The document provides an analysis of video performance and trends for luxury brands in July 2015 based on data collected by Teads Labs. Some key findings: 1) Prada's video advertising its Fall/Winter 2015 collection achieved over 2.6 million views, propelling the brand to the top spot. Brands like Chanel and Dior also benefited from revealing new collections. 2) On YouTube, Prada, Louis Vuitton, Gucci, Chanel and Dior outperformed in views, while Chanel achieved the highest interaction rate. On Instagram, Christian Dior and Chanel performed best. 3) Christian Dior published the most videos and maintained a strong presence across platforms.

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
July 2015
• Fashion & Beauty
• Watches & Jewellery
Data extracted on August 1st

2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.aid.addi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

3. 106 Brands!
322 Videos!
8,885,506 Views!
328,664 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
1st August 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major luxury brands in the
categories:!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
• Fashion &
Beauty!
• Watches &
Jewellery!
Score!
Ranking!Time!Channels!
SUMMARY (1)

4. Fashion
& Beauty
Watches &
Jewellery
50 BRANDS, July 2015 data:
56 BRANDS, July 2015 data:
à Less interactions than in June
à More interactions for Fashion & Beauty brands than for
Watches & Jewellery.
à Better interaction rates on YouTube (up to 54.4%) than on
Instagram.
à Introduction of the Autumn-Winter collections
2015-2016: fragrances (Gucci, Dolce&Gabana), Jewellery
(Bulgari) Watches (Audemars Piguet), fashion shows
(Christian Dior, Chanel, Prada)
à Invitations to Backstages & Ateliers – making-of
(Breitling, Audemars Piguet), show backstages (Chanel,
Armani, Valentino), workshops (Tiffany&Co, Chanel)
à Classic and Vintage videos – Gucci, Ralf Lauren, Rolex
à Adventure – Travel (Piaget), sensational actions
(MontBlanc, Breitling, Calvin Klein)
.
Brands such as Chanel and Prada started revealing their
new Fall/Winter 2015/2016 collections through fashion
shows.
Most of them also benefited from the calm summer months
to reinforce their intimacy with the viewer, inviting them
backstage and into the essence of the brand (Armani).
Brands also focused on values and savoir-faire through short
videos, especially on Instagram (Christian Dior, Chanel).
Watches & Jewellery brands were less active than during
the rest of the year. Their videos are dynamic, mostly
based on sports, adventure and travel.
There is a clear trend for brands to be more active on
specific channels: while Tiffany & Co, Tag Heuer and
Hublot are Instagram super-stars, Rolex, Audemars
Piguet and MontBlanc are more active on YouTube.
SUMMARY (2)
Instagram,
YouTube,
Facebook

5. LUXURY
BAROMETER
July 2015
• Fashion & Beauty
Data extracted on August 1st

6. TOP EVOLUTION – POPULARITY MAPPING
This month there were several up-and-downs
for luxury brands. Some brands decided not to
communicate at all such as J.Crew, which
dropped by 16 positions in the ranking.
Prada did the best performance with the
introduction of its Fall/Winter 2015 advertising
campaign. It gathered 2,665,543 views on
YouTube and propelled the brand up the
ranking to the 9th place.
Activity
Bubble size : Popularity
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
Performance
Mulberry
Balenciaga
Prada
Chanel
Christian Dior
Ermenegildo
Zegna
Kenzo
J. Crew
-10
0
10
20
30
40
50
60
-500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
32
40
25
31
2
34
2
6
9
15
+ 6
+ 4
+ 6
+ 8
+ 6
2
5
26
33
32
38
- 3
- 6
- 7
30
46
- 16
Yoox

7. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Haute couture, e-commerce, fragrances and underwear the main topics in the top 10
• Prada is the only brand surpassing 1M views in the month of July.
• Chanel focused on long-form content (18minutes) as it shared its Fall/Winter fashion show.
• A video by Yoox is the only non-English clip of the chart.
1'07'' 0'34'' 0'36'' 0'44'' 0'16'' 18'38'' 1'01'' 0''31' 0''31' 2'58''
Prada Louis Vuitton Louis Vuitton Gucci Yoox Chanel Gucci Chanel Calvin Klein Chanel
Source: YouTube and Teads Labs
2,656,406
864,768
599,705
491,457 420,500 373,955 303,586 303,326
106,559 94,4140.1%
0.0% 0.0%
1.8%
0.0%
1.8%
0.1% 0.0%
1.4%
4.6%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0
500000
1000000
1500000
2000000
2500000
3000000
Prada
Womenswear
Fall/Winter 2015
Advertising
Campaign
Louis Vuitton
presents SERIES
3 filmed by
Juergen Teller
Louis Vuitton
Presents SERIES
3 filmed by Bruce
Weber
Gucci Bamboo:
Introducing the
New Fragrance
for Her
► yoox.com: Dal
2000 il tuo primo
shopping online -
SPOT TV
#YOOX15
Fall-Winter
2015/16 Haute
Couture CHANEL
Show
The Gucci Fall
Winter 2015
Campaign
Dior Addict
Fragrance - The
Film
Calvin Klein
Underwear Fall
2015 - Kendall
Jenner, Joan
Smalls, Isabeli
Fontana + Edita
Vilkeviciute
Making-of the
CHANEL Fall-
Winter 2015/16
Haute Couture
Collection
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views Interaction rate

8. 106,634 105,659
76,328
72,434
66,461 65,411
61,549 61,596
58,490 58,146
0
20000
40000
60000
80000
100000
120000
TOP VIDEOS PER INTERACTIONS
Source: YouTube and Teads Labs
Chanel reached the first rank this month with a video introducing Lily-Rose Depp as the new muse for the brand. Hence, Michael
Kors loses the first position after four months of dominance.
Chanel and Dior outperformed competitors on Instagram. Chanel focused on its new Haute Couture models while Dior insisted on
its savoir faire, opening the doors of their ateliers to the camera.
TOP VIDEOS - INSTAGRAM
Dior Michael
Kors
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Dior Dior Chanel Chanel Chanel DiorChanel Calvin Klein
Welcome
@lilyrose_depp
#ChanelMuse
From the skilled
hands of Dior
Joaillerie artisans…
Dive into our
atelier…
Close-up on the
DiorAbstract
sunglasses debuted
in our Autumn-Winter
2015-2016...
Life’s a beach.
#sunkissed
#ChanelHaute
Couture
#ChanelCercle
Privé #pfw
#ChanelHauteCo
uture
#ChanelCerclePri
vé #pfw
#ChanelHaut
eCouture
#ChanelCercl
ePrivé #pfw
Miss Dior Web
Documentary,
Episode 1…
The original sexy.
Introducing the
Fall 2015 Calvin
Klein Underwear
ad campaign

9. SHARE OF VIEWS AND INTERACTIONS
à 7 million views in July 2015.
Brands like Coach, Bottega Veneta and
Ermenegildo Zegna, whose results were very
satisfying in June, are outperformed by Prada,
Louis Vuitton, Gucci, Chanel and Dior in July.
Despite holding 38% of views, Prada has little
interactions and only gets 4.4% of the total
share of interactions for the month.
Share of Views =
Brands’ YouTube Views / Total Views
à 40K interactions in July 2015
Chanel’s share of interactions jumped from
11.3% in June to 32.1% in July.
Gucci also performed well with 22.4% share of
views especially thanks to its new fragrance
Bamboo launch campaign.
Share of Interactions = Brands’ YouTube &
Facebook Interactions / Total Interactions
38.1%
21.0%
11.4%
8.2%
6.3% 6.0%
3.8%
1.0% 0.9% 0.9% 2.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
Prada Louis
Vuitton
Gucci Chanel Christian
Dior
Yoox Calvin
Klein
Moncler Burberry Mulberry Others
BRANDS' SHARE OF VIEWS
32.1%
22.4%
9.6%
6.6%
4.7% 4.4% 3.6% 2.7% 2.6% 2.1%
9.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Chanel Gucci Calvin
Klein
Christian
Dior
Ralph
Lauren
Prada Jimmy
Choo
Kenzo Balenciaga Burberry Others
BRANDS' SHARE OF INTERACTIONS
Videos 3 2 2 6 14 6 10 3 4 2 71
12,924 9,009 3,880 2,666 1,901 1,779 1,444 1,072 7,062 849 3,628Interactions

10. Dior’s best video relives the finale of the long-awaited Autumn-Winter
couture show 2015-2016 in Tokyo. In June, the video presenting the
preparations for this show had already generated the most interactions.
The other videos dealt with the different Autumn-Winter shows and new
fragrances.
The surprisingly provocative video of Calvin Klein can not stay unnoticed
: Three’s a party.nnRaw texts, real stories. Introducing the Fall 2015
Calvin Klein Jeans ad campaign.nnMeet us. #mycalvins.
Share of Interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
à 2,8 million interactions in July.
There were almost a million interactions less
in July than in June.
The share of interactions on Instagram is more
equally distributed than on YouTube as a
relatively large number of brands surpassed
10%.
Christian Dior remains the best performing
brand on Instagram with 9 videos and 540K
interactions, which is almost 50K less than in
June.
INSTAGRAM SHARE OF INTERACTIONS
19.1%
15.0%
12.4%
10.5% 10.2%
6.4% 6.2%
3.5% 3.4% 2.8%
10.4%
0%
5%
10%
15%
20%
25%
Christian
Dior
Valentino Chanel Michael
Kors
Prada Burberry Calvin
Klein
Versace Louis
Vuitton
Dolce &
Gabbana
Others
BRANDS' SHARE OF INTERACTIONS
Interactions
(000)
540 424 352 297 289 181 176 99 96 78 295

11. With this streamlined tracking shot Prada issued the best
video of the month. The brand presented its Fall/Winter
collection 2015 and introduced its vision of a new, uber-
feminine style: natural elegance, youthfulness inspired by
the classic cuts of the brand.
Prada Womenswear Fall/Winter 2015 Advertising
Campaign
Views: 2,656,406
Interaction rate: 0.1%
Duration : 1’07’’
Ralph Lauren offered us a cover of “Express Yourself” by
Cody Simpson and Tinashe as an Ode to Joy, Freedom and
Summer, three themes particularly cherished by the brand.
The video achieved the best interaction rate this month.
Denim & Supply Presents: 'Express Yourself,’ a Cover by
Cody Simpson and Tinashe
Views: 33,793
Interaction rate: 5.4%
Duration : 2’12’’
TOP VIDEOS

12. For its new collection, Louis Vuitton launched a campaign based on a
curated series of photography by Juergen Teller and Bruce Weber. The
most popular clip (by Juergen Teller) shows several top models and the
actress Jennifer Connelly wearing clothes from the Fall/Winter collection.
Title: Louis Vuitton presents SERIES 3 filmed by Juergen Teller
Views : 864,768
Interaction rate : 0.0%
Duration: 0’34’’
To promote the new Fall/Winter collection, Chanel shows us the whole
tremendous and meticulous work carried out on every single piece to
achieve perfection. This long video performed the second best
interaction rate (with Gucci).
Making-of the CHANEL Fall-Winter 2015/16 Haute Couture
Collection
Views: 373,955
Interaction rate: 1.8%
Duration : 2’58’’
TOP VIDEOS
Gucci introduced the new fragrance Bamboo for Her in a video that
achieved the second highest interaction rate together with Chanel (both
1.8%). The clip shows a beautiful, strong and multi-talented woman
using the perfume.
Title: Gucci Bamboo: Introducing the New Fragrance for Her
Views : 491,457
Interaction rate : 1.8%
Duration: 1’08’’

13. As in June, Christian Dior published the highest number of videos on
YouTube (17 in June and 14 in July). The brand remains an overall star-
performer, ranking 1st on Instagram and 4th on Facebook and YouTube.
Dior videos mostly focused on the Autumn/Winter 2015-2016 show called
“Empty-Space”; the brand also portrayed the fashion house’s know-how, in
videos describing the delicate and meticulous work of the jeweller.
The latest Calvin Klein Underwear campaign features models Kendall
Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.
After low activity levels in June, the brand climbed from the 31st to the 3rd
position in the Teads ranking based on YouTube videos.
Armani ranks 2nd per number of videos published (13 in July) and is the 3rd
brand by number of YouTube subscribers.
For the summer season, Armani focused on the brand’s 40th anniversary
through a series of short videos celebrating all things Armani – from
underwear to the world of Hollywood. Other publications showed the
backstage of the previous Spring/Summer fashion shows.
TOP BRANDS
Valentino ranked 3rd on Instagram. The most successful video is 10 minutes
long and shows the designer’s Fall/Winter 2015-2016 haute-couture
collection. An exhibition across the city of Rome carries the same name as
Valentino’s expressly created Capsule Collection: Mirabilia Romae.

14. Brand Video name Views Count
Interaction
Rate Video Length
Prada Prada Womenswear Fall/Winter 2015 Advertising
Campaign
2,656,406 0.1% 1’07’’
Louis Vuitton Louis Vuitton presents SERIES 3 filmed by Juergen Teller 864,768 0.0% 0’34’’
Louis Vuitton Louis Vuitton Presents SERIES 3 filmed by Bruce Weber 599,705 0.0% 0’36’’
Gucci Gucci Cruise 2016: A Fashion Story 491,457 1.8% 0’44’’
Yoox
► yoox.com: Dal 2000 il tuo primo shopping online -
SPOT TV #YOOX15 420,500 0.0% 0’16’’
Chanel Fall-Winter 2015/16 Haute Couture CHANEL Show 373,955 1.8% 18’38’’
Gucci The Gucci Fall Winter 2015 Campaign 303,586 0.1% 1’01’’
Dior Dior Addict Fragrance - The Film 303,326 0.0% 0’31’’
Calvin Klein
Calvin Klein Underwear Fall 2015 - Kendall Jenner, Joan
Smalls, Isabeli Fontana + Edita Vilkeviciute 106,559 1.4% 0’31’’
Chanel
Making-of the CHANEL Fall-Winter 2015/16 Haute
Couture Collection 94,414 4.6% 2’58’’
Data from the Teads Labs. Snapshot for the month of July.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – YOUTUBE TOP VIDEOS

15. Brand Video name Interactions Interaction Rate
Chanel Welcome @lilyrose_depp #ChanelMuse 106,634 1.8%
Dior From the skilled hands of Dior Joaillerie artisans, discover the
#DiorSavoirFaire behind the making of the 'Galon' ring…
105,659 2,0%.
Dior Dive into our ateliers where the exceptional #DiorSavoirFaire of the 'Noué'
pieces from the 'Soie Dior' collection is unveiled in this clip…
76,328 1.4%
Dior Close-up on the DiorAbstract sunglasses debuted in our Autumn-Winter
2015-2016 ready-to-wear campaign…
72,434 1.5%
Michael Kors Life’s a beach. #sunkissed 66,461 1.3%
Chanel #ChanelHauteCouture #ChanelCerclePrivé #pfw 65,411 1.1%
Chanel #ChanelHauteCouture #ChanelCerclePrivé #pfw 61,549 1.1%
Chanel #ChanelHauteCouture #ChanelCerclePrivé #pfw 61,596 1.1%
Dior
Miss Dior Web Documentary, Episode 1. The fragrance creation behind
the scenes. #itsmissactually 58,490 1.1%
Calvin Klein
The original sexy. Introducing the Fall 2015 Calvin Klein Underwear ad
campaign, featuring @kendalljenner, @isabelifontana, @joansmalls +
Edita Vilkeviciute. #mycalvins
58.146 2,9%
Data from the Teads Labs. Snapshot for the month of July.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS

16. REINVENTING VIDEO ADVERTISINGData extracted on August 1st
LUXURY
BAROMETER
July 2015
Watches & Jewellery

17. Audemars Piguet
Boucheron
Richard Mille
Piaget
Stephen Webster
Jaeger Lecoultre
HYT
-5
0
5
10
15
20
25
30
-500,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
29
33
+ 4
24
27
+ 3
Audemars Piguet saw the best increase in
July’s ranking, especially thanks to its
performance on YouTube with 1,781,980
views.
Meanwhile Jaeger-LeCoultre dropped to
the 17th position again (like in May), after a
higher activity in June.
Tiffany & Co, Cartier, Bulgari, Rolex and
Swarovski stay steadily at the top of the
ranking since May 2015.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Bubble size : Popularity
Performance
6
11
+ 5
41
47
- 6 9
15
- 6
32
40
- 8
7
17
- 10

18. 1,779,177
79,110
7,658 5,461 4,022 2,376 2,228 1,481 1,392 1,2320.0%
0.0%
54.9%
42.4%
4.1%
30.5%
1.2%
1.6%
6.1%
2.8%
0%
10%
20%
30%
40%
50%
60%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
The New Hand-
Wound Millenary
5201
#APWoman
Montblanc
presents: Meet
The Modern
Trailblazers with
Hugh Jackman
Memorable
moments at The
Open
Championship
WELCOME TO
OUR WORLD -
BREITLING
Thank you Roger
Federer
#Emergency2 -
The Making Of
Behind The
Scenes of the
Millenary 5201
Rolex and The
Open
Championship
Secrets & Lights
- A Mythical
Journey by
Piaget - Jewelry
Montblanc
Bohème Launch
- Evening Event
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views interaction rate
This month sees an extremely low number of views across all brands.
The most successful videos are Audemars Piguet’s release of a new female watch and a video by Rolex, which obtained
an outstanding interaction rate of 54.3% with a one-minute long clip celebrating the best moments of the Open
Championship golf tournaments over the years.
1’12’’ 0’31’’ 1’07’’ 2’02’’ 0’31’’ 3’47’’ 1’02’’ 0’31’’ 1’31 1’29’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
Audemars Piget MontBlanc Rolex Breitling BreitlingRolex MontBlancPiagetRolexAudemars Piguet

19. Source: YouTube and Teads Labs
Tiffany & Co Tiffany & Co Tag Heuer Cartier Hublot Hublot
TOP VIDEOS - INSTAGRAM
While Tiffany published mostly silent Instagram clips with the product at center stage, Hublot portrays its watches in a
crescendo of music and dynamism.
Hublot highlighted two new models: the first watch is a tribute to Nelson Mandela and his family while the other one follows a
Paris-Saint-Germain (football club) theme.
Bulgari was also active this month by showing its new collection, with a special focus on the Serpenti universe: jewellery and
accessories inspired by snakes.
41,776
35,340
28,221
16,667
12,374 12,081 11,108 11,065 10,875
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
TOP VIDEOS PER INTERACTIONS
Hublot Bulgari Bulgari
A dazzling display.
Happy Fourth of
July from Tiffany…
Rarer than rare, an
exceptionally clear
Fancy Intense
Blue…
Before we
reveal our new
campaign…
The talented
@JamieCullum
performed at the…
Classic Fusion
House of Mandela…
Discover the full
video on our
#YouTube
channel…
From Micro-
Components
to a finished
watch,..
Be inspired by the
Serpenti Evening
Cocktails universe…
Be inspired by
the BVLGARI
BVLGARI
universe

20. 94%
4%
1% 0.4% 0.2% 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Audemars
Piguet
Montblanc Rolex Breitling Hublot Piaget Swarovski IWC Corum Panerai Others
BRANDS' SHARE OF VIEWS
à 1,9M views in July 2015
Audemars Piguet outperformed by gathering
94% of share of views with 3 videos, i.e. three
times more views than the 109 videos
published in May put together.
This performance was even more striking as
the other brands published very few videos
and gathered very few views this month.
Montblanc and Rolex are the only two other
brands that gathered more than 10K views,
reaching the second and third position.
Share of Views =
Brands’ YouTube Views / Total Views
à 8,6K interactions in July 2015
Despite holding 94% of total views, Audemars
Piguet only holds 5% of total interactions.
Rolex and Breitling outperform all competitors
in terms of interactions with their videos on
aviation, golf and tennis.
Share of Interactions = Brands’ YouTube and
Facebook Interactions / Total Interactions
Videos 3 4 3 2 7 2 6 1 1 4 6
51%
35%
5%
3% 2% 2% 1% 0.4% 0.2% 0.2% 1%
0%
10%
20%
30%
40%
50%
60%
Rolex Breitling Audemars
Piguet
Hublot Corum Piaget Montblanc Swarovski IWC Boucheron Others
BRANDS' SHARE OF INTERACTIONS
Interactions 4,394 3,041 451 251 163 152 49 34 19 18 59
SHARE OF VIEWS & INTERACTIONS

21. Cartier saw its number of interactions decrease from 102K in June to 17K
interactions in July, losing the first position.
Despite only 2 publishing videos, Tiffany&Co took the lead and was the brand
which generated the highest number of interactions (77,116).
Its top video wished a Happy Fourth of July to American citizens. As a gift,
Tiffany&Co offered the video A dazzling display. Happy Fourth of July from
Tiffany. #TiffanySummer #FourthOfJuly: fireworks of jewellery in the colours of
the American flag.
à 279K interactions in July 2015.
Less than half of the brands were active on
Instagram this month. As a result the share of
interactions are more equally distributed than
usual and they are directly related to the
number of subscribers.
Share of Interactions = Brands’ Instagram and
Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
28%
16% 15%
12%
8%
6%
5%
3% 3%
1%
4%
0%
5%
10%
15%
20%
25%
30%
Tiffany &
Co
Tag Heuer Hublot Bulgari Van Cleef
& Arpels
Cartier Chopard Montblanc IWC Breitling Others
SHARE OF INTERACTION
77 45 43 33 22 17 13 8 7 4 11Interactions
(000)

22. Audemars Piguet introduces its latest timepiece - as
bold and sophisticated as the women who wears it. Chic
and rock’n’roll, this video was also acclaimed for its
soundtrack: Release by She keeps bees.
The New Hand-Wound Millenary 5201 #APWoman
Views: 1,779,177
Interaction rate: 0.0%
Duration: 1’12’’
TOP VIDEOS
Rolex is the main partner of golf tournament The Open
Championship. This video is a mash up of golf
champions’ best moves from the 1970s onwards and
reached an impressive interaction rate.
Memorable moments at The Open Championship
Views: 7,658
Interaction rate: 54.9%
Duration: 1’07’’

23. MontBlanc’s best-performing video, featuring Hugh Jackmann, is part
of a series portraying risk-takers, rule-breakers and innovation seekers,
Montblanc presents: Meet The Modern Trailblazers with Hugh Jackman
Views: 79,110
Interaction rate: 0.0%
Duration: 0’31’’
TOP VIDEOS
Breitling celebrates the victory of Niguel Lamb at the Red Bull Air Race
World Championship 2014 and has the second best interaction rate
even if the brand loses ground in matters of share of interactions and
number of views.
WELCOME TO OUR WORLD – BREITLING
Views: 5,461
Interaction rate: 42.4%
Duration : 2’02’’
Tag Heuer gained three positions vs. last month and now ranks 1st on
Instagram. It also ranks 2nd per share of Instagram interactions with
16%. The brand describes the making-of of its upcoming campaign in
partnership with Cristiano Ronaldo.
#DontCrackUnderPressure #CR7#Shooting
#Behindthescenes#Campaign #Soccer #TAGHeuer
Interactions : 28,221

24. Hublot published 7 videos on YouTube, which is the largest number
this month even if it is 3 videos less than in June.
The brand, featuring three of its videos in the Instagram top ten,
ranks 3rd per share of interactions on Instagram.
Content on both YouTube and Instagram mostly evolves around the
products and the brand’s involvement in sports, especially with the
Paris-Saint-Germain football club.
Following on its continuous success, Tiffany&Co ranks 1st on
Facebook and 3rd on Instagram. The brand published only two videos
on Instagram and they are the two best videos of the month, just like
in June.
The brand counts the highest number of subscribers both on
Facebook (7,654,025) and on Instagram (2,5M).
Content-wise, Tiffany focuses on product manufacturing and crafting
as well as on specific events such as the US 4th of June celebrations.
TOP BRANDS
Bulgari has a consistent presence across different channels: Bulgari
videos feature within the top 5 on Instagram, Facebook and YouTube
while the brand reaches the 3rd place in the general ranking.
This month the brand introduced its new collection and its work with
models such as Carla Bruni and rock-band TheMuse.

25. Brand Video name Views count Interaction Rate Video Length
Audemars Piguet The New Hand-Wound Millenary 5201 #APWoman 3,416,273 0.0% 1’12’’
Montblanc
Montblanc presents: Meet The Modern Trailblazers
with Hugh Jackman 79,110 0.0% 0’31’’
Rolex Memorable moments at The Open Championship 7,658 54,9% 1’07’’
Breitling WELCOME TO OUR WORLD - BREITLING 5,461 42,4% 2’02’’
Rolex Thank you Roger Federer 4,022 4.1% 0’31’’
Breitling #Emergency2 - The Making Of 2,376 30.5% 3’47’’
Audemars Piguet Behind The Scenes of the Millenary 5201 2,228 1.2% 1’02’’
Rolex Rolex and The Open Championship 1,481 1.6% 0’31’’
Piaget
Secrets & Lights - A Mythical Journey by Piaget -
Jewelry 1,392 6.1% 1’31’’
Montblanc Montblanc Bohème Launch - Evening Event 1,232 2.8% 1’29’’
APPENDIX – TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of July.
Views and interactions may vary significantly after the data collecting date.

26. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of July.
Views and interactions may vary significantly after the data collecting date.
Tiffany&Co
“A dazzling display. Happy Fourth of July from Tiffany. #TiffanySummer
#FourthOfJuly
41,776 1.7%
Tiffany&Co
Rarer than rare, an exceptionally clear Fancy Intense Blue diamond reflects
the color of the purest ocean water…
35,340 1.4%
Tag Heuer
Before we reveal our new campaign starring @cristiano, you can check this
behind-the-scenes video of the shooting in Barcelona!...
28,221 9.9%
Cartier
The talented @JamieCullum performed at the Etourdissant Cartier event on
the French Riviera. #EtourdissantCartier #FrenchRiviera #Cartier
#HighJewelry
16,657 1.0%
Hublot
Classic Fusion House of Mandela, a 45 mm diameter men's model and a 42
mm diameter women's model with a bezel set with 35 diamonds (totalling 1.15
carats)...
12,374 1.7%
Bulgari
Be inspired by the Serpenti Scaglie universen#Bulgari #luxury
#luxurylifestyle #style #fashion #luxurystyle #bag #luxurybag #Serpenti
12,081 0.8%
Hublot
Discover the full video on our #YouTube channel - #Hublot Big Bang Unico Bi-
Retrograde Paris Saint Germain @psg
11,108 1.5%
Hublot
From Micro-Components to a finished watch, every detail counts when
assembling a hublot watchn#insidehublot #watchmaking #hublot
11,065 1.5%
Bulgari
Be inspired by the Serpenti Evening Cocktails universen#Bulgari #luxury
#luxurylifestyle #style #fashion #luxurystyle #bag #luxurybag #Serpenti
10,865 0.7%
Bulgari
Be inspired by the BVLGARI BVLGARI universen#Bulgari #luxury
#luxurylifestyle #style #fashion #luxurystyle #bag #luxurybag
9,710 0.6%
Brand Video name Interactions
Interaction
Rate

27. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERYInteractions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (likes
+ comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views

28. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+7.8%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most
effective video solution on the market. Teads’ award-winning inRead solution offers:

29. TEADS LUXURY CAMPAIGNS
CTR BENCHMARK
Source: Teads internal data for H1 2015 globally
Beauty
2.9%
Fragrances
3.2%
Fashion
1.5%
Jewellery
1.6%
Watches
1.7%

30. Please contact :
Global Industry Director, Luxury - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv