TCS offers IT and IT-enabled consulting services globally using their Global Network Delivery Model. They see growth opportunities in the growing IT services market where they have a small market share. Their strategy is to expand geographically, increase industry coverage, and deepen client relationships through innovation, acquisitions, and non-linear business models like software products and platform-based services. Key elements are customer-centricity, a full services portfolio, the Global Network Delivery Model for seamless global delivery, and strategic acquisitions.

1. MADE BY
CHANDRA
SHEKHAR
IMM NEW
DELHI

2. Corporate Overview
 TCS offers a consulting-led, integrated
portfolio of IT and IT-enabled services
delivered through its unique Global Network
Delivery Model™ (GNDM™).

3. The Growth Opportunity
 TCS operates in a large, growing global
market for IT and IT-enabled services.
Globally, organizations are spending more on
IT as new technologies emerge, offering
unique opportunities to gain a competitive
advantage.
 With a minuscule market share in this
growing market, there is much headroom for
TCS’ longer-term growth.

4. Strategy For Longer-Term Growth
 TCS’ strategy for longer-term growth is to
continually extend the core IT
services business by expanding its geographic
reach.
 industry coverage and service capabilities
and deepening existing client relationships.
 building or acquiring emerging businesses
and adopting or creating new business
models and business solutions through
continuous innovation.

5. Key elements of this
strategy are:
 Customer-centricity
 Full Services Capability
 Global Network Delivery Model™
(GNDM™)
 Strategic Acquisitions
 Non-linear Business Models

6. Customer-centricity:
 We seek to build, nurture and deepen
customer relationships so we are trusted
strategic partners to our customers. Our
industry-segmented, customer-centric
organization is an important enabler that has
ensured high levels of accountability, superior
customer service and intimacy.

7. Full Services Capability:
 TCS has been investing in building a
comprehensive, integrated portfolio of
services to capture the entire value chain of
IT, presenting a compelling value proposition
for global enterprises making us a one-stop
shop for many key clients, significantly
deepening the relationship and boosting our
share of the wallet.

8. Global Network Delivery Model™
(GNDM™):
 TCS' GNDM™ lets us seamlessly and uniformly deliver
services to global customers from multiple locations
across India, China, Europe, North America and Latin
America.Teams separated by time zones collaborate on
projects, leveraging all ofTCS' assets while subscribing to
one global service standard. It uses multiple levers of
time zone, language, skills and local business knowledge
to deliver high quality business solutions seamlessly
across the globe, using a globally connected workforce,
integrated delivery processes and multi-tiered
infrastructure.This model developed byTCS is now
recognized as the benchmark of excellence in software
development.

9. Strategic Acquisitions:
 While primarily focusing on organic growth,
TCS is also open to selective strategic
acquisitions in order to penetrate select
markets, strengthen verticals and enhance
service offerings.

10. Non-linear Business Models:
 TCS has been building non-linear growth
businesses that can enable revenue growth
without commensurate headcount growth.
Non-linearity in the existing businesses
comes from productivity-enhancing tools,
frameworks, solution accelerators and
managed services engagements.

11. TCS is pursuing three strategic
initiatives for non-linear
growth:
 Software Products (Asset Leveraged
Solutions).
 Platform-based BPO services (Process
Clouds).
 ION – an IT-as-a-service solution for small
and medium business .