Teads Luxury Barometer Video trends and content analysis Fashion & Beauty Watches & Jewellery

1. REINVENTING VIDEO ADVERTISINGData extracted on the 1st of November 2015
LUXURY
BAROMETER
October 2015
• Fashion & Beauty
• Watches & Jewellery

2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-
sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length,
shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide
business and consumer trends and related opportunities for
brands to understand the video landscape of a particular
category in a specific time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.ait.addi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

3. 141 Brands
411 Videos
15,671,004 Views
124,373 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
1st of November
Data shows a snapshot in time; at the
point of the presentation, stats may
have increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs technology
Major luxury brands in the categories:
Ranking per
• Views from YouTube
• Interaction rate
• Aggregated views
& interactions
Interaction rate = Facebook &
YouTube Interactions / YouTube views
Aggregated rank = views + interaction
rate score
Snapshot Labs
• Fashion & Beauty
• Watches & Jewellery Score
RankingTimeChannels
METHODOLOGY & GLOSSARY

4. OVERVIEW
1. SUMMARY
2. BAROMETER: FASHION & BEAUTY
3. BAROMETER: WATCHES & JEWELLERY

5. - 107K YouTube and 4.9M Instagram interactions for
Fashion & Beauty vs. 17K YouTube and 228K Instagram
for Watches & Jewellery
- Higher interaction rates for Fashion & Beauty than
Watches & Jewellery; stronger interaction on
Instagram than on YouTube
- Longer videos for Watches & Jewellery than Fashion &
Beauty (3:55 vs. 2:11 on average)
- Artistic partnerships: Tod’s, Burberry, Bulgari
- Brand partnerships: Omega, Swarowski, Hussein
Chalayan, Hublot
- Black and white videos: Bulgari, Tod’s, Hublot
Theatrical
& VOD
Gaming
82 BRANDS, October 2015 data:
59 BRANDS, October 2015 data:
The gap between YouTube and Instagram results kept on
growing in the advantage of Instagram.
The top brand remained Tiffany & Co. despite
underperforming vs. September.
Omega achieved the best results thanks to their Spectre
campaign.
SUMMARY
The key event of October for Fashion & Beauty brands was
the Paris fashion week spring 2016: fashion shows reached
top positions (Louis Vuitton, Alexander McQueen, Chanel,
Tom Ford).
Best results were obtained by Louis Vuitton, which
outperformed Christian Dior in Teads’ monthly ranking.
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.
Fashion
& Beauty
Watches &
Jewellery
Instagram,
YouTube,
Facebook

6. OVERVIEW
1. SUMMARY
2. BAROMETER: FASHION & BEAUTY
3. BAROMETER: WATCHES & JEWELLERY

7. Data extracted on the 1st of November 2015 REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
October 2015
Fashion & Beauty

8. Prada
Armani
Diesel Fendi
Givenchy
Sephora
Coach
Valentino
Versace
Christian Dior
-5
15
35
55
75
95
-200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
POPULARITY MAPPING
Bubble size : Popularity
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Activity
Brands such as Patrizia Pepe and Belstaff
having few video activity this month,
respectively lose 31 and 20 ranks.
The rise of video activity for DKNY and Cesare
Paciotti resulted in better rankings (44th and
42nd position respectively): a raise of 32 ranks.
The first half of the ranking stayed close to
September’s ranking. Top 5 brands remained
Louis Vuitton (1), Chanel (2), Michael Kors
(3), Christian Dior (4) and Burberry (5). Louis
Vuitton overtook Christian Dior at the first
position.
18
22
21
31
16
32
10
1720
30
15
20
1
4
9
12
14
19
15
18

9. • Spring/summer collections were good interactions triggers, as for Christian Dior, Tom Ford and Chanel’s fashion shows; the best performing videos
insist on behind-the-scenes and show previews
• October’s top videos were on average twice as long as the average Fashion & Beauty video: 4:03 vs. 2:11.
• Top videos had low number of views in October compared to other months
1,909,763
1,269,008
1,149,833
607,601
497,010
390,468
96,515 56,271 36,413 30,3460% 0%
2%
0%
3%
0%
4.7%
1%
4% 3.8%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
5%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rates
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
The Spirit Of
Travel from
Louis Vuitton
16.10.2015
02:14
Louis Vuitton
TOM FORD
WOMENSW
EAR SS16
02.10.2015
03:29
Tom Ford
Dior Spring-
Summer
2016 Ready-
to-Wear
Show - Best
of
03.10.2015
07:19
Christian
Dior
Spring-
Summer 2016
Ready-to-
Wear
CHANEL
Show
07.10.2015
19:20
Chanel
Mademoisell
e Privé:
Exhibition
Opening in
London –
CHANEL
14.10.2015
02:40 Chanel
EXCLUSIVE
PREVIEW
OF TOM
FORD
WOMEN'S
SS16
01.10.2015
00:16
Tom Ford
Dior Spring-
Summer 2016
Ready-to-
Wear Show -
Timelapse
02.10.2015
00:30
Christian Dior
Behind the
Scenes Film
- Spring-
Summer
2016 Ready-
to-Wear
CHANEL
Show
08.10.2015
01:38 Chanel
Karl
Lagerfeld's
Interview -
Spring-
Summer
2016 Ready-
to-Wear
CHANEL
show
07.10.2015
01:19 Chanel
Burberry
Celebrates -
Art of the
Trench in the
Middle East
19.10.2015
01:43
Burberry

10. 128,976
113,432
94,002
83,488 79,290 77,901 74,217
67,216 66,758 66,457
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
• 6 out of 8 Chanel videos feature within Instagram’s top 10 by interactions in October. The brand promoted their show Chanel Airlines and the
exhibition Mademoiselle Privé in London’s Saatchi Gallery
• Louis Vuitton and Christian Dior put forward their summer/spring collections while Michael Kors invited the viewer to their Watch Hunger Stop
event, promoting the Bradshaw watch
Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
#ChanelAirlines
#ChanelSpringS
ummer2016
#PFW
Chanel
06.10.2015
Make a
difference by
sharing your
signature
moves à la
@KendallJenn
er!
Michael Kors
08.10.2015
#Mademoisel
le Prive
Chanel
09.10.2015
Building of the
unique
structure
raised in the
Louvre’s Cour
Carrée
Christian Dior
02.10.2015
#Mademoisel
lePrive
Chanel
11.10.2015
#ChanelAir
lines
boarding.
The
#ChanelSp
ringSumme
r2016
show
Chanel
06.10.2015
#Mademoisel
lePrive
Chanel
09.10.2015
#LouisVuitton
#LVSS16
#PFW
@nicolasghe
squiere
Louis Vuitton
10.10.2015
#Mademoiselle
Prive
Chanel
13.10.2015
Discover an
exclusive
interview of
Rihanna
making her
way to last
week’s
#Diorshow..
.
Christian Dior
05.10.2015

11. 30%
19%
13%
7% 6%
3% 3% 2% 2% 2%
11%
0%
5%
10%
15%
20%
25%
30%
35%
Tom Ford Chanel Sephora Christian
Dior
Burberry Louis
Vuitton
Fendi Alexander
McQueen
Armani Dolce &
Gabbana
Others
SHARE OF INTERACTIONS
31%
13% 13%
11%
8%
6% 5%
3%
2% 1%
6%
0%
5%
10%
15%
20%
25%
30%
35%
Louis
Vuitton
Chanel Tod's Burberry Tom Ford Christian
Dior
Sephora Michael
Kors
Chloe Mulberry Others
SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 14,792,769
After September’s Christian Dior domination, views were
more evenly distributed in October.
Louis Vuitton gathered a third of all views thanks to its spring/
summer fashion show, but only holds 3% of total interactions.
On the other hand, Chanel managed to achieve 13% share of
views and a fantastic share of 19% of total interactions.
Share of views = Brands’ YouTube views / Total views
__________________________________
Total number of interactions: 107,351
The total number of interactions was low compared to other
months.
With only 4 videos, Tom Ford gathered a third of all
interactions in partnership with Lady Gaga (for 8% of views).
Few interactions sharpened competition: half of the brands in
October’s ranking were not present in September such as
Alexander McQueen, Fendi or Armani.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Interactions:
Videos: 5 7 14 12 4 29 38 5 5 1 191
32,250 20,748 14,477 7,716 6,950 3,704 3,304 2,216 2,145 1,886 11,955

12. 13%
12%
7% 7% 7% 7% 6% 6% 5%
3%
26%
0%
5%
10%
15%
20%
25%
30%
Chanel Christian
Dior
Louis
Vuitton
Valentino Prada Michael
Kors
Calvin
Klein
Dolce &
Gabbana
Burberry Sephora Others
BRANDS’ SHARES OF INTERACTIONS4,9 million interactions in September.
With 276 videos vs. 281 in September, Fashion
& Beauty brands gathered almost twice as
many interactions.
While top ten brands remained the same, led by
Chanel and Christian Dior, the « Others »
category increased by 10 percentage points
reaching a quarter of all interactions.
Valentino re-entered the ranking approaching the 3rd position.
The brand’s best video promoted their new fragrance Valentino Donna,
following a mysterious sensual young woman. The short movie, directed by
Louis Garrel, was released in French and subtitled in English.
Share of interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
Interactions
(000)
649 596 349 348 344 334 315 273 235 158 1,277

13. Louis Vuitton presented their new spring/summer 2016 collection
at Paris fashion week spring 2016 and ranked best number of
views. “The adventure depends on you” offered up an exhilarating
vision of today’s woman as a complement of strength and fragility.
Louis Vuitton Women's Spring-Summer 2016 Fashion Show
Duration : 02:32
Views : 2,614,711
Interactions: 926
Interaction rate: 0.0%
TOP VIDEOS
Tom Ford teased their fans with a sensual 15-sec. video on
YouTube and Instagram. As most of them guessed, the brand
invited Lady Gaga to promote their spring/summer collection.
The video ranked best by interaction rates and combined
results on YouTube.
EXCLUSIVE PREVIEW OF TOM FORD WOMEN'S SS16
Duration : 00:16
Views : 96,515
Interactions: 4,551
Interaction rate: 4.7%

14. Karl Lagerfeld explained the aerial inspiration of Chanel’s new
collection introduced in Paris. The video ranked 2nd by interaction rate
and combined results.
Karl Lagerfeld's Interview - Spring-Summer 2016 Ready-to-Wear
CHANEL show
Duration: 01:22
Views: 30,346
Interaction rate: 3.8%
TOP VIDEOS
In the Cour Carré du Louvre, the purple blue delphinium flowers
greeted Christian Dior’s guests and viewers. The Best of the Fashion
Show ranked among the top 10 among best combined results.
Dior Spring-Summer 2016 Ready-to-Wear Show - Best of
Duration: 07:19
Views: 607,601
Interaction rate: 0.1%
A quest for freedom and adventure, the new Spirit of Travel campaign
from Louis Vuitton is starring Michelle Williams and Alicia Vikander. It’s
October’s 2nd ranking video by number of views.
The Spirit Of Travel from Louis Vuitton
Duration: 02:14
Views: 1,909,763
Interaction rate: 0.1%

15. Tod’s
• One of the best evolution of the month: from the 44th to the 26th
position (+18)
• 3rd best performance with the 3rd best share of views and 18.9M
YouTube views
• Best video for the exclusive Tod’s Wave Bag
TOP BRANDS
Michael Kors
• 3rd most popular brand: 16.5M Facebook fans, 6.1M Instagram
followers and 19K YouTube subscribers
• From 5th to 3rd in Teads’s general video ranking. (+2)
Burberry
• 4th best performance and 4th most popular brand with 5M Instagram
followers, 16.9M Facebook fans and 20.6K YouTube subscribers
• 5th best brand in Teads’s general video ranking
Prada
• From the 17th to the 10th position in the general ranking
• Best results for the campaign of the new Prada Inside Bag on
YouTube and especially on Instagram

16. Brand Video name Views Interaction Rate Video Length
Tom Ford EXCLUSIVE PREVIEW OF TOM FORD WOMEN'S
SS16
96,515 4.7% 00:16
Chanel Karl Lagerfeld's Interview - Spring-Summer 2016
Ready-to-Wear CHANEL show
30,346 3.8% 01:19
Chanel
Behind the Scenes Film - Spring-Summer 2016 Ready-
to-Wear CHANEL Show
36,413 3.7% 01:38
Chanel Spring-Summer 2016 Ready-to-Wear CHANEL Show 497,010 2.8% 19:20
Tom Ford TOM FORD WOMENSWEAR SS16 1,149,833 2.4% 03:29
Christian Dior
Dior Spring-Summer 2016 Ready-to-Wear Show –
Timelapse
56,271 1.3% 00:30
Burberry Burberry Celebrates - Art of the Trench in the Middle
East
1,269,008 0.3% 01:43
Louis Vuitton The Spirit Of Travel from Louis Vuitton 1,909,763 0.1% 02:14
Chanel Mademoiselle Privé: Exhibition Opening in London -
CHANEL
390,468 0.4% 02:40
Christian Dior Dior Spring-Summer 2016 Ready-to-Wear Show - Best
of
607,601 0.1% 07:19
APPENDIX – YOUTUBE TOP VIDEOS
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

17. Brand Video name Interactions Interaction Rate
Chanel #ChanelAirlines #ChanelSpringSummer2016 #PFW 128,976 10%
Chanel #MademoisellePrive 113,432 8%
Christian Dior
Discover an exclusive interview of Rihanna making her way to last
week’s #Diorshow. The interview in its entirety and other celebrities’
first impressions are now available on DIORMAG.com. #PFW
#StarsinDior
94,002 6%
Michael Kors
Make a difference by sharing your signature moves à la
@
KendallJenner! nLearn how at WatchHungerStop.com
n#WatchHungerStop
83,488 9%
Chanel
#MademoisellePrive 79,290 18%
Christian Dior Building of the unique structure raised in the Louvre’s Cour Carrée
which will host the Dior Spring-Summer 2016 ready-to-wear
fashion show shortly. #PFW #Diorshow
77,901 31%
Chanel #MademoisellePrive 74,217 7%
Chanel
#
ChanelAirlines boarding. The #ChanelSpringSummer2016 show is
starting. #PFW
67,216 34%
Chanel #MademoisellePrive 66,758 22%
Louis Vuitton #LouisVuitton #LVSS16 #PFW @nicolasghesquiere 66,457 4%
Snapshot for the month of October. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
APPENDIX – INSTAGRAM TOP VIDEOS

18. OVERVIEW
1. SUMMARY
2. BAROMETER: FASHION & BEAUTY
3. BAROMETER: WATCHES & JEWELLERY

19. Data extracted on the 1st of November 2015 REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
October 2015
Watches & Jewellery

20. Bulgari
Swarovski
Cartier
Omega
IWC
Audemars Piguet
H.Stern
Van Cleef & Arpels
0
5
10
15
20
25
30
35
40
45
50
-100,000 0 100,000 200,000 300,000 400,000 500,000 600,000
POPULARITY MAPPING
Bubble size : Popularity
Omega combined a rise in activity and a
successful campaign in partnership with
Spectre: this pushed the brand’s performance
by 51 ranks up to the 8th position.
Major falls in the ranking are due to few or no
activity: Roger Dubuis or Chaumet lose 12
ranks to the 27th and 35th position respectively.
Tiffany & Co. (1), Bulgari (2), Rolex (3),
Swarowski (4) and Cartier (5) remained blue
chip brands thanks to their constant presence
on the three networks.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Activity
8
59
4
5
9
10
2
4
13
15
2
5
8
13
16
18

21. 376,490
216,133
42,040 35,003
21,399 16,355 14,072 13,599 12,0561% 0%
3%
1% 0% 1%
12%
8%
1%
0%
2%
4%
6%
8%
10%
12%
14%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATES
Number of views Interaction rates
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• Omega led the YouTube video ranking with 3 videos of their Spectre edition.
• Tag Heuer, Swarowski and Piaget all implemented partnerships, respectively with the movie La Nuit de la Glisse, the luxury brand Hussein Chalayan and the
sud-corean singer Siwon Choi.
• Only 9 Watches & Jewellery videos gathered both consistent interaction and more than 10K views in October.
OMEGA and
SPECTRE -
Revealing the
007 watch
15.10.2015
00:31 Omega
Hussein
Chalayan's
Spring/Summer
2016 Runway
Moment
03.10.2015
00:58
Swarovski
TAG Heuer
| Nuit de la
Glisse |
Trailer
19.10.2015
01:41
Tag Heuer
The
OMEGA
Seamaster
300
"SPECTRE
" Limited
Edition
15.10.2015
00:36
Omega
BVLGARI:
A
Glamorous
Roman
Holiday
21.10.2015
01:52
Bulgari
OMEGA
presents
the World's
First
Master
Chronomet
er
21.10.2015
02:04
Omega
Piaget
Possession
x Siwon
Choi –
Beyond a
Gift
28.10.2015
00:48
Piaget
Jean Paul
Gaultier
marks a
milestone
01.10.2015
02:02
Swarovski
TAG Heuer
| Tom
Brady -
Don't Crack
Under
Pressure
14.10.2015
00:39
Tag Heuer

22. 31,194
17,822
8,968 8,732 8,534 8,298 8,519
6,916 6,130 5,718
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00 TOP VIDEOS PER INSTAGRAM INTERACTIONS
TOP VIDEOS - INSTAGRAM
Source: Instagram and Teads Labs
• Tiffany & Co. achieved once again the highest number of interactions
• Four Bulgari videos reached the top 10, promoting sport watches and the brand’s latest Rome-inspired jewellery collection.
• Omega’s Seamaster 300 SPECTRE Edition is as successful on Instagram as on YouTube, benefitting from the 007 movie’s popularity
There's more
than one key to
happiness.
#TiffanyKeys
24.10.2015
Tiffany & Co
You’re invited
to see iconic
high jewelry
pieces at the
Bulgari &
Rome:
14.10.2015
Bulgari
Octo @maserati
limited edition, a
heart beating at
ten vibrations
per second.
09.10.2015
Bulgari
Diagono
Magnesium, the
new sport watch
by Bulgari.
14.10.2015
Bulgari
#OMEGA007
When it comes
to iconic wrist
wear for @007
– nobody does
it like OMEGA.
17.10.2015
Omega
#OMEGA007
Get ready for
#SPECTRE!
23.10.2015
Omega
Adorned with
580 round
brilliant-cut
diamonds
totalling 21
carats, our
l'#HeureDuDiam
ant watch
08.10.2015
Chopard
You are
invited on an
exceptional
olfactory
journey.
05.10.2015
Bulgari
Get ready for
an exciting
collaboration.
#TiffanyxDSM
n@doverstree
tmarketnewyor
k
23.10.2015
Tiffany & Co
We are
proud to be
recognized in
the "Ladies"
category with
our iconic
product Big
Bang.
30.10.2015
Hublot

23. Omega Tag Heuer Swarowski Bulgari Piaget Breitling Montblanc Jaeger Vacheron IWC Others
LeCoultre Constantin
51%
28%
8%
3% 3% 2% 1% 1% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60% SHARE OF VIEWS
24%
17% 17%
15%
6% 5% 4%
2% 2% 1%
6%
0%
5%
10%
15%
20%
25%
30%
SHARE OF INTERACTIONS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 878,235
The number of views decreased dramatically vs.
September, mostly because of limited results of top
videos.
Tag Heuer gained one position in the ranking and 11
percentage points by supporting the movie La nuit de la
Glisse, while Omega gathered more than half of all views
and most interactions.
Share of views = Brands’ YouTube views / Total views
__________________________________
Total number of interactions: 17,022
The number of interactions almost doubled in October vs.
September despite lower views.
Piaget had an outstanding performance by entering the
top directly at the 4th position with 15% of share of
interactions, thanks to their partnership with South-Korean
actor and singer Siwon Choi.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Interactions:
Videos: 6 11 19 4 3 4 7 2 7 7 30
4,107 2,964 2,933 2,488 1,054 859 722 323 285 252 1,035
Omega Swarowski Tag Heuer Piaget Breitling Vacheron IWC Montblanc Bulgari Jaeger Others
Constantin LeCoultre

24. 22% 21%
17%
14%
5% 5% 4%
2%
1% 1%
6%
0%
5%
10%
15%
20%
25%
Tag Heuer Tiffany &
Co
Omega Bulgari Hublot Chopard IWC Breitling Van Cleef
& Arpels
Montblanc Others
BRANDS’ SHARE OF INTERACTIONS
228K interactions in September.
The number of interactions decreased slightly
vs. September from 266K to 228K interactions.
Top interactions are more evenly distributed
with 4 brands above 10% of share of
interactions for the first time since June.
Tiffany & Co., the long-time leader of
Instagram, obtained below average interactions
in October and was overtaken by Tag Heuer.
.
Tag Heuer gained 3 positions in the ranking since September and grew from 4
to 22% of share of interactions.
The brand led a successful campaign in partnership with the movie La nuit de la
Glisse directed by Thierry Donard. The best Instagram video was the movie’s
teaser trailer.
Share of Interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
Interactions 50,823 49,016 38,761 31,952 12,297 10,873 10,100 5,448 2,648 2,380 13,906

25. Omega presented a limited SPECTRE edition of their Seamaster
300 timepiece, omnipresent in the latter James Bond movie, thus
gathering the best number of YouTube views.
OMEGA and SPECTRE - Revealing the 007 watch
Duration : 00:31
Views : 376,490
Interactions: 2,986
Interaction rate: 0.8%
TOP VIDEOS
Hussein Chalayan’s Spring/Summer 2016 show, in
partnership with Swarowski captured female guards wearing
military-inspired water soluble uniforms which melt to reveal
3D fabric dresses. It gathered the best interaction rate.
Hussein Chalayan's Spring/Summer 2016 Runway
Moment
Duration : 00:58
Views : 42,040
Interactions: 1,124
Interaction rate: 2.7%

26. TOP VIDEOS
Piaget’s video, featuring South-Korean singer and actor
Siwon Choi was dedicated to the bref instant full of doubt and
hope that precedes a proposal. It ranked 1st by combined
results.
Piaget Possession x Siwon Choi – Beyond a Gift
Duration: 00:48
Views: 14,072
Interaction rate: 11.6%
Couture icon Jean Paul Gaultier celebrates Swarovski’s
120th anniversary and his collaboration with the brand in a
video interview which ranked 2nd best by combined results.
Jean Paul Gaultier marks a milestone
Duration: 02:02
Views: 13,599
Interaction rate: 8.0%

27. Hublot
• Most active brand of the month with 76 Facebook posts, 4 YouTube
videos and 2 Instagram videos
• Consistently ranking 7th in Teads’s general video ranking.
• 1 video in the top 10 Instagram videos with the iconic winter watch
Big Bang
TOP BRANDS
Tag Heuer
• 2nd brand by activity after Hublot with 58 Facebook posts, 11 YouTube
videos and 13 Instagram videos, most active brand on Instagram.
• Featured 2 videos in the top video ranking, in partnership with La Nuit
de la Glisse.
Bulgari
• 2nd in Teads’s general ranking (+2 vs. September): one of the best
evolutions
• 2nd by popularity after Tiffany & Co., with 8M Facebook fans, 21K
YouTube subscribers and 2.9M Instagram followers.

28. Brand Video name Views Interaction Rate Video Length
Piaget
Piaget Possession x Siwon Choi – Beyond a Gift 14,072 11.6% 00:48
Swarovski
Jean Paul Gaultier marks a milestone 13,599 8.0% 02:02
Swarovski
Hussein Chalayan's Spring/Summer 2016 Runway
Moment
42,040 2.7% 00:58
Tag Heuer
TAG Heuer | Tom Brady - Don't Crack Under Pressure 12,056 1.5% 00:39
Omega
OMEGA and SPECTRE - Revealing the 007 watch 376,490 0.8% 00:31
Omega
OMEGA presents the World's First Master Chronometer 16,355 1.1% 02:04
Omega
The OMEGA Seamaster 300 "SPECTRE" Limited
Edition
35,003 0.9% 00:36
Tag Heuer
TAG Heuer | Nuit de la Glisse | Trailer 216,133 0.2% 01:41
Bulgari
BVLGARI: A Glamorous Roman Holiday 21,399 0.4% 01:52
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
APPENDIX – YOUTUBE TOP VIDEOS

29. Brand Video name Interactions Interaction Rate
Tiffany & Co There's more than one key to happiness. #TiffanyKeys 31194
1.08%
Tiffany & Co
Get ready for an exciting collaboration. #TiffanyxDSM
n@doverstreetmarketnewyork @doverstreetmarketlondon
@doverstreetmarketginza
17822
0.61%
Bulgari You’re invited to see iconic high jewelry pieces inspired by the
Eternal City at the Bulgari & Rome: Eternal Inspiration exhibit….
8968
0.45%
Bulgari Octo @maserati limited edition, a heart beating at ten vibrations
per second. #luxury #luxurylifestyle…
8732
0.44%
Bulgari Diagono Magnesium, the new sport watch by Bulgari. Cutting edge
technology and design for an active lifestyle...
8534
0.43%
Omega
#OMEGA007 When it comes to iconic wrist wear for @007 –
nobody does it like OMEGA. #omega #omegawatches #watch
#watches #seamaster #seamaster300…
8519
2.55%
Hublot
We are proud to be recognized in the "Ladies" category with our
iconic product Big Bang. Thank you @fondationgphg #GPHG2015
#BigBangBroderie
8298
0.91%
Omega
#OMEGA007 Get ready for #SPECTRE! See OMEGA's new
campaign for the latest @007 movie, featuring the Seamaster 300
SPECTRE Limited Edition. (link in profile)...
6916
2.07%
Chopard
Adorned with 580 round brilliant-cut diamonds totalling 21 carats,
our l'#HeureDuDiamant watch makes an outstanding autumn treat.
#HighJewellery #acorn
6130
1.12%
Bulgari
You are invited on an exceptional olfactory journey. A metaphor for
the most divine elements of Bulgari style, the new golden age has
arrived. Discover Goldea…
5718
0.29%
Snapshot for the month of October. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
APPENDIX – INSTAGRAM TOP VIDEOS

30. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.
FASHION & BEAUTY WATCHES & JEWELLERY

31. TEADS
• Inventors of outstream video advertising
• Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the
most effective video solution on the market
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Unlocking inventories through the award-winning inRead® format
Best Use of Native
Advertising
Top Digital Innovator
Fast growing private
company in America
Best Technology
Best Places to
Work in NYC
#1 in the IPA Digital
Media Owner survey 2015

32. TEADS LUXURY CAMPAIGNS
BENCHMARK – CTR on COMPLETED VIEWS
Source: Teads internal data for H1 2015 globally
Beauty
12.3%
Fragrances
11.8%
Fashion
7.4%
Jewellery
7%
Watches
8%

33. Please contact :
Global industry Director, Entertainment - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv
Visit Teads´ website: http://teads.tv/