Premium Insight is an overview of the digital activity of the Premium brands and luxurious Maisons, enhancing the most innovative strategies in display, e-commerce, social-media, mobile, 020...
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
------------
we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
------------
we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
Trendbüro's choice of topics that will influence consumer behavior in 2016.
Once again, Trendbüro chose the from-to perspective. Not a hot-or-not list, each pairing is a trend and its counter-trend, the evolution of hyper-relevant phenomena.
As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Premium Insight est une étude réalisée par SAME SAME but different ayant pour objectif d’explorer l’activité des Maisons de luxe et marques premium sur le digital.
Cette nouvelle édition de l’étude a pour objectif d’identifier et de mettre en lumière les stratégies les plus innovantes des marques, en terme de display, d’emailing, de e-commerce, de social media ou de mobile.
Bonne lecture !
Premium Insight est une étude réalisée par SAME SAME but different ayant pour objectif d’explorer l’activité des Maisons de luxe et marques premium sur le digital.
Cette nouvelle édition de l’étude a pour objectif d’identifier et de mettre en lumière les stratégies les plus innovantes des marques, en terme de display, d’emailing, de e-commerce, de social media ou de mobile.
Bonne lecture !
Premium Insight est une étude réalisée par SAME SAME but different ayant pour objectif d’explorer l’activité des Maisons de luxe et marques premium sur le digital.
Cette nouvelle édition de l’étude a pour objectif d’identifier et de mettre en lumière les stratégies les plus innovantes des marques, en terme de display, d’emailing, de e-commerce, de social media ou de mobile.
Bonne lecture !
Premium Insight est une étude réalisée par SAME SAME but different ayant pour objectif d’explorer l’activité des Maisons de luxe et marques premium sur le digital.
Cette nouvelle édition de l’étude a pour objectif d’identifier et de mettre en lumière les stratégies les plus innovantes des marques, en terme de display, d’emailing, de e-commerce, de social media ou de mobile.
Bonne lecture !
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. PREMIUM INSIGHT
PREMIUM
INSIGHT March 2015
SAME SAME but different
Founded in 2009, SAME SAME but different is the strategic and creative
digital agency of luxury and major brands: Digital operations and website
design / e-influence campaigns / Mobile solutions / Digital In store /
Consulting & training for leaders.
SAME SAME but different works world-widely with offices in Paris,
Shanghai, Hong Kong and New York.
PREMIUM INSIGHT
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
This issue is composed of:
• A review of the main digital news
• A selection of new brand platforms
• A study of a case
• A focus on a trend
• An analysis of a Chinese topic
3. March 2015
PREMIUM
INSIGHT
AGENDA
I. DIGITAL NEWS
II. BRAND ZONES
III. CASE: VAN CLEEF & ARPELS, SPARKLES OF LUCK
IV: FOCUS SOCIAL MEDIA INNOVATION
BEYOND THE GREAT WALL: CHINESE NEW YEAR 2015
5. March 2015
PREMIUM
INSIGHT
NEWS BRAND ZONES CASE FOCUS
PORSCHE
Abracadaporsche!
To celebrate the launch of its brand new Macan, Porsche installed
a very special mirror in ”Westfield Century City Mall ”’ parking lot in
Los Angeles, California. The idea behind this operation: ” Everybody
deserves to drive a Porsche. ” This is why drivers that came by the
mirror did not see their own car in the reflection but a shiny new
Porsche Macan! ”
In addition to the offline operation, a website dedicated to the new
car was created where visitors had the opportunity to discover
content about the Macan and post their own experience linked to the
vehicule.
Our opinion: such a campaign couldn’t have been led by any
brand. Porsche has managed throughout the years, to install an
iconic image all around the world. This fun, innovative and creative
operation was a great success.
> The video
> The website
6. March 2015
PREMIUM
INSIGHT
NEWS BRAND ZONES CASE FOCUS
VEUVE CLICQUOT
Please leave a message
At the beginning of December, Veuve Clicquot launched an
illimited edition of wines called ”Clicquot Mail“ illustrated by three
packagings: the chic pochette, the US mailbox and the classic
envelope. To communicate around it, the Maison imagined a digital
campaign, ”The Messagerie Clicquot“ in reference to the passion
of Madame Clicquot that only adressed letters to her clients and
suppliers. The ephemeral messaging system was available online
the 12th, 13th and 14th of December. In parallel, the Maison
organized a special event organized around three places:
• An exhibition retracing Veuve Clicquot’s history and presenting
Madame Clicquot’s letters.
• A pop-up store decorated as a post office with the Maison’s
products, the new unlimited edition and an exclusive customization
and expedition service for Christmas.
• The Veuve Clicquot bar offering a tasting of the wines.
Our opinion: a very complete and well led O2O operation that
allowed its participants to fully immerse in the brand’s world. Every
piece of the campaign made sense and added, in its own way, quality
to the experience.
> The website
7. March 2015
PREMIUM
INSIGHT
NEWS BRAND ZONES CASE FOCUS
NEIMAN MARCUS
Mirror Mirror who’s the fairest at Neiman Marcus?
Neiman Marcus launches a digital mirror to ease its clients’
purchase decision. The Memory Mirror records a 360° video of the
clients wearing an outfit on different angles. Once they finish their
try-ons, they can select them, view two looks side by side and share
them via email or to themselves.
Neiman Marcus expects to increase its sales as their clients should
make faster decision as they will get their friends or family feedback.
Our opinion: Always keep things simple and provide enough benefit.
When it comes to any new technology it takes time for the consumer
to engage. And hopefully they will share their experience on their
networks and truly creating buzz. Besides, Neiman Marcus is
creating a new in-store experience, creating a bridge between the
store and online.
> The video
8. March 2015
PREMIUM
INSIGHT
NEWS BRAND ZONES CASE FOCUS
TOPSHOP
Topshop launches a live advertising campaign during
Fashion week
Topshop showcases fashion trends via Twitter-fueled digital outdoor
screens in real-time. Each trend showed up during the runway had
a hashtag created and displayed on the billboard prompting fans to
tweet @Topshop to receive a curated list according to the trend. The
selection was also made according to the weather of the day.
Our opinion: The Bristish retailer demonstrates how Social Media is
a an integral part of retailers’ marketing strategy as Twitter is one
element of their digital ecosystem. Topshop confirms how connected
they are to the trends and their clients’ information consumption
habits.
> The video
9. March 2015
PREMIUM
INSIGHT
NEWS BRAND ZONES CASE FOCUS
HENNESSY
Hennessy celebrates 250 years with a special blend
The French Maison is available in 5 continents and more than
130 markets. Pursuing its role ” crafting the future since 1765 ”,
Hennessy Cognac has launched the century time capsule Time
Barrel to celebrate its 250th anniversary. The digital page upholds
Hennessy’ legacy of transmission as it encourages the enthusiasts
to leave messages for the future generations just like the Maison
stores eaux-de vie over the years. Messages from around the world
will be sharable via Facebook, Twitter, Pinterest and email.
Our opinion: The digital installation is part of a whole campaign
throughout the year, celebrities involvement, recipes and this
extensive social media integration. Time Barrel immerse the users
into the Maison’s history and heritage but most of all into its ability
to be innovative with style.
> The website
16. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
VAN CLEEF & ARPELS
Sparkles of Luck
After Days of Luck and 8 Seconds of Luck, Van Cleef & Arpels
decided to add another chapter to its luck sequel, a value deer to
the Maison deeply rooted in its history. This time, the operation
was dedicated to its new watchmaking collection, inspired by the
stars and poetic astronomy. Thus, was created a special interactive
website, right in time to celebrate the New Year, where users can
send their wishes in the stars.
Later on, Van Cleef & Arpels adapted its operation to Chinese
specificities, by adding touches of red for the Year of the Goat.
> Days of Luck
> 8 seconds of Luck
> Sparkles of Luck
17. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
VAN CLEEF & ARPELS
A poetic astronomy experience
The experience, available on mobile, tablet and desktop, invited every
user to send wishes in the stars and share them on social media or by
e-mailtotheirfriendsandfamily.Thewebsitealsodisplayedbeautifully
the Maison’s five watchmaking collections of poetic complications:
Heures Filantes, Midnight constellations, Zodial, Midnigh Planetarium
and Midnight Nuit.
> The experience
18. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
VAN CLEEF & ARPELS
Sending wishes in the stars
The experience was essentially viral, inviting everyone to share their
wish via Facebook, Twitter, Google+ or e-mail. To do so, the user had
to follow a very simple and ludic process:
1- Create a wish - send wishes in the stars to your loved ones
2-ChooseaskyinspiredbythePoeticAstronomywatches(Planetarium,
Constellations, Midnight Nuit, Heures Filantes or Zodiac)
3- Click to draw your shooting star’s direction
4- Write your wish
5- Preview your wish
6- Send your wish - on Facebook, Twitter, Google+ or e-mail or skip
and explore the collections
The lucky receivers had then the opportunity to discover their wished
on the website, create their own and share the experience.
> The video
19. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
VAN CLEEF & ARPELS, SPARKLES OF LUCK
A unique and never-seen-before experience that allowed each user
to dive into one of the Maison’s know-hows : watchmaking.
Van Cleef & Arpels proves its efficiency on targeting a more masculine clientele while appealing to women
by creating such a qualitative and ludic experience.
Most importantly, the real innovation here came from a more technical fact: the operation hosted on a website was
easily accessible since it did not involve downloading an application.
Indeed, brands have the habit of developping applications for qualitative experiences since they are usually less
restrictive in terms of technological and visual possibilities.
But the Maison managed to counter these restrictions. Both qualitative and seamless,
Sparkles of Luck was a fun and visually attractive experience to live.
Also, we must pay tribute to Van Cleef & Arpels’ smart move that consisted in adapting the experience to Chinese
specificites. We know how tradition plays a capital role in their daily lives and brand experiences.
This was definitely one sparkling operation!
21. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
SOCIAL MEDIA INNOVATION
This new year starting, social network systems aren’t
slacking on the job and are offering more and more
new functionalities on their platforms, bringing them
closer and closer to their users. From Twitter that
acquired Niche last month for about 30 million dollars
to Pinterest that collaborated with Apple and Instagram
whose functionnalities keep getting better and better,
social media are showing us that they aren’t taking their
success for granted!
22. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
SOCIAL MEDIA INNOVATION
TWITTER x NICHE
At the beginning of the month of February Twitter aquired Niche, a social media
talent agency for the modest sum of 30 million dollars, the rumor says.
Niche is a start-up founded in 2013 that manages more than 7,000 social media
celebrities and puts them in contact with brands. Up till now it has worked with
SNS platforms such as Facebook, Instagram and Tumblr although it specialized
in Vine (owned by Twitter). Here are three crucial facts that explain what this
acquisition is going to do for Twitter and brands:
• Twitter will have the hand on its rivals - social media celebrities usually have
communities in various platforms, meaning that Twitter can have an influence
on its social media stars’ activity on Facebook, Instagram and Snapchat.
• Twitter will increase its media power - brand ads on the platform can be
directly created on Twitter with the celebrities’ content.
• Twitter will take advantage of its celebrities’ creativity, productivity and reach
- Niche allows the SNS to monetize the many collaborations between brands
and bloggers that generated expensive transactions and that were up till now
out of Twitter’s hand.
And Twitter is not the only one keeping an eye on its talents. Many other
platforms have their own ”Niche“: Pinterest has HelloSociety, Youtube invested
millions in creator shows and Tumblr announced that it was going to start deals
between brands and its most popular users eminently.
> Twitter
> Niche
23. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
SOCIAL MEDIA INNOVATION
PINTEREST x APPLE APPS
At the beginning of the month of February, Pinterest announced a special
collaboration with Apple. Indeed, the SNS and the iconic brand are developping
a new product aimed at facilitating the pick and download of the 1.2 million
applications available on the Apple App Store. The product is called App pins and
will allow user to pin apps directly onto their boards. These applications will be
directly downaloadable directly on the platform.
We can notice Pinterest’s desire to facilitate its searching technology - first with
its new ”Guided Search“ and now with this collaboration - something that is so
important for a platform that has such a potential in e-commerce.
This collaboration is definitely a good news for brands that will have better
exposition for their applications.
> Pinterest
24. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
SOCIAL MEDIA INNOVATION
SNAPCHAT x DISCOVER
A few weeks ago, Snapchat introduced Discover, a new zone on the application
dedicated to brand content. It allows users to access different types of content,
video, photography and text from the Snapchat team and 11 brands. These
contents are renewed every 24 hours. This new product is a revolution in the
advertising world where users can have a look at campaigns and brand content
without them being intrusive. And the most surprising part is that it works!
Because of the originality of the content posted, because users are free to
consult it or not and because of the curiosity triggored by the graphic design
of the page that doesn’t unveil the ads unless they are clicked on, Discover has
become a real success and a new way for brands to address their fans.
> Snapchat
25. PREMIUM
INSIGHT March 2015
NEWS BRAND ZONES CASE FOCUS
SOCIAL MEDIA INNOVATION
INSTAGRAM x VIDEO LOOPS
After the introduction of 15-second videos on its platform, Instagram has now
offered a new specificity strongly inspired by Vine: the videos on the platform
now loop, enabling the content to repeat over and over. This new functionnality
will benefit to brands, assuring their content to be seen by Instagram’s 300
million monthly users. It also brings the opportunity for the platform to host
more qualitative and creative content such as Vine’s videos who often look like
magic tricks and that are always very fun and interesting to watch.
> Instagram
27. PREMIUM
March 2015
INSIGHT
PREMIUM
INSIGHT
BEYOND THE GREAT WALL
March 2015
CHINESE NEW YEAR 2015
The digital trends of the New Year
After the Christmas shopping excitement, Luxury
compagnies are gearing up for China’s most gift-giving
holiday: the New Year. More than ever, all Maisons got ready
towelcometheexpectednumerousChinesetravelers,some
brands were inspired by the animal of the year, launching
special edition items with more or less success. But as
the goat isn’t related to many luxury brands’ heritage and
doesn’t have the magnificence of the horse, Red color was
the easiest way to tap into Chinese New Year traditions.
28. PREMIUM
March 2015
INSIGHT
PREMIUM
INSIGHT
BEYOND THE GREAT WALL
March 2015
CHINESE NEW YEAR 2015
Red is the new black
Red envelops or hongbao, are filled with money and are
traditionnally given as gifts to wish prosperity for the year.
Last year, Coach or Bentley sponsored contests on Wechat.
As the animal of the year couldn’t inspire everyone like a
heritage of the brand, unless you are a cashmere House,
Red became the new black of Fashion editorials, advertising
or social media campaigns. Reebok decided to do both,
launching red Reebok Ventilator as well as Pump Fury with
a cartoon lamb lining.
> The presentation video
29. PREMIUM
March 2015
INSIGHT
PREMIUM
INSIGHT
BEYOND THE GREAT WALL
March 2015
CHINESE NEW YEAR 2015
The most dynamic shopping abroad holiday
for Chinese traveler
Last year, Chinese shoppers spent around 380 billion yuan
($61.13 billion) on luxury products worldwide. They like
to spend far more on luxury brands abroad than at home
due to greater variety, lower prices and favorable foreign
exchange rates. Besides Travel Chinese shoppers tend to
overindulge spending abroad as their demand for luxury-
goods is pent-up at home. As a result many boutiques and
shopping centers or luxury hotelier in New York, Paris,
Milan or Madrid displayed special decorations, events and
promotions to celebrate Chinese travellers and welcome
the animal of the Year.
> Premium Insight Global shopper
30. PREMIUM
March 2015
INSIGHT
PREMIUM
INSIGHT
BEYOND THE GREAT WALL
March 2015
CHINESE NEW YEAR 2015
SHAKE SHAKE SHAKE
ChinesestateTVandWechattwistedtheChineseNewYear’s
Eve show by giving away RMB 500 million (€70 million) in
cash to the viewers via the shake functionality.
WeChat said it received 11 billion shakes during the show,
with a peak at 10:34 pm, with 810 million shakes per minute
and 120 million red envelopes being sent out (total 1 billion).
More importantly, 700 million Chinese now know that
whenever they see a shake icon, they have to open Bluetooth
on their smartphone.
That’s exactly what iBeacon technology has been waiting
for to become widely used.
