The document discusses finding problem-solution fit through customer interviews, emphasizing the importance of identifying customers and confirming their needs before developing a solution. It suggests that learning from customers is crucial and provides tips for effective interviews, recommending a face-to-face approach with a significant number of participants. Additionally, it references influential works like 'The Lean Startup' and highlights the significance of defining essential features and the willingness to pay as key steps to building a viable business.

1. Finding problem-solution fit
through customer interviews
@getviable www.getviable.com
Leslie Barry
Founding Partner

2. Do you have a
problem worth
solving?
Problem-Solution Fit
@getviable

3. Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it
Worth Solving
@getviable

4. Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it
Exertrack v1.0 #FAIL
@getviable

5. Coding Solution, Analytics, surveys
@getviable
Fastest way to learn is to
Talk
To
Customers!

6. Tips
@getviable
GOOTB!
Learn, don’t pitch
Measure results, don’t ask
Face to Face
30 – 60 people

7. Get out of the Building!
@getviable

8. Learn, Adjust
Risk
@getviable
Product
Market
Customer

9. @getviable

10. 800,000 podcasts
40,000 Customers
Exit to Techstars Company 2007
@getviable
Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it

11. Four Steps to the Epiphany, Steve Blank
The Lean Startup, Eric Ries
Running Lean, Ash Muarya
or online at
www.GetViable.com
Dougal Edwards, Founding Partner
dougal@getviable.com
Leslie Barry, Founding Partner
leslie@getviable.com
@getviable www.getviable.com