Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.
Teads Entertainment Barometer December 2015 (November data)Teads
The document provides data and analysis on video performance for theatrical/VOD and gaming brands in November 2015 from Teads Labs. Some key trends include:
- Views and interactions increased month-over-month for theatrical/VOD but decreased for gaming.
- Top videos had both high views and interaction rates, with trailers performing well.
- Paramount overperformed with videos like the Zoolander 2 trailer. Netflix also rose in the rankings.
Teads Entertainment Video Barometer - September 2015 (August data)Teads
Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.
Entertainment barometer by Teads - an analysis of video advertising trends across the major gaming, VOD and theatrical brands. Own technology through the Teads Labs.
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
1. The document provides an analysis of video advertising and entertainment brands' performance on YouTube, Facebook, and Instagram in May 2015. It ranks 44 film, TV, and gaming brands based on their popularity, activity, and engagement across the three platforms.
2. Warner Bros and Sony Pictures had the highest view counts and interactions rates for their movie trailers, with the Point Break and Pixels trailers as the top videos, respectively.
3. For gaming, PlayStation outperformed other brands on YouTube in views and interactions, while Ubisoft garnered the most Facebook interactions.
This document summarizes key metrics and insights from entertainment video campaigns on the Teads platform from 2014-2015. It finds that gaming campaigns had the longest total video length, and the inRead format was most commonly used for theatrical and TV/VOD campaigns. Videos 15 seconds or less performed best for gaming and music in terms of click-through rate (CTR). Comedy, sports, and sci-fi/fantasy genres had the highest overall CTRs. Theatrical and TV/VOD campaigns performed best for comedy, while sports drove engagement for gaming. Countries varied in popular categories and genres, with theatrical and comedy strongest in Europe and TV/VOD in Latin America and the US.
World War Z is a 2013 zombie action film directed by Marc Forster. It tells the story of a former UN investigator, Gerry Lane, who must travel the world to find the source and cure of a virus that is turning people into zombies. The film was produced through the collaboration of several smaller independent studios, including Skydance Productions, Hemisphere Media Capital, GK films, Plan B Entertainment and 2DUK. Paramount Pictures distributed the widely successful $190 million film, which went on to earn $540 million at the global box office.
Teads Entertainment Barometer December 2015 (November data)Teads
The document provides data and analysis on video performance for theatrical/VOD and gaming brands in November 2015 from Teads Labs. Some key trends include:
- Views and interactions increased month-over-month for theatrical/VOD but decreased for gaming.
- Top videos had both high views and interaction rates, with trailers performing well.
- Paramount overperformed with videos like the Zoolander 2 trailer. Netflix also rose in the rankings.
Teads Entertainment Video Barometer - September 2015 (August data)Teads
Video advertising barometer analysing videos published in a given month by brands in the entertainment category worldwide. Focus on gaming, video on demand and theatrical releases.
Entertainment barometer by Teads - an analysis of video advertising trends across the major gaming, VOD and theatrical brands. Own technology through the Teads Labs.
The document analyzes video performance and trends for major film and gaming brands based on data from June 2015, finding that 20th Century Fox had the best overall performance while Disney, Marvel, and Pixar had the highest popularity, and that trailers for movies like The Martian and Kung Fu Panda 3 were the top videos in terms of views and interactions.
1. The document provides an analysis of video advertising and entertainment brands' performance on YouTube, Facebook, and Instagram in May 2015. It ranks 44 film, TV, and gaming brands based on their popularity, activity, and engagement across the three platforms.
2. Warner Bros and Sony Pictures had the highest view counts and interactions rates for their movie trailers, with the Point Break and Pixels trailers as the top videos, respectively.
3. For gaming, PlayStation outperformed other brands on YouTube in views and interactions, while Ubisoft garnered the most Facebook interactions.
This document summarizes key metrics and insights from entertainment video campaigns on the Teads platform from 2014-2015. It finds that gaming campaigns had the longest total video length, and the inRead format was most commonly used for theatrical and TV/VOD campaigns. Videos 15 seconds or less performed best for gaming and music in terms of click-through rate (CTR). Comedy, sports, and sci-fi/fantasy genres had the highest overall CTRs. Theatrical and TV/VOD campaigns performed best for comedy, while sports drove engagement for gaming. Countries varied in popular categories and genres, with theatrical and comedy strongest in Europe and TV/VOD in Latin America and the US.
World War Z is a 2013 zombie action film directed by Marc Forster. It tells the story of a former UN investigator, Gerry Lane, who must travel the world to find the source and cure of a virus that is turning people into zombies. The film was produced through the collaboration of several smaller independent studios, including Skydance Productions, Hemisphere Media Capital, GK films, Plan B Entertainment and 2DUK. Paramount Pictures distributed the widely successful $190 million film, which went on to earn $540 million at the global box office.
This document provides an overview of digital audience behavior and luxury advertising insights for Latin America. It finds that the region spends more time on social media than any other, with over 327 million internet users in 2015. Video advertising is growing in importance, with completion rates averaging 73%. Luxury brands that connect on a personal level through social media and video ads can build deeper relationships with consumers in the region.
The document provides an analysis of video performance and trends for luxury brands in July 2015 based on data collected by Teads Labs. Some key findings:
1) Prada's video advertising its Fall/Winter 2015 collection achieved over 2.6 million views, propelling the brand to the top spot. Brands like Chanel and Dior also benefited from revealing new collections.
2) On YouTube, Prada, Louis Vuitton, Gucci, Chanel and Dior outperformed in views, while Chanel achieved the highest interaction rate. On Instagram, Christian Dior and Chanel performed best.
3) Christian Dior published the most videos and maintained a strong presence across platforms.
Teads Entertainment Barometer November 2015 (October data)Teads
The document discusses video advertising and provides data on video performance for theatrical/VOD and gaming brands in October 2015. The top theatrical/VOD brands were Disney, Sony Pictures, and Marvel. Gaming brands saw increased views and interactions over September, led by Xbox, Bethesda Softworks, and PlayStation. The data shows views, interactions, and video trends for the brands analyzed using YouTube, Facebook, and Instagram metrics.
Teads' monthly luxury barometer looking at videos published in the luxury space globally. Beauty, Fashion, Watches & Jewellery. Analysis of best-performing videos in terms of views and interactions, content and month-by-month performance evolution.
The document provides insights from Teads Labs' analysis of 106 luxury fashion and jewelry brands' video performance on YouTube, Facebook and Instagram in June 2015. Some key findings include:
- Michael Kors and Dior performed best on Instagram, while Coach, Gucci, Bottega Veneta and Chanel ranked highest on YouTube.
- Fashion videos averaged longer lengths and higher interaction rates than jewelry videos. Fashion brands employed more lifestyle-focused content while jewelry focused on values and heritage.
- Christian Dior, Gucci, Coach and Bottega Veneta moved up the rankings for total views in June compared to May, but Dior maintained the top spot with 29.7% of total views
The document provides insights into digital advertising and online behavior of luxury consumers in Japan. Some key points:
- Nearly 80% of the Japanese population uses the internet, with over 65% accessing it via mobile devices. Japanese e-commerce represents a quarter of Asia Pacific sales.
- Affluent Japanese consumers heavily rely on digital devices to research luxury goods, with 41% using search engines and a third of Facebook users earning over $70,000 annually.
- Video advertising is effective with Japanese luxury shoppers, who spend over 2 hours per month watching online videos. A third of digital video viewers reported increased interest in a brand after viewing branded content.
- Prior to luxury purchases, 92% of
The document provides an analysis of video content and performance for 105 luxury brands in August 2015 across YouTube, Facebook and Instagram. Some key findings:
- Tommy Hilfiger's video featuring Rafael Nadal promoting its underwear gained over 2.6 million views and had the highest interaction rate, boosting Tommy Hilfiger's ranking.
- Hugo Boss' fragrance video with Theo James had the second highest interaction rate.
- Chanel dominated Instagram interactions thanks to a series of videos for its new fragrance Chance under each zodiac sign. This helped Chanel overtake Dior's usual leadership on the platform.
- Smaller brands like Belstaff and Bally were able
Burberry had the most viewed video on YouTube in November with over 8 million views of a video starring Romeo Beckham. Chanel's teaser video featuring Cara Delevingne and Pharrell Williams had the highest interaction rate on YouTube and Instagram. Jewelry brands generally had high interaction rates on social media videos in November, with Tiffany & Co. and Cartier performing particularly well.
The Teads Labs analyzes data from various video sharing platforms to track key metrics for over 100 luxury brands. In November, Burberry's video celebrating the 15th anniversary of Billy Elliot drove the most views but had low engagement. Chanel dominated with 7 of the top 10 videos, promoting its Cruise collection. Shorter videos around Christmas themes and celebrations generally performed well across fashion and beauty brands.
The document provides analytics on luxury brand video advertising across YouTube, Facebook, and Instagram for May 2015. It finds that Christian Dior dominated with the most views (over 83% of total) and interactions (nearly 50%) thanks to its Secret Garden IV campaign featuring Rihanna. Jimmy Choo had the highest interaction rate at 2.7% for its video featuring a dog by Brazilian artist Rafael Mantesso. Overall, fashion shows were a major theme in May videos, while sports remained prominent for jewelry brands.
This document discusses various statistics and research related to online video advertising. It finds that 74% of users dislike forced pre-roll video ads that play before video content. Only 5% of online video inventory is considered premium. The document then discusses how native video formats can create new types of video ad placements that are less disruptive to users. It introduces Teads' native video advertising solution, which aims to align user, brand, and publisher interests through a positive user experience with 100% viewable, non-intrusive ads. Finally, it provides statistics on Teads' reach and awards/recognitions.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
ADI: Disney Taps Into The Force For ‘Star Wars’ MarketingAdobe
With the first new “Star Wars” movie in 16 years landing in theaters Dec. 18, we can spend the next couple of weeks watching Disney execute the culmination of its “very deliberate” rollout for the much-anticipated film.
Youtube marketing to gamers - Relatório Gamers João Caetano
O Google preparou um relatório com vários insights interessantes sobre a gigante comunidade gamer no Youtube (que tem desde o segundo canal com mais inscritos no Youtube - http://www.youtube.com/user/PewDiePie e a gigante machinima, até toda uma forma diferente - ex.: 18% de crescimento de visualizações durante o final de semana)
Video streaming services have seen rapid growth, with the number of users expected to increase from 53 million in 2019 to 78 million by 2024. The top video streaming services include Amazon Prime Videos, Hotstar, Netflix, ZEE5, JIO CINEMA, and SONY LIV. An analysis of these services found that Netflix has the largest market share and number of users, while Hotstar and Prime Videos also have significant shares. The analysis evaluated the services' performance across websites, social media, and other metrics to provide recommendations on how each could improve their digital marketing strategies.
This document summarizes Kantar Video's analysis of online video activity related to Super Bowl commercials from 2001 to 2011. Some key findings include:
- Volkswagen's "The Force" ad received the most online views (32.1 million) and social interactions (260,000).
- Automotive and CPG categories had the most total online views while movies and retail had higher average views per video.
- The top 10 advertisers earned over $1.9 million in additional media exposure from online views.
- Placement in the second quarter or third commercial pod position resulted in more online views. Funny ads initially received more views but celebrity and racy ads showed potential for longer-term
Market Research - A Market Analysis for Twitch Interactive.pdfJohn Bautista
This document analyzes the market position of Twitch Interactive and provides recommendations to improve its standing as the leader in livestreaming. It identifies Twitch's two main competitors, YouTube Gaming and Facebook Gaming, and assesses Twitch's strengths, weaknesses, opportunities, and threats. The document recommends that Twitch complete regular competitor profiles of YouTube Gaming and Facebook Gaming, identify trends across streaming categories, and determine how to address its biggest weaknesses and threats to reduce market share losses.
This document provides an overview of the TMZ media property and its opportunities for sponsorships. It shows that TMZ has a massive cross-platform audience, with over 44 million monthly unique visitors across desktop, mobile, and linear TV. TMZ dominates the entertainment news space and has experienced strong growth, especially on mobile where traffic is up 255% year-over-year. The document provides examples of successful sponsor integrations TMZ has done and campaign metrics. It positions TMZ as a trusted source that can deliver engaging content and activations across multiple screens for sponsors.
The document provides details on 6 digital marketing case studies from the entertainment industry:
1. Dante's Inferno video game campaign used a branded website, social media, and mobile app to bring the game's hellish theme to life over 9 months.
2. Guitar Hero 5 integrated social networks into its community platform and doubled online sales.
3. Paranormal Activity gathered over 1 million demands on a ticket site to get the film a wider release.
4. Sensation music events delivered consistent content across multiple channels reaching millions of users.
5. Iron Man 2 seeded fake press releases and websites to generate buzz around the futuristic superhero film.
6. The Dark Knight
YouTube Trends 2023 Guide: YouTube is without a doubt the ultimate site for online video sharing. The platform has established itself as an unrivaled social media website where contemporary video culture emerges on a regular basis.
This document provides an overview of digital audience behavior and luxury advertising insights for Latin America. It finds that the region spends more time on social media than any other, with over 327 million internet users in 2015. Video advertising is growing in importance, with completion rates averaging 73%. Luxury brands that connect on a personal level through social media and video ads can build deeper relationships with consumers in the region.
The document provides an analysis of video performance and trends for luxury brands in July 2015 based on data collected by Teads Labs. Some key findings:
1) Prada's video advertising its Fall/Winter 2015 collection achieved over 2.6 million views, propelling the brand to the top spot. Brands like Chanel and Dior also benefited from revealing new collections.
2) On YouTube, Prada, Louis Vuitton, Gucci, Chanel and Dior outperformed in views, while Chanel achieved the highest interaction rate. On Instagram, Christian Dior and Chanel performed best.
3) Christian Dior published the most videos and maintained a strong presence across platforms.
Teads Entertainment Barometer November 2015 (October data)Teads
The document discusses video advertising and provides data on video performance for theatrical/VOD and gaming brands in October 2015. The top theatrical/VOD brands were Disney, Sony Pictures, and Marvel. Gaming brands saw increased views and interactions over September, led by Xbox, Bethesda Softworks, and PlayStation. The data shows views, interactions, and video trends for the brands analyzed using YouTube, Facebook, and Instagram metrics.
Teads' monthly luxury barometer looking at videos published in the luxury space globally. Beauty, Fashion, Watches & Jewellery. Analysis of best-performing videos in terms of views and interactions, content and month-by-month performance evolution.
The document provides insights from Teads Labs' analysis of 106 luxury fashion and jewelry brands' video performance on YouTube, Facebook and Instagram in June 2015. Some key findings include:
- Michael Kors and Dior performed best on Instagram, while Coach, Gucci, Bottega Veneta and Chanel ranked highest on YouTube.
- Fashion videos averaged longer lengths and higher interaction rates than jewelry videos. Fashion brands employed more lifestyle-focused content while jewelry focused on values and heritage.
- Christian Dior, Gucci, Coach and Bottega Veneta moved up the rankings for total views in June compared to May, but Dior maintained the top spot with 29.7% of total views
The document provides insights into digital advertising and online behavior of luxury consumers in Japan. Some key points:
- Nearly 80% of the Japanese population uses the internet, with over 65% accessing it via mobile devices. Japanese e-commerce represents a quarter of Asia Pacific sales.
- Affluent Japanese consumers heavily rely on digital devices to research luxury goods, with 41% using search engines and a third of Facebook users earning over $70,000 annually.
- Video advertising is effective with Japanese luxury shoppers, who spend over 2 hours per month watching online videos. A third of digital video viewers reported increased interest in a brand after viewing branded content.
- Prior to luxury purchases, 92% of
The document provides an analysis of video content and performance for 105 luxury brands in August 2015 across YouTube, Facebook and Instagram. Some key findings:
- Tommy Hilfiger's video featuring Rafael Nadal promoting its underwear gained over 2.6 million views and had the highest interaction rate, boosting Tommy Hilfiger's ranking.
- Hugo Boss' fragrance video with Theo James had the second highest interaction rate.
- Chanel dominated Instagram interactions thanks to a series of videos for its new fragrance Chance under each zodiac sign. This helped Chanel overtake Dior's usual leadership on the platform.
- Smaller brands like Belstaff and Bally were able
Burberry had the most viewed video on YouTube in November with over 8 million views of a video starring Romeo Beckham. Chanel's teaser video featuring Cara Delevingne and Pharrell Williams had the highest interaction rate on YouTube and Instagram. Jewelry brands generally had high interaction rates on social media videos in November, with Tiffany & Co. and Cartier performing particularly well.
The Teads Labs analyzes data from various video sharing platforms to track key metrics for over 100 luxury brands. In November, Burberry's video celebrating the 15th anniversary of Billy Elliot drove the most views but had low engagement. Chanel dominated with 7 of the top 10 videos, promoting its Cruise collection. Shorter videos around Christmas themes and celebrations generally performed well across fashion and beauty brands.
The document provides analytics on luxury brand video advertising across YouTube, Facebook, and Instagram for May 2015. It finds that Christian Dior dominated with the most views (over 83% of total) and interactions (nearly 50%) thanks to its Secret Garden IV campaign featuring Rihanna. Jimmy Choo had the highest interaction rate at 2.7% for its video featuring a dog by Brazilian artist Rafael Mantesso. Overall, fashion shows were a major theme in May videos, while sports remained prominent for jewelry brands.
This document discusses various statistics and research related to online video advertising. It finds that 74% of users dislike forced pre-roll video ads that play before video content. Only 5% of online video inventory is considered premium. The document then discusses how native video formats can create new types of video ad placements that are less disruptive to users. It introduces Teads' native video advertising solution, which aims to align user, brand, and publisher interests through a positive user experience with 100% viewable, non-intrusive ads. Finally, it provides statistics on Teads' reach and awards/recognitions.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
ADI: Disney Taps Into The Force For ‘Star Wars’ MarketingAdobe
With the first new “Star Wars” movie in 16 years landing in theaters Dec. 18, we can spend the next couple of weeks watching Disney execute the culmination of its “very deliberate” rollout for the much-anticipated film.
Youtube marketing to gamers - Relatório Gamers João Caetano
O Google preparou um relatório com vários insights interessantes sobre a gigante comunidade gamer no Youtube (que tem desde o segundo canal com mais inscritos no Youtube - http://www.youtube.com/user/PewDiePie e a gigante machinima, até toda uma forma diferente - ex.: 18% de crescimento de visualizações durante o final de semana)
Video streaming services have seen rapid growth, with the number of users expected to increase from 53 million in 2019 to 78 million by 2024. The top video streaming services include Amazon Prime Videos, Hotstar, Netflix, ZEE5, JIO CINEMA, and SONY LIV. An analysis of these services found that Netflix has the largest market share and number of users, while Hotstar and Prime Videos also have significant shares. The analysis evaluated the services' performance across websites, social media, and other metrics to provide recommendations on how each could improve their digital marketing strategies.
This document summarizes Kantar Video's analysis of online video activity related to Super Bowl commercials from 2001 to 2011. Some key findings include:
- Volkswagen's "The Force" ad received the most online views (32.1 million) and social interactions (260,000).
- Automotive and CPG categories had the most total online views while movies and retail had higher average views per video.
- The top 10 advertisers earned over $1.9 million in additional media exposure from online views.
- Placement in the second quarter or third commercial pod position resulted in more online views. Funny ads initially received more views but celebrity and racy ads showed potential for longer-term
Market Research - A Market Analysis for Twitch Interactive.pdfJohn Bautista
This document analyzes the market position of Twitch Interactive and provides recommendations to improve its standing as the leader in livestreaming. It identifies Twitch's two main competitors, YouTube Gaming and Facebook Gaming, and assesses Twitch's strengths, weaknesses, opportunities, and threats. The document recommends that Twitch complete regular competitor profiles of YouTube Gaming and Facebook Gaming, identify trends across streaming categories, and determine how to address its biggest weaknesses and threats to reduce market share losses.
This document provides an overview of the TMZ media property and its opportunities for sponsorships. It shows that TMZ has a massive cross-platform audience, with over 44 million monthly unique visitors across desktop, mobile, and linear TV. TMZ dominates the entertainment news space and has experienced strong growth, especially on mobile where traffic is up 255% year-over-year. The document provides examples of successful sponsor integrations TMZ has done and campaign metrics. It positions TMZ as a trusted source that can deliver engaging content and activations across multiple screens for sponsors.
The document provides details on 6 digital marketing case studies from the entertainment industry:
1. Dante's Inferno video game campaign used a branded website, social media, and mobile app to bring the game's hellish theme to life over 9 months.
2. Guitar Hero 5 integrated social networks into its community platform and doubled online sales.
3. Paranormal Activity gathered over 1 million demands on a ticket site to get the film a wider release.
4. Sensation music events delivered consistent content across multiple channels reaching millions of users.
5. Iron Man 2 seeded fake press releases and websites to generate buzz around the futuristic superhero film.
6. The Dark Knight
YouTube Trends 2023 Guide: YouTube is without a doubt the ultimate site for online video sharing. The platform has established itself as an unrivaled social media website where contemporary video culture emerges on a regular basis.
Vuedb.com - Vue is an online database of information related to films, television programs and video games, including cast, production crew, fictional characters, biographies, plot summaries, trivia and reviews
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. USA received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. USA received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
The document provides analytics on views and clicks of media for Campbell Soup Company on the Justmeans platform. It shows that press releases received the most views (100,000) and clicks (30,000) compared to other media types like videos (15,000 views, 4% of total). The top press release by views and clicks was about the 2011 Social Innovation Awards. The US received the most clicks (30,000) among countries.
Similar to Teads Entertainment Barometer - July 2015 (20)
- The document discusses trends in luxury fashion and watch/jewelry brand video advertising across YouTube, Instagram, and Facebook in April 2015.
- On YouTube, the most viewed videos were from Gucci, Tod's, and Burberry. Chanel had the highest interaction rate. Burberry performed well across platforms.
- On Instagram, Christian Dior had the most interactions while Michael Kors and Burberry had high interaction rates. Jewelry brands relied more on Instagram.
The document provides an analysis of luxury brand video advertising performance in March 2015. It finds that Louis Vuitton had the most viewed video (over 1 million views), but Hackett London had the highest interaction rate (2.7%). Chanel stands out for having 5 of the top performing videos, including one over 18 minutes long belonging to its Rouge Coco series with Keira Knightley. Watches and jewelry brands generally had shorter videos but high interaction rates, with Tag Heuer and Hublot performing well in views.
The document analyzes luxury brand video advertising performance on social media platforms like YouTube and Facebook in February 2015. It finds that Christian Dior had the most popular video with over 4 million views, while Cartier had the highest overall views and Zenith had the highest interaction rates. The fashion and beauty category generally had more views than watches and jewelry, but the latter had higher interaction rates. Top performing individual brand videos came from Christian Dior, Chanel, Bottega Veneta, Louis Vuitton, and others. In the watches and jewelry space, Cartier had the highest views while Tiffany & Co and Hublot also performed well. Brand activity, popularity, and video performance are mapped and analyzed for a number
This document provides an analysis of luxury brand video advertising performance in January 2015 across Instagram, YouTube and Facebook. Calvin Klein had the most viewed video featuring Justin Bieber and Lara Stone. Watch brands like Jaeger-LeCoultre and Tag Heuer performed well, while Panerai had the highest user interaction rate. The analysis also evaluates brand popularity and activity levels on different social media platforms.
- Tiffany & Co and Tag Heuer had the most viewed videos in December, while Breitling had the highest interaction rate
- Watch brands dominated the top videos, with Tiffany, Tag Heuer, Swarovski, IWC, Bell & Ross, and Jaeger-LeCoultre in the top slots
- Cartier and Tiffany & Co performed very well across platforms, especially with their Christmas videos that engaged large audiences
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
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2. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+5%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most effective video
solution on the market. Teads’ award-winning inRead solution offers:
3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv
4. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
THEATRICAL & VOD GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.
5. 33 Brands
1,095 Videos
240,508,043 Views
4,527,673 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
31st July 2015
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs
technology
Theatrical & VOD and
Gaming brands
Ranking per
• Views from YouTube
• Interaction rate
• Aggregated views
& interactions
Interaction rate =
Facebook & YouTube
Interactions / YouTube views
Aggregated rank = views +
interaction rate score
Snapshot Labs
Theatrical &
VOD and
Gaming Score
RankingTimeChannels
METHODOLOGY & GLOSSARY
7. Theatrical
& VOD
Gaming
25 BRANDS, July 2015 data:
8 BRANDS, July 2015 data:
There is a clear trend for different video lengths
according to the films release date:
- Short video length previous to the film’s release (15-
second e.g. daily countdown to AntMan’s release)
- Average of 2-3 minute video length (official trailers)
during the films release
- Shorter videos after the film release (e.g. the 15-
second Terminator Genisys).
VOD videos and series presented near the release date
show very good results and anticipate the users’
expectations of the upcoming series/films.
July content shows an emphasis on action/adventure.
Comic-related movies are performing best on
Instagram (e.g. AntMan).
The low presence of gaming videos on Instagram
presents strong opportunities to explore the channel’s
potential. The best performing videos in gaming show
official trailers together with in-depth information sharing
games’ specificities around plot, design and the origins of
the games’ universe (e.g. Conversation with Creators
with Wil Wheaton).
The most recent gaming innovations give users the
freedom to create their customised scenarios of the
game (e.g. Super Mario Maker).
July sees low activity in the gaming category (411 to 258
YouTube videos) leading to a weaker performance vs. June
(15M views and 572k interactions compared to June’s 47M
views and 1.2M interactions).
PlayStation keeps its 1st place as the most popular brand
followed by Rockstar Games, Ubisoft and Nintendo.
Blizzard and Bethesda drop in the ranking while XBox and
Activision rise in position.
SUMMARY
Overall decrease in activity in July comparing to the previous
month. Warner Bros sees a strong increase in views (from
4M in June to 104M in July) thanks to Batman v Superman
and Suicide Squad. Sony Pictures and MGM Pictures rise in
position thanks to Goosebumps and Creed respectively.
Paramount keeps its position vs. June, Pixar publishes less
videos and Marvel’s position also drops in July.
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.
10. POPULARITY MAPPING
Bubble size : Popularity
Warner Bros’ sudden rise in views (4M to 104M)
strongly affects this month’s ranking. The studio’s
outstanding performance results from two
exceptionally performing videos with more than
40M views each: Batman vs. Superman and
Suicide Squad.
Sony Pictures and MGM Pictures also rise in
position thanks to the great performance of
Goosebumps and Creed respectively.
Paramount keeps its position despite the
increase in number of videos published in July vs.
June (from 14 to 16 videos). Pixar launches less
videos (92 to 66 videos), dropping from last
month’s position. Marvel’s position also drops in
July despite the brand’s more intense social
media efforts.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Activity
1
2
8 8
4
5
2
3
4
5
3
7
6 6
7
9
1
9
10 10
11 11
12
13
11. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Dreamworks and Sony Pictures outperformed Warner Bros and 20th Century Fox, June’s most successful brands.
• The trailer for action comics Batman v Superman and Suicide Squad reached an astonishing 40M views individually in less than
20 days and are set to be released in March and November 2016.
Source: YouTube and Teads Labs
45,168,836
40,407,991
13,478,229
8,720,293 8,428,520 7,574,848 7,342,500 5,759,360 5,346,275 3,846,108
1.7%
2.1%
1.7%
1.3% 1.4%
4.2%
1.2% 1.1% 1.3%
1.7%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
Suicide Squad -
Comic-Con First
Look [HD]
Batman v
Superman: Dawn
of Justice -
Comic-Con
Trailer [HD]
The Revenant |
Official Teaser
Trailer [HD] | 20th
Century FOX
Steve Jobs -
Official Trailer
(HD)
GOOSEBUMPS -
Official Trailer
(HD)
Creed - Official
Trailer [HD]
The Good
Dinosaur - Official
US Trailer
Fantastic Four |
Official Trailer 2
[HD] | 20th
Century FOX
Sisters - Official
Trailer (HD)
Maze Runner:
The Scorch Trials
| Official Trailer 2
[HD] | 20th
Century FOX
Warner Bros Warner Bros 20th Century Fox Universal
Pictures
Sony Pictures Warner Bros Pixar 20th Century Fox Universal
Pictures
20th Century Fox
13/07/15 11/07/15 17/07/15 01/07/15 08/07/15 01/07/15 21/07/15 14/07/15 21/07/15 24/07/15
03:07 03:40 02:26 02:41 02:47 02:44 02:27 02:47 02:43 02:33
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates
12. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Comedy ranks first by views in the VOD category with the recently released Netflix film Wet Hot American Summer. Other comedy
videos follow with good performance such as Ferrell Takes the Field and Chris Tucker Live. Drama has also a big share in views on the
top videos, gathering 4M views (35% of VOD’s top video views) with Narcos, Beasts of our Nation and Show Me a Hero.
Films performed better than series and their trailers are released very close to the film being available on VOD:
Wet Hot American Summer available on the 31st of July 2015 (USA), Ferrell Takes the Field on the 12th of September 2015 (USA) and
Beasts of No Nation on the 16th of October 2015 (USA) . Original Netflix crime and drama series The Narcos is also being communicated
close to release date (28th of August 2015) and already gathers 3M views predicting positive results on demand.
Source: YouTube and Teads Labs
3,182,714
2,220,954
1,997,164
1,292,297 1,266,166
779,856
723,512
711,308
166,163 162,062
1.1%
3.5%
1.7%
0.9%
4.1% 3.7%
1.4%
0.5%
8.6%
5.2%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Narcos - Official
Trailer - Netflix
[HD]
THE X-FILES |
201 Days Of The
X-Files | FOX
BROADCASTING
KNOCK KNOCK
LIVE | The David
Beckham
Package: Episode
1 | FOX
BROADCASTING
Beasts of No
Nation - Teaser
Trailer - A Netflix
Original Film [HD]
THE X-FILES | I
Want To Believe |
FOX
BROADCASTING
THE X-FILES |
Ready | FOX
BROADCASTING
HBO Miniseries:
Show Me a Hero
– Trailer (HBO)
Christy Mack and
Domestic
Violence in MMA
(Adult Language):
Real Sports
Trailer (HBO)
Chris Tucker Live
- Main Trailer -
Netflix [HD]
SO YOU THINK
YOU CAN
DANCE | Team
Street: Top 20
Perform | FOX
BROADCASTING
Netflix FOX FOX Netflix FOX FOX HBO HBO Netflix FOX
15/07/15 07/07/15 22/07/15 30/07/15 17/07/15 24/07/15 13/07/15 21/07/15 06/07/15 14/07/15
02:16 00:41 04:07 01:38 00:16 00:18 01:43 02:25 01:00 02:20
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates
13. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Disney Marvel Marvel Marvel Marvel Disney Netflix Netflix Netflix
Oh, boy!
Spotted Pluto!
TOMORROW,
you can finally
see #AntMan on
the big screen!
Just 4 days left.
See Marvel's
#AntMan in
theaters July
17th!
TWO DAYS
LEFT. See
Marvel's
#AntMan in
theaters July
17!
In THREE
DAYS,
Marvel's
#AntMan hits
the big screen!
Bring your
imagination to
life with
#Playmation.
Giant cliffs
always appear
in the most
inconvenient
places.
#PenguinsOfM
adagascar
Flawless.
#kimmyschmidt
via
@titusssawthis
#TinaFey
#JaneKrakowski
Kublai Khanye.
@wongrel
#sugarhillgang
#Dubsmash cc
@marcopolomp
Netflix
Making prison
pie is simple
#OITNB
#IThrewMyPie
ForYou
#NetflixCooks
14/07/15 16/07/15 13/07/15 15/07/15 14/07/15 07/07/15 16/07/15 30/07/15 17/07/15 18/07/15
Comics is the most popular genre on Instagram with Marvel’s most recently released film The AntMan (8 July 2015) gathering
the highest buzz. The brand’s strategy of a daily countdown for the much awaited AntMan was very successful, gathering 286k
views in the 4 days previous to the film release.
Three soundless videos rank best in Instagram accounts (Oh, boy! Spotted Pluto! from Disney and Flawless and Making
prison pie is simple from Netflix).
98,717
74,458 72,416 70,244 69,209
51,926
11,196 11,080 10,833 10,229
0
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTIONS
14. 52%
15%
10% 9%
4% 2% 2% 2% 1% 1%
0%
10%
20%
30%
40%
50%
60%
Warner Bros20th Century
Fox
Sony
Pictures
Universal
Pictures
Pixar Lionsgate Marvel Paramount Disney Dreamworks
23 50 34 13 3 12 121 3 1 79
SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 200,573,695
Warner Bros gathers an exceptional share of
views (corresponding to 104M) thanks to two
videos with 40M views each and 1.6M
interactions altogether.
Dreamworks and Pixar had a low number of
videos comparing to the previous month leading
to a strong drop in the ranking (from 16% to 1%
and from 16% to 4% share of views
respectively).
Share of views = Brands’ YouTube views / Total views
____________________________________
Total number of interactions: 3,955,642
Warner Bros outperforms 20th Century Fox
despite the latter publishing 30 videos more than
in June.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Videos:
Interactions:
63%
14%
6% 5% 5% 3% 2% 1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
Warner Bros 20th
Century Fox
Universal
Pictures
Sony
Pictures
Marvel Pixar Paramount Dreamworks Lionsgate Imax
2,039,378 448,531 191,792 171,070 164,152 90,601 51,803 37,245 24,742 18,032
SHARE OF INTERACTIONS
15. One year before its theatrical release (5 August 2016) the action
film Suicide Squad is already the best video by views reaching
45M views in just 18 days. YouTube is the first channel used to
tease users with two first looks of the upcoming film in July.
Suicide Squad - Comic-Con First Look [HD]
Date published: 13/07/15
Film release date (Imdb): 05/08/16 (UK)
Number of days live: 18
Duration : 03:07
Views : 45,168,836
Interactions: 781,248
Interaction rate: 1.7%
TOP VIDEOS
The official trailer of the upcoming drama Freeheld ranks best in
interaction rates. Starring Julianne Moore and Ellen Page, the
movie arrives to theatres 3 months after the official trailer release
on YouTube. Both YouTube and Instagram feature only this one
clip about this movie.
Freeheld (2015 Movie - Julianne Moore, Ellen Page)
Date published: 11/07/15
Film release date (Imdb): 2/10/15 (USA)
Number of days live: 20
Duration : 03:40
Views : 45,286
Interactions: 21,029
Interaction rate: 46.4%
16. The trailer of the action/adventure Batman v Superman: Dawn of Justice
distributed, by Warner Bros, ranks 2nd by views 8 months prior to its release on
UK theatres.
Batman v Superman: Dawn of Justice - Comic-Con Trailer [HD]
Trailer live date: 11/07/15
Film release date (Imdb): 25/03/16(UK)
Duration: 03:40
Views: 40,407,991
Interaction rate: 2.1%
Ranked amongst the top 5 videos by combined views and interaction rates is the
trailer of Universal Pictures’ biopic about Apple founder Steve Jobs.
Steve Jobs - Official Trailer (HD)
Trailer live date: 01/07/15
Film release date (Imdb): 13/11/15 (UK)
Duration: 02:41
Views: 8,720,293
Interaction rate: 1.3%
TOP VIDEOS
The upcoming American western thriller directed by Alejandro G. Iñárritu ranks 3rd
by YouTube views and 4th by FB interactions. Distributed by 20th Century Fox,
the film starring Leonardo DiCaprio is set to be released 6 months after the trailer
release on YouTube.
The Revenant | Official Teaser Trailer [HD] | 20th Century FOX
Trailer live date: 17/07/15
Film release date (Imdb): 15/01/16 (UK)
Duration: 02:26
Views: 13,478,229
Interaction rate: 1.7%
17. Universal Pictures
• 3rd by views and 4th by interactions with 13 YouTube videos
• Steve Jobs, Sisters and Straight Outta Compton best performing
videos
TOP BRANDS
Marvel
• Most active brand with 121 YouTube videos, 35 FB and 216
Instagram publications
• Focus on Ant-Man, which already performed well in June
Paramount
• Only 3 videos published in July
• Focus on action movies
• Best performance for 13 Hours: The Secret Soldiers of Benghazi
and the already released movie: Terminator Genisys.
Warner Bros
Batman v Superman: Dawn of Justice, Suicide Squad and Creed
distributed by Warner Bros have extraordinary performance (93M
views and 1M interactions altogether)
18. Brand Video name Views Interaction Rate Video Length
Warner Bros Suicide Squad - Comic-Con First Look [HD] 45,168,836 1.73% 03:07
Warner Bros
Batman v Superman: Dawn of Justice - Comic-Con
Trailer [HD]
40,407,991 2.08% 03:40
20th Century Fox
The Revenant | Official Teaser Trailer [HD] | 20th
Century FOX
13,478,229 1.67% 02:26
Universal Pictures Steve Jobs - Official Trailer (HD) 8,720,293 1.32% 02:41
Warner Bros Creed - Official Trailer [HD] 7,574,848 4.22% 02:44
Sony Pictures GOOSEBUMPS - Official Trailer (HD) 8,428,520 1.36% 02:47
Pixar The Good Dinosaur - Official US Trailer 7,342,500 1.20% 02:27
Universal Pictures Sisters - Official Trailer (HD) 5,346,275 1.26% 02:43
20th Century Fox
Fantastic Four | Official Trailer 2 [HD] | 20th Century
FOX
5,759,360 1.13% 02:47
20th Century Fox
Maze Runner: The Scorch Trials | Official Trailer 2
[HD] | 20th Century FOX
3,846,108 1.70% 02:33
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
19. Number of videos released (monthly) UK Film release date
TOP VIDEOS ACTIVITY ON SOCIAL MEDIA
January February March April May June July Aug Sept Oct Nov … March
January February March April May June July Aug Sept Oct Nov … March
January February March April May June July Aug Sept Oct … July Aug
January February March April May June July Aug Sept Oct … Jan March
January February March April May June July Aug … Feb March
10 1 2
3
12 2
2
21
Views: 82,421,809
Views: 7,577,419
Views: 11,184,051
Views: 45,168,960
Views: 13,478,543
US Film release date
25/03/16
25/11/15 27/11/15
13/11/1509/10/15
05/08/16
15/01/16
20. Brand Video name Views Interaction Rate Video Length
Netflix
Wet Hot American Summer: First Day of Camp -
Official Trailer - Netflix [HD]
3,273,701 2.99% 02:41
Netflix Narcos - Official Trailer - Netflix [HD] 3,182,714 1.13% 02:16
Netflix
Beasts of No Nation - Teaser Trailer - A Netflix
Original Film [HD]
1,292,297 0.94% 01:38
HBO Ferrell Takes the Field: Trailer (HBO) 738,845 0.40% 01:31
HBO HBO Miniseries: Show Me a Hero – Trailer (HBO) 723,512 1.44% 01:43
HBO
Christy Mack and Domestic Violence in MMA (Adult
Language): Real Sports Trailer (HBO)
711,308 0.53% 02:25
HBO HBO NOW: Now Available on More Devices 695,716 0.01% 01:11
Netflix
Wet Hot American Summer: First Day of Camp -
Meet the Staff Orientation Video - Netflix [HD]
239,276 1.45% 01:41
HBO Ronda Rousey Profile: Real Sports (HBO) 177,000 1.04% 14:56
Netflix Chris Tucker Live - Main Trailer - Netflix [HD] 166,163 8.65% 01:00
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
23. PlayStation keeps its 1st place as the most
popular brand overall, followed by Rockstar
Games, Ubisoft and Nintendo.
Blizzard and Bethesda decreased in the
ranking vs. June; XBox and Activision rose.
Xbox’s success results from higher activity
and views. Activision’s success results
mainly from one video gathering more than 1M
views (Tony Hawk's Pro Skater 5 Trailer).
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views + comments + likes) +
Facebook (shares + likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
TOP EVOLUTION – POPULARITY MAPPING
Performance
Bubble size : Popularity
Activity
1 1
7
8
7
8
9 9
10 10
2 2
3 3
4 4
6
5
5
6
24. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
Seven of the top performing videos belong to PlayStation. Three of its videos present a long round table discussion around the
creation of the game The Last of Us, the upcoming release of Uncharted 4, the universe in Destiny, the origins of Call of Duty and
the all-new zombies mode on the new Black Ops 3.
The shortest video belongs to Nintendo while the longest one reaches 37-minutes and belongs to PlayStation.
1,477,774
1,306,673
892,581
594,765
407,624
360,233 314,161 292,273
261,202 215,1121.2%
4.8% 5.8%
1.1%
2.6%
9.4% 9.6%
6.2%
2.3%
3.2%
0%
2%
4%
6%
8%
10%
12%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Tony Hawk's Pro
Skater 5 Trailer
UNCHARTED 4:
A Thief’s End -
E3 2015 - Sam
Pursuit
Gameplay | PS4
Call of Duty:
Black Ops III -
Shadows of Evil
Zombies Reveal
Trailer | PS4,
PS3
Wii U - Super
Mario Maker
Coming Soon
Trailer
PlayStation Plus
Free Games
Lineup July 2015
Conversations
with Creators
with Wil Wheaton
| S01, E01:
Bungie
Conversations
with Creators
with Wil Wheaton
| S01, E02:
Naughty Dog
Street Fighter V -
Ken Trailer | PS4
Conversations
with Creators
with Wil Wheaton
| S01, E03:
Treyarch
Super Mario
Maker @ SDCC
2015
ActivisionGames PlayStation PlayStation Nintendo PlayStation PlayStation PlayStation PlayStation PlayStation Nintendo
13/07/15 01/07/15 09/07/15 24/07/15 01/07/15 07/07/15 14/07/15 09/07/15 21/07/15 11/07/15
01:16 15:02 02:46 00:31 02:30 36:07 37:24 01:15 35:06 01:16
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates
25. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
• Similarly to the previous months, gaming brands have a limited Instagram presence.
• Bethesda is the only brand focusing on a game release presenting the new Fallout 4. Other brands mainly use video for
branding purpose, such as I love #XboxOne and Rockstar Games presenting a quick look into the global racing
championship series in London (Red Hook Criterium).
Xbox Bethesda Bethesda
Don't worry. We <3 you
too. #Xbox #XboxOne
#gaming #videogames
#controller
Have a happy and
safe 4th of July!
#Fallout4 #Happy4th
#Repost @fallout_gamen
・・・nBe the Overseer of
your custom Vault in
#FalloutShelter. Get it
FREE today on the App
Store
27/07/15 05/07/15 20/07/15
Rockstar Games
#Repost @redhookcrit ・・・
Onboard Neil Bezdek as the field
begins the last lap last night at the
Red Hook Criterium London No.1
n#redhookcrit #rhcl1
12/07/15
44,017
32,405
6,015 4,708
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
TOP VIDEOS PER INSTAGRAM INTERACTIONS
26. Total views: 15,098,811
The level of views and interactions was much
lower than the previous month across all brands
(47M views and 1.2M interactions).
While most brands’ performance stays steady
from June to July, Activision overtakes Ubisoft
as the 4th brand by share of views.
Share of Views =
Brands’ YouTube views / Total views
_______________________________________
Total interactions: 572,031
PlayStation continues to rank 1st in share of
interactions vs. June while Xbox outperforms
Nintendo.
Both Xbox and Nintendo strongly increase by
number of interactions despite publishing less
videos (from 189 to 55 released from xBox and
from 115 to 15 from Nintendo).
Share of Interactions = Brands’ YouTube +
Facebook interactions / Total interactions
SHARE OF VIEWS & INTERACTIONS
Videos:
Interactions:
54.4%
12.5% 12.2% 11.2% 9.1%
0.7%
0%
10%
20%
30%
40%
50%
60%
PlayStation Xbox Nintendo Activision Ubisoft Blizzard
Entertainment
113 55 15 18 55 2
SHARE OF VIEWS
64.3%
14.3%
8.7% 8.6%
3.7%
0.4%
0%
10%
20%
30%
40%
50%
60%
70%
PlayStation Xbox Nintendo Ubisoft Activision Blizzard
Entertainment
367,880 81,904 49,541 49,412 21,157 2,137
SHARE OF INTERACTIONS
27. The discussion around the creation of the new game The Last of
Us and the upcoming release of Uncharted 4 gathers the highest
interaction rates. The video is also the longest released in July.
Conversations with Creators with Wil Wheaton | S01, E02
Trailer live date: 14/07/15
Number of days live: 17
Duration : 37:24
Views: 314,161
Interactions: 30,307
Interaction rate: 9.7%
TOP VIDEOS
Tony Hawk's Pro Skater 5 is the top video based upon YouTube
views for the game set to be released on the 2nd of October in
Europe (PS4 and Xbox One). The video is the latest entry in the
skateboarding franchise and features the option of up to 20
simultaneous online multiplayers. The PS3 and Xbox 360
versions' release date has yet to be announced.
Tony Hawk's Pro Skater 5 Trailer
Trailer live date: 13/07/15
Number of days live: 18
Duration : 01:16
Views: 1,477,774
Interactions: 17,237
Interaction rate: 1.2%
28. The Call of Duty: Black Ops III video distributed by PlayStation ranks 2nd in the global
combinations of views and interactions rates. Set in the 1940’s Call of Duty: Black Ops 3
explores a massive world in the deepest zombies experience and is set to be released on the
6th of November 2015.
Call of Duty: Black Ops III - Shadows of Evil Zombies Reveal Trailer | PS4, PS3
Duration: 02:46
Views: 892,581
Interaction rate: 5.8%
The 4th video in the global ranking is the 5th longest video (more than 30-minute). This is the first
episode of the successful series Conversations with Creators. Episode 02 of these series ranks
best video in interaction rates.
Conversations with Creators with Wil Wheaton | S01, E01: Bungie
Duration: 36:07
Views: 360,233
Interaction rate: 9.4%
In just 7 days Nintendo’s Wii U - Super Mario Maker surprises fans by giving them the power to
develop customised Super Mario scenarios. The video ranks 4th in views and 8th on the global
ranking of combined views and interaction rates.
Wii U - Super Mario Maker Coming Soon Trailer
Release date: 24/07/15
Duration: 00:31
Views: 594,765
Interaction rate: 1.1%
TOP VIDEOS
The 2nd video by views belongs to PlayStation and it’s the 11th longest video in the category.
The 15 – minute long gameplay is the best per combined views and interaction rates.
Uncharted 4: A Thief’s End - E3 2015 - Sam Pursuit Gameplay | PS4
Duration : 15:02
Views: 1,306,673
Interaction rate: 4.9%
29. PlayStation
• Keeps the 1st place in share of views (54.4% for 8M views) despite having
10M YouTube views less vs. June
• The brand’s success comes mainly from 2 videos: Uncharted 4: A Thief’s
End and Call of Duty: Black Ops II
• 1st per share of interactions (64.3%)
• Still most active brand on YouTube (113 videos) despite a decrease in
activity comparing to the previous month (214 videos)
XBOX
• 2nd per share of views (12.5%) and 2nd per share of interactions (14.3%)
• Highest interaction rate (4.3%) after Ubisoft (7.7%)
• 2nd per number of YouTube videos published (similarly to Ubisoft).
Nintendo
• 3rd per share of views (12.2%) and 3rd per share of interactions (8.7%)
• The brand’s performance mainly comes from 4 videos evolving around
Super Mario and Splatoon
TOP BRANDS
Activision
• 5th per share of views (11.2%) and 6th per share of interactions (3.7%) thanks
to 6 videos featuring Tony Hawk's Pro Skater 5 Trailers.
• Best video per views and interactions in the Gaming category: Tony Hawk's
Pro Skater 5 Trailer (1.4M views and 17k interactions)
30. Brand Video name Views Interaction Rate Video Length
PlayStation
Uncharted 4: A Thief’s End - E3 2015 - Sam Pursuit
Gameplay | PS4
1,306,673 4.9% 15:02
PlayStation
Call of Duty: Black Ops III - Shadows of Evil
Zombies Reveal Trailer | PS4, PS3
892,581 5.8% 02:46
ActivisionGames Tony Hawk's Pro Skater 5 Trailer 1,477,774 1.2% 01:16
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E01: Bungie
360,233 9.4% 36:07
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E02: Naughty Dog
314,161 9.7% 37:24
PlayStation PlayStation Plus Free Games Lineup July 2015 407,624 2.6% 02:30
PlayStation Street Fighter V - Ken Trailer | PS4 292,273 6.2% 01:15
Nintendo Wii U - Super Mario Maker Coming Soon Trailer 594,765 1.1% 00:31
Nintendo Super Mario Maker @ SDCC 2015 215,112 3.2% 01:16
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E03: Treyarch
261,202 2.3% 35:06
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
31. Brand Video name Views Interaction Rate Video Length
PlayStation God of War III Remastered - Launch Trailer | PS4 191,577 3.8% 01:39
PlayStation
Journey Launch Trailer I Coming July 21 I PS4
Exclusive
193,061 3.5% 02:07
PlayStation
Call of Duty: Black Ops III - "The Giant" Zombies
Bonus Map Trailer | PS4, PS3
171,990 4.5% 02:59
Ubisoft Rayman Adventures - Reveal Trailer 196,593 2.6% 01:35
Ubisoft
Zombi - Pure Survival Horror is coming to PS4,
Xbox One and PC [EUROPE]
150,286 4.5% 01:34
PlayStation Batman: Arkham Knight - Batgirl Trailer | PS4 161,852 3.9% 01:50
Nintendo Nintendo - San Diego Comic-Con Cosplay Choir 152,086 4.1% 00:41
PlayStation WWE 2K16 - Pre-Order Announce Trailer | PS4, 137,726 4.5% 01:19
Microsoft Xbox Ultimate Game Sale 148,406 3.5% 00:38
Nintendo
Nintendo Treehouse: Live with Splatoon Tower
Control
209,222 1.6% 04:07
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.