The digital revolution began in the late 1950s and has transformed how people access information and communicate through advancements in digital technologies and the proliferation of devices like smartphones, tablets, and smart home appliances. The internet and high-speed mobile connectivity now allow people worldwide to access online content, search for information, shop, socialize, and work from anywhere at any time. Video consumption has also risen dramatically as people increasingly watch online videos on various devices like smartphones. While digital technologies have improved connectivity and access to opportunities, their overuse can potentially lead to social isolation and other issues if not balanced with real-world interactions.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
What does the world look like in the year 2025? Digital living evangelist, Lindsay Smith, explores the communications and technology journey that has revolutionized the 21st century.
Are you ready for the changes that will come in this lifetime?
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
What does the world look like in the year 2025? Digital living evangelist, Lindsay Smith, explores the communications and technology journey that has revolutionized the 21st century.
Are you ready for the changes that will come in this lifetime?
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
In this report, we set ourselves a goal to reimagine the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”. According to LETA Capital and DEVAR, Phygital is not only a set of technologies that enhances the physical reality around us but also augments digital offering with the offline components, making them work together to give the best user experience that both worlds can offer.
In this first report, we highlighted Phygital use-cases, vendors, and clients who already implemented Phygital technologies in Construction, Retail, and Healthcare among other areas. We also allow readers to try out Phygital themselves using the smartphone camera and a WebAR technology showcasing some of the real-life examples of Phygital.
We appreciate all inputs, feedback, and any additional use-cases to make the best coverage of the state of Phygital in the future.
If you have any comments or suggestions, feel free to contact Alexander Zemlyak via email azemlyak@leta.vc.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
What's on the Technology Horizon for 2023 Brian Pichman
Things in the last several years have caused a rapid spur of innovation – especially as it pertains to technologies related to health, hybrid learning, new uses for augmented and virtual reality, and artificial intelligence. What better way to prepare for the winter wonderland on the horizon than by learning about the latest and greatest gadgets and gizmos. Join Brian Pichman of the Evolve Project for 90 minutes of laughs, interaction, and exploration as together we slide into learning about technology trends and their implications to our libraries and communities.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Technology Vision 2022: Meet Me in the Metaverseaccenture
In this year’s Accenture Tech Vision, we explore how today’s technology innovations are becoming the building blocks of our collective future. The trends investigate the entire continuum, from the virtual to the physical, across humans and machines alike.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
With access to the internet and the lowering cost of smart devices, how audiences use the internet to improve their daily lives, and how Digital technology has impacted the lives of consumers and businesses around the world.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
In this report, we set ourselves a goal to reimagine the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”. According to LETA Capital and DEVAR, Phygital is not only a set of technologies that enhances the physical reality around us but also augments digital offering with the offline components, making them work together to give the best user experience that both worlds can offer.
In this first report, we highlighted Phygital use-cases, vendors, and clients who already implemented Phygital technologies in Construction, Retail, and Healthcare among other areas. We also allow readers to try out Phygital themselves using the smartphone camera and a WebAR technology showcasing some of the real-life examples of Phygital.
We appreciate all inputs, feedback, and any additional use-cases to make the best coverage of the state of Phygital in the future.
If you have any comments or suggestions, feel free to contact Alexander Zemlyak via email azemlyak@leta.vc.
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
What's on the Technology Horizon for 2023 Brian Pichman
Things in the last several years have caused a rapid spur of innovation – especially as it pertains to technologies related to health, hybrid learning, new uses for augmented and virtual reality, and artificial intelligence. What better way to prepare for the winter wonderland on the horizon than by learning about the latest and greatest gadgets and gizmos. Join Brian Pichman of the Evolve Project for 90 minutes of laughs, interaction, and exploration as together we slide into learning about technology trends and their implications to our libraries and communities.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Technology Vision 2022: Meet Me in the Metaverseaccenture
In this year’s Accenture Tech Vision, we explore how today’s technology innovations are becoming the building blocks of our collective future. The trends investigate the entire continuum, from the virtual to the physical, across humans and machines alike.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
With access to the internet and the lowering cost of smart devices, how audiences use the internet to improve their daily lives, and how Digital technology has impacted the lives of consumers and businesses around the world.
We are living the great technological influence in our lives. A study by The Guardian found that more than 50% of people take the device to the bathroom, among them, 16% left with the cell infested with fecal bacteria.
Have you ever thought your life was modified by the presence of technology?
What were the benefits of the technological age in our lives? Do you think the devices that are around you are mere trifles that are not necessary in your life?
I think not.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
This presentation will do a deep dive into how consumers use technology and it’s impact on their daily lives. For example
Every day technology includes the use of mobile phones, computers, washing machines, cars & motor bikes, electric tooth brushes, hairdryers and hair straighteners as well as coffee makers and smart alarms.
Web lifestyle and your digital journey refer to the way individuals incorporate the internet and digital technologies into their daily lives and personal development. It encompasses various aspects such as communication, information consumption, entertainment, learning, and professional growth. Here are some key points related to web lifestyle and the digital journey:
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. DIGITAL REVOLUTION
INTRODUCTION
• The Digital Revolution has opened up new opportunities to boost the
economy and empower costumers as never before. Access to information
and content is potentially on offer at any time, anywhere and on any device.
• Digital technologies are part of many people’s lives in Europe and other
advanced economies and are represented by a complex combination of
software, hardware, social networks and Internet access.
• The Digital Revolution began between the late 1950’s and 1970’s with the
development of technology from mechanical and analog to digital. Starting
with governments, military forces and organization using computers, to
computers for personal use for household, computer production to films,
ATMs to banks to the 21st century when the internet was made available to
the public when the cell phones were a common possession, the Digital
Revolution has resulted in a broad social impacts and lifestyle changes.
This Photo by Unknown Author is licensed
3. DIGITAL REVOLUTION
INTRODUCTION
• The Digital Revolution has changed people lives , bringing both positive and
negative aspects. The technological environment is shaping our destiny, with
its wonders ( robotic surgery, antibiotics, smartphones and internet) ant its
horrors (nuclear missiles and assault rifles).
• Countries , companies, social organizations and families are enhancing their
use of technology hoping it will help them stay competitive in the race to
the future.
• Technology is everywhere, it is there when we do our shopping, when we
buy books, book holidays, when we stay in touch with family and friends
and listen to the music we like.
• The development of Digital Technologies has massively affected the world
of communication with most businesses depending on technology for
communication. Communication is easier and more dynamic and allows
small businesses to better compete with larger organizations.
4. DIGITAL REVOLUTION
INTRODUCTION
• As already stated technology make it easier to stay in touch but too
many people are now questioning if the technology make us lonely. And
if this true is rely the technology to blame or is only time to find a
balance and use the technology and proficient way but still focus on
people and face to face conversations?
https://www.youtube.com/watch?v=oKQ03sr6ryo [available online]
accessed 18.06.2018
• Part of the older generation rejects digital technologies due to fears and
concerns; the fear of social isolation, of cyberbullying and the lack of
confidence in how to use online tools are amongst the main reason with
the strong sense of social responsibility being at the top.
• Internet plays a pivotal role in the way with connect with each other;
taking the internet from desktop to mobile devices allows people
around the world to connect, to shop online, search for discounts,
compare products, find events that appeal to them and their location in
effective time without disrupting the every day life.
https://www.youtube.com/watch?v=u43zr_7Y0ts [available online]
accessed 18.06.2018
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A
5. DIGITAL REVOLUTION
ACCESS TO INTERNET
• October 29th 1969 the first message was sent between two distant
ARPANET computers; 20 years later March 1989 Tim Bernes-Lee
invented the World Wide Web a system for posting and accessing
information. The Internet was popularised with the launch of MOSAIC in
April 1993, was the first time when the internet was taken out from the
lab into the home.
• “Internet is mostly about communication and access to information.
The Internet and the World Wide Web serve as a substrate and
technical basis for personal communication and access to information.”
( James E. McClellan lll, Harold Dom, 2015)
• People around the glob have instant access to Internet. With a click of
mouse information are available instantaneously. With computers and
new mobile devices the Internet has become a platform for
entertainment of every variety : music , video gaming and all kinds of
video clips are available to be accessed at any time.
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C
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S
A
6. DIGITAL REVOLUTION
ACCESS TO INTERNET
• The social life to a certain degree has been transferred to the Web.
Applications such as Facebook (connections between families, friends and
communities), Twitter, Skype (for instantaneous face-to-face
communication), Instagram and Snapchat ( new ways to share our lives
with others), dating sites ( bring people together),YouTube, Tumblr and
Reddit ( used as sources of information for schools or other referencing
process)
• The internet has also emerged as a new global marketplace and has
definitely changed the way to run a business. Has made the whole world a
single marketplace and offers businesses huge opportunities for
international growth.
C
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7. DIGITAL REVOLUTION
ACCESS TO INTERNET
• The Internet has become pervasive in many aspects of people’s lives. Internet usage continues
to grow across all age groups with the Internet youngest users feeling more at home in the
cyberspace . How frequently one uses the Internet for different activities varies by age. Younger
users are more likely to pay bills online, budget personal finances, check news and instant
messaging.
• Sending and receiving e-mails, travel plans, finding medical advice are done about the same
percentage in all age groups.
• Based on the demographics factors was found that the daily Internet use can vary; man are
more likely to use the Internet than women and the rural dwellers less likely than suburbans and
urbans.
8. DIGITAL REVOLUTION
ACCESS TO INTERNET
UK Internet penetration continues to raise with London and the South East of
UK having the highest internet access. Access to Internet varies depending oh
household composition; 98% of households with children had an internet
connection in 2017.
India has a very low internet penetration with the language being the key barrier
in adopting more online services. Nearly 70% of Indians consider English digital
content not reliable. Nearly one in five Indians are unbanked and those who
have an account are worried of online frauds.
9. DIGITAL REVOLUTION
DIGITAL DEVICES
• Today any device can be web-enabled once equipped with appropriate
connectivity(WiFi,3G,4G). Connectivity to a device is easier and cheaper due
to Android expansion and lower cost of hardware components.
• Desktop computers are for many people the most obvious way to access the
internet. The mobile browsing emerged with limited capabilities of mobile
operating system, currently there are touch operating mobile browsers that
offer experiences comparable to desktop browsing. Tablets, Smart TVs, Game
Consoles, Wristwatches, Ebook Readers, Digital Cameras, Cars, Home
Appliances, Smart Glasses are all devices web-enabled that allows people to
access websites.
10. DIGITAL REVOLUTION
DIGITAL DEVICES
• SMARTPHONES are becoming an essential tool for navigating daily life. There is a growing reliance on smartphones as mobile internet becomes more accessible
and the smartphone is able to fulfil the role of various other devices.
• The use of smartphones has increased between adults people, as they are more likely to use a mobile phone than a computer. There has been also an increase in
people going online via tablets and streaming media players.
71%
62%62%
66%
2015 2017
computer smartphone
45%
49%
5% 9%
2015 2017
tablets streaming media players
11. DIGITAL REVOLUTION
DIGITAL DEVICES
• Although the smartphone is valued for its flexibility
there are certain activities people prefer not to do on a
smartphone such as watching the TV or doing
homework.
• Perceptions, beliefs and attitudes are character
variables that might influence online behaviour and
shape the individual’s intention to use the internet
12. DIGITAL REVOLUTION
DIGITAL DEVICES
The new 2018 GLOBAL DIGITAL suite of reports from WE ARE SOCIAL and HOTSUITE
reveals that Smartphones are the preferred choice for going online, accounting for
greater share of web traffic than all other digital devices combined. People now spend
7 times longer using mobile apps than mobile web browser, with almost 1 million
people staring using social media every year, 11 new users every second. Mobile data
connection are getting faster over the world bur there are still significant differences in
mobile connection speed over the world; mobile connection speed increased by more
than 30% over the past year.
13. DIGITAL REVOLUTION
DEGITAL DEVICES
number of internet users
number of social media users
number of mobile phone users
total population
2017 2018
3.773 4.021
2.789 3.196
4.917 5.135
7.476 7.593
2017-2018 GLOBAL DIGITAL REPORTS FROM WE ARE SOCIAL AND
HOOTSUITE ( NUMBERS OF USERS IN BILLIONS)
number of internet users number of social media users number of mobile phone users total population
14. DIGITAL REVOLUTIN
CONSUMER SEARCH FOR INFORMATION
• Out shopping or on vacation people are looking for shops, restaurants or things to do
near them.
• Consumers use Google’s Product Search to choose and buy a product based on
availability, distance and price.
• The degree to which avail themselves to information via internet before making a
purchase is astounding. As the digital word evolves, the consumer path-purchase has
become anything but straightforward. (Fulgoni 2014)
• Mobile devices facilitates the interaction with products in physical stores;
Showrooming is becoming very popular-shoppers visit the store to touch and feel
actual products but they complete the path-purchase buying online
• The internet is a disruptive technological and its impact on retailing has been
profound and as a result many businesses are changing the channel they use to sale
their goods and services. .(Chaffey and Chadwick 2016)
15. DIGITAL REVOLUTION
CONSUMER SEARCH FOR INFORMATION
• Britain is addicted to internet with 99% of young Britons aged 16-35
being internet users. However more than 1 million people in Britain are
excluded or face challenges in engaging in normal online activities
because they live in remote rural areas not linked with high speed
broadband as found by the Oxford Internet Institute with the dot.rural
RCUK Digital Economy Research Hub at the university of Aberdeen in
The Study “Two Speed Britain: Rural Internet Uses”
• The Consumer Barometer Survey 2014/2015 states that 58% of
shoppers firs become aware of the product they want to buy whikle
conducting research online via websites or apps; 55% compare their
choices online.
• Places such as Guatemala, Honduras, Nicaragua, Senegal, El Savador,
Mali, Ghana have a user penetration rate of less than 20% due to a lack
of infrastructure.
• Romania rival s Japan and South Korea which are the front-runners in
global internet speed. The International Telecommunications Union
report says that Romania’s fast internet can be attributed to the unique
phenomenon of neighborhood.
16. DIGITAL REVOLUTION
CONSUMER SEARC FOR INFORMATION
The report “ Digital in 2017” a joint annual effort by Hootsuite( platform for
managing social media) and We Are Social ( social media agency) shows that more
than 3 in 4 Singaporeans now use social media.
About 67% of the households in Colombia have access to the internet with 26
% using the internet for transactions and 22% for knowledge. Of the residents
with no access to internet 48% can’t afford while 26% do not consider it
necessary .
17. DIGITAL REVOLUTION
CONSUMER BUYING ONLINE
• Amazon is considered the giant of online shopping; Amazon has evolved
from a small bookstore to a mammoth internet presence. eBay has grown
into the world largest auction site and Etsy promotes talented artisans from
around the world. Overstoke.com is mostly centered on home goods and
women’s apparels. Zappos originally started with only shoes but now the
site offers all sorts of items. These are few of most popular and visited
shopping sites. Shopping online is constantly increasing, more and more
people enjoy the convenience of shopping online taking advantages of
bargains and discounts from favourite brock –and -mortar stores or from
stores that exist solely online.
• Researches from Cowen and Company are done on monthly basis on 2500
US consumers to identify what people are buying online. With the books
remaining the most popular category for Amazon in February 2015 there
was an increase in sales in Cosmetics and Fragrance, Vitamins and food
supplements, Personal Care Products, Electronics and different other items.
18. DIGITAL REVOLUTION
CONSUMER BUYING ONLINE
• Many of us are turning to the online space and digital platforms to conduct research about products and services prior to making
a purchase decision.
• People are willing to pay for :
a) security
b) admiration, acceptance and approval
c) for more time
d) escapes
e) pleasure
f) chances to exercise the passion
g) money
• There is an app for everything, people can search and buy products and services at any
time and anywhere.
• The SitOrSquat is a bathroom finder application for iPhone and other devices
indexes. The app is supported by Charmin and American most popular toilet
paper and includes nearly 100 000public restrooms geolocated and rated for
cleanliness. The App works at its best in New York but there cities like
Helsinky with only four loos listed. ( The New Rules of Marketing & PR, David
Meerman Scott, fourth edition-2013, page 241)
19. DIGITAL REVOLUTION
CONSUMER BUYING ONLINE
• This is Money is a Free App to help cut costs and switch
to a best deal in choosing the best Energy Provider.
There are also Apps to help save time and money such
as Splitwise to split bills and keep track of who’s paid
what ( for group holiday makers, when going out for
drinks and food with different people), Triplog an
automatic mileage app that enables people to track
their mileage, expenses and show the route on a map( a
great tool for those who drive a company car a need
write reports), CubeAnywhere aimed at the business
orientated crowd- the App gives the ability to keep track
of different projects and cost involved with useful
charts.
20. DIGITAL REVOLTUION
ONLINE VIDEOCONSUMPTION
• Every second, a million minutes or almost 17,000 hours will cross the network by 2021
according to Cisco.
• The amount of video will move across the internet ,in just one second , could require 2
years of someone’s life, 2 years of doing nothing including sleeping.
• The amount of video used is staggering and defines the way brands communicates with
costumers and how we communicate with one another.
• Animoto, an online video building platform believes that we shifted to a “ video first”
world.
• Consumer want to watch but also produce video- VIDEO FIRST
• Square videos grow in popularity and get more engagement then horizontal video
according to Animoto –video marketing creates stronger costumer engagements.
21. DIGITAL REVOLUTION
ONLINE VIDEO CONSUMPTION
• The evolution of video marketing continues , consumers can step into the real world view and the fantastical experience that brands are creating.
• Projection Mapping technique used in EXPERIANTIAL MARKETING , is a technique that aims t dissolve the boundaries between the two worlds fantasy and reality.
With Projection Mapping a video is projected onto a 3D surface ; the technique is being used in product launches, opening events, industry conferences and
anywhere brands want to enthrall a captive audience.
• Live Video Streaming; Facebook Live, BeLive and Zoom are apps for beginners that make live streaming 100% accessible for every type of marketer. Is considered
to be an excellent way to connect with the costumers and to express the more human side of the brand. Amstel Radler’s live video is the first consumer-led
streaming on Facebook, OBS Studio and Wirecast are apps used by more experienced videographers.
• VR Video Marketing remains a largely unchartered , some steps have been taken by a few global brands such as Tesco and Heineken. With the VR, marketers have
to convince their audience to put a pair of glasses in order to step into the project environment.
• 360 Video –an immersive technology with 360 degree video content where the consumer can control the content when viewing. The 360 degree vide are likely to
become and important tool for engagement; Google has run its own test with 360- the click through rates are higher however is not readily viewed as a standard
video content.
22. DIGITAL REVOLUTION
ONLINE VIDEO CONSUMPTION
• 50% of the global viewership on YouTube come from mobile devices with millennials being
more focused while watching video on mobile then while viewing them on TV.
• A research done by Ipsos MediaCT shows that:
-people who view video in their phone are more likely to watch adds as those who view videos on
desktop computer or television.
-the choice to skip and ad is important to the mobile users but is better for the brands trying to
reach them too
• Consumers are reaching for their phones to look for answers and increasingly to watch videos.
• People use different screens for different reasons, including the type of video content. One in
three adults between ages 18 and 54 use their smartphone as their primary device for
watching online video.
23. DIGITAL EVOLUTION
ONLINE VIDEO CONSUMPTION
“ Ten years ago, most of what people experienced online was text. Now it’s photo . Soon more
and more of it will be videos” says Fidju Simo, Facebook’s director of products.
• 2014 Uk adults spent an average of two hours and 10 minutes browsing on their computer
against one hour and 13 minutes on their mobile; According to eMarketers , UK adults spend
one hour and 59 minutes on their mobiles. There has been an increase which is predicted to
continue as per eMarketers with a mobile surfing time of two hours and 14 minutes by 2019.
• The increase in digital video viewing along with an increase usage of messaging apps have
impacted the digital consumption behaviour.
• As predicted video viewing will help smartphones to pass computers for the first time this
year as the preferred way to access the web
• People are more connected than ever with increases access across many devices , especially
smartphones.
• Deloitte.co.uk learns that UK adults are watching video five times more on their smartphones
than they did five yeas ago. The leading format is short form video with 17% of smartphone
owners watch short videos or live posts or stories at least once a day and a further 23% do so
at least once a week.
• Long form video consumption is growing stronger but remains less frequent with a large base
of smartphone owners who have never watched TV programmes on their smartphones.
• Smartphone still not the screen of choice as it is likely to remain a fall-back option; among all
age groups the TV remains the preferred device for consuming long form Tv and video
contentes.
24. DIGITAL REVOLUTION
CONSUMER TRENDS
Most users have both a smartphone and a computer in their home.
Computer are used fore more complicated projects or work, to watch
long TV contents and video. Since 2015 has been notice a slow decrease
in computer usage due to an increased smartphones and tablets
performance.
• .
The smartphone is becoming the centre of our lives. Primary used for
either call or send a text but over the years the usage of the smartphones
has increased along with its multi-purpose usage ( photos, directions,
shopping, games, articles, music, research, online video, email and social
media)
25. DIGITAL REVOLUTION
CONSUMER TRENDS
• Technology has increased the numbers of ways people can connect with brands; as the world changes is very important for business owners to shift trends based
on consumer behaviour.
• A recent report from GlobalWebIndex (GBI) explore the popular millennial audience and reveals information on demographics, brands attitude and perceptions
that make this consumers unique.
• Having internet access is common among all age groups but millennial consumers are more likely to use there mobiles to access the internet. According to GWI
68% of millennials chose their mobile as their most important device, with only 16% for laptop and 14% for desktop.
• Millennials use search engine to connect with brands and find information.
• Social media channels are the main sources for news, opinis and debate.
• Social networks are highly impactful for purchasing decision, 44% of millennials are using platforms as such Pinterest and Instagram
to research products and services.
• Millennials check their social media feeds more than news pages, they prefer reading news from friends than waiting for reports from television and radio.
• Millennial want to interact with products and services they buy; they follow brand on Facebook, Tweeter feeds and Instagram accounts. Social media bring
costumers closer to their favourite brands and make business owners to re-think their strategies.
26. DIGITAL REVOLUTION
SUMMARY
• This is a digital revolution and the pace of change is unprecedented. As technology continues to advance the progress of other technologies continues
to advance and so on so on.
• There are predictions for a fourth digital revolution to occur due to emerging technologies. Tech giants like Google, Facebook and Apple invest in AI:
Facebook has successfully created technologies to identify people’s faces and robotic butlers are delivering rom service around the world. Every job in
industry will be impacted by machine learning. Ai and machine learning will be embedded into every day things like appliances, cars, sensors and
drones.
• While digital transformation presents enormous opportunity for businesses to growth it also present a greater risk for cybercrime with an effective
enterprise security to be more critical then ever.
• Organisations are connecting across industries to form DIGITAL ECOSYSTEMS; businesses will transcend geography, industry and language to create exponentially
more opportunities for digital enterprises.
• Over the coming years the digital leader will embrace a costumer-centric operation- 2009 Uber history of disrupting the entire market with the Uber’s costumer-
centric approach playing a great role in the company’s success. We are witnessing disruptive innovations and the possibilities for applications are unlimited.
27. DIGITAL REVOLUTION
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28. DIGITAL REVOLUTION
REFERENCES
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