The document provides insights from Teads Labs' analysis of 106 luxury fashion and jewelry brands' video performance on YouTube, Facebook and Instagram in June 2015. Some key findings include: - Michael Kors and Dior performed best on Instagram, while Coach, Gucci, Bottega Veneta and Chanel ranked highest on YouTube. - Fashion videos averaged longer lengths and higher interaction rates than jewelry videos. Fashion brands employed more lifestyle-focused content while jewelry focused on values and heritage. - Christian Dior, Gucci, Coach and Bottega Veneta moved up the rankings for total views in June compared to May, but Dior maintained the top spot with 29.7% of total views

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
June 2015
• Fashion & Beauty
• Watches & Jewellery
Data extracted on July 1st

2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including:
interaction rates, shares, comments, likes, dislikes, video length, the
number of total videos and the number of total views).
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
THE TEADS LUXURY BAROMETER
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.aitaddi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

3. 106 Brands
460 Videos
14,759,478 Views
3,644,344 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
1st July 2015
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs
technology
Major luxury brands in the
categories:
Ranking per
• Brand popularity, activity
and performance
• Aggregated views
& interactions
• Instagram video interactions
Interaction rate =
Facebook & YouTube
Interactions / YouTube views
Aggregated rank = views +
interaction rate score (60-40%
weighting)
Snapshot Labs
• Fashion &
Beauty
• Watches &
Jewellery Score
RankingTimeChannels
SUMMARY (1)

4. Fashion &
Beauty
Watches &
Jewellery
50 BRANDS, June 2015 data:
56 BRANDS, June 2015 data:
 Better interaction rates on Instagram than YouTube
 Higher interaction rates for Fashion & Beauty (up to
10%) than for Watches and Jewellery, which has a
maximum of 0.3% interaction rate
 With an average length of 1minute, jewellery brand
videos are shorter than their fashion counterparts
 Playful and ironic content for fashion brands (sketched
cartoons for Prada, Gigi Hadid and Michael Kors playing a
game, Chanel #TakeYourChance, Coach Puppies) in a
more holistic lifestyle approach
 Sports sponsorships (sailing, polo, extreme sports) and
romantic storytelling for Watches & Jewellery brands.
 Lifestyle and national heritage for fashion brands
(Burberry showing snapshots of London on Instagram,
Prada in Milan) vs. values and timelessness for Watches
& Jewellery brands (Jaeger-LeCoultre, Panerai, Hublot)
.
As the Fashion Show season just began, brands start
introducing their new designs for the Autumn-Winter
collection as well as Spring-Summer 2016, with emphasis
put on male collections.
Michael Kors, Dior and Burberry perform best on Instagram
while Coach, Gucci, Bottega Veneta and Chanel rank best
on YouTube.
While some brands insist on Instagram (Tiffany, Breitling,
Hublot), some others are overall star-performers such as
Cartier, Tag Heuer and IWC.
Beauty and Love are celebrated by brands for Father’s Day
(IWC), celebrating Arab women (Piaget) or Paris (Cartier).
SUMMARY (2)
Instagram,
YouTube,
Facebook
Views represent YouTube views as extracted from the Teads Labs; interaction rate is calculated
as the sum of YT and FB likes, comments and shares divided by YouTube Views.
Sources: Facebook, Youtube Instagram

5. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
June 2015
Fashion & Beauty
Data extracted on July 1st

6. TOP EVOLUTION – POPULARITY MAPPING
J. Crew enjoyed the highest growth, followed
by Armani. Both saw their popularity rising
thanks to a higher number of Instagram
subscribers.
Louis Vuitton took up the first position and
overshadowed Christian Dior, although the
latter remains amongst the best performing
brands.
Jimmy Choo and Yves Saint Laurent were
the only major decreases over the period,
both ranking 4 steps further than the previous
month.
Activity
Bubble size : Popularity
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
Performance
Armani
Valentino
Jimmy Choo
Yves Saint
Laurent
Stella Mccartney
Bottega Veneta
J. Crew
Ermegildo Zegna
-20
0
20
40
60
80
100
-200000 0 200000 400000 600000 800000 1000000 1200000
+11
12
22
28
35
+7
+4
21
17
+4
31
25
37
33
+14
45
31
+6
21
17
-4
-4
24
20
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity
and only include brands that vary for more than 3 positions.
Source: Facebook, Youtube, Instagram

7. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Christian Dior stuck to its leading position in June reaching over 2M views but extremely low interaction rates for its Diorshow
make up video, while Louis Vuitton achieved an impressive interaction rate of 10.8% over 375k views.
With the third highest number of views (1.06M) and an interaction rate of 0.2%, Gucci Cruise 2016: A Fashion Story achieves
the best combined result between views and interactions.
Videos published in June were shorter than their May counterparts, with only Ermenegildo Zegna surpassing the 5-minute
mark within the top 10.
0’42’’ 0’17’’ 4’04’’ 2’32’’ 10’07’’ 2’12’’ 2’00’’ 0’30’’ 0’31’’ 3’56’’
Dior Coach Gucci Bottega Veneta Ermenegildo
Zegna
Louis Vuitton Burberry Gucci Chanel Michael Kors
Source: YouTube and Teads Labs
2,248,702
1,061,096
1,048,200
864,922
441,582 375,390 327,267 309,655
161,114 157,584
0.0% 0.0% 0.2% 0.0%
0.0%
10.8%
0.1%
0.0%
4.1%
0.5%0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Diorshow, the
film
COACH
PRESENTS
MISS ASIA
KINNEY IN
#COACHPUPS
Gucci Cruise
2016: A
Fashion Story
Bottega Veneta
pays tribute to a
Modernist
Architecture
Collaboration
Ermenegildo
Zegna Couture
SS 2016
fashion show
Louis Vuitton
Men's Spring
2016 Fashion
Show Highlights
Highlights from
the Burberry
Menswear
Spring/Summer
2016 Runway
Show
Gucci Cruise
2016 Fashion
Show | A
Preview
CHANCE EAU
VIVE - The Film
Glamour
Games: Gigi
Hadid and
Michael Kors
TOP VIDEO PER COMBINED VIEWS AND INTERACTION RATE
Number of Views Interaction Rate

8. Source: YouTube and Teads Labs
Michael Kors stays well ahead its competitors on Instagram for the 3rd month in a row. In June, the brand’s number of
interactions was about 84K, thanks to the video Game on—@LuckyMagazine. #WhatsInYourKors that shows several sport wears
accessories.
Compared to last month, Michael Kors’ videos are less present (only 2 of them) in this ranking, which allows other brands such
as Dior, Burberry and Prada to enter the chart.
TOP VIDEOS - INSTAGRAM
Michael
Kors
Dior Burberry
Michael
Kors
Dior Burberry Dior Prada Dior Michael
Kors
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Game on—
@LuckyMagazine.
#WhatsInYourKors
An entire year of
construction boiled
down into 15
seconds
Bright skies and
rolling clouds
above #London
this morning
#ToTheMan
who
appreciates
luxury.
Take a look around
our brand new
flagship boutique in
Seoul
#London
risingnnThr
ee days until
the
#BurberrySh
ow
Building of the floral
runway from the
#DiorHomme
Summer 2016
fashion show
#'Prada Raw
Avenue’,
illustrations by
MEGAN HESS
Relive some of
the best
moments from
last night’s
repeat show in
Tokyo
#Game on:
@GigiHadid vs.
Michael Kors in
the first-ever
#GlamourGames!
84,144
75,520 73,196 70,333
56,709 55,894
51,140
47,508 46,762 46,687
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
TOP VIDEO PER INTERACTIONS

9. SHARE OF VIEWS AND INTERACTIONS
 7.9 million views in June 2015.
Gucci, Coach, Bottega Veneta and Ermenegildo
Zegna moved up the ranking in June vs. May but Dior
still holds on to its first place after May’s 84% share of
total views.
Gucci also performs well in terms of interactions (3.7%
share), Burberry has a very well balanced distribution of
share of views (5.3%) and interactions (5.9%).
Share of Views = Brands’ YouTube Views / Total Views
____________________________________________
 73K interactions in June 2015
Louis Vuitton’s share of interactions rose from 0.5% in
May to 55% in June; with only three videos published in
June, the brand holds 4.8% share of total views for the
month.
The “Other Brands” category gathers 27 brands that
reached together a 7.8% share of interactions.
Share of Interactions = Brands’ YouTube and Facebook
Interactions / Total Interactions
29.7%
17.3%
13.4%
11.0%
5.6% 5.3% 4.8% 4.5%
2.0% 1.4%
5.1%17
8 3 7
5 6 3
6
1 2
83
0
10
20
30
40
50
60
70
80
90
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
BRANDS' SHARE OF VIEWS
& VIDEOS PUBLISHED
Share of Views Number of Videos
55.0%
11.3%
5.9% 5.1% 3.7% 3.7% 3.4% 1.7%
1.4%
1.1%
7.8%
3 6
6 5 8 3
17
8 11 1
73
0
10
20
30
40
50
60
70
80
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Louis
Vuitton
Chanel Burberry Dolce &
Gabbana
Gucci Calvin
Klein
Christian
Dior
Armani Ralph
Lauren
Michael
Kors
Others
BRANDS' SHARE OF INTERACTIONS
& VIDEOS PUBLISHED
Share of Interactions Number of Videos
Christian
Dior
Gucci Coach Bottega
Veneta
E.Zegna Burberry Louis
Vuitton
Chanel Michael
Kors
Moncler Others
Source: Facebook, Youtube

10. Christian Dior remains the best performing brand on Instagram with
13 videos and 598K interactions (almost 300K less than in May).
Its best performing video provides an insight into the final preparation
of the Autumn-Winter Show 2016-15 in Tokyo.
The other videos deal with various Autumn-Winter shows for men as
well as make-up tutorials. :
Jump into the future with Dior’s newest models of Fusion sneakers,
embellished with constellation embroidery is about the design of
Dior’s latest shoes.
 3.2 million interactions in June for Fashion &
Beauty videos
Instagram presented surprisingly similar results as
YouTube, with 7 brands featuring in both rankings
(e.g. Burberry, Michael Kors or Gucci).
Share of Interactions = Brands’ Instagram and
Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
18.5%
13.5%
11.4%11.0%
8.9%
7.0%
5.5%
4.1% 3.9% 3.9%
12.5%
13 11 12 7 9 7
5 7 6
7
64
0
10
20
30
40
50
60
70
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
BRANDS' SHARE OF INTERACTIONS
Share of Interactions Number of Views
Source: Facebook, Youtube

11. The most popular video offers the opportunity to discover
the latest ‘DiorShow mascara for catwalk eyelook’ as well
as other eye make-up products. The American model
Ondria Hardin lends her face to Dior’s Diorshow cosmetics
campaign.
Diorshow, the film
Duration : 0’42
Views: 2,248,702
Interaction rate: 0.0%
Number interactions: 511
This video is a highlight from the Louis Vuitton Men’s Spring
2016 Fashion Show led by artistic Director for Men’s
Collections Kim Jones.
Louis Vuitton Men's Spring 2016 Fashion Show
Highlights
Duration : 2’12’’
Views: 375,390
Interaction rate: 10.8%
Number interactions: 40,463
TOP VIDEOS
Source: Facebook, Youtube

12. Coach reached the second highest number of views with over 1 million.
This video features Lady Gaga’s puppy, Miss Asia Kinney. The French
bulldog-muse has made a charitable donation in honor of all Coach Pups
to help dogs in need in finding loving homes like hers.
Title: COACH PRESENTS MISS ASIA KINNEY IN #COACHPUPS
Views : 1,061,096
Interaction rate : 0.0%
Duration: 0’17’’
Thanks to 6,645 interaction, this ad for Chanel’s new fragrance “Eau
Vive”, reached the second best interaction rate (4.1%). The playfully
glamorous ad features models playing bowling with Chanel perfume
bottles under the hashtag #TakeAChance.
Title: CHANCE EAU VIVE - The Film
Views : 161,114
Interaction rate : 4.1%
Duration: 0’31’’
Michael Kors is extremely successful in June, ranking 10th on the
YouTube chart and 1st on Instagram, with two very different videos. The
brand showed a game between Michael Kors and model Gigi Hadid on
YouTube, while continuing the successful hashtag trend
#WhatsInYourKors on Instagram.
Title: Game on—@LuckyMagazine. #WhatsInYourKors
Interactions: 84,144
Interaction rate: 1.8%
TOP VIDEOS
Source: Facebook, Youtube

13. Dolce & Gabbana published 5 videos in June, focusing on beauty (nail
varnish) and the presentation of its Men’s Fashion Show. Both publications
communicate a colourful, Mediterranean atmosphere. The brand performed
particularly well in terms of Facebook posts and interactions.
Gucci performed well in June across all channels considered by the Teads
Barometer. The brand ranks 4th per number of likes on Facebook, 4th per
number of videos on YouTube and 5th per Instagram interactions.
Its videos portray the brand’s partnership with UNICEF, the Men’s Spring
Show and the Cruise 2016 as the three main subjects, insisting on old school
elegance.
Burberry performed greatly in terms of interactions on both YouTube and
Instagram. The brand carries on its Acoustic Music campaign and introduces
the different Fashion shows coming up in Autumn 2015 and Spring 2016.
Classic music is a recurring theme in these videos.
TOP BRANDS
Armani was very active in June, ranking 2nd per number of Facebook posts
and 3rd in number of videos published. Topics vary from the Armani’s release
of its new music and fashion app, to celebrity interviews, to the brand’s
heritage and partnership with other brands such as quintessentially Italian
Vespa.
Source: Facebook, Youtube

14. Brand Video name Views Count
Interaction
Rate
Video Length
Dior Diorshow, the film 2,248,702 0.0% 7’58’’
Coach
COACH PRESENTS MISS ASIA KINNEY IN
#COACHPUPS 1,061,096 0.0% 0’17’’
Gucci Gucci Cruise 2016: A Fashion Story 1,048,200 0.2% 4’04’’
Bottega Veneta
Bottega Veneta pays tribute to a Modernist
Architecture Collaboration 864,922 0.0% 2’32’’
Ermenegildo Zegna Ermenegildo Zegna Couture SS 2016 fashion show 441,582 0.0% 10’07’’
Louis Vuitton
Louis Vuitton Men's Spring 2016 Fashion Show
Highlights
375,390 10.8% 2’12’’
Burberry
Highlights from the Burberry Menswear
Spring/Summer 2016 Runway Show 327,267 0.1% 2’00’’
Gucci Gucci Cruise 2016 Fashion Show | A Preview 309,655 0.0% 0’30’’
Chanel CHANCE EAU VIVE - The Film 161,114 4.1% 0’31’’
Michael Kors Glamour Games: Gigi Hadid and Michael Kors 157,584 0.5% 3’56’’
Data from the Teads Labs. Snapshot for the month of June.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – TOP VIDEOS
Source: Facebook, Youtube

15. Brand Video name Interactions Interaction Rate
Michael Kors
Game on—@LuckyMagazine. #WhatsInYourKors 84,144 1.8%
Dior
An entire year of construction boiled down into 15 seconds. Dior’s new
flagship boutique in Seoul is now open. #DiorSeoul 75,520 1.6%.
Burberry Bright skies and rolling clouds above #London this morning 73,196 1.9%
Michael Kors #ToTheMan who appreciates luxury. 70,333 1.5%
Dior
Take a look around our brand new flagship boutique in Seoul, the House of
Dior, in this exclusive video. More on DIORMAG.com. #DiorSeoul 56,709 1.2%
Burberry
#London risingnnThree days until the #BurberryShow on Monday at 1pm
London time #LCM
55,894 1.5%
Dior
Building of the floral runway from the #DiorHomme Summer 2016 fashion
show that took place yesterday inside the Tennis Club de Paris. #PFW 51,140 1.1%
Prada
'Prada Raw Avenue’, illustrations by MEGAN HESS.nDiscover more on
raw.prada.comn#PradaRawEyewear 47,508 1.2%
Dior
Relive some of the best moments from last night’s repeat show in Tokyo.
Full video on DIORMAG.com. #DiorTokyo 46,762 1.0%
Michael Kors
Game on: @GigiHadid vs. Michael Kors in the first-ever #GlamourGames!
nSee the full video on Destination Kors. 46,687 1.0%
Data from the Teads Labs. Snapshot for the month of June.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS
Source: Facebook, Youtube

16. REINVENTING VIDEO ADVERTISINGData extracted on July 1st
LUXURY
BAROMETER
June 2015
Watches & Jewellery

17. The top of the ranking is steadily occupied
by Tiffany & Co, Cartier, Bulgari, Rolex
and Swarovski, but Jaeger-LeCoultre
rose to place 8, earning 9 places vs. May
activity with the largest increase within the
Watches & Jewellery category.
De Grisogno’s performance and activity
slowed down, thus the brand lost 7 places
vs. May.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
TOP EVOLUTION – POPULARITY MAPPING
Activity
Bubble size : Popularity
Performance
Jaeger-LeCoultre
Chopard
Ulysse Nardin
HYT
De Grisgogno
Stephen Webster
0
5
10
15
20
25
30
35
40
-500000 0 500000 1000000 1500000 2000000 2500000
8
+9
17
+8
+8
+4
46
42
41
33
37
29
-7
-4
13
9
37
29
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity
and only include brands that vary for more than 3 positions.
Source: Facebook, Youtube, Instagram

18. With an average length of 1minute, jewellery brand videos are shorter than their fashion counterparts.
Jaeger-LeCoultre performed well in June by creating 3 videos that enabled the brand to enter this top 10. These are 3
versions of the same ad with different length or images. The Greatest Moments of our Time also benefitted from the highest
interaction rate: 0.3%. This video reaches the best combined results as well.
Rather short videos made it to the top this month, except for IWC’s who managed to reach a decent interaction rate with its
3’55’’ video.
1’19’’ 0’31’’ 0’31’’ 1’01’’ 3’55’’ 0’31’’ 0’16’’ 1’08’’ 1’00 1’30’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Source: YouTube and Teads Labs
Cartier Jaeger-
LeCoultre
Piaget Jaeger-
LeCoultre
Jaeger-
LeCoultre
IWC Bell & RossPaneraiTag HeuerSwarovski
3,416,273
1,216,003
869,549
521,808
206,179 166,061 122,977 85,725 51,909 28,773
0.0%
0.0%
0.0%
0.3%
0.1%
0.0%
0.0%
0.1%
0.0%
0.1%
0.00%
0.05%
0.10%
0.15%
0.20%
0.25%
0.30%
0.35%
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Cartier - Paris
Nouvelle Vague
Collection
The Greatest
Moments of our
Time - 30 seconds
A unique turning
ring from Piaget to
celebrate Arab
women
The Greatest
Moments of our
Time
Best of: IWC.
ENGINEERED
FOR THE BEST
OF FATHERS.
The Greatest
Moments of our
Time - 30
secondes
Летняя коллекция
украшений
SWAROVSKI и
браслеты
STARDUST
TAG Heuer | Nuit
de la Glisse |
Teaser
Mr. Angelo Bonati -
Panerai CEO -
introduces Eilean
BR 03 RAFALE :
The meeting of two
outstanding
companies
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of Views Interaction Rate

19. Source: YouTube and Teads Labs
Tiffany & Co Tiffany & Co Cartier Cartier Cartier Cartier
TOP VIDEOS - INSTAGRAM
Tiffany & Co. consistently outperforms competitors on Instagram, while Cartier also features the ranking in top positions with
variations of its Nouvelle Vague campaign.
42,781
24,590
20,655 19,859
16,826 15,903
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
“I think gems and precious
metals are nature’s art.
When I use them in my
designs I try to create
something beyond their
natural beauty.” —
#PalomaPicasso
Tiffany Yellow Diamonds:
rare and radiant.
Every moment in Paris is
an adventure. Watch the
new #ParisNouvelleVague
film and enter a world of
delight, energy, and
extravagant nights.
@1bianca_brandolini
#Cartier
Dizzying curves that catch
the light from every angle.
#ParisNouvelleVague
#Cartier
A playful
#ParisNouvelleVague gold
ring featuring a spectacle
of lapis lazuli and
diamonds, reminiscent of
equally spectacular Paris
nights.
@1bianca_brandolini
#Cartier
May memories of Paris
always be with you. This
precious
#ParisNouvelleVague
necklace features gold
latticework and padlock-
designed gems inspired by
the iconic Pont des Arts
"Love Lock" bridge in Paris.
@1bianca_brandolini
#Cartier
TOP VIDEO PER INTERACTION

20.  680K views in June 2015
Cartier, Jaeger-LeCoultre and Piaget together hold
over 90% of total views for the month.
The “Other Brands” category brought together 0.3%
of total interactions across 17 brands such as
Chopard, Hublot, HYT and Rolex, each of them
below 0.1%.
Share of Views = Brands’ YouTube Views / Total
Views
___________________________________________
 10K interactions in June 2015
With only three videos published, Breitling almost
matches competitor Hublot’s performance in terms of
interactions, who published 11 videos.
Across only 4 videos and 1.4K interactions, Cartier
overtook IWC, which broadcasted 15 videos but
generated only1.3K interactions.
Share of Interactions = Brands’ YouTube and
Facebook Interactions / Total Interactions
SHARE OF VIEWS & INTERACTIONS
50.2%
28.4%
13.0%
3.2% 2.0% 1.4% 0.8% 0.4% 0.2% 0.1% 0.3%3 6 3
8
17
8
17
13
3
10
21
0
5
10
15
20
25
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
BRANDS' SHARE OF VIEWS
Share of views Number of Videos
19.0%18.7%
16.4%
13.0%12.4%
3.9%
3.1%
2.7%
2.1% 2.1%
6.6%11
3
10
3
15
8
13
4 4
9
29
0
5
10
15
20
25
30
35
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
BRANDS' SHARE OF INTERACTIONS
Share of Interactions Number of VideosSource: Facebook, Youtube

21. Cartier is June’s most successful brand on Instagram with 6 videos
and 102K interactions, counting for almost 1/3 of total interactions.
The brand’s most successful video is cartoon dedicated to celebrating
father’s Day.
All others videos are snippets of the short movie showing the female
jewellery line Nouvelle Vague, such as: Paris, the mesmerizing City of
Light, lends its energy and creativity to inspire the new
#ParisNouvelleVague
 324K total Instagram interactions in June
Tiffany & Co rank 3rd per share of interactions
with only 3 videos published on Instagram.
Except for Hublot (10 videos), all other brands
published few videos on Instagram. Instagram
content differs vs. YouTube in length and topics,
generally showing more product-focused clips.
Share of Interactions = Brands’ Instagram and
Facebook Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
31.6%
21.7% 20.8%
5.4% 4.8% 3.9% 2.7% 1.9%
1.9%
1.4% 3.9%
13 11 12
7 9 7
5 7 6
7
57
0
10
20
30
40
50
60
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
BRANDS' SHARE OF INTERACTIONS
Share of Interactions Number of Videos
Source: Instagram

22. Cartier lets Italian model Bianca Brandolini d’ Adda present
its new jewellery collection in a whirlwind film set in Paris
and accompanied by the French song “Le tourbillon de la
vie”.
Cartier - Paris Nouvelle Vague Collection
Duration : 0’19’’
Number of views : 3,416,273
Interaction rate: 0.0%
Number of Interactions: 1,375
TOP VIDEOS
Jaeger-LeCoultre draws a parallel between its watches and
the strength and precision of successful personalities from the
sports (Polo), science (DNA decoding) and arts worlds
(theatre). Eduardo Novillo Astrada, Carmen Chaplin and Dr.
Craig Venter can rely on Jaeger-LeCoultre - even in those
moments when time seems to stand still.
The Greatest Moments of our Time
Duration: 1’01’’
Views: 521,808
Interaction rate: 0.3%
Number of Interactions: 1,617
Source: Facebook, Youtube

23. To celebrate Fathers’ Day, IWC organised a photo shooting of all the
fathers working for IWC with their kids. In this setting, every child
delivered a love message to their father in front of the camera .
Best of: IWC. ENGINEERED FOR THE BEST OF FATHERS.
Views: 206,179
Interaction rate: 0.1%
Duration: 3’55’’
TOP VIDEOS
In a tribute to Arab women, Piaget published a short video portraying
3 successful women: Ascia Farraj (a fashion enthusiast who showed
fashion pictures of herself as a modern Muslim woman), Alamira
Noor Bani Hashem (a successful business woman in Abu Dhabi) and
Ola Farahat (a well-known style consultant).
A unique turning ring from Piaget to celebrate Arab women
Views: 869,549
Interaction rate: 0.0%
Duration : 0’31’’
The Russian video presents Swarovski’s Stardust jewellery
collection with model Miranda Kerr.
Летняя коллекция украшений SWAROVSKI и браслеты
STARDUST
Views: 122,977
Interaction rate: 0.0%
Duration: 0’16’’
Source: Facebook, Youtube

24. Tag Heuer published 9 videos across Instagram (5) and YouTube (4)
gathering almost 18K interactions in total (291 on YouTube and
17,399 on Instagram).
The brand successfully continues its #DontCrackUnderPressure
series by presenting extreme sports videos for the upcoming event
La Nuit de la Glisse with music by French dj David Guetta.
Hublot published 11 videos on YouTube and gathered over 2K
interactions. Hublot is also doing well on Instagram with 70K
interactions across 10 publications.
The brand especially highlights its partnership with wine (County of
Vaud in Switzerland), sports race (Ferrari and sailboat) and artists
(Chen Man, famous photographer in China). Its best video presents
the brand’s new muse, Lebanese super star Ragheb Alama.
Breitling ransk 2nd per interactions (over 2K) on YouTube through
only 3 videos.
All videos evolve around the new Chronomat 38 watch, presented
as the ultimate aviator’s chronograph. The brand also takes off to
conquer female audiences with a highly contemporary new model,
featuring a 38 mm diameter and a high-tech tungsten carbide bezel.
TOP BRANDS
Source: Facebook, Youtube

25. Brand Video name Views count Interaction Rate Video Length
Cartier Cartier - Paris Nouvelle Vague Collection 3,416,273 0.0% 1’19’’
Jaeger-LeCoultre
The Greatest Moments of our Time - 30
seconds 1,216,003 0.0% 0’31’’
Piaget
A unique turning ring from Piaget to celebrate
Arab women 869,549 0.0% 0’31’’
Jaeger-LeCoultre The Greatest Moments of our Time 521,808 0.3% 1’01’’
IWC
Best of: IWC. ENGINEERED FOR THE BEST
OF FATHERS. 206,179 0.1% 3’55’’
Jaeger-LeCoultre
The Greatest Moments of our Time - 30
secondes 166,061 0.0% 0’31’’
Swarovski
Летняя коллекция украшений SWAROVSKI и
браслеты STARDUST 122,977 0.0% 0’16’’
TAG Heuer TAG Heuer | Nuit de la Glisse | Teaser 85,725 0.1% 1’08’’
Panerai
Mr. Angelo Bonati - Panerai CEO - introduces
Eilean 51,909 0.0% 1’00’’
Bell & Ross
BR 03 RAFALE : The meeting of two
outstanding companies 28,773 0.1% 1’30’’
APPENDIX – TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of June.
Views and interactions may vary significantly after the data collecting date.Source: Facebook, Youtube

26. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of June.
Views and interactions may vary significantly after the data collecting date.
Brand Video name Interactions
Interaction
Rate
Tiffany&Co
“I think gems and precious metals are nature’s art. When I use them in my
designs I try to create something beyond their natural beauty.” —
#PalomaPicasso
42,781 1.8%
Tiffany&Co Tiffany Yellow Diamonds: rare and radiant. 24,590 1.0%
Cartier
Every moment in Paris is an adventure. Watch the new #ParisNouvelleVague
film and enter a world of delight, energy, and extravagant nights.
@1bianca_brandolini #Cartier
20,655 1.4%
Cartier
Dizzying curves that catch the light from every angle. #ParisNouvelleVague
#Cartier
19,859 1.3%
Cartier
A playful #ParisNouvelleVague gold ring featuring a spectacle of lapis lazuli and
diamonds, reminiscent of equally spectacular Paris nights.
@1bianca_brandolini #Cartier
16,826 1.1%
Cartier
May memories of Paris always be with you. This precious #ParisNouvelleVague
necklace features gold latticework and padlock-designed gems inspired by the
iconic Pont des Arts "Love Lock" bridge in Paris. @1bianca_brandolini #Cartier
15,903 1.1%
Cartier
Celebrate your dad today and every day. Happy Father's Day from Cartier.
#FathersDay #Cartier
14,759 1.0%
Cartier
Paris, the mesmerizing City of Light, lends its energy and creativity to inspire
the new #ParisNouvelleVague film featuring @1bianca_brandolini. #Cartier
14,497 1.0%
Hublot
Bold and shiny. The Big Bang Unico @italiaindependentofficial beautifully
handcrafted at #Hublot manufacture.
12,200 1.9%
Hublot Classic Fusion Aerofusion Moonphase 11,355 1.7%
Source: Facebook, Youtube

27. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERYInteractions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (likes
+ comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views
Source: Facebook, Youtube, Instagram

28. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising. Nielsen & Teads Ad Effectiveness Study 2015
Boosted brand
recommendation
+21%
Increased
purchase intent
+50%
1/4
Like ads better
when run with
inRead®
Proven by Nielsen’s ad effectiveness study as being the most effective video solution on the market:

29. Please contact :
Global Industry Director, Luxury - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv