A story by @Folletto and @Bru about a team issue that happened in a project during summer 2010, telling how to deal with an opinionated "alpha geek".

1. G u y
te d
n a
io
in m
p a
O e
e T
h e
T th
&

2. It was a sunny summer day...

3. 1 Project
8 Developers 3 Designers 4 Consultants

4. A nice feature on the most important user journey...

5. “It’s wrong”

6. (cc) anubisconq

7. (cc) anubisconq

8. ‣ Did quick usability tests
‣ Presented the suggested alternatives to
the client
‣ Tried to keep the morale up
‣ Tried to isolate the problem code-wise

9. • We underestimated the problem at first,
weeks passed
• We let the argument take the stage
forcing the team to take sides
• No face-to-face talks

10. What would you
have done?

11. This is what we did:

12. The contract ended

13. And while walking away, he said:

14. “I’m right”

15. Happy ending

16. Huge boost to the morale

17. BOUNCE RATE
~35% less
CONVERSIONS
~20% more
PRIMARY JOURNEY
50% visitors

18. Davide ‘Folletto‘ Casali Riccardo Cambiassi
intenseminimalism.com chaosncoffee.com/blog
@folletto @bru
folletto@gmail.com r.cambiassi@gmail.com
LightningUX
LBi, 9 june 2011
http://lightningux.org.uk