The document discusses developing a business model canvas for Adidas and exploring ways for businesses to stay on top through innovation. It also describes an exercise called the Marshmallow Challenge where participants must build the highest freestanding structure out of spaghetti, string, and tape within 18 minutes. Next steps discussed are trying to understand customers better through an empathy map and reading the book "Customers Revenge".

1. Presentatie titel
the bottom line
Rotterdam, 00 januari 2007
Rotterdam, 6 september 2010

2. Last week
used a businessmodel canvas to make sense of a business
you’ve made a businessmodel canvas for adidas

4. Businessmodel canvas

5. how has the business developed?

6. Business development
Possible sources for Ideas of change
Unsatisfied or undiscovered customer need
New technologies
Different or better Value Proposition
http://www.businessmodelalchemist.com/2011/01/methods-for-the-business-model-generation-how-bmgen-and-custdev-fit-perfectly.html

7. How to stay on top: A challenge...

8. the Marshmallow Challenge
Build the highest freestanding structure
the Entire marshmallow must be on top
Height will be measured from tabletop to marshmallow
No suspension
No holding
you have 18 minutes
use the provided resources as you like

10. http://www.businessmodelalchemist.com/2011/01/methods-for-the-business-model-generation-how-bmgen-and-custdev-fit-perfectly.html

11. strategy

12. product
leadership

13. Infrastucture
(cost)
leadership

14. customer
intimacy

15. segments

17. Next week
trying to understand the customer
XPLANE Empathy map

18. next week
• read “customers revenge”