The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.