This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Reputation management has never been this easy or this hard. With more chances for people to talk about you online, and more tools to monitor that conversation, we will show you have to protect and monitor your brand.
To find out more visit http://www.koozai.com.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
Your brand is under threat from customers, competitors and hackers, who can easily damage your reputation. In this presentation we examine how this damage can occur and what you can do to protect and manage your reputation.
For more on this topic visit http://www.koozai.com/brand/
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
An in-depth guide to the VR industry, integrating VR into your business and achieve rapid ROI. This quick presentation will get you up to speed and ready to advise your colleagues on VR solutions
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
Reputation management has never been this easy or this hard. With more chances for people to talk about you online, and more tools to monitor that conversation, we will show you have to protect and monitor your brand.
To find out more visit http://www.koozai.com.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
The highest valued startup in the world, ByteDance (China), created Douyin in 2016. Then it created an international version of the platform, TikTok. What is the rage about this social media platform? What are some key differences between Douyin and TikTok?
Your brand is under threat from customers, competitors and hackers, who can easily damage your reputation. In this presentation we examine how this damage can occur and what you can do to protect and manage your reputation.
For more on this topic visit http://www.koozai.com/brand/
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
An in-depth guide to the VR industry, integrating VR into your business and achieve rapid ROI. This quick presentation will get you up to speed and ready to advise your colleagues on VR solutions
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Natalie O’Keeffe, Business Development Manager at Google
Natalie is an ambitious Digital Marketing professional with over 6 years experience in the marketing and digital marketing sector, working with Google’s top UK Media Agency Partners from the EMEA HQ. She helps brands to grow on Youtube – the world’s largest video platform!
Natalie previously held roles across Search Engine Marketing, Data & Analytics, Digital Planning & Strategy, and Sales, working with brands including Vodafone, Disney and Samsung, and Irish household names such as An Post, Dublin Airport, SuperValu and Centra.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
Brands have always been content marketers in a sense, but with the changing digital landscape, content
marketing is more important than ever.
We define content marketing as the organization, creation and distribution of content to better connect with
consumers or potential consumers. Birthed at the intersection of strategy, community and creative, “content” are those assets and experiences that, in aggregate, form the pieces of your brand’s story.
This report outlines the key pillars to content marketing and advises marketers on how they can craft and execute successful content marketing programs.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Content Marketing Explained
1. Content Marketing
Explained
Presented by Rosie Siman Senior Strategist, 360i
http://twitter.com/rosiesiman http://twitter.com/360i
Download the full POV here: http://bit.ly/ContentMarketingPOV
P R O P R I E TA R Y & C O N F I D E N T I A L
2. Tweets
Status Updates
Blog Posts
Newsletter
WTF is content?
Sound Bite
Altered Image/Meme
Quiz
Poll/Survey
Video Clip
Lists
Slideshare Presentation
Podcast
Short Film/Edited Video
Magazine
Lecture
Infographic
Widget
Event
Film
Webinar
Whitepaper
E-Book
Transmedia/ARG
Experience
App
3. WTF is content?
ASSETS + EXPERIENCES THAT, IN AGGREGATE, FORM THE PIECES
OF YOUR BRAND STORY.
[THINK BIG. REAL BIG.]
4. Tweets
WTF is content marketing?
Status Updates
Blog Posts
Newsletter
Sound Bite
Altered Image/Meme
Quiz
Poll/Survey
Video Clip
Lists
Slideshare Presentation
THE ORGANIZATION, CREATION + DISTRIBUTION
Podcast
Short Film/Edited Video
OF CONTENT TO BETTER CONNECT WITH
Magazine CONSUMERS OR POTENTIAL CONSUMERS.
Lecture
Infographic
Widget
Event
Film
Webinar
Whitepaper
E-Book
Transmedia/ARG
Experience
App
5. Why we’re here
CONSUMERS ARE CREATING, CONSUMING &
SURFACING MORE CONTENT
Source: “A Global Update of Social Technographics®”, Forrester
Research, Inc., September 28, 2010
Source: “Global Social Media Adoption”, Forrester Research, June 27,
2012
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6. Consumers are more familiar
with self-publishing tools
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7. And they’re creating content that
often outperforms brands’
http://www.youtube.com/watch?v=gzowzUsq6iY&feature=plcp
Old Spice is a well-loved brand - And with 2.5MM views, it shows!
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8. And they’re creating content that
often outperforms brands’
http://www.youtube.com/watch?v=C7hTAp6KrGY
But even with vertical filming on an iPhone, Sophia Grace beats Old Spice...
by 35MM+ views!
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9. And they’re creating content that
often outperforms brands’
http://www.youtube.com/watch?v=C7hTAp6KrGY
But even with vertical filming on an iPhone, Sophia Grace beats Old Spice...
by 35MM+ views!
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10. Curation is here to stay
http://buzzfeed.com
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11. But what exactly is it?
image source: Corinne Weisgerber
Curators have become Content Strategists
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13. ...Even outside the marketing
world
Maria Popova graced Fast Company’s list of the 100 Most
Creative People in Business - alongside CeeLo Green
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14. ...Even outside the marketing
world
Maria Popova graced Fast Company’s list of the 100 Most
Creative People in Business - alongside CeeLo Green
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15. Consumers are loving it
So how can brands join in?
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16. Three key pillars
1 // CONTENT DEVELOPMENT
2 // SYNDICATION + DISTRIBUTION
3 // OPTIMIZATION.
17. 1 // Content Development
(CREATION AND CURATION OF):
STOCK FLOW
+
“Stock is the durable stuff. It’s “Flow is the feed. It’s the
the content you produce posts and the tweets. It’s the
that’s as interesting in two stream of daily and sub-daily
months (or two years) as it is updates that remind people
Today.” that you exist.”
WHAT DOES THIS MEAN FOR YOUR BRAND? DEVELOP A CONTENT MARKETING
FRAMEWORK.
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18. 1 // Who’s doing it well
Fast Company curated a pop up shop through flash
sale site Fab.com
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19. 1 // Who’s doing it well
Amex has curated a social media resource hub for a
community of small business owners.
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20. 1 // Who’s doing it well
RedBull’s Stratos showed they really do give people
wings by sending Felix Baumgartner into space.
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21. 1 // Who’s doing it well
Oreo’s Daily Twist put a spin of childhood delight
onto trending topics of the world.
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22. 1A // Thinking About Stock & Flow
(Typically) Flow (Typically) Stock
Micro Base Hero Superhero
Tweets Blog Posts Slideshare Event
Presentation
Status Updates Newsletter Film
Podcast
Sound Bite Webinar
Short Film/Edited
Altered Image/ Video Whitepaper
Meme
Magazine E-Book
Quiz
Lecture Transmedia/ARG
Poll/Survey Experience
Infographic
Video Clip App
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Widget
Lists 20
23. 1A // Thinking About Stock & Flow
Select topics with higher perceived interest had
interactive elements
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24. 1A // Thinking About Stock & Flow
Select topics with higher perceived interest had
interactive elements
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25. 1A // Thinking About Stock & Flow
The campaign culminated with a live event in Times
Square where the final “Twist” was crowd-sourced
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26. 2 // Syndication + Distribution
PAID
EARNED OWNED
WHAT DOES THIS MEAN FOR YOUR BRAND? CREATE A SYNDICATION &
DISTRIBUTION PLAN. CONSIDER CONTENT SEEDING PARTNERS.
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27. 2 // You might want to start with
your own digital assets
Source: Nordic Marketing
http://www.slideshare.net/nordicemarketing/content-seeding
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28. 2 // Don’t assume you know all
your options
Unruly Media worked with Old Spice on 7th Chamber & Lucky NY are
“The Man Your Man Could Smell Like” other NY-based partners
http://www.unrulymedia.com/wall-fame http://www.the7thchamber.com/ // http://luckyny.com/
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29. 2 // Don’t assume you know all
your options
Unruly Media worked with Old Spice on 7th Chamber & Lucky NY are
“The Man Your Man Could Smell Like” other NY-based partners
http://www.unrulymedia.com/wall-fame http://www.the7thchamber.com/ // http://luckyny.com/
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30. 2 // Build in cultural relevance to
leverage earned media
Calvin Klein partnered with FashGIF to create GIFs of
their new collection
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31. 2 // Read up on how to build an
integrated strategy
Source: 360i Report
Paid and Earned Media: Building an Integrated Strategy
http://www.360i.com/reports/paid-earned-media-building-integrated-strategy/
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32. 3 // Optimization
WHAT DOES THIS MEAN FOR YOUR BRAND? BUILD IN A FEEDBACK LOOP.
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33. 3 // Set benchmarks so you know
if/when something’s performing
1 Consider average engagement on content within a
specific platform. Keep these numbers up to date!
2
Ask community managers - or use a technology partner -
to flag content that’s over-performing.
3
If people love your content, consider using media to
leverage the initial success and get it in front of more
eyeballs
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34. Bringing it to life for your
brand
+ LISTEN.
+ BUILD A TEAM.
+ BE NIMBLE.
+ MEASURE & SHOWCASE SUCCESS.
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35. Use social listening to glean
insights & understanding
LEVERAGE Ask your community manager to share insights on a regular
basis: Which content is working well? Which content isn’t
YOUR TEAM performing as expected?
(LISTEN.)
SOCIAL Consider a social listening partnership to better understand your
target audience and their interests outside of your communities,
LISTENING including non-direct competitors like media properties.
GO BEYOND
Look at what’s working outside of your community. What types of
YOUR OWN content are getting shared? What topics are people choosing to
weigh in on?
COMMUNITY
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36. Build a team and create a
plan
[MAKE A PLAN.]
Explore a content marketing team with representation from
PUT TOGETHER community managers, content strategists, copywriters, data
THE ALL-STARS visualizers, editors, designers, producers, product evangelists,
etc.
DETERMINE When developing a content framework, create a schedule that
pre-determines the frequency of content curation and creation
SCHEDULING across channels.
Don’t be afraid to embrace multiple platforms – different
PUT A PLAN ON platforms are better suited for different kinds of content. Build in
PAPER paid, owned and earned media and consider using a content
seeding partner to ensure your content is seen by the right
people.
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37. Create rules... But don’t be
too afraid to break them.
APPROVAL Create a simplified approval process for content that needs a
(BE NIMBLE.)
PROCESS quick turnaround.
MAKE Be willing to make exceptions. Discuss with your core team
what’s acceptable (and what’s not) before releasing content – but
EXCEPTIONS don’t limit yourself too much.
BUILD A Consider using paid media reactively. If content is starting to take
FEEDBACK LOOP off, media can amplify reach and increase potential engagement.
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38. Leverage successes to build
momentum
(SHOWCASE SUCCESS.)
TRACK KEY Determine which metrics you’ll use before the campaign starts.
Consider content type, budget associated & results in similar
METRICS communities.
GRADUATE Build on smaller successes and course correct if something isn’t
CONTENT as well received as you originally anticipated.
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39. The 4-Box
CHANGE AGENT MARKETING IMPACT
Digital platforms are empowering Content is a powerful way to connect
consumers to create, curate and with people in the same ways they are
share more content. As a result, already connecting with each other.
content is becoming central to how Successful programs will create
people interact online – with each cultural relevancy + open the door to
other and with brands. conversations with their customers.
CHALLENGES NEXT STEPS
Content marketing is an evolving Develop a content strategy that
space that is not so easily defined. It’s addresses the three key pillars:
not just about creating great content – content development; architecture
it’s about making sure you deliver it and optimization.
in the right environments, to the right
audience, at the right time.
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