We studied some of following technology hypothetical research model/framework for CRM technology research Technology Acceptance Model (TAM) Task-Technology Fit Models (TTF) Computer Self-Efficacy (CSE) We are finding that Technology Acceptance Model (TAM) is the simple and would be appropriate for CRM technology research

1. 2010/Jun/03 Ram Technological hypothesis research plan in the CRM future

4. Extended TAM Research Model – UTAUT

5. Research Model for CRM technology research We need CRM marketing effect hypothesis plan and details because we are mapping technology objective with business objective here.

6. Research Questions 6 7 3 Expiration of maintenance, Decrepit Security ・・ What is the risk When not conforming to transition of technology No Research Questions Reference Example 1 What is the module included in the whole of CRM composition? Web site, Dealer, Sales, PR ･ AD, and Call Center ‥ 2 What is a big difference between a current CRM technology and the future CRM technology? Cloud computing 、 Open source ・・ 4 What is the differentiation of the business competitive to the change in the technology concretely? System life cycle 、 Cost, Speed 、 Stability, Maintainability ・・ 5 What is the area distinction (technical side) that should be thought by the CRM aspect? A area B area C area

13. Any Questions????? Please feel free to ask.