SMS
messaging campaigns, services, analytics, and attribution models.
Maybe we need to be creating holistic messaging strategies that
truly combines all the ways a company can message including
push, local, MMS, SMS, email, social, referral, and other means.
14. 13
bring your hardware
beacon networks are growing, but still in pockets. MWC
is a global event. So everyone gets to come. However, it was
disappointing to be talking to a group about the success they’ve
had with beacons, only to learn it was in one city of only 1M
people. That’s not a bad thing. But as an app developer ready
to use a tapestry of BLE beacons, it reminded me why we
manage proprietary solutions for our clients. Big brands still
need to bring their own hardware if they want to do it right.
15. 14
early days of
augmented reality
ar is alive and well, and still in the future. The guys
at Metaio are keeping it real and finding very, very cool ways
to use AR for real-world issues. But wide use is still a ways
off. That’s ok. So look for bigger and bigger “booths” in
this area for the next 3 to 5 years. Oculus and Samsung are
making serious moves here. This will happen. And those that
show up early to the party will be rewarded with more than
just great PR. But this is a big thing and it will take a while
to unpack its full potential. From this we will not return.
16. 15
pay it forward?
payments are still a mess. Too many players. Wait a
year. But lean into Apple Pay if you’re riding the fence.
Wait on the rest or take small chances to learn.