The document discusses video advertising and provides data on video performance for theatrical/VOD and gaming brands in October 2015. The top theatrical/VOD brands were Disney, Sony Pictures, and Marvel. Gaming brands saw increased views and interactions over September, led by Xbox, Bethesda Softworks, and PlayStation. The data shows views, interactions, and video trends for the brands analyzed using YouTube, Facebook, and Instagram metrics.

1. REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
November 2015
- Theatrical & VOD
- Gaming
Data extracted on the 31st of October 2015

2. TEADS
• Inventors of outstream video advertising
• Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the
most effective video solution on the market
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Unlocking inventories through the award-winning inRead® format
Best Use of Native
Advertising
Top Digital Innovator
Fast growing private
company in America
Best Technology
Best Places to
Work in NYC
#1 in the IPA Digital
Media Owner survey 2015

3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous
parameters linked to each brand channel including: the number of total
views, number of total videos, video length, shares, comments, likes,
dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to understand
the video landscape of a particular category in a specific time frame.
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv
METHODOLOGY & GLOSSARY

4. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
THEATRICAL & VOD GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.

5. 55 Brands
1,230 Videos
110,174,749 Views
2,445,282 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
31st October 2015
Data shows a snapshot in time; at the
point of the presentation, stats may
have increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs technology
Theatrical & VOD and Gaming brands
Ranking per
• Views from YouTube
• Interaction rate
• Aggregated views
& interactions
Interaction rate = Facebook &
YouTube Interactions / YouTube views
Aggregated rank = views + interaction
rate score
Snapshot Labs
Theatrical & VOD
and
Gaming Score
RankingTimeChannels
METHODOLOGY & GLOSSARY

6. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

7. Theatrical
& VOD
Gaming
38 BRANDS, October 2015 data:
17 BRANDS, October 2015 data:
Gaming brands performed better in October than in
September, with 12M more views and 700k more interactions.
Xbox and Bethesda Softworks outperformed respectively
with Halo 5 and Fallout 4 but PlayStation remained the best
Gaming brand, multiplying popular titles such as Gran
Tourismo, UNCHARTED 4 or Call of Duty.
SUMMARY
The number of views and interactions continued to decrease
from 97M to 61 views and 1.2M to 721K interactions.
Best theatrical brands remained Disney, Sony Pictures and
Marvel. Best TV&VOD brands are Netflix, HBO and Hulu, the
latter overtaking Fox TV.
Most successful campaigns promoted Steve Jobs and the X-
FILES (2016).
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.
Main trends
- Stronger combined results on YouTube for Theatrical &
VOD but increased Instagram interactions for Gaming
- Above-average interaction rates for the month
- Improved combined results for series (Fox, HBO, Hulu)
than for movies.
- Longer videos for Gaming: live streams for game
launchings (Xbox) or Video Games Meetings (Marvel)
- Comic and animated pictures: Sony Pictures, Rockstar
Games, Universal Pictures – Comicon NYC (Oct 8-11)
- Vintage style, black and white (Disney)
- Halloween celebrations: Disney, Nintendo

8. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

9. Data extracted on the 31st of October 2015
ENTERTAINMENT
BAROMETER
2015
Theatrical & VOD
REINVENTING VIDEO ADVERTISING

10. POPULARITY MAPPING
October’s views and interactions were more
equally shared than in September. Thus, Netflix
and Fox lost respectively 2 and 3 ranks despite
good results.
That benefited brands such as Paramount,
Dreamworks and Hulu. Pixar and Universal
Pictures even entered the top 5 thanks to The
Good Dinosaur and Steve Jobs campaigns
being extremely successful on YouTube.
Disney and Marvel remained the most popular
brands and Sony Pictures the top performer,
thanks to high number of views. The three
brands reinforced their leadership as top
brands.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.

11. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• Animated movies and comic dominate the ranking
• October was an important month for Disney: the brand celebrated both the 92nd anniversary of the studio creation and Halloween
• Marvel holds 7 of the top 10 positions. Marvel’s live streams directly from NYC’s Comic Con gathered outstanding interaction rates, despite being
over nine hours long
315,196
176,563
112,413
98,458
82,839 73,583 72,319 60,504
41,510 39,223
4.5%
4.1%
5.1%
4.9%
10.5%
4.1% 6.2%
21.7% 25.2% 26.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
The Choice (2016
Movie - Nicholas
Sparks) – Official
Teaser Trailer
00:02:25
01.10.2015
Lionsgate
Hydra Has
an Image
Problem
00:03:27
06.10.2015
Marvel
LEGO Marvel’s
Avengers Trailer
00:02:23
15.10.2015
Marvel
Silly
Symphonies -
The Skeleton
Dance
00:05:32
15.10.2015
Disney
Celebrating 92
Years of Magic at
Walt Disney
Animation
Studios
00:02:31
16.10.2015
Disney
Marvel LIVE! at
New York
Comic Con
2015- Day 1
09:02:24
05.10.2015
Marvel
Marvel LIVE! at
New York Comic
Con 2015- Day 3
09:02:18
05.10.2015
Marvel
Marvel LIVE! at
New York Comic
Con 2015- Day 2
08:51:15
05.10.2015
Marvel
Freaks of Nature
- Official Red
Band Trailer (In
Theaters 10/30)
00:01:59
16.10.2015
Sony Pictures
All-New, All-
Different Avengers -
Marvel Super
Heroes: What
The--?!
00:03:08
16.10.2015
Marvel

12. 958,594
297,582 283,797 259,648
75,428 62,124 32,511 19,920 15,096 14,4583.1%
6.2%
10.0%
7.6%
4.3%
5.6%
8.8%
6.9%
18.4%
4.8%
0.0%
5.0%
10.0%
15.0%
20.0%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rates
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
*
*
*
Vinyl: Trailer
(HBO) *
05.10.2015*
00:01:31
HBO
THE X-FILES |
What If | FOX TV
20.10.2015
00:00:31
Fox
THE X-FILES |
They're Coming |
FOX TV
27.10.2015
00:00:31
Fox
THE X-FILES |
Ask Yourself |
FOX TV
13.10.2015
00:00:31
Fox
The Leftovers
Season 2:
Opening
Credits (HBO)
02.10.2015
00:01:31
HBO
An Alien Feast -
Marvel's Agents
of S.H.I.E.L.D.
Season 3, Ep. 5
26.10.2015
00:01:51 Marvel
BONES |
Surprise from
"The Donor in
the Drink" |
FOX TV
14.10.2015
00:01:13
Fox
BONES |
BONES &
SLEEPY
HOLLOW
Crossover
Halloween Event
| FOX TV *
23.10.2015
00:00:41
Fox
THE X-FILES
| New York
Comic Con:
Mulder &
Scully's
Relationship |
FOX TV
12.10.2015
00:01:06
Fox
SLEEPY HOLLOW
| BONES &
SLEEPY HOLLOW
Crossover
Halloween Event |
FOX
BROADCASTING
27.10.2015
00:02:06
Fox
• 4 of the top videos are X-Files mini-trailers issued periodically by Fox. Bones’ teasers, promoting the 11th season of the show released in October, are good
interaction triggers. Fox’s success relied also on Bones and Sleepy Hollow.
• HBO and Marvel are the only brands challenging Fox in October respectively with the second season of the top series: The Leftovers and the 3rd season of
Marvel’s Agents of S.H.I.E.L.D.
* The video has since been removed

13. • Disney and Disney Pixar published a wide range of videos celebrating the brand’s birthday, showing brand’s creative staff drawing sketches, including the
famous director Eric Goldberg. The moving picture of Cinderella’s metamorphosis reached the highest number of interactions on Instagram.
• Marvel’s top videos focused on the Black Widow, played by Scarlett Johansson to a new prose book about the S.H.I.E.L.D. agent.
Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
119,584
110,744
85,968
67,424 62,465
19,655 16,946
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
TOP VIDEOS PER INTERACTIONS
"The moving
picture... a true
wonder of the world
in its magical
powers." —Walt
Disney
28.10.2015
Disney
Quick draw!
Sketch Genie with
the magical Eric
Goldberg. ✏️✨
22.10.2015
Disney
"Am I always
picking up after
you boys?"
#BlackWidow
16.10.2015
Marvel
The stars have
aligned. A new
trailer for
#TheForceAwaken
s lands tomorrow.
18.10.2015
Disney
Today's the day:
@margaret_stohl's
#BlackWidow
#ForeverRed YA
prose book (not the
comic) is finally here!
14.10.2015
Marvel
Rolling out some
dino-mite decor
#InsidePixar.
#GoodDino
02.10.2015
Disney Pixar
Drift away on a journey
from draft to final frame
with Cloud Country, our
@disneybooks Artist
Showcase.
19.10.2015
Disney Pixar

14. 28%
25%
11%
5% 5% 5% 4% 4% 3% 3%
8%
0%
5%
10%
15%
20%
25%
30%
Sony
Pictures
Universal
Pictures
Pixar Dreamworks Hulu Marvel Paramount HBO Fox Disney Others
SHARE OF VIEWS
19%
16%
15% 14%
9%
6% 6%
5%
3% 2%
4%
0%
5%
10%
15%
20%
25%
Marvel Fox Universal
Pictures
Sony
Pictures
Pixar HBO Dreamworks Disney 20th Century
Fox
Lionsgate Others
SHARE OF INTERACTIONS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 61,883,961
The total number of views decreased in October,
dropping from 97K to 61K views.
For the second month in a row, Sony Pictures owned
the largest share of views, especially thanks to the final
Spectre Trailer. The movie was released on October
26th (UK).
Disney lost the second position: its performance
dropped from 17% of share of views to 3%.
Share of views = Brands’ YouTube views / Total views
__________________________________
Total number of interactions: 721,781
The number of interactions kept on dropping: 500K
interactions less vs. September.
Interactions are more pooled in October vs. September:
Marvel took the lead with only 19% share of interactions,
mostly thanks to its funny video about the Hydra logo.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions Interactions:
Videos: 39 18 5 58 7 121 1 116 237 4 234
139,696 116,111 109,273 103,217 67,631 46,401 44,186 32,804 18,143 17,133 27,180

15. The trailer for Steve Jobs, featuring Michael Fassbender, was
October’s best video in terms of views. The movie was first
released by Universal Pictures at the New York Film Festival, at
the beginning of October.
Steve Jobs - A Look Inside (HD)
Date published: 08.10.15
Film release date (Imdb): 03.10.15 (USA)
Number of days live: 23
Duration : 01:16
Views : 7,864,916
Interactions: 1,133
Interaction rate: 0.0%
TOP VIDEOS
The New York Comic Con took place from October 6th to
October 9th. MARVEL LIVE!, the live stream from the event,
gathered incredible interactions for such long videos. The
Day 2 video ranked best by interaction rate.
Marvel LIVE! at New York Comic Con 2015- Day 2
Date published: 05.10.15
Number of days live: 26
Duration : 08:51
Views : 39,223
Interactions: 10,196
Interaction rate: 26%

16. Hulu’s TV Commercial, gathering a dozen of small-screen stars such as Neil Patrick
Harris, ranked 1st by number of views for VOD. Few interactions suggested
nevertheless merely payed-for views.
Hulu Branding Video: Hello From Hulu
Video live date: 19/10/15
Duration: 01:22
Views: 2,932,386
Interaction rate: 0.5%
TOP VIDEOS
Lionsgate’s trailer for the new drama The Choice, an adaptation from a Nicolas Sparks
novel (the best-selling author of The Notebook) reached the 1st position by combined
results for Theatrical.
The Choice (2016 Movie - Nicholas Sparks) – Official Teaser Trailer
Trailer live date: 01.10.15
Film release date: 05.02.15
Duration: 02:25
Views: 315,196
Interaction rate: 4.5%
Along with two other videos, They’re Coming, the new X-Files trailer by Fox, reached
top position by combined views and interaction rates for VOD. Thirteen years after the
original series ran, new episodes are announced for 2016.
THE X-FILES | They're Coming | FOX BROADCASTING
Trailer live date: 27.10.15
Duration: 00:31
Views: 283,797
Interaction rate: 10.0%

17. Dreamworks
• Paramount climbed 3 ranks in Teads’ general video ranking and now
holds the 5th position
• 3rd most active theatrical brand after Disney and Marvel: 61 Facebook
posts (vs. 11 in September) and 58 YouTube videos (vs. 47)
• Best results with the series of videos Life Hacks for Kids.
TOP BRANDS
Sony Pictures
• Best performance of the month despite 5M views less than in
September (from 22M to 17M) and 4 videos less (42 vs. 38)
• Kept the 2nd position in Teads’ general video ranking
Pixar
• 3rd by performance after Marvel and Disney, especially on Instagram
with 2 top videos.
• 3rd by share of views (11%) and 4th by share of interactions (9%) on
YouTube
HBO
• 2nd TV&VOD brand after Netflix (+1 vs. September)
• 2nd most active TV&VOD brand after Fox and the only one challenging
Fox by combined views and interaction rates
• Best combined results for the season 2 of The Leftovers Opening
Credits.

18. Number of videos released (monthly) UK Film release date
TOP VIDEOS’ ACTIVITY ON SOCIAL MEDIA
12
Views: 9,289,759
US Film release date
03.10.15
May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr.
2 2 14
03.10.15
Views: 5,860,989
May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr.
Views: 5,914,911
May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr.
26.10.15 06.11.15
3 1 4 1 10
1 26.02.1605.02.16
2016
2016
2016

19. Brand Video name Views Interaction Rate Video Length
Lionsgate
The Choice (2016 Movie - Nicholas Sparks) – Official
Teaser Trailer
315,196 4% 00:02:25
Disney Silly Symphonies - The Skeleton Dance 82,839 10% 00:05:32
Marvel
Hydra Has an Image Problem 112,413 5.1% 00:03:27
Marvel
Marvel LIVE! at New York Comic Con 2015- Day 1 60,504 21.7% 09:02:24
Marvel
LEGO Marvel’s Avengers Trailer 98,458 4.9% 00:02:23
Sony Pictures
Freaks of Nature - Official Red Band Trailer (In
Theaters 10/30)
176,563 4.1% 00:01:59
Disney
Celebrating 92 Years of Magic at Walt Disney Animation
Studios
72,319 6.2% 00:02:31
Marvel
All-New, All-Different Avengers - Marvel Super Heroes:
What The--?! 73,583
4.1% 00:03:08
Marvel
Marvel LIVE! at New York Comic Con 2015- Day 3 41,510 25.2% 09:02:18
Marvel
Marvel LIVE! at New York Comic Con 2015- Day 2 39,223 26.0% 08:51:15
TOP 10 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

20. Brand Video name Views Interaction Rate Video Length
Fox THE X-FILES | They're Coming | FOX
BROADCASTING
283,797 10.0% 00:00:31
Fox THE X-FILES | Ask Yourself | FOX BROADCASTING 259,648 7.6% 00:00:31
Fox
THE X-FILES | New York Comic Con: Mulder & Scully's
Relationship | FOX BROADCASTING 15,096 18.4% 00:01:06
Fox THE X-FILES | What If | FOX BROADCASTING 297,582 6.2% 00:00:31
Fox
BONES | Surprise from "The Donor in the Drink" | FOX
BROADCASTING 32,511 8.8% 00:01:13
Fox
BONES | BONES & SLEEPY HOLLOW Crossover
Halloween Event | FOX BROADCASTING * 19,920 6.9% 00:00:41
Marvel An Alien Feast - Marvel's Agents of S.H.I.E.L.D. Season
3, Ep. 5
62,124 5.6% 00:01:51
HBO The Leftovers Season 2: Opening Credits (HBO) 75,428 4.3% 00:01:31
Fox SLEEPY HOLLOW | BONES & SLEEPY HOLLOW
Crossover Halloween Event | FOX BROADCASTING
14,458 4.8% 00:02:06
HBO Vinyl: Trailer (HBO) * 958,594 3.1% 00:01:31
TOP 10 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of October. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
* The video has since been removed

21. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

22. Data extracted on the 31st of October 2015
ENTERTAINMENT
BAROMETER
2015
Gaming
REINVENTING VIDEO ADVERTISING

23. POPULARITY MAPPING
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
October ranking looks a lot like September’s
except for the steady rise of Rockstar Games
and the fall of Nintendo.
Rockstar Games performed very well on
Instagram. All the brand’s efforts were rewarded
with 2M new followers on the network.
PlayStation and Xbox continued to perform
best, sharing top positions in all metrics:
Performance, Activity and Popularity.

24. 1,046,267
256,470
210,435 200,484 185,130 180,554 166,320 152,246 140,822 129,490
10%
8%
10%
6% 7% 6%
7%
14%
8%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• PlayStation remained the undisputed leader on YouTube in October with 9 videos in the top 10.
• The best video nevertheless stood out: published by Xbox, the live sream exceeded 7 hours to celebrate the launch of Halo 5 on October 26th.
Halo 5: Live
07:09:19
26.10.2015
Xbox
Detroit: Become
Human - Teaser
| Exclusive to
PS4
00:03:11
27.10.2015
PlayStation
Far Cry Primal -
Official Reveal
Trailer | PS4
00:01:51
06.10.2015
PlayStation
An Inside look
at PlayStation
University
00:04:31
13.10.2015
PlayStation
NieR: Automata
- Paris Games
Week 2015
Reveal Trailer |
PS4
00:01:49
29.10.2015
PlayStation
Fallout 4 - The
Wanderer |
PS4
00:00:59
15.10.2015
PlayStation
Ratchet &
Clank –
Official Movie
Trailer – In
Theaters 4/29
00:02:46
21.10.2015
PlayStation
UNCHARTED
4: A Thief's
End
(3/18/2016) -
Multiplayer
Trailer | PS4
00:02:02
27.10.2015
PlayStation
Gran Turismo Sport
- Announcement
Trailer | PS4
Exclusive
00:02:10
27.10.2015
PlayStation
Call of Duty:
Black Ops III –
Nuk3town Bonus
Map Trailer | PS4
00:01:42
30.10.2015
PlayStation

25. 45,040
38,180
30,287
27,516 25,102 24,689 23,544 21,341
18,481 17,119
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
TOP VIDEOS PER INSTAGRAM INTERACTIONS
TOP VIDEOS - INSTAGRAM
Source: instagram and Teads Labs
• Rockstar Games published 5 videos this month: they all reached the Instagram top 10, 3 highlighting the GTA Freemode and 2 congratulating the winners of
the Red Hook Crit, a motor race in Milan.
• Xbox, Nintendo and Ubisoft also triggered good interactions, respectively promoting the graphics of The Division, celebrating Halloween and teasing the Far
Cry fans.
#Repost
@al5onfshary
. 21.10.2015
Rockstar
Games
#GTAOnline
Freemode Events
Tips:
06.10.2015
Rockstar
Games
#TheDivision.n
nAlpha footage
captured on Xbox
One.
27.10.2015
Ubisoft
#TombRaider
@tombraiderexp
erience
24.10.2015
Xbox
・nColin Strickland
takes the win the
front at Red Hook
Crit Milano
10.10.2015
Rockstar
Games
#NintendoHall
oween
#amiibo
#Bowser
27.10.2015
Nintendo
#NintendoHallowe
en #amiibo
#KingDedede2
9.10.2015
Nintendo
Think bigger.
05.10.2015
Ubisoft
Check out part 2 in
our series of game
tips for Freemode
Events in GTA
Online.
12.10.2015
Rockstar Games
Congrats to
Ainara Elbusto,
winner of the
women's
@redhookcrit
race in Milan
10.10.2015
Rockstar
Games

26. 35%
25%
20%
10%
6%
4%
0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
xbox PlayStation Bethesda Nintendo Ubisoft Rockstar
Games
Electronic
Arts
Activision
SHARE OF VIEWS
32%
27%
20%
9%
7%
4%
0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
PlayStation xbox Bethesda Ubisoft Nintendo Rockstar
Games
Electronic
Arts
Activision
SHARE OF INTERACTIONS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 64,759,965
12M more views in October vs. September.
Xbox overtook PlayStation mostly thanks to Halo
5 : + 8M views for the top brand alone.
Activity was higher than in September. We’ve
noticed a wide range of results, with 88 videos,
Xbox gathered more than a third of views and
Ubisoft only 6%.
Share of views = Brands’ YouTube views / Total views
__________________________________
Total number of interactions: 1,705,853
The number of interactions almost doubled in
October vs. September.
PlayStation is both the most active and popular
brand of the ranking: faithful fans and large number
of videos lift the brand up to the 1st position.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Interactions:
Videos: 88 118 12 43 88 2 2 11
538,576 459,741 346,826 153,719 125,981 74,469 4,397 2,144

27. Fallout 4’s trailer reached best results by views, putting forward
the graphic quality of one of Autumn’s most awaited game. The
good interaction rate is very promising for its release, on
November 11th.
Fallout 4 - The Wanderer Trailer
Date published: 15.10.15
Game release date: 10.11.15
Number of days live: 16
Duration : 00:00:59
Views : 6,367,393
Interactions: 171,981
Interaction rate: 2.7%
TOP VIDEOS
Ubisoft’s introduced the new expansion for the Crew Wild
Run with a one-hour live stream. The video gathered the
best interaction rate but fewer views than expected and
mixed comments.
The Crew Wild Run BETA LiveStream
Date published: 13.10.15
Number of days live: 01:11:57
Duration : 08:51
Views : 61,871
Interactions: 8,698
Interaction rate: 14.1%

28. Halo 5 was definitely the game of the month. Impressive high-definition quality
actions and Knights of Cydonia (Muse) as soundtrack helped gathering the 2nd
largest number of views and interactions.
Halo 5: Launch Gameplay Trailer
Video live date: 12/10/15
Duration: 02:54
Views: 5,605,067
Interaction rate: 2.2%
TOP VIDEOS
The new Gran Tourismo title’s Announcement by PlayStation bet on the
intergenerational love of cars. It was a success: the trailer ranked 2nd best by
combined results in 4 days.
Gran Turismo Sport - Announcement Trailer | PS4 Exclusive
Video live date: 27.10.15
Duration: 02:10
Views: 256,470
Interaction rate: 8.1%
Xbox had prepped one of “the biggest, baddest launch celebrations ever” for the
launching of Halo 5 on October 26th. No disappointments: in only 5 days, the live-
stream video of the event reached the top position by combined views and
interaction rates.
Halo 5: Live
Video live date: 26.10.15
Duration: 07:09:19
Views: 1,046,267
Interaction rate: 9.8%

29. PlayStation
• Best share of interactions (32%) vs. 24% in September
• 9 videos in the top 10 by combined results
• Most popular and most active brand with 66 Facebook posts and 118 YouTube
videos
TOP BRANDS
Bethesda Softworks
• From 16 to 20% of share of interactions and from 12 to 20% of share of
interactions October vs. September
• Climbed 2 ranks in Teads’ general video ranking, now holding the 4th position
Rockstar Games
• 3rd brand after PlayStation and Xbox (+1 vs. September)
• Best Instagram brand: most active (5 videos in October vs. 1 in September), most
popular (21M fans vs. 19M in September) and best performance (46% of share of
interactions on the network)
Xbox
• 2nd brand for the second month in a row
• Best video by combined results and 2nd video by views
• Best share of views (35% of share of views vs. 28% in September)

30. Brand Video name Views Interaction Rate Video Length
Xbox Halo 5: Live
1,046,267 10% 07:09:19
PlayStation Gran Turismo Sport - Announcement Trailer | PS4
Exclusive
256,470 8% 00:02:10
PlayStation
Detroit: Become Human - Teaser | Exclusive to PS4 210,435 10% 00:03:11
PlayStation
Ratchet & Clank – Official Movie Trailer – In Theaters
4/29 152,246 14% 00:02:46
PlayStation An Inside look at PlayStation University
185,130 7% 00:04:31
PlayStation Far Cry Primal - Official Reveal Trailer | PS4
200,484 6% 00:01:51
PlayStation Fallout 4 - The Wanderer | PS4
166,320 7% 00:00:59
PlayStation
NieR: Automata - Paris Games Week 2015 Reveal
Trailer | PS4 180,554 6% 00:01:49
PlayStation
UNCHARTED 4: A Thief's End (3/18/2016) - Multiplayer
Trailer | PS4 140,822 8% 00:02:02
PlayStation Call of Duty: Black Ops III – Nuk3town Bonus Map
Trailer | PS4
129,490 8% 00:01:42
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1)
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

31. Brand Video name Views Interaction Rate Video Length
PlayStation GTA Online: Lowriders | PS4
225,105 8% 00:01:42
PlayStation Call of Duty: Black Ops III - "The Giant" Zombies Bonus
Map Gameplay Trailer | PS4
146,874 5% 00:01:06
Rockstar Games GTA Online: Lowriders Trailer
1,103,882 6% 00:02:10
Xbox
Rise of the Tomb Raider – “Make Your Mark” Launch
Trailer 119,072 4% 00:00:57
Nintendo
Wii U - Fatal Frame: Maiden of Black Water Extremely
Spoopy Trailer 202,393 6% 00:03:15
Xbox Halo: The Fall of Reach Launch Trailer
490,074 5% 00:02:19
Bethesda Fallout 4 – Big Leagues Perk
588,899 4% 00:01:39
Ubisoft Far Cry Primal – Official Reveal Trailer [EUROPE]
2,068,058
4% 00:00:15
PlayStation
Star Wars Battlefront - Gameplay Launch Trailer | PS4 108,048 4% 00:01:50
PlayStation Horizon Zero Dawn - Paris Games Week 2015 Horizon
Gameplay Walk Through Video | Exclusive to PS4
171,093 7% 00:02:14
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2)
Snapshot for the month of October. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

32. Please contact :
Global industry Director, Entertainment - claire.holland@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv
Visit Teads´ website: http://teads.tv/