The document provides analytics on luxury brand video advertising across YouTube, Facebook, and Instagram for May 2015. It finds that Christian Dior dominated with the most views (over 83% of total) and interactions (nearly 50%) thanks to its Secret Garden IV campaign featuring Rihanna. Jimmy Choo had the highest interaction rate at 2.7% for its video featuring a dog by Brazilian artist Rafael Mantesso. Overall, fashion shows were a major theme in May videos, while sports remained prominent for jewelry brands.

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
May 2015
Data extracted on June1st
• Fashion & Beauty
• Watches & Jewellery

2. 101 Brands!
457 Videos!
18, 532, 202 Views!
3,423,684 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
1st May 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major luxury brands in the
categories:!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
• Fashion &
Beauty!
• Watches &
Jewellery! Score!
Ranking!Time!Channels!
SUMMARY (1)

3. Fashion &
Beauty
Watches &
Jewellery
48 BRANDS, May 2015 data:
53 BRANDS, May 2015 data:
à Content trends:
• New collections – Eyewear (Hugo Boss, Jimmy Choo),
Clothes (Kenzo), Accessories (Valentino).
• Fashion Shows – Cruise (Dior, Chanel, Louis Vuitton).
• Sports – Extreme sports (Moncler, Breitling), Football
(Maurice Lacroix), Formula 1 (Tag Heuer, Audemars
Piguet).
• Tutorial – Make-up (Burberry).
• Featuring – Creation process (Chaumet), Music (Louis
Vuitton), Muse (Dior), Designer (Valentino) .
• Interviews (Montblanc, Valentino).
à Higher interaction rates on average for fashion brands.
à Higher dynamism on YouTube than on Instagram.
à New brands appear in the video ranking, such as Jimmy
Choo and Kenzo boosting their image
.
Artistic collaborations seem to be the main strategy in
May. In order to make their image more dynamic, fashion
brands do not hesitate to partner up with famous people
such as pop singers, photographs and other textile
designers.
Summer is also an important topic in these videos, especially
on Instagram.
Sports of every kind continue to be the main subject of
jewellery brands’ videos.
Through interviews and testimonials, brands highlight the
craftsmanship quality of their products and winning
potential clients.
SUMMARY
Instagram,
YouTube,
Facebook

4. Armani
-5
0
5
10
15
20
25
30
35
40
-50000 0 50000 100000 150000 200000 250000 300000
+2
12
14
-11
11
22
+2
20
22
+2
28
30
-2
17
19
+2
44
46
+2
29
32
+2
36
38
-6
21
27
+2
23
21
Tod’s
Yoox
Valentino
TOP EVOLUTION – POPULARITY MAPPING
Valentino, Kenzo, Coach and Alexander
McQueen all improve their performance from
April to May.
Armani lost 11 places in the ranking
because of comparably low Facebook
popularity vs. other brands.
Christian Dior is ranked first in May thanks to
an above-average high number of views
(13.6K). It was already amongst the best
brands last month.
Activity
Bubble size : Popularity
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Shares+ Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 2 positions.
Performance
Moncler
Alexander
McQueen
Mulberry
Coach
J Crew
Kenzo

5. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Dior occupies the top 3 and 5 out of 10 positions in the ranking. Its video Secret Garden 4 is amongst the most successful
videos, featured both as a teaser version and as longer-form content.
Fashion shows are the main focus of May’s video publications, with Chanel, Dior, Louis Vuitton, Kenzo and Jimmy Choo
presenting their new collections.
Jimmy Choo performs best with 2.7% interaction rate and 492k views; the animated video featuring a dog was shot in
collaboration with Brazilian artist Rafael Mantesso and invites users to engage with the brand on a dedicated content page.
1’01’’ 5’57’’ 4’02’’ 18’15’’ 3’38’’ 0’16’’ 1’49’’ 0’15’’ 0’18’’ 1’59’’
Dior Dior Dior Chanel Louis Vuitton Dior Jimmy Choo Dior Jimmy Choo Kenzo
Source: YouTube and Teads Labs
10,884,703
816,083 715,218 620,206 581,518 563,180 492,141 339,201 265,915 162,430
0.1%
0.1%
1.4%
0.4%
0.0% 0.0%
2.7%
0.1%
0.9%
0.1% 0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Dior Secret Garden
IV featuring
Rihanna - Versailles
- 60s
Dior Cruise 2016
Show - Best of
Dior Secret Garden
IV - Versailles -
Long Version
Cruise 2015/16
CHANEL Show
Louis Vuitton Cruise
2016 Fashion Show
in Palm Springs
Dior Secret Garden
IV - Versailles -
Teaser 3
Jimmy Choo PF15
Capsule Collection
with Artist Rafael
Mantesso
Dior Secret Garden
IV - Versailles -
Teaser 1
Introducing the
Jimmy Choo CINDY
Eyewear
KENZO SPRING-
SUMMER 2015
PRINTS
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of Views Interaction Rate

6. Source: YouTube and Teads Labs
Instagram content is shorter and faster but often references the brands’ main videos published on YouTube.
Michael Kors is the most interacted-with brand on Instagram in May. The brand creates specific Instagram content – often short
stories or still life (such as the most-interacted with shot of a pink Selma bag); Louis Vuitton and Chanel show highlights from their
Cruise fashion shows, and Dior adds content through behind-the-scenes videos to its Secret Gardens IV campaign.
TOP VIDEOS - INSTAGRAM
Michael
Kors
Michael
Kors
Michael
Kors
Louis Vuitton Michael
Kors
Louis Vuitton Michael
Kors
Chanel Dior Chanel
120,768
85,743
74,837
65,640
60,099 58,727 57,948 56,109 56,148 55,303
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
TOP VIDEOS PER INTERACTION
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Eye-conic.
#JetSetSelma
Shimmer into
wedding season with
@LuckyMagazine
The perfect
summer.
#sunkissed
The finale walk from
the #LouisVuitton
#LVCruise Show
The plot thickens…
@EditionHotels
#IconsOfStyle
Desert Oasis
#LVPalmSprings
A story of
fashion, film and
fabulous places.
#IconsOfStyle
#ChanelCruiseS
eoul
Behind the scenes
with Rihanna in the
famed Hall of Mirrors
#ChanelCruiseS
eoul

7. SHARE OF VIEWS AND INTERACTIONS
à 16.3 millions views in May 2015.
Christian Dior surpasses every competitor with 83.7% r
share of total views with 30 videos.
Chanel, Jimmy Choo, Louis Vuitton and Kenzo all hold
between 5 and 1% share of views.
The “Other Brands” category brought together only 0.3%
across 17 brands and 39 videos.
Share of Views = Brands’ YouTube Views / Total Views
______________________________________________
à 59K interactions in May 2015.
Here again Christian Dior is leading with almost 50%
share of interactions.
Jimmy Choo also benefits from a good share of
interaction with 26.5% through 15K interactions.
The “Other Brands” category only reaches 2% across 17
brands.
Share of Interactions = Brands’ YouTube and Facebook
Interactions / Total Interactions
83.7%
5.1% 4.6% 3.6% 1.0% 0.8% 0.3% 0.3% 0.1% 0.1% 0.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Christian
Dior
Chanel Jimmy
Choo
Louis
Vuitton
Kenzo Hermes Moncler Burberry Armani Hugo
Boss
Others
BRANDS' SHARE OF VIEWS
49.8%
26.5%
7.8% 6.6%
2.0% 1.7% 1.4% 1.1% 0.7% 0.5% 2.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Christian
Dior
Jimmy
Choo
Chanel Moncler Armani Hackett Burberry Versace Ralph
Lauren
Louis
Vuitton
Others
BRANDS' SHARE OF INTERACTION

8. Christian Dior is the best performing brand on Instagram again this
month with 21 videos and 844K interactions, that is to say 30% share
of Instagram interactions.
Its best video represents the detail and accessories from the Dior
Cruise Fashion Show.
Most of the other videos published are extracts and making-of of the
last advertisement such as
Introducing the official Secret Garden IV campaign presenting Dior’s
new muse, the famous singer Rihanna. Other content published by
the brand showcases make-up products, jewellery and accessories.
à 2.8 million interactions in May.
Instagram saw generally higher interaction rates
than YouTube. Very few brands remain steady on
both YouTube and Instagram. Only Chanel, Louis
Vuitton and Burberry share both channels, while
Michael Kors, Valentino and Calvin Klein reach
the top ranking even if they do not show up on
YouTube.
Share of Interactions = Brands’ Instagram and
Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF VIEWS & INTERACTIONS
30.0%
18.7%
9.4%
7.6% 6.7% 6.2%
4.4%
2.9% 2.2% 1.9%
10.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
BRANDS' SHARE OF INTERACTION

9. The most popular video on YouTube was published by
Christian Dior. It introduces the new muse of the brand:
Rihanna, who is having a night walk across the Versailles’
Castle.
Dior Secret Garden IV featuring Rihanna - Versailles -
60s
Duration : 1’00’’
Number of views : 10,884,703
Interaction rate: 0.1%
Number interactions: 15,047
Jimmy Choo released the video with the highest interaction
rate. This ad puts forward Rafael Mantesso’s bull, very
famous for being the main topic in the artist’s piece of art,
mixing hand-drawings and pictures of the dog.
Jimmy Choo PF15 Capsule Collection with Artist Rafael
Mantesso
Duration : 1’49’’
Number of views : 492,141
Interaction rate: 2.7%
Number interactions: 13,522
TOP VIDEOS

10. Chanel performs very well both on YouTube and Instagram. Its best
videos on these platforms present the Chanel Cruise 2015/2016 Fashion
Show, which took place in early May at the Dongdaemun Design Plaza
in Seoul.
Title: Cruise 2015/16 CHANEL Show
Views : 816,083
Interaction rate : 0.4%
Duration: 18’15’’
Regarding videos, Louis Vuitton is the 3rd most popular brand on
YouTube after Christian Dior and Chanel. Its most viewed video
highlights the Louis Vuitton Cruise 2016 Fashion Show from Artistic
Director of Women's Collections Nicolas Ghesquière, held in Palm
Springs at the Bob and Dolores Hope Estate.
Title: Louis Vuitton Cruise 2016 Fashion Show in Palm Springs
Views : 581,518
Interaction rate : n/a
Duration: 3’38’’
Even if Michael Kors does not appear in the YouTube ranking, it ranks
2nd per Instagram interactions.
Its best video is a very delicate introduction of the wedding season,
showing precious accessories in gold and romantic beaches landscapes.
Title:
Shimmer into wedding season with @LuckyMagazine.
#WhatsInYourKors
Interactions: 85,743
Interaction rate: 1.9%
TOP VIDEOS

11. Burberry published 6 videos overall in the month of May, 4 of which on
YouTube and 2 on Instagram.
The content evolves around beauty and music in the form of make-up tutorials
for the summer and live guitar acoustic music by several artists such as The
Ruen Brothers, Johnny Llyod and Port Isla.
Moncler created only one video this month using sport as a leitmotiv, ranking
4th per number of interactions (4K). The video highlights an extreme bike rider
racing down hills alternately with subjective camera and travelling camera,
which offers the audience very dynamic images.
Hugo Boss broadcasted 13 videos in May, 8 of which on YouTube and 5 on
Instagram.
The brand launched an eyewear campaign called to promote its sunglasses
range. The brand produced a full movie and several extracts presenting the
models like Rumy Neely and Mario Di Vaio wearing the shades.
TOP VIDEOS
Valentino published more content on Instagram (11 videos) than on YouTube
(2).
Two campaigns stood out in May. First of all, the collaboration with the
designer Celia Birtwell for the new floral-print collection and the organisation
of a fundraising event by 70 women driving across Europe for 3 African
charities.

12. Brand Video name Views Count
Interaction
Rate Video Length
Dior Dior Secret Garden IV featuring Rihanna - Versailles - 60s 10,884,703 0.1% 1’01’’
Dior Dior Cruise 2016 Show - Best of 816,083 0.1% 5’57’’
Dior Dior Secret Garden IV - Versailles - Long Version 715,218 1.4% 4’02’’
Chanel Cruise 2015/16 CHANEL Show 620,206 0.4% 18’15’’
Louis Vuitton Louis Vuitton Cruise 2016 Fashion Show in Palm Springs 581,518 0.0% 3’38’’
Dior Dior Secret Garden IV - Versailles - Teaser 3 563,180 0.0% 0’16’’
Jimmy Choo
Jimmy Choo PF15 Capsule Collection with Artist Rafael
Mantesso 492,141 2.7% 1’49’’
Dior Dior Secret Garden IV - Versailles - Teaser 1 339,201 0.1% 0’15’’
Jimmy Choo Introducing the Jimmy Choo CINDY Eyewear 265,915 0.9% 0’16’’
Kenzo KENZO SPRING-SUMMER 2015 PRINTS 162,430 0.1% 1’59’’
Data from the Teads Labs. Snapshot for the month of May.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – TOP VIDEOS

13. Brand Video name Interactions Interaction Rate
Michael Kors Eye-conic. #JetSetSelma 120,768 2.7%
Michael Kors Shimmer into wedding season with @LuckyMagazine. #WhatsInYourKors 85,743 1.9%
Michael Kors The perfect summer. #sunkissed 74,837 1.7%
Louis Vuitton
The finale walk from the #LouisVuitton #LVCruise Show by
@nicolasghesquiereofficial in #LVPalmSprings 65,640 1.3%
Michael Kors The plot thickens…@EditionHotels #IconsOfStyle 60,099 1.3%
Louis Vuitton
Desert Oasis #LVPalmSprings n#LouisVuitton #LVCruise Show May 6th
from @nicolasghesquiereofficial
58,727 1.2%
Michael Kors A story of fashion, film and fabulous places. #IconsOfStyle 57,948 1.3%
Chanel #ChanelCruiseSeoul 56,109 1.2%
Dior
Behind the scenes with Rihanna in the famed Hall of Mirrors at the Palace
of Versailles during the making of #SecretGarden4. 56,148 1.4%
Chanel #ChanelCruiseSeoul 55,303 1.2%
Data from the Teads Labs. Snapshot for the month of May.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS

14. REINVENTING VIDEO ADVERTISINGData extracted on June1st
LUXURY
BAROMETER
May 2015
Watches & Jewellery

15. Boodles
Swarovski
Piaget
IWC
Breitling
Maurice Lacroix
De Beers
0
5
10
15
20
25
30
35
40
45
-400000 -200000 0 200000 400000 600000 800000 1000000 1200000 1400000
+3
5
3
30
31
-18
10
-2
+3
27
24
17
18
-1+2
50
48
+8
7
15
Piaget won 8 places in the rank this month
thanks to increased YouTube activity: the
brand published 12 videos on YouTube in
May vs. only 2 in April.
Tiffany & Co kept the first place in May. The
brand has a huge popularity (18.4K
subscribers). Rolex and Swarovski
followed, with high results, mostly linked to
video activity and performance.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Shares+ Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Bubble size : Popularity
Performance

16. Views are quite low for watches & jewellery brands but there are high interaction rates peaking at 2.6 – 3.5%; in general,
videos are generally quite short, under or slightly above 2 minutes.
Piaget outperformed in May with 3 videos in the top 10 ranking.
Sports and competitions are still top of mind for watches & jewellery brands, with old-timer cars (Chopard), F1 (Tag Heuer
and Audermas Piguet), football (Maurice Lacroix).
1’14’’ 0’11’’ 2’10’’ 0’56’’ 1’20’’ 2’00’’ 2’04’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Source: YouTube and Teads Labs
Only videos with more than 20k views are featured in the chart
Piaget Chopard TAG Heuer. Maurice Lacroix Audemars PiguetPIaget Piaget
1,205,562
611,828
123,252
71,556 29,282 26,874 25,4260.0%
0.0%
3.3%
0.2%
2.6%
3.5%
0.1%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Piaget Possession - Turn
and the world is yours
The Mille Miglia GTS
Power Control -
Presented by Chopard
TAG Heuer | McLaren -
Don’t Crack Under
Pressure
Design your Unique
Fan's Watch!
Behind-the-scenes with
Jessica Chastain and
Piaget Possession
Royal Oak Concept
Laptimer Michael
Schumacher
Piaget Possession - The
making-of
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of Views Interaction Rate

17. Source: YouTube and Teads Labs
Tiffany & Co Tiffany & Co Cartier Cartier Tiffany & Co Hublot Hublot
TOP VIDEOS - INSTAGRAM
Tiffany & Co surpasses its competitors this month again by occupying the two first positions, capturing moments of life and
expressions with Edie Campbell, Reese Whitherspoon and the new Atlas Collection.
Cartier celebrates Mother’s Day and the Champs Elysees store reopening, while Hublot showcases its watches and
celebrates Formula 1 for the Monaco Grand Prix.
22,575
20,527 20,117
18,816
17,162
12,051
9,448
-
5,000
10,000
15,000
20,000
25,000
At Tiffany, more is always
more. And a few
diamonds in the mix never
hurts. #TiffanyAtlas
#TiffanyMetro
@ReeseWitherspoon and
Tiffany design director
@Amfitheatrof discuss the
creative process at the
Tiffany Workshop above
our Fifth Avenue flagship
store. #MetGala
Happy Mother's Day from
#Cartier.​ #MothersDay
Celebrate the grand re-
opening of the #Cartier
#Paris Boutique at 154
Avenue des Champs-
Elysées #Cartierboutique
#ChampsElysees
#TiffanyT is made for
stacking. @ediebcampbell
shows us how it’s done.
Today @floydmayweather
and @mannypacquiao will
fight for eternity! Hublot
King Power World Boxing
Counciln#wbc #maypac
#boxing #lasvegas #tbe
#themoneyteam
#mayweather #pacquiao
Grande #Seb5 today
#Hublot proud to be
@ScuderiaFerrari partner.
#MonacoGP #redseason
TOP VIDEOS PER INTERACTIONS

18. à 2.2 M views in May 2015
Piaget widely outperforms its competitors with over 57%
of the overall share of views. Together with Chopard,
the two brands gather 85% of all views for the category
in May 2015.
All other brands have less 10% share of views in total.
Share of Views = Brands’ YouTube Views / Total Views
____________________________________________
à 10K interactions in May 2015
Despite the fact that Tag Heuer published less videos
than Piaget (8 against 12), it clearly outperforms its
competitor with 47% share of interactions.
Breitling ranks 3rd per interactions with only 2 videos,
the best one being
The Breitling Wingwalkers first flight in Japan.
Share of Interactions = Brands’ YouTube and Facebook
Interactions / Total Interactions
SHARE OF VIEWS & INTERACTIONS
57.4%
27.6%
7.5%
3.2% 1.2% 0.9% 0.6% 0.6% 0.2% 0.2% 0.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
BRANDS' SHARE OF VIEWS
47.0%
16.8%
11.2% 9.5%
5.7%
2.4% 1.9% 1.3% 1.3% 0.9% 2.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
BRANDS' SHARE OF INTERACTION

19. Hublot is the most efficient brand on Instagram this month with 8
videos and 64K interactions - almost a quarter of the overall
interactions.
In its most-watched Instagram video, Hublot shows details of a watch
especially built for the King Power Boxing Council.
All other videos are directly related to sports such as Formula One,
basketball and boxing, highlighting Hublot’s role in sports sponsorship
and support for the champions, as shown in the "Why I am Vino!“ clip
for the Lakers’ player.
à 268K interactions in May
This ranking differs completely from the YouTube
one. Only Hublot, Piaget and Chopard remain
stable on both social networks.
• Tiffany & Co ranks 2nd with only 3 videos vs.
8 by Hublot.
• De Grisogono enters the ranking with 12.6%
of Instagram interactions across 47 videos.
Share of Interactions = Brands’ Instagram and
Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF VIEWS & INTERACTIONS
24.0%
22.5%
14.5%
13.0% 12.6%
3.8% 2.9% 2.6% 1.9% 1.0% 1.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
BRANDS’ SHARE OF INTERACTIONS

20. Piaget gets the highest number of views in May (1.3
millions).
“Symbolic of the choices every woman makes for herself as
she follows her personal aspirations, Piaget’s Possession
ring gives her that incomparable feeling that she can take
on the world”.
Piaget Possession - Turn and the world is yours
Duration : 1’14’’
Views: 1,205,562
Interaction rate: 0.0%
Number of Interactions: 598
TOP VIDEOS
Tag Heuer gets the highest number of interactions (4 737)
and ranks 3rd per views (165K).
The topic of the video is the Mc Laren sponsorship by Tag
Heuer, showing a race between Ayrton, Fernando and
Jenson.
Royal Oak Concept Laptimer Michael Schumacher
Views: 26,874
Interaction rate: 3.5%
Duration: 2’00’’

21. With 25 videos published in May, Hublot ranks 2nd per levels of activity
after De Grisogono.
The most successful video by Hublot is a presentation of the boxing
competition of Mayweather.
HUBLOT + MAYWEATHER A “KNOCKOUT” PARTNERSHIP FOR
THE FIGHT OF THE CENTURY #TBE
Views: 12,645
Interaction rate: 0.5%
Duration: 1’13’’
TOP VIDEOS
Chopard published a short video presenting a flagship timepiece of the
brand; the video features engine noise to highlight the model, named
after the iconic Mille Miglia old-timer car race in Italy.
The Mille Miglia GTS Power Control - Presented by Chopard
Views: 613,560
Interaction rate: 0.0%
Duration : 0’10’’
Breitling ranks 3rd per interactions (11.2% for 1,130 interactions in
total).
One of the brand’s most successful videos shows a little presentation
of two aircraft pilots and acrobats in Japan.
The Breitling Wingwalkers first flight in Japan
Views: 4,131
Interaction rate: 0.1%
Duration: 1’55’’

22. Maurice Lacroix ranks 4th by performance with 71,556 views for one
single video published in May.
The commercial is a short clip featuring world-class FC Barcelona’s
players choosing their favourit watch. Indeed, the brand is the official
timekeeper and sponsor of the club.
Swarovski published 7 videos on YouTube in May and is one of the
mots popular brands across social media.
The brand’s best-performing video shows the ambitious expansion
projects undertaken for Swarovski “Crystal World”, celebrating the
brand’s 120th anniversary.
TAG Heuer is ranked 3rd per views (123,252) and 2nd per
interaction rate.
The brand’s best performing video shows a race between three
famous car racers: Ayrton, Fernando and Jenson, highlighting Tag
Heuer’s sponsorship of the sports.
TOP VIDEOS

23. Brand Video name Views count Interaction Rate Video Length
Piaget Piaget Possession - Turn and the world is yours 1,205,562 0.0% 1’14’’
Chopard
The Mille Miglia GTS Power Control - Presented by
Chopard 611,828 0.0% 0’11’’
TAG Heuer
TAG Heuer | McLaren - Don’t Crack Under
Pressure 123,252 3.3% 2’10’’
Maurice Lacroix Design your Unique Fan's Watch! 71,556 0.2% 0’56’’
Piaget
Behind-the-scenes with Jessica Chastain and
Piaget Possession 29,282 2.6% 1’20’’
Audemars Piguet Royal Oak Concept Laptimer Michael Schumacher 26,874 3.5% 2’00’’
Piaget Piaget Possession - The making-of 25,426 0.1% 2’04’’
TAG Heuer TAG Heuer | Remember Senna - Barcelona Event 21,751 1.2% 2’23’’
TAG Heuer
TAG Heuer | McLaren Teaser - Don’t Crack Under
Pressure 17,213 1.9% 0’30’’
Chaumet Hortensia collection 10,110 0.2% 1’44’’
APPENDIX – TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of May.
Views and interactions may vary significantly after the data collecting date.

24. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of May.
Views and interactions may vary significantly after the data collecting date.
Brand Video name Interactions Interaction Rate
Tiffany&Co
At Tiffany, more is always more. And a few diamonds in the mix never hurts.
#TiffanyAtlas #TiffanyMetro
22,575 0.9%
Tiffany&Co
@
ReeseWitherspoon and Tiffany design director @Amfitheatrof discuss the
creative process at the Tiffany Workshop above our Fifth Avenue flagship store.
#MetGala
20,527 0.8%
Cartier Happy Mother's Day from #Cartier.​ #MothersDay 20,117 1.4%
Cartier
Celebrate the grand re-opening of the #Cartier #Paris Boutique at 154 Avenue
des Champs-Elysées #Cartierboutique #ChampsElysees
18,816 1.3%
Tiffany&Co #TiffanyT is made for stacking. @ediebcampbell shows us how it’s done. 17,162 0.7%
Hublot
Today @floydmayweather and @mannypacquiao will fight for eternity! Hublot
King Power World Boxing Counciln#wbc #maypac #boxing #lasvegas #tbe
#themoneyteam #mayweather #pacquiao
12,051 2.1%
Hublot
Grande #Seb5 today #Hublot proud to be @ScuderiaFerrari partner. #MonacoGP
#redseason
9,448 1.7%
Hublot
Good luck for the race from the #Hublot Team #Seb5 #Kimi7 #MonacoGP
#redseason @scuderiaferrari
8,269 1.5%
Hublot
Team @floydmayweather n#wbc #maypac #boxing #lasvegasnnSnapchat:
hublot-watches
8,174 1.5%
Hublot Behind the scenes @kobebryant 7,434 1.3%

25. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERY
*Note: The brands not displayed on charts either didn’t have any activity on the channels analysed
or were not considered due to their low performance.
Interactions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook
(shares + likes + comments) + Instagram (likes +
comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views

26. Please contact :
rachid.aitaddi@teads.tv