the bottom line 1st class updated content

1. Presentatie titel
the bottom line
Rotterdam, 00 januari 2007
Rotterdam, 6 september 2010

2. Ernst Phaff

3. • Twitter: @ecphaff #tbl
• Facebook: Ernst Phaff

4. Course goals
Make sense of a businessproblem so you can propose a course
of action.

5. Cracking cases...
understanding the “business”
understanding the “problem”
coming up with “options”
deciding the best course of action
making a plan

6. Cracking cases...
understanding the “business”
understanding the “problem”
coming up with “options”
deciding the best course of action
making a plan

7. outline
Lecture 1: Options
Lecture 2 + 3: Understanding a businessmodel
Lecture 4: making sense of the problem
Lecture 5: Decisionmaking
Lecture 6:

8. Final Assignment
1 operationalized businessmodel canvas
this test will show if you can quickly get an understanding of how a
business “fits” in an enviroment, where adjustments can be made, and
what these adjustments might do to your profits...
presented in a 10 minute video
1 critique of a business strategy using the tools and concepts of
the course.

9. The idea of TBL
70% - 20% - 10%

10. The idea of TBL
CFIMITYM

12. Under pressure

15. http://youtu.be/nEl0NsYn1fU
http://youtu.be/5tS9aZhB9cs

16. Businesses are much like moon travel

18. Complexity

19. Turbulence

20. “failure is not an option”
exercise: ritualized dissent
come up with options “under pressure”
test it in a “destruction/stress test”
rinse repeat
Assign one spokesperson per team. IT IS IMPORTANT that this
person has a resilient nature and does not hold a grudge.
aim for “coherence”

22. Creativity
Starvation
Pressure
Perspective shift

23. Wrapping up
many factors in business problems often makes “solving” difficult.
(not ordered problems, like making a balance sheet)
the models your learn in university belong in certain “schools of
thought” (bounded applicabilty)
sometimes you just need to start “solving”