The document discusses how marketing can support modern sales processes through lead generation and management. It outlines 5 key ways: 1) Aligning sales and marketing goals and processes; 2) Creating relevant content on an ongoing basis; 3) Understanding different buyer personas and addressing their specific needs; 4) Integrating sales teams by providing qualified leads in a timely manner and sharing insights; and 5) Closing the loop through lead tracking to measure effectiveness. Addressing common problems like lead capture, assignment, tracking and follow up is important for an effective process.