The document provides an overview of Chanel's luxury fashion goods industry and its intellectual property commercialization plan. It discusses the evolution of the luxury fashion industry and introduces Chanel as a French luxury brand founded in 1910. It then summarizes Chanel's marketing strategy, channel mix including digital and traditional marketing plans, as well as intellectual property licensing opportunities. Key points covered include Chanel's brand positioning, celebrity ambassadors, marketing campaigns, social media presence, and three granted patents in the watch, cosmetics, and aging simulation fields.
Retrouvez ici une présentation passionnante qui traite de la stratégie digitale du site vente-privee.com. Les leviers utilisés, leur efficacité, cette présentation vous renseignera sur le sujet.
Stratégie marketing digital pour la marque de Cosmétiques Bio 3point3 (Bretagne)Sarah THOMMERET
En vue de la certification Expert Digital à l'ESSCA, étude de marché et mise en place d'une Stratégie de Marketing Digital pour la marque de cosmétiques bio bretonne 3point3
NB : Projet/Etude | Stratégie factice, non réalisée en collaboration avec l'entreprise
MÉMOIRE DE FIN D'ÉTUDE - LA COMMUNICATION DES CONCEPT-STORES Gypsy Ferrari
Dans le cadre de mon master de communication à l'ISCOM Paris j'ai rédigé ce mémoire de fin d'étude sur la communication des concept-stores.
Multimarques, flagship stores, pop-up store ou e-shop, tous on leurs propres stratégies de communication, analysées dans ce document.
pour avoir le fichier pdf : gypsy.ferrari@gmail.com
Ceci est un projet fictif réalisé par Blandine DARRIEUTORT, Victoire ELLES, Louise GILLOT, Gladys PORTHAULT et Mustafa YILMAZ dans le cadre du cours Stratégies de distribution à l'INSEEC. Ce document est donc protégé par le droit de la propriété intellectuelle. Aucun plagiat ne sera toléré.
Retrouvez ici une présentation passionnante qui traite de la stratégie digitale du site vente-privee.com. Les leviers utilisés, leur efficacité, cette présentation vous renseignera sur le sujet.
Stratégie marketing digital pour la marque de Cosmétiques Bio 3point3 (Bretagne)Sarah THOMMERET
En vue de la certification Expert Digital à l'ESSCA, étude de marché et mise en place d'une Stratégie de Marketing Digital pour la marque de cosmétiques bio bretonne 3point3
NB : Projet/Etude | Stratégie factice, non réalisée en collaboration avec l'entreprise
MÉMOIRE DE FIN D'ÉTUDE - LA COMMUNICATION DES CONCEPT-STORES Gypsy Ferrari
Dans le cadre de mon master de communication à l'ISCOM Paris j'ai rédigé ce mémoire de fin d'étude sur la communication des concept-stores.
Multimarques, flagship stores, pop-up store ou e-shop, tous on leurs propres stratégies de communication, analysées dans ce document.
pour avoir le fichier pdf : gypsy.ferrari@gmail.com
Ceci est un projet fictif réalisé par Blandine DARRIEUTORT, Victoire ELLES, Louise GILLOT, Gladys PORTHAULT et Mustafa YILMAZ dans le cadre du cours Stratégies de distribution à l'INSEEC. Ce document est donc protégé par le droit de la propriété intellectuelle. Aucun plagiat ne sera toléré.
Michel et Augustin & les Social Media : étude de casSandra Smets
Étude de cas réalisée dans le cadre de ma formation en communication Web. Objectif : analyser la présence en ligne d'une marque, sous l'angle des Social Media. Aline Renard et moi-même avons choisi d'étudier et de présenter Michel et Augustin, les "trublions du goût", qui nous ont aimablement autorisées à diffuser les résultats de notre exercice pratique.
L'analyse stratégique du slip français :
Histoire de la marque
VIP
DAS
PESTEL
SWOT
Groupe Stratégique,
PORTER,
Tissu culturel,
Matrice ANSOFF,
Matrice BCG,
Cible et positionnement
Choix des canaux et support,
Les campagnes
Stratégie webmarketing TPE - Réponse à un brief | Lucie PiresPires Lucie
TP réalisé dans le cadre de la licence marketing digital - Lyon III.
Attentes : Créer une marque répondant au brief
Prendre en compte les contraintes (TPE, budgétaires, concurrence, marché, …)
Idem pour les facteurs clés de succès
Définir un plan stratégique marketing digital
Définir et optimiser son/ses modèles économiques existants et à venir
Identifier les actions, les leviers, les outils
Planifier le plan d’actions sur 2011 et 2012
Argumenter les choix et les budgets
Le(s) ROI attendu(s) : quand, comment, quoi, …
1 benchmark concurrentiel avec un concurrent pertinent qui a mis en place une politique de marketing digital
Cours information communication : Dans le plan de communication, la stratégie...Adrien Quenette
Module n°3 du cours "Plan de communication", Semestre 2 BUT information-communication - IUT de Montreuil, Université Paris 8 - 2021-2022 (c) Adrien QUENETTE
Une stratégie de communication est l’expression des choix réfléchis autour desquels une entreprise va mettre en œuvre ses actions de communication. Fixer les objectifs ; Définir les publics cibles ; Elaborer des messages clés adaptés aux publics cibles ; 4. Déterminer les canaux et outils efficaces ; Déterminer les ressources budgétaires et humaines disponibles ; Rédiger un plan d’action.
Case study : recommandation stratégique pour le lancement d'un nouveau produi...Diane Abel
A partir d'une problématique commerciale liée au lancement d'un nouveau produit de la marque Florette (cas fictif), cette recommandation a pour objet de clarifier les enjeux marketing puis de développer toute la stratégie de communication autour de ce lancement. Ne s'arrêtant pas à la stratégie, cette recommandation propose également un premier travail créatif pouvant être exploité par la suite en production.
Étude de cas de la société Michel et Augustin : un cas de stratégie de différenciation réussie dans un contexte marché saturé. Analyse menée selon l'approche IDStrat qui décrypte à la fois le business model, la stratégie de marque et la stratégie de communication digitale de la société. Plus de Business Cases à télécharger sur www.idstrat.fr
smart web présente un nouveau modèle de formation de digital marketing présente par des piliers nécessaire pratique et des outils de développer vos projets Webmarketing, blog ou site web. ces slide 2017 qu'une version initiale mais riche de savoir pratique et des explications ... Pour plus de détail un Equipes des conseillés dans le domaine prés à vos accompagné et suivre vos projets
Cas de communication digitale effectué en groupe en Master 2 Marketing - Communication - Culture à l'IAE de Lille sur la marque FYE.
N'hésitez pas à me contacter sur Twitter si vous désirez la présentation.
Michel et Augustin & les Social Media : étude de casSandra Smets
Étude de cas réalisée dans le cadre de ma formation en communication Web. Objectif : analyser la présence en ligne d'une marque, sous l'angle des Social Media. Aline Renard et moi-même avons choisi d'étudier et de présenter Michel et Augustin, les "trublions du goût", qui nous ont aimablement autorisées à diffuser les résultats de notre exercice pratique.
L'analyse stratégique du slip français :
Histoire de la marque
VIP
DAS
PESTEL
SWOT
Groupe Stratégique,
PORTER,
Tissu culturel,
Matrice ANSOFF,
Matrice BCG,
Cible et positionnement
Choix des canaux et support,
Les campagnes
Stratégie webmarketing TPE - Réponse à un brief | Lucie PiresPires Lucie
TP réalisé dans le cadre de la licence marketing digital - Lyon III.
Attentes : Créer une marque répondant au brief
Prendre en compte les contraintes (TPE, budgétaires, concurrence, marché, …)
Idem pour les facteurs clés de succès
Définir un plan stratégique marketing digital
Définir et optimiser son/ses modèles économiques existants et à venir
Identifier les actions, les leviers, les outils
Planifier le plan d’actions sur 2011 et 2012
Argumenter les choix et les budgets
Le(s) ROI attendu(s) : quand, comment, quoi, …
1 benchmark concurrentiel avec un concurrent pertinent qui a mis en place une politique de marketing digital
Cours information communication : Dans le plan de communication, la stratégie...Adrien Quenette
Module n°3 du cours "Plan de communication", Semestre 2 BUT information-communication - IUT de Montreuil, Université Paris 8 - 2021-2022 (c) Adrien QUENETTE
Une stratégie de communication est l’expression des choix réfléchis autour desquels une entreprise va mettre en œuvre ses actions de communication. Fixer les objectifs ; Définir les publics cibles ; Elaborer des messages clés adaptés aux publics cibles ; 4. Déterminer les canaux et outils efficaces ; Déterminer les ressources budgétaires et humaines disponibles ; Rédiger un plan d’action.
Case study : recommandation stratégique pour le lancement d'un nouveau produi...Diane Abel
A partir d'une problématique commerciale liée au lancement d'un nouveau produit de la marque Florette (cas fictif), cette recommandation a pour objet de clarifier les enjeux marketing puis de développer toute la stratégie de communication autour de ce lancement. Ne s'arrêtant pas à la stratégie, cette recommandation propose également un premier travail créatif pouvant être exploité par la suite en production.
Étude de cas de la société Michel et Augustin : un cas de stratégie de différenciation réussie dans un contexte marché saturé. Analyse menée selon l'approche IDStrat qui décrypte à la fois le business model, la stratégie de marque et la stratégie de communication digitale de la société. Plus de Business Cases à télécharger sur www.idstrat.fr
smart web présente un nouveau modèle de formation de digital marketing présente par des piliers nécessaire pratique et des outils de développer vos projets Webmarketing, blog ou site web. ces slide 2017 qu'une version initiale mais riche de savoir pratique et des explications ... Pour plus de détail un Equipes des conseillés dans le domaine prés à vos accompagné et suivre vos projets
Cas de communication digitale effectué en groupe en Master 2 Marketing - Communication - Culture à l'IAE de Lille sur la marque FYE.
N'hésitez pas à me contacter sur Twitter si vous désirez la présentation.
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
Premium Insight is an overview of the digital activity of premium brands
and luxurious “Maisons” focusing on the most innovative strategies in
terms of display, e-commerce, social media, mobile and O2O...
Enjoy your reading !
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. Group E1 | Presentation 27 Aug 2021
Denise Chee Wai Yeng (490F) | Manshaa Khemlani (377H) | Sharon Chan Lai Kuen (992J)
IP COMMERCIALISATION PLAN
2. Evolution of the Luxury Fashion Goods Industry
Middle Ages
Having something
expensive was
considered bad.
The word ‘luxurie’
derived from ‘lust’
and ‘debauchery’.
17th Century
It was during the 17th
century when the word
‘luxury’ began to lose its
negative connotations. The
world’s increasing penchant
for opulence contributed to
an accepting stance on
luxury
20th Century
The demand for luxury
goods increased
throughout the 20th
century
2019
With people getting
wealthier & more brand
conscious, the global
luxury fashion goods hit
US$900 million.
3. Introduction to CHANEL Luxury Fashion Goods
1. A French luxury fashion goods founded by Couturiere
COCO CHANEL in 1910.
2. First foray into fashion clothes. Today, range of
products has expanded to include bags, shoes,
accessories, fragrance, fine jewellery, eye wear,
watches, makeup and skincare.
3. Famous for its timeless elegance and liberated
femininity. Her popularity gained her the No. 2
position in global luxury fashion goods branding. Its
brand “CHANEL” is the most valuable asset the
company owns.
7. INDUSTRY: LUXURY FASHION GOODS
Patent Number 1
Patent Name: Age Modelling Method
Patent Number: US20190197204
https://patentscope.wipo.int/search/en/detail.jsf?docId=US245423638&_
cid=P20-KS9XVQ-13577-1
Field of Invention:
The invention pertains to the field of image processing in
order to model wrinkles and age spots of the face that are
visible on a picture of the face. The invention also relates to
the simulation of aging or de-aging including the simulation of
wrinkles and ages spots on a face.
Type: Grant
Filed: December 20, 2018
Date of Patent: December 8, 2020
Assignee: CHANEL PARFUMS BEAUTE
8. INDUSTRY: LUXURY FASHION GOODS
Patent Number 2
Patent Name: Mechanism for a watch movement
Patent Number: US20190332059
https://patentscope.wipo.int/search/en/detail.jsf?docId=US275483192&_cid=P2
0-KSA1V7-65208-1
Field of Invention:
The present invention relates to a mechanism for a watch
movement with retrograde and jumping display.
Type: Grant
Filed: March 15, 2017
Date of Patent: May 11, 2021
Assignee: CHANEL SARL
9. INDUSTRY: LUXURY FASHION GOODS
Patent Number 3
Patent Name: Aqueous Perfumes
Patent Number: EP3839023
https://patentscope.wipo.int/search/en/detail.jsf?docId=EP328061190&_cid=P20-
KS9YRK-25271-1
Field of Invention:
Leave-on ethanol-free water-based perfumed compositions
which are stable and, in particular, remain clear during
storage, and which are non-irritating to the skin.
Type: Grant
Filed: December 20, 2019
Date of Patent: June 22, 2021
Assignee: CHANEL INC
11. CHANEL Marketing Strategy & Positioning
1. CHANEL's brand strategy revolves around the
highest quality, luxury, French origin and heritage
dating back to 1909.
2. CHANEL uses brand ambassadors and celebrities
coupled with a unique pricing and marketing
strategy to promote its products.
3. CHANEL’s target audiences are upper middle class
with sophistication & enjoy high fashion quality
goods.
12. CHANEL Marketing Channel Mix
Digital Marketing
1. Official Website
2. Chanel Fan Club
3. Instagram
4. Facebook
5. Twitter
6. YouTube
7. Email Marketing
Traditional Marketing
1. Advertisement
2. TV Commercial
3. Fashion Runway Shows
4. Roadshows & Customer Experience
5. Sponsorships / Brand Placement
6. Licensing
14. Advertisement
CHANEL invests in premium ad units &
spent under US$100 million on advertising
in digital, print & national TV last year.
★ Magazines
★ Digital Banners
★ Social Media
Elle, Her World, Flair
Billboards, Premium malls
YouTube, Facebook, Instagram
15. Television Commercial
Nicole Kidman, Celebrity ambassador (2004-2005) Marion Cotillard, current Celebrity ambassador (2020)
With billions of faithful viewers scattered across every continent, the medium of television is the
ultimate platform.
★ 1-min commercial at prime time over 2 month period starting 15th August 2021
★ It will be aired on channel 5, channel 8 & CNA
★ The TV commercial is the launch of CHANEL No. 5 FRAGRANCE
16. Fashion Runway Show
Fashion shows are great at garnering attention and
creating buzz. CHANEL uses fashion shows to create
public interest on its latest fashion trend.
★ Event: 2021 Fall Collection on 29th Aug 2021
★ Location: Takashimaya Level 1 Concourse
★ Products Showcase:
Watch, Accessories, Fine Jewellery, Clothing,
Eyewear, Bags & Shoes.
17. Roadshow & Customers Experience
Roadshow is an experimental marketing strategy where
potential customers are able to have a close up experience
with its products.
★ Events: Product trial & testing. Makeover by famous
makeup artist, Clarence Lee.
★ Location: Isetan at Wisma Atria & CK Tang cosmetic
booth.
★ Date: 21st & 22nd Aug 2021
★ Products: Cosmetics, Perfume & Skincare
18. Sponsorship / Brand Placement
★ Events - Tribeca Film Festival
★ 8m Euros revamp of Palais Galliera
(Paris Fashion Museum)
★ Celebrity Sponsorship
★ Fashion Shows
★ Festivals - Cannes Festival
CHANEL provides event sponsorship which helps to build
credibility & authority around the business.
Customers who attend are given strong reasons to believe the
brand is reliable & trustworthy.
19. 1. Licensing of active patents to other
interested parties in the industry e.g. Age
Modelling Method Patent under certain
agreed terms and conditions.
2. Licensing of abandoned or expired IPs in
portfolio.
3. Sales/Royalty channels on certain patented
methodology, certain cosmetic product
applicators, dispensing pumps and product
dispenser to other companies.
4. Sub-Licensing patents e.g. Mechanism for a
Watch Movement to licensed watchmakers
under certain agreed terms and conditions.
Licensing
21. CHANEL Official Website
★ CHANEL famously doesn't sell fashion online.
★ It believes e-commerce would deprive the final consumer of a central aspect in the purchase process
- the experience, something the brand wants to maintain only in its physical stores.
★ Cosmetics, skincare, fragrance, sunglasses are available for purchase online but fashion & handbags
are for viewing only.
22. CHANEL Fan Club
CHANEL communicates with customers &
fans through its mobile app, social media
accounts, core website & microsites
including Inside Chanel.
Regularly promoting new campaigns &
latest products.
★ Instagram
★ Facebook
★ Twitter
★ YouTube
23. Instagram
1. @chanelofficial | Instagram photos and videos
2. CHANEL is the most followed luxury brand on
Instagram - 45.8 million followers.
3. In Feb 2018 a user-generated Instagram page
called @welovecoco was launched.
4. Hashtag #welovecoco featuring videos and
photos
24. Facebook
1. After Louis Vuitton, CHANEL is the
Number 2 Leading Luxury Brand with the
most followers (22.9 million) on
Facebook in 2020 (ref Statista on B2C e-
Commerce).
2. Customer engagement
3. New product announcements - Launch of
No 5 The Body Cream in July
4. Events - Unveil High Jewelry No 5
Collection on Jul/Aug
25. Twitter
1. Official Page found on
@CHANEL
2. 13.2 M followers
3. Customer Engagement
4. Showcasing Latest Products
5. Photos & Videos
26. YouTube
1. CHANEL has high-production content
& volume of YouTube videos with
1.86m subscribers.
2. Partners with both traditional
celebrities & high-reach influencers.
3. Makes exquisite video content of
fashion shows, ads with celebrities &
tutorials.
Official CHANEL page:
https://www.youtube.com/channel/UCclHS
nngVTZK7LEOQAzcg1w
27. CHANEL uses many other advertising techniques within their marketing mix. This also includes direct
marketing such as emails and mailshots.
Email Marketing
Age modelling method Patent number: 10860755 Abstract: A method for modelling age-related traits of a face, from a picture of the face is provided, wherein the age-related traits are either wrinkles or age spots, the method including: for each age-related trait of the face of the same nature, generating a vector including parameters of shape and appearance of the trait; and generating, from the generated vectors, a single representation vector modeling the age-related traits of the same nature in the face. The single representation vector stores information regarding the number of traits in the face and joint probabilities, over the face, of the shape and appearance features of the traits. Type: Grant Filed: December 20, 2018 Date of Patent: December 8, 2020 Assignee: CHANEL PARFUMS BEAUTE Inventors: Victor Martin, Renaud Séguier, Aurélie Porcheron
Mechanism for a watch movement Patent number: 11003139 Abstract: Mechanism for a watch movement (1) comprising a cam (5), a rack (3) driven by the cam (5), a retrograde mobile (20) driven by said rack (3) and bearing a retrograde indicator (2) for displaying a first item of time information, the rack (3) and the retrograde mobile (20) being arranged in such a way as to rotate in the same direction. A jumping hour display ring is synchronized with the returns of the retrograde display. Type: Grant Filed: March 15, 2017 Date of Patent: May 11, 2021 Assignee: Chanel Sarl Inventors: Yves Gerber, Guilhem Watrelot, Sebastien Mojon
Aqueous Perfumes https://patentscope.wipo.int/search/en/detail.jsf?docId=EP328061190&_cid=P10-KS8DOC-26295-1
Patent number: EP3839023 Abstract: Acquiring an image of a person in a controlled lighting environment, and measuring and recording the colorimetric coordinates of the person's face; processing the image to determine an absolute value of the skin tone; correlating the absolute value with a usage color map established for each of multiple cosmetic products of a database by measuring the color of each cosmetic product under its conditions of use. Type: Grant
Filed: December 20, 2019
Date of Patent: June 22, 2021
Assignee: CHANEL INC
Inventor: Carolyn Romaine
10-16 DENISE
https://www.youtube.com/watch?v=Sq6vqY7tWuU
https://www.youtube.com/watch?v=0hcaaKhGL00
17-19 SHARON
20-28 MANSHAA
Social Media Guidelines: https://www.chanel.com/us/makeup/social-media-guidelines/
