Teads' monthly luxury barometer looking at videos published in the luxury space globally. Beauty, Fashion, Watches & Jewellery. Analysis of best-performing videos in terms of views and interactions, content and month-by-month performance evolution.
The document provides an analysis of video content and performance for 105 luxury brands in August 2015 across YouTube, Facebook and Instagram. Some key findings:
- Tommy Hilfiger's video featuring Rafael Nadal promoting its underwear gained over 2.6 million views and had the highest interaction rate, boosting Tommy Hilfiger's ranking.
- Hugo Boss' fragrance video with Theo James had the second highest interaction rate.
- Chanel dominated Instagram interactions thanks to a series of videos for its new fragrance Chance under each zodiac sign. This helped Chanel overtake Dior's usual leadership on the platform.
- Smaller brands like Belstaff and Bally were able
Teads Entertainment Barometer November 2015 (October data)Teads
The document discusses video advertising and provides data on video performance for theatrical/VOD and gaming brands in October 2015. The top theatrical/VOD brands were Disney, Sony Pictures, and Marvel. Gaming brands saw increased views and interactions over September, led by Xbox, Bethesda Softworks, and PlayStation. The data shows views, interactions, and video trends for the brands analyzed using YouTube, Facebook, and Instagram metrics.
The document provides analytics on luxury brand video advertising across YouTube, Facebook, and Instagram for May 2015. It finds that Christian Dior dominated with the most views (over 83% of total) and interactions (nearly 50%) thanks to its Secret Garden IV campaign featuring Rihanna. Jimmy Choo had the highest interaction rate at 2.7% for its video featuring a dog by Brazilian artist Rafael Mantesso. Overall, fashion shows were a major theme in May videos, while sports remained prominent for jewelry brands.
The Teads Labs analyzes data from various video sharing platforms to track key metrics for over 100 luxury brands. In November, Burberry's video celebrating the 15th anniversary of Billy Elliot drove the most views but had low engagement. Chanel dominated with 7 of the top 10 videos, promoting its Cruise collection. Shorter videos around Christmas themes and celebrations generally performed well across fashion and beauty brands.
The document provides insights from Teads Labs' analysis of 106 luxury fashion and jewelry brands' video performance on YouTube, Facebook and Instagram in June 2015. Some key findings include:
- Michael Kors and Dior performed best on Instagram, while Coach, Gucci, Bottega Veneta and Chanel ranked highest on YouTube.
- Fashion videos averaged longer lengths and higher interaction rates than jewelry videos. Fashion brands employed more lifestyle-focused content while jewelry focused on values and heritage.
- Christian Dior, Gucci, Coach and Bottega Veneta moved up the rankings for total views in June compared to May, but Dior maintained the top spot with 29.7% of total views
The document provides an analysis of video performance and trends for luxury brands in July 2015 based on data collected by Teads Labs. Some key findings:
1) Prada's video advertising its Fall/Winter 2015 collection achieved over 2.6 million views, propelling the brand to the top spot. Brands like Chanel and Dior also benefited from revealing new collections.
2) On YouTube, Prada, Louis Vuitton, Gucci, Chanel and Dior outperformed in views, while Chanel achieved the highest interaction rate. On Instagram, Christian Dior and Chanel performed best.
3) Christian Dior published the most videos and maintained a strong presence across platforms.
- The document discusses trends in luxury fashion and watch/jewelry brand video advertising across YouTube, Instagram, and Facebook in April 2015.
- On YouTube, the most viewed videos were from Gucci, Tod's, and Burberry. Chanel had the highest interaction rate. Burberry performed well across platforms.
- On Instagram, Christian Dior had the most interactions while Michael Kors and Burberry had high interaction rates. Jewelry brands relied more on Instagram.
The document provides an analysis of video content and performance for 105 luxury brands in August 2015 across YouTube, Facebook and Instagram. Some key findings:
- Tommy Hilfiger's video featuring Rafael Nadal promoting its underwear gained over 2.6 million views and had the highest interaction rate, boosting Tommy Hilfiger's ranking.
- Hugo Boss' fragrance video with Theo James had the second highest interaction rate.
- Chanel dominated Instagram interactions thanks to a series of videos for its new fragrance Chance under each zodiac sign. This helped Chanel overtake Dior's usual leadership on the platform.
- Smaller brands like Belstaff and Bally were able
Teads Entertainment Barometer November 2015 (October data)Teads
The document discusses video advertising and provides data on video performance for theatrical/VOD and gaming brands in October 2015. The top theatrical/VOD brands were Disney, Sony Pictures, and Marvel. Gaming brands saw increased views and interactions over September, led by Xbox, Bethesda Softworks, and PlayStation. The data shows views, interactions, and video trends for the brands analyzed using YouTube, Facebook, and Instagram metrics.
The document provides analytics on luxury brand video advertising across YouTube, Facebook, and Instagram for May 2015. It finds that Christian Dior dominated with the most views (over 83% of total) and interactions (nearly 50%) thanks to its Secret Garden IV campaign featuring Rihanna. Jimmy Choo had the highest interaction rate at 2.7% for its video featuring a dog by Brazilian artist Rafael Mantesso. Overall, fashion shows were a major theme in May videos, while sports remained prominent for jewelry brands.
The Teads Labs analyzes data from various video sharing platforms to track key metrics for over 100 luxury brands. In November, Burberry's video celebrating the 15th anniversary of Billy Elliot drove the most views but had low engagement. Chanel dominated with 7 of the top 10 videos, promoting its Cruise collection. Shorter videos around Christmas themes and celebrations generally performed well across fashion and beauty brands.
The document provides insights from Teads Labs' analysis of 106 luxury fashion and jewelry brands' video performance on YouTube, Facebook and Instagram in June 2015. Some key findings include:
- Michael Kors and Dior performed best on Instagram, while Coach, Gucci, Bottega Veneta and Chanel ranked highest on YouTube.
- Fashion videos averaged longer lengths and higher interaction rates than jewelry videos. Fashion brands employed more lifestyle-focused content while jewelry focused on values and heritage.
- Christian Dior, Gucci, Coach and Bottega Veneta moved up the rankings for total views in June compared to May, but Dior maintained the top spot with 29.7% of total views
The document provides an analysis of video performance and trends for luxury brands in July 2015 based on data collected by Teads Labs. Some key findings:
1) Prada's video advertising its Fall/Winter 2015 collection achieved over 2.6 million views, propelling the brand to the top spot. Brands like Chanel and Dior also benefited from revealing new collections.
2) On YouTube, Prada, Louis Vuitton, Gucci, Chanel and Dior outperformed in views, while Chanel achieved the highest interaction rate. On Instagram, Christian Dior and Chanel performed best.
3) Christian Dior published the most videos and maintained a strong presence across platforms.
- The document discusses trends in luxury fashion and watch/jewelry brand video advertising across YouTube, Instagram, and Facebook in April 2015.
- On YouTube, the most viewed videos were from Gucci, Tod's, and Burberry. Chanel had the highest interaction rate. Burberry performed well across platforms.
- On Instagram, Christian Dior had the most interactions while Michael Kors and Burberry had high interaction rates. Jewelry brands relied more on Instagram.
Burberry had the most viewed video on YouTube in November with over 8 million views of a video starring Romeo Beckham. Chanel's teaser video featuring Cara Delevingne and Pharrell Williams had the highest interaction rate on YouTube and Instagram. Jewelry brands generally had high interaction rates on social media videos in November, with Tiffany & Co. and Cartier performing particularly well.
This document provides an analysis of luxury brand video advertising performance in January 2015 across Instagram, YouTube and Facebook. Calvin Klein had the most viewed video featuring Justin Bieber and Lara Stone. Watch brands like Jaeger-LeCoultre and Tag Heuer performed well, while Panerai had the highest user interaction rate. The analysis also evaluates brand popularity and activity levels on different social media platforms.
- Tiffany & Co and Tag Heuer had the most viewed videos in December, while Breitling had the highest interaction rate
- Watch brands dominated the top videos, with Tiffany, Tag Heuer, Swarovski, IWC, Bell & Ross, and Jaeger-LeCoultre in the top slots
- Cartier and Tiffany & Co performed very well across platforms, especially with their Christmas videos that engaged large audiences
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
This document provides an overview of Twitter advertising opportunities in Europe and the types of ad products and formats available on Twitter. It highlights that Twitter ads can reach 31 European markets and describes promoted tweets, accounts, trends, and new autoplay video ads. It also covers Twitter's targeting capabilities and emphasizes that creatives should be native to the Twitter experience. Advertisers can set objectives and only pay for desired user actions like clicks, follows, or video views.
1. The document provides an analysis of video advertising and entertainment brands' performance on YouTube, Facebook, and Instagram in May 2015. It ranks 44 film, TV, and gaming brands based on their popularity, activity, and engagement across the three platforms.
2. Warner Bros and Sony Pictures had the highest view counts and interactions rates for their movie trailers, with the Point Break and Pixels trailers as the top videos, respectively.
3. For gaming, PlayStation outperformed other brands on YouTube in views and interactions, while Ubisoft garnered the most Facebook interactions.
Digital marketing's 20 years old...what have we learned? What should we look out for?
From a presentation to Thailand Corporate Finance Forum, Bangkok, May 29, 2014
The document is a presentation about content marketing by Rosie Siman, a senior strategist at 360i. It discusses how consumers are increasingly creating and consuming user-generated content online. It emphasizes that for brands to be successful, they need to develop stock and flow content, syndicate their content across paid, owned and earned channels, and optimize their efforts using data and social listening. The presentation provides examples from brands like Oreo, Calvin Klein and Amex to illustrate best practices in content marketing.
Ass 3 group research production and distribution compaines horror/comedykatiamartins96
The document is an assignment analyzing production and distribution companies. It provides examples of several production companies that have produced movies like "Piranha 3DD" and "Zombeavers". It also examines distribution companies that have handled films such as "Shaun of the Dead". Videos are embedded and summarized for companies like Relativity, Regency Enterprises, Paramount, and Sony Pictures highlighting elements like logos and music.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The document provides an analysis of luxury brand video advertising performance in March 2015. It finds that Louis Vuitton had the most viewed video (over 1 million views), but Hackett London had the highest interaction rate (2.7%). Chanel stands out for having 5 of the top performing videos, including one over 18 minutes long belonging to its Rouge Coco series with Keira Knightley. Watches and jewelry brands generally had shorter videos but high interaction rates, with Tag Heuer and Hublot performing well in views.
The document analyzes luxury brand video advertising performance on social media platforms like YouTube and Facebook in February 2015. It finds that Christian Dior had the most popular video with over 4 million views, while Cartier had the highest overall views and Zenith had the highest interaction rates. The fashion and beauty category generally had more views than watches and jewelry, but the latter had higher interaction rates. Top performing individual brand videos came from Christian Dior, Chanel, Bottega Veneta, Louis Vuitton, and others. In the watches and jewelry space, Cartier had the highest views while Tiffany & Co and Hublot also performed well. Brand activity, popularity, and video performance are mapped and analyzed for a number
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
The document is a study by the digital agency SAME SAME but different exploring the digital strategies of premium brands and luxury maisons.
It will include rankings of brands based on criteria, a focus on a specific subject, presentations of impactful digital trends, reviews of monthly news, decodings of innovative operations, and a case study on a trend topic.
The study also provides examples of brands offering online customization of products, such as Chopard allowing customization of watches from its Happy Sport collection and Boucheron previously offering customization of animals-themed jewelry online. Punctual customization operations have also been offered by Prada and Burberry.
Overall, the document examines innovative digital strategies
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Burberry had the most viewed video on YouTube in November with over 8 million views of a video starring Romeo Beckham. Chanel's teaser video featuring Cara Delevingne and Pharrell Williams had the highest interaction rate on YouTube and Instagram. Jewelry brands generally had high interaction rates on social media videos in November, with Tiffany & Co. and Cartier performing particularly well.
This document provides an analysis of luxury brand video advertising performance in January 2015 across Instagram, YouTube and Facebook. Calvin Klein had the most viewed video featuring Justin Bieber and Lara Stone. Watch brands like Jaeger-LeCoultre and Tag Heuer performed well, while Panerai had the highest user interaction rate. The analysis also evaluates brand popularity and activity levels on different social media platforms.
- Tiffany & Co and Tag Heuer had the most viewed videos in December, while Breitling had the highest interaction rate
- Watch brands dominated the top videos, with Tiffany, Tag Heuer, Swarovski, IWC, Bell & Ross, and Jaeger-LeCoultre in the top slots
- Cartier and Tiffany & Co performed very well across platforms, especially with their Christmas videos that engaged large audiences
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
This document provides an overview of Twitter advertising opportunities in Europe and the types of ad products and formats available on Twitter. It highlights that Twitter ads can reach 31 European markets and describes promoted tweets, accounts, trends, and new autoplay video ads. It also covers Twitter's targeting capabilities and emphasizes that creatives should be native to the Twitter experience. Advertisers can set objectives and only pay for desired user actions like clicks, follows, or video views.
1. The document provides an analysis of video advertising and entertainment brands' performance on YouTube, Facebook, and Instagram in May 2015. It ranks 44 film, TV, and gaming brands based on their popularity, activity, and engagement across the three platforms.
2. Warner Bros and Sony Pictures had the highest view counts and interactions rates for their movie trailers, with the Point Break and Pixels trailers as the top videos, respectively.
3. For gaming, PlayStation outperformed other brands on YouTube in views and interactions, while Ubisoft garnered the most Facebook interactions.
Digital marketing's 20 years old...what have we learned? What should we look out for?
From a presentation to Thailand Corporate Finance Forum, Bangkok, May 29, 2014
The document is a presentation about content marketing by Rosie Siman, a senior strategist at 360i. It discusses how consumers are increasingly creating and consuming user-generated content online. It emphasizes that for brands to be successful, they need to develop stock and flow content, syndicate their content across paid, owned and earned channels, and optimize their efforts using data and social listening. The presentation provides examples from brands like Oreo, Calvin Klein and Amex to illustrate best practices in content marketing.
Ass 3 group research production and distribution compaines horror/comedykatiamartins96
The document is an assignment analyzing production and distribution companies. It provides examples of several production companies that have produced movies like "Piranha 3DD" and "Zombeavers". It also examines distribution companies that have handled films such as "Shaun of the Dead". Videos are embedded and summarized for companies like Relativity, Regency Enterprises, Paramount, and Sony Pictures highlighting elements like logos and music.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The document provides an analysis of luxury brand video advertising performance in March 2015. It finds that Louis Vuitton had the most viewed video (over 1 million views), but Hackett London had the highest interaction rate (2.7%). Chanel stands out for having 5 of the top performing videos, including one over 18 minutes long belonging to its Rouge Coco series with Keira Knightley. Watches and jewelry brands generally had shorter videos but high interaction rates, with Tag Heuer and Hublot performing well in views.
The document analyzes luxury brand video advertising performance on social media platforms like YouTube and Facebook in February 2015. It finds that Christian Dior had the most popular video with over 4 million views, while Cartier had the highest overall views and Zenith had the highest interaction rates. The fashion and beauty category generally had more views than watches and jewelry, but the latter had higher interaction rates. Top performing individual brand videos came from Christian Dior, Chanel, Bottega Veneta, Louis Vuitton, and others. In the watches and jewelry space, Cartier had the highest views while Tiffany & Co and Hublot also performed well. Brand activity, popularity, and video performance are mapped and analyzed for a number
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
The document is a study by the digital agency SAME SAME but different exploring the digital strategies of premium brands and luxury maisons.
It will include rankings of brands based on criteria, a focus on a specific subject, presentations of impactful digital trends, reviews of monthly news, decodings of innovative operations, and a case study on a trend topic.
The study also provides examples of brands offering online customization of products, such as Chopard allowing customization of watches from its Happy Sport collection and Boucheron previously offering customization of animals-themed jewelry online. Punctual customization operations have also been offered by Prada and Burberry.
Overall, the document examines innovative digital strategies
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
1200 social scott galloway michael lazerowJeff Loechner
The document discusses a study that ranks 100 prestige brands on their "Facebook IQ", which is measured based on their performance across four dimensions on Facebook: size and velocity, engagement, programming, and integration. Some of the key findings include: engagement is more important than size of fan base; two-way communication is essential; commerce opportunities on Facebook will be important; and a brand's Facebook success will impact shareholder value. The top ranked brands had Digital IQ scores over 140, while the lowest ranked brands had scores below 70.
An overview of the UK Fashion community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Fashion audience tweet about? And how can organisations and brands influence the conversation?
1. The fashion calendar used to have two main seasons that coincided with environmental seasons, but globalization led to the addition of many more seasons and collections to cater to international buyers and clients. This put pressure on brands and designers.
2. Many designers have questioned the industry's need for speed and cited exhaustion from producing up to six collections per year. Some brands are experimenting with new models like see-now-buy-now to reduce waiting periods for consumers.
3. Collaborations have become popular as a way for brands to expand their customer base and attract new audiences. Successful collaborations include those between luxury brands and fast fashion retailers.
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
Louis Vuitton is creating a communication strategy focused on Gen Z and their interest in sustainability. The strategy will use social media, influencers, magazines and other owned, paid, and earned media to share information about Louis Vuitton's leather sourcing practices and how they benefit the environment and local artisans. Videos, articles, and social posts will highlight Louis Vuitton's certifications and transparency around material sourcing to build trust with Gen Z and their concerns for sustainability. Influencers will help promote these messages and a pop-up retail experience will provide an exclusive look. The goal is to attract and retain Gen Z customers by speaking to their values.
The document summarizes the 2009 Trend Hunter trend report which analyzes over 2,200 micro-trends clustered into 150 categories of trends. It describes how the trends are crowd-sourced and filtered from Trend Hunter's global network of over 20,000 trend spotters. The report breaks down trends into niche presentations and industry reports to provide inspiration for innovating new products and services. It also includes guides on unleashing innovation potential and infecting products with cool.
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
1) Christian Louboutin is a famous French shoe designer known for his signature red-soled heels. He was inspired to design shoes from a young age after watching dancers in Paris.
2) Louboutin launched his first store in Paris in 1992 and is now a global luxury brand. A key part of his success was developing the "Simple" classic heel collection.
3) Louboutin pioneered the use of a red sole, which became synonymous with his brand and helped drive its success and recognition as a leader in the luxury footwear industry.
1) Christian Louboutin is a famous French shoe designer known for his iconic red-soled heels. He was inspired to design shoes from a young age while watching dancers in Paris.
2) Louboutin launched his first store in Paris in 1992 and is now a global luxury brand. A key part of his success was developing the "Simple" classic heel collection.
3) Louboutin's signature red sole was originally added as a pop of color on a prototype but became synonymous with his brand. He now has a global empire of stores and celebrity clients.
1) Christian Louboutin is a famous French shoe designer known for his signature red soles. He was inspired to design shoes from a young age after watching dancers in Paris.
2) Louboutin started his career in the 1980s and worked for other designers before opening his own store in Paris in 1992. He is known for his high quality, architectural shoe designs and use of red soles.
3) Louboutin has built an international luxury brand with worldwide stores and celebrity clientele. He continues to successfully expand his brand into new product categories while maintaining his reputation for quality and innovation in shoe design.
Social consumer view of luxury brands. Great read about a global study of the social consumer perspective of brands associated with Luxury. Find out how you can convert thousands of social conversations into powerful marketing that delivers brand growth.
The document analyzes data from 700 million social media posts over two years to understand consumer sentiment towards luxury brands. Some key findings:
- Chanel overtook Louis Vuitton as the most mentioned luxury brand. Gucci, Apple, Dior, and Prada rounded out the top 5.
- European brands dominated the top brands mentioned, holding 50% of the top 45 spots.
- The overall conversation around luxury brands grew significantly year-over-year, with the top 15 brands more than doubling their mentions.
- Newcomers like Alibaba, Apple Watch, and Net-a-Porter entered the top brands, while others like Armani and Versace fell off the list
Presentation cb luxury brands and how their marketing is different from other...Dhruv Gupta
Hermès, Rolex, and Burberry employ distinct luxury marketing strategies compared to common brands. Hermès does not use celebrity endorsements or discounts, instead relying on exclusive products and fashion shows. Rolex highlights iconic movie moments featuring its watches and uses social listening to determine desired content. Burberry enables custom trench coats, sent virtual kisses through a tech partnership, and provides exclusive Snapchat content.
Similar to Teads Luxury Barometer - September 2015 (20)
This document discusses various statistics and research related to online video advertising. It finds that 74% of users dislike forced pre-roll video ads that play before video content. Only 5% of online video inventory is considered premium. The document then discusses how native video formats can create new types of video ad placements that are less disruptive to users. It introduces Teads' native video advertising solution, which aims to align user, brand, and publisher interests through a positive user experience with 100% viewable, non-intrusive ads. Finally, it provides statistics on Teads' reach and awards/recognitions.
Entertainment barometer by Teads - an analysis of video advertising trends across the major gaming, VOD and theatrical brands. Own technology through the Teads Labs.
Teads Entertainment Barometer December 2015 (November data)Teads
The document provides data and analysis on video performance for theatrical/VOD and gaming brands in November 2015 from Teads Labs. Some key trends include:
- Views and interactions increased month-over-month for theatrical/VOD but decreased for gaming.
- Top videos had both high views and interaction rates, with trailers performing well.
- Paramount overperformed with videos like the Zoolander 2 trailer. Netflix also rose in the rankings.
Teads Entertainment Video Barometer - September 2015 (August data)Teads
Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.
The document provides insights into digital advertising and online behavior of luxury consumers in Japan. Some key points:
- Nearly 80% of the Japanese population uses the internet, with over 65% accessing it via mobile devices. Japanese e-commerce represents a quarter of Asia Pacific sales.
- Affluent Japanese consumers heavily rely on digital devices to research luxury goods, with 41% using search engines and a third of Facebook users earning over $70,000 annually.
- Video advertising is effective with Japanese luxury shoppers, who spend over 2 hours per month watching online videos. A third of digital video viewers reported increased interest in a brand after viewing branded content.
- Prior to luxury purchases, 92% of
This document provides an overview of digital audience behavior and luxury advertising insights for Latin America. It finds that the region spends more time on social media than any other, with over 327 million internet users in 2015. Video advertising is growing in importance, with completion rates averaging 73%. Luxury brands that connect on a personal level through social media and video ads can build deeper relationships with consumers in the region.
Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
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THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.ait.addi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv
3. 106 Brands!
394 Videos!
41,839,597 Views!
5,201,108 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
1st October 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major luxury brands in the
categories:!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
• Fashion &
Beauty!
• Watches &
Jewellery!
Score!
Ranking!Time!Channels!
SUMMARY (1)
4. Fashion
& Beauty
Watches &
Jewellery
50 BRANDS, September 2015 :
56 BRANDS, September 2015
data:
à Lower interaction rates vs. previous months both for Fashion
& Beauty and Watches & Jewellery brands.
à September followed August’s content trends with long versions
of August teasers (Dior, Chopard) and additional videos to video
series (Tag Heuer, Burberry).
à Increased interest for Instagram where interaction rates are
more important (Cartier, Louis Vuitton).
à Artistic collaborations remained key interaction triggers: Johnny
Depp (Dior), Jennifer Lawrence (Dior), David Beckham
(Belstaff); Diane Krüger (Chanel), G.E.M (Tag Heuer), Doutzen
Kroes (Tiffany & Co.).
à With the beginning of autumn, brands refocused on their core
values: savoir-faire (Dior, Louis Vuitton), timelessness through
the mix of technique and legacy (Vacheron Constantin, Roger
Dubuis), family (Tiffany & Co.).
.
As summer comes to an end, September views rose 8-fold vs.
August while interactions doubled.
Artistic collaborations (Chanel, Michael Kors) and famous
soundtracks (Kenzo, Gucci) triggered the most interactions.
Watches & Jewellery brands become increasingly popular on
Instagram but results are skewed by few brands dominating the
channel.
Shares of views and interactions were much more distributed on
YouTube. That allowed brands such as Vacheron Constantin,
Roger Dubuis or Chaumet to outperform traditionally successful
brands as Rolex or Tag Heuer.
On Instagram, Tiffany & Co. remained the best brand but
Cartier’s come-back challenged its dominance.
SUMMARY (2)
Instagram,
YouTube,
Facebook
6. TOP EVOLUTION – POPULARITY MAPPING
In September, a large number of brands
increased their activity which caused a reshuffle
of August’s ranking.
Christian Dior overthrew Chanel which fell at
the 3rd position while Louis Vuitton came back
to the 2nd position.
J.Crew was the top performer of the month: the
brand climbed 22 positions, reaching the 24th
position. This performance is due to a general
return to activity after having remained silent the
whole of August.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
7. 19,390,472
5,680,060
729,641 595,127 470,745 229,767 217,397 158,137 64,838 51,7360.4% 0.1%
0.1% 0.0% 0.2%
0.3% 0.6% 0.5% 4.4%
19.1%
0%
5%
10%
15%
20%
25%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Dior Sauvage –
The new fragrance
(Official Director’s
cut)
Dior Addict, the
new lipstick – The
film
Dior Addict, the
new lipstick –
Jennifer
Lawrence’s
Interview
Burberry Make-Up
Tutorial: How To
Do Effortless
Contouring and
Strobing
Gucci Women's
Spring Summer
2016 Fashion
Show
ROUGE PUR
COUTURE WITH
CARA
DELEVINGNE -
THE ROUGE
THAT DRESSES
ME
Dior Sauvage –
The new fragrance
(Official)
Highlights from the
Burberry
Womenswear S/
S16 Show
OUTLAWS Film FLOWER BY
KENZO L’ELIXIR -
The power of a
flower – The new
film
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Christian Dior outperformed in September with 4 videos in the top 10, including the top video.
• Belstaff and Kenzo outperformed in terms of interaction rates, with Belstaff’s video lasting for over 17minutes.
• Videos are generally longer than the 30-second average
1‘21'' 0‘21'' 1‘11'' 4’05'' 5‘57'' 1‘05'' 0’40’’ 2’41’’ 17’29’’ 0’33’’
Christian Dior Christian Dior Christian Dior Burberry Yves Saint-
Laurent
Christian Dior Burberry Belstaff Kenzo
Source: Teads Labs
Gucci
8. Source: Teads Labs
• With 4 top videos, Christian Dior performed on Instagram as well as on YouTube. The brand promoted Dior Sauvage
and the new Dior Addict lipstick as well as publishing videos of the creation of jewellery by its skilled artisans.
• Chanel promoted its iconic Slingback and the exhibition Mademoiselle Privé with a succession of animated artworks and
short videos. One video also focused on the Fall/Winter 2015 collection.
• Michael Kors is also present in the top with a video featuring Lily Aldridge in Paris.
TOP VIDEOS - INSTAGRAM
Chanel Chanel
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Christian Dior Chanel Chanel Christian Dior Christian Dior ChanelChristian Dior Michael Kors
106,192
95,460 95,363
84,068 82,138 77,078 75,162
67,586 67,317 66,733
0
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTIONS
Discover the
#DiorSavoirFa
ire…
The Chanel
Slingback
Stories
// SAUVAGE //
The new
fragrance by
Dior.
#MADEMOIS
ELLEPRIVE…
The Chanel
Slingback
Effect
Kristen
Stewart
#MADEMOIS
ELLEPRIVE
Dive into our
Joaillerie
atelier where
the
exceptional
#DiorSavoirFa
ire…
Discover the
new Dior
Addict
Lipstick,
#ChanelFallW
inter2015
Bonjour!
@LilyAldridge takes
on the City of Light
in our newest Jet Set
6 Collection.
#JetSetGo
9. 66%
8% 7% 4% 3% 3% 2% 1% 1% 1% 4%
0%
10%
20%
30%
40%
50%
60%
70%
Christian
Dior
Kenzo Burberry Chanel Dolce &
Gabbana
Gucci Belstaff Versace Yves
Saint
Laurent
Valentino Others
BRANDS’ SHARE OF INTERACTION
80%
3% 3% 3% 2% 2% 2% 2% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Christian
Dior
Belstaff Michael
Kors
Burberry Chanel Hugo
Boss
Gucci Jimmy
Choo
Yves
Saint
Laurent
Armani Others
BRANDS’ SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
à 33.5 million views in September 2015.
Brands and viewers are back on YouTube. The
number of views increased 780% in
September vs. August.
Christian Dior gathered 80% of share of
views mostly thanks to Johnny Depp and
Jennifer Lawrence. Other brands shared the
views remaining but none did exceed 3% of
share of views.
Share of Views =
Brands’ YouTube Views / Total Views
à 141K interactions in September 2015
After Christian Dior, Kenzo and Burberry
triggered great interaction rates and reached
the 2nd and 3rd position of share of interactions.
Other successful brands include D&G and
Versace, which are more interacted with than
viewed.
Share of Interactions = Brands’ YouTube &
Facebook Interactions / Total Interactions
Videos 13 11 6 11 11 6 .3 3 6 12 250
93,545 11,630 9,611 5,243 4,809 4,785 3,005 1,805 974 851 5,022Interactions
10. 14% 14%
11% 11% 10%
7%
6%
5%
4% 4%
16%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Chanel Christian
Dior
Burberry Michael
Kors
Louis
Vuitton
Dolce &
Gabbana
Versace Gucci Ralph
Lauren
Tommy
Hilfiger
Others
BRANDS' SHARE OF INTERACTIONS
Louis Vuitton re-entered the ranking at the 5th position after pausing for the
summer.
The brand’s best video promotes the
Louis Vuitton exhibition of the LV Fall collection at the LV Series 3 Exhibition in
London. The exhibition was opened to the public for London Fashion Week
from September 29th to October 18th.
Share of Interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
à 2,7 million interactions in
September.
The number of interactions remains
steady in September compared to
August.
All-time rivals Chanel and Christian
Dior share 14% of interactions each.
Interactions are better distributed this
month vs. August and the share of the
Other Brands category rose dramatically.
INSTAGRAM SHARE OF INTERACTIONS
Interactions
(000)
679 677 545 530 517 342 283 223 185 177 777
11. The most-watched video, by Dior, was very little interacted
with, proving reach through paid-for views but little
engagement potential.
This rock’n’roll video features Johnny Depp leaving the city
and driving into the wild American desert in search of
himself.
Dior Sauvage – The new fragrance (Official Director’s
cut)
Views: 19,390,472
Interaction rate: 0.4%
Duration : 1’21’’
TOP VIDEOS
Kenzo introduced Flower by Kenzo L’Elixir with this very
feminine video shot in the futurist and refined buildings of
Brasilia. The clip, as the perfume, portray a vibrant
sensuality, revealing the essence of women with Sweet
child in time by Deep Purple as a musical background.
The video reached the best interaction rate (19.1%).
FLOWER BY KENZO L’ELIXIR –
The power of a flower – The new film
Views: 51,736
Interaction rate: 19.1%
Duration : 0’31’’
12. Following a guest into a dance party in a villa outside Florence, Gucci
captured the contemporary essence of Alessandro Michele’s Cruise 2016
Collection. This almost 3-minute long, psychedelic video inspired by a vintage
aesthetic achieved the second best interaction rate mostly thanks to its
soundtrack: an Alive She Died cover of She’s lost control.
The Cruise 2016 Campaign — The Director’s Cut
Views : 34,566
Interaction rate : 9.1%
Duration: 2’48’’
This Dior Addict setting, in partnership with Jennifer Lawrence, is as
successful on Instagram as it is on YouTube for the second month in a row.
The 20-second YouTube video ranked 2nd by combined views and interaction
rate.
Dior Addict, the new lipstick – The film
Views: 5,680,060
Interaction rate: 4.8%
Duration : 0’20’’
Burberry added new tutorials of its bohemian-inspired Autumn/Winter 2015
collection by Wendy Rowe, the brand’s artistic make-up consultant. The video
had a high reach but almost no interactions.
Burberry Make-Up Tutorial:
How To Do Effortless Contouring and Strobing
Views: 595,127
Interaction rate: 0.0%
Duration : 4’05’’
TOP VIDEOS
13. Chanel
• Best brand on Instagram with 14% of share of interactions.
• 3rd brand of the month in the general Teads ranking. (-2 vs. August)
• The brand focused on the promotion of the Exhibition Mademoiselle Privé, the
Fall/Winter 2015/2016 collection, the two-tone slingback shoes and the new LIFT
skincare introduced by Diane Krüger.
Michael Kors
• Most active brand of the month with 6 YouTube videos, 12 Instagram videos and
69 Facebook posts.
• 2nd in popularity mapping after Christian Dior.
• Best video starred Lily Aldridge living as a Parisian fashionista.
TOP BRANDS
Belstaff
• 2nd in evolution on the global brand mapping: the brand climbed 15 ranks to the
25th position
• Less videos (11 vs. 18) but better performance than in August
• Best results for the short-movie OUTLAWS starring David Beckham as the
Stranger - a mysterious drifter and motorcycle stuntman chased throughout the
17-minute-long clip.
Louis Vuitton
• +4 ranks vs. August in the popularity mapping ranking
• Most popular brand of the month with 18M Facebook fans and 7.1M Instagram
subscribers, despite no activity on YouTube this month.
14. Brand Video name Views Count
Interaction
Rate Video Length
Christian Dior
Dior Sauvage – The new fragrance (Official Director’s
cut) 19,390,472 0.4% 1’21’’
Christian Dior Dior Addict, the new lipstick – The film 5,680,060 0.1% 0’21’’
Gucci Gucci Women's Spring Summer 2016 Fashion Show 470,745 0.2% 5’57’’
Christian Dior Dior Sauvage – The new fragrance (Official) 217,397 0.6% 0’40’’
Christian Dior
Dior Addict, the new lipstick – Jennifer Lawrence’s
Interview 729,641 0.1% 1’11’’
Yves Saint Laurent
ROUGE PUR COUTURE WITH CARA DELEVINGNE -
THE ROUGE THAT DRESSES ME 229,767 0.3% 1’05’’
Belstaff OUTLAWS Film 64,838 4.4% 17’29’’
Kenzo
FLOWER BY KENZO L’ELIXIR - The power of a flower –
The new film 51,736 19.1% 0’33’’
Burberry
Burberry Make-Up Tutorial: How To Do Effortless
Contouring and Strobing 595,127 0.0% 4’05’’
Burberry Highlights from the Burberry Womenswear S/S16 Show 158,137 0.5% 2’11’’
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – YOUTUBE TOP VIDEOS
15. Brand Video name Interactions Interaction Rate
Christian Dior
From the skilled hands of Dior Joaillerie artisans, discover the
#
DiorSavoirFaire behind the making of the 'Bar en Corolle' ring from the
'Archi Dior' collection. The entire video can be discovered on
DIORMAG.com. #DiorJoaillerie
106,192 3.8%
Chanel
The Chanel Slingback Stories
95,460 1.4%.
Christian Dior
// SAUVAGE // The new fragrance by Dior. The film starring Johnny Depp
and directed by Jean-Baptiste Mondino. #diorsauvagenFollow
@diorsauvage_miles00 to start the journey
95,363 3.4%
Chanel
#MADEMOISELLEPRIVE
84,068 1.2%
Chanel The Chanel Slingback Effect 82,138 1.2%
Chanel Kristen Stewart #MADEMOISELLEPRIVE 77,078 1.1%
Christian Dior
Dive into our Joaillerie atelier where the exceptional #DiorSavoirFaire of
the 'Libre Plumetis' bracelet from the 'Archi Dior' collection is unveiled in
this clip. The entire video and more exclusive images are now on
DIORMAG.com. #DiorJoaillerie
75,162 2.7%
Christian Dior
Discover the new Dior Addict Lipstick, the first ultra-shiny lipstick featuring
a hydra-gel core by Dior. Now defy the limits of shine like Jennifer
Lawrence. #shinedontbeshy
67,586 2.4%
Chanel #ChanelFallWinter2015 67,317 1.0%
Chanel
Bonjour! @LilyAldridge takes on the City of Light in our newest Jet Set 6
Collection. #JetSetGo
66,733 1.2%
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS
17. Best evolutions of the month were performed
by usually niche brands Roger Dubuis (+13)
and Chaumet (+12) (now 14th and 23rd
respectively). Those results are mainly
explained by higher YouTube activity.
On the other hand, August’s top evolutions
Graff Diamond and De Grisogono fell back
to their July ranking, losing -20 and -16 ranks
respectively.
Tiffany & Co., Cartier, Bulgari, Rolex and
Swarovski stay steadily at the top of the
ranking since May 2015.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) + Instagram
(Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING
18. • More evenly distributed views than in August
• Interaction rates remained extremely low, especially for the limited number of views.
• Top videos are short-to-average length videos, the longest being issued by Vacheron Constantin, which retraced
the story of the brand’s top watch model.
697,237
519,936
360,933
103,396 101,086
58,225 37,556 35,107 20,669
0.1%
0.0% 0.3% 0.2% 0.3%
4.5%
0.9% 0.7%
6.4%
0%
1%
2%
3%
4%
5%
6%
7%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Roger Dubuis
Excalibur Quatuor
in titanium watch
The Royal Oak
Perpetual
Calendar - The
New Geometry of
Time
TAG Heuer |
G.E.M. rocks on
the top of Europe
Chaumet presents
"Promenade
Bucolique"
IMPERIALE –
CHOPARD –
OFFICIAL FILM
REFERENCE
57260 - The Most
Complicated
Watch Ever Made
- Vacheron
Constantin
CLE DE CARTIER
– THE NEW
WATCH BY
CARTIER
BR-X1
TOURBILLON:
Fine watchmaking
moments
CSIO Spruce
Meadows
‘Masters’ 2015
highlights
presented by
Rolex
TOP VIDEOS PER VIEWS AND INTERACTION RATE
Number of views Interaction rate
1’33’’ 1’22’’ 2’26’ 0’31’’ 0’44’’ 3’02’’ 0’33’’ 1’31’’ 2’02’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: Teads Labs
Roger Dubuis Audemars Piguet Tag Heuer Chaumet Chopard Vacheron Constantin Cartier Bell & Ross Rolex
19. Source: Teads Labs
Tiffany & Co. Tiffany & Co. Cartier Cartier
TOP VIDEOS - INSTAGRAM
• Tiffany & Co.’s clout on Instagram remained unchallenged on Instagram this September. The four clips published by the
brand reached the top, just as in August. The brand looked back on its traditional values, in particular family thanks to
Doutzen Kroes and her son and the Hemingway sisters.
• Cartier overtook Hublot at the second position vs. August’s ranking. Cartier put forward its new timeless collection of
watches under the hashtag #CleDeCartier.
CartierTiffany & Co. Tiffany & Co. Cartier
23,812 22,567 21,855 21,523
20,007
16,133 15,042 13,892 13,178
11,000
0
5,000
10,000
15,000
20,000
25,000
30,000
TOP VIDEOS PER INTERACTIONS
@Doutzen and
her son show us
the new Tiffany
Bow:
#TiffanyBow
A celebration of
love, our closest
connections and,
of course,
diamonds…
The reinvention
of a classic.
Discover the new
Return to
Tiffany®.
#ReturnToTiffany
This season we
capture the
essence of
forever with the
new Tiffany
Infinity…
A timeless and
modern watch for
her.
#CleDeCartier
#CleDeCartier
re-inventing the
crown. #Cartier
A new vision of
sophistication,
focused on
simplicity and
design.
#CleDeCartier
#Cartier
#CleDeCartier
the new watch by
Cartier. Men
collection
#Cartier
#CleDeCartier
collection for
men. Pure lines,
timeless
elegance
#Cartier
#HublotLovesFo
otball ⚽️ Big
Bang Unico Bi-
Retrograde
Cartier Hublot
20. 30%
22%
15%
5% 4% 4% 3% 3% 3% 2%
10%
0%
5%
10%
15%
20%
25%
30%
35%
Vacheron
Constantin
Rolex Tag Heuer Cartier Roger
Dubuis
Montblanc Chopard Panerai BELL &
ROSS
Audemars
Piguet
Others
BRANDS' SHARE OF INTERACTION
31%
23%
17%
9% 8%
5%
3% 2% 2% 1% 1%
0%
5%
10%
15%
20%
25%
30%
35%
Roger
Dubuis
Audemars
Piguet
Tag Heuer Chaumet Cartier Chopard Vacheron
Constantin
Rolex BELL &
ROSS
Montblanc Others
BRANDS’ SHARE OF VIEWSà 2.2M views in September 2015
Raise in brands’ activity after 3 months
decrease, with 1M views and 19 videos more
than in August, after three months of
decrease in activity.
While Tag Heuer and Cartier are regulars of
top share of views, other brands such as
Roger Dubuis, Chaumet or even Vacheron
Constantin appeared directly at very good
rankings.
Share of Views =
Brands’ YouTube Views / Total Views
à 9.4K interactions in September 2015
A third more interactions in September vs.
August.
With only 3 videos published and 3% of share
of views, Vacheron Constantin gathered
30% of all interactions.
Share of Interactions = Brands’ YouTube
and Facebook Interactions / Total Interactions
Videos 1 1 13 3 4 1 3 8 1 4 22
Interactions 2,822 2,066 1,467 511 373 349 279 255 247 219 905
SHARE OF VIEWS & INTERACTIONS
21. Interactions
(000)
Tiffany & Co. indeed kept the top position with 10K interactions less than in
August but Cartier performed almost as well.
The brand released six videos to promote the new collection Clé de Cartier and
all of them exceeded 10K interactions. The most popular one,
A timeless and modern watch for her. #CleDeCartier introduced the Watch for
Her.
à 266K interactions, September 2015.
The Instagram activity this month
remained substantially the same than in
August.
The biggest difference is Cartier,
reappearing at the 2nd position and
holding a third of total interactions.
Share of Interactions =
Brands’ Instagram and Facebook
Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
89.7 88.0 45.9 11.5 10.1 8.1 2.6 1.9 1.9 1.5 4.2
34% 33%
17%
4% 4% 3%
1% 1% 1% 1% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Tiffany &
Co
Cartier Hublot Tag HeuerMontblanc Chopard IWC BELL &
ROSS
Maurice
Lacroix
Piaget Others
BRANDS' SHARE OF INTERACTIONS
22. Roger Dubuis outperformed this month with the
introduction of the Excalibur Quatuor: this exclusive
men's watch represents the brand’s ability to innovate.
The video ranked 1st per number of views but showed
very little user engagement through interactions.
Roger Dubuis Excalibur Quatuor in titanium watch
Views: 697,237
Interaction rate: 0.1%
Duration: 0’33’’
TOP VIDEOS
This video by Vacheron Constantin ranked 1st by
interaction rate and 3rd per combined results. The video
introduced the new, most complicated watch ever made
by offering a poetic take of the brand’s history and love for
technical achievements since 1755.
REFERENCE 57260 - The Most Complicated Watch
Ever Made - Vacheron Constantin
Views: 58,225
Interaction rate: 4.5%
Duration: 3’50’’
23. TAG HEUER kept on organising and covering events for the brand’s
ambassadors. This month, G.E.M. a Chinese music star, was invited to
perform on the top of the Swiss Jungfraujoch glacier for an audience of
over 200 Chinese fans. The video ranked 2nd per combined results.
TAG Heuer | G.E.M. rocks on the top of Europe
Views: 697,237
Interaction rate: 0.1%
Duration: 1’33’’
Audemars Piguet presented its new model, the Royal Oak Perpetual
Calendar, inspired by the astronomical world and the legacy of the brand.
Despite the high number of views, the video failed to engage the user.
The Royal Oak Perpetual Calendar - The New Geometry of Time
Views: 519,936
Interaction rate: 0.0%
Duration : 1’22’’
Chopard released the official film of the new IMPERIALE collection. The
film celebrates the assertive taste and incredible allure of the
contemporary distinguished woman, embodied by supermodel Hilary
Rhoda. The video ranked 4th but had no interactions.
IMPERIALE – CHOPARD – OFFICIAL FILM
Views: 101,086
Interaction rate: 0.0%
Duration: 1’44’’
TOP VIDEOS
24. Cartier
• 2nd brand of the month on the general Teads ranking (+3 vs.
August).
• 2nd brand per popularity across YouTube, Instagram and Facebook
• Focus on the Clé de Cartier campaign across all platforms
Rolex
• 3rd brand of the general ranking (-1 vs. August) consistently
delivering great results month after month
• 2nd per share of interactions with 8 videos (6 more than in August).
• 3rd brand per popularity with 46M Facebook fans and 35K YouTube
subscribers.
TOP BRANDS
Chaumet
• Best evolution of the month (+12 positions) together with Roger
Dubuis, arriving 23rd on Teads’ general ranking.
• 1st time it is featured in the ranking of top shares of views with 9%
after very low activity over the summer.
• Best video took the viewer in a “promenade bucolique” (a
landscape walk) that bridged the past, present and future of the
brand.
25. Brand Video name Views count Interaction Rate Video Length
Roger Dubuis Roger Dubuis Excalibur Quatuor in titanium watch 697,237 0.1% 1’33’’
Audemars Piguet
The Royal Oak Perpetual Calendar - The New
Geometry of Time 519,936 0.0% 1’22’’
Tag Heuer TAG Heuer | G.E.M. rocks on the top of Europe 360,933 0.3% 2’26’’
Chaumet Chaumet presents "Promenade Bucolique" 103,396 0.2% 0’31’’
Chopard IMPERIALE – CHOPARD – OFFICIAL FILM 101,086 0.3% 0’44’’
Vacheron
Constantin
REFERENCE 57260 - The Most Complicated
Watch Ever Made - Vacheron Constantin 58,225 4.5% 3’02’’
Cartier
CLE DE CARTIER – THE NEW WATCH BY
CARTIER 37,556 0.9% 0’33’’
BELL & ROSS BR-X1 TOURBILLON: Fine watchmaking moments 35,107 0.7% 1’31’’
Rolex
CSIO Spruce Meadows ‘Masters’ 2015 highlights
presented by Rolex 20,669 6.4% 2’02’’
APPENDIX – YOUTUBE TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
26. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
Tiffany & Co.
Doutzen and her son show us the new Tiffany Bow: asymmetrical, off-center and
traced with diamonds. #TiffanyBow
23,812 0.9%
Tiffany & Co.
A celebration of love, our closest connections and, of course, diamonds. Discover
the sparkle behind the new Tiffany Victoria™ collection, in which brilliant diamonds
align to reflect the stars in the night sky. #TiffanyVictoria
22,567 0.8%
Tiffany & Co.
The reinvention of a classic. Discover the new Return to Tiffany®.
#ReturnToTiffany
21,855 0.8%
Tiffany & Co.
This season we capture the essence of forever with the new Tiffany Infinity. Sisters
@
dreelouisehemingway and @langleyfox show us the graceful elegance behind this
stunning collection as well as the true love shared between siblings.
#TiffanyInfinity
21,523 0.8%
Cartier A timeless and modern watch for her. #CleDeCartier 20,007 1.1%
Cartier
#CleDeCartier re-inventing the crown. #Cartier 16,133 0.9%
Cartier A new vision of sophistication, focused on simplicity and design. #CleDeCartier
#Cartier
15,042 0.8%
Cartier
#CleDeCartier the new watch by Cartier. Men collection #Cartier 13,892 0.8%
Cartier #CleDeCartier collection for men. Pure lines, timeless elegance #Cartier 13,178 0.7%
Hublot
#
HublotLovesFootball ⚽️ Big Bang Unico Bi-Retrograde, our stunning watch
dedicated to football. Congratulations to @psg and @juventus for yesterday night
and good luck @chelseafc and @fcbayern for tonight!
11,000 1.3%
Brand Video name Interactions
Interaction
Rate
27. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERYInteractions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (likes
+ comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views
28. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+7.8%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most
effective video solution on the market. Teads’ award-winning inRead solution offers:
29. TEADS LUXURY CAMPAIGNS
BENCHMARK – CTR on COMPLETED VIEWS
Source: Teads internal data for H1 2015 globally
Beauty
12.3%
Fragrances
11.8%
Fashion
7.4%
Jewellery
7%
Watches
8%
30. Please contact :
Global Industry Director, Luxury - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv