The document summarizes a research study conducted by Daksh Sharma on IT channel mapping and formulation of strategies in the NCR region of India. As a research analyst trainee, Daksh designed questionnaires, conducted interviews with IT company heads across NCR, and analyzed the data collected on hardware, software, and services vendors. The findings provide insights into the strategic business areas, types of products and services offered, organizational profiles and splits based on business and turnover in the Delhi region. The conclusion discusses trends around customized versus generic software and the evolving role of software-as-a-service and services in the future software market.

1. Research Study :- Conducted by Daksh Sharma MBA-IT (IIIT- Pune), B.E-Computers IT Channel Mapping -Formulation of strategies & observed trends

5. Project Methodology Interviews Questionnaire Data Steps Areas Direct Face to Face Interviews with Heads in IT Companies Designing Pilot Testing Redesigning Data Collection Data Scrutiny Data Cleaning Objective Scope Research Methodology Identification of Players Data Collection & Scrutiny Data Cleaning Analysis & Findings

6. Strategic Business Areas Customized Products Reengineered Products Client’s requirements Desktops/Laptops Printers Servers Enterprise Storage ERP Software Middleware Product Office Suites Database Product IT Consulting BPR/ERP/PM Productized Services Implementation Solns. IT Organizations Profile Hardware Products Customized S/W Software Services Software Product - - -

7. Sample Findings- Delhi Region Organization split by Business

8. Turnover Range- Delhi Region Organization Split by Turnover

9. Vendor Share

11. Questions!!!

12. Daksh #0-9891900977 [email_address] http://daksh.250x.com