This document provides a guide for startups participating in a hackathon on how to structure an effective pitch. It recommends including slides on introducing your team, explaining the customer problem and pain points, presenting your solution and demo, outlining your business model and how you will generate revenue, defining the target market and competitors, detailing an execution plan covering marketing strategy, finance projections, and timelines, and summarizing before thanking the audience. The overall goal is to tell the story of your customers' problems, showcase your prototype solution, and explain how you will commercialize and scale your business.