Finding Problem Solution Fit by Interviewing Customers - 5 Minutes for Lean Startup Melbourne. Presented by Leslie Barry, GetViable Open Innovation Software

1. Finding problem-solution fit
through customer interviews
@getviable www.getviable.com
Leslie Barry
Founding Partner

2. Do you have a
problem worth
solving?
Problem-Solution Fit
@getviable

3. Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it
Worth Solving
@getviable

4. Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it
Exertrack v1.0 #FAIL
@getviable

5. Coding Solution, Analytics, surveys
@getviable
Fastest way to learn is to
Talk
To
Customers!

6. Tips
@getviable
GOOTB!
Learn, don’t pitch
Measure results, don’t ask
Face to Face
30 – 60 people

7. Get out of the Building!
@getviable

8. Learn, Adjust
Risk
@getviable
Product
Market
Customer

9. @getviable

10. 800,000 podcasts
40,000 Customers
Exit to Techstars Company 2007
@getviable
Can ID customers
Customer confirms it’s must-have
Can define minimum solution features
Customer is willing to pay
Can build a business around it

11. Four Steps to the Epiphany, Steve Blank
The Lean Startup, Eric Ries
Running Lean, Ash Muarya
or online at
www.GetViable.com
Dougal Edwards, Founding Partner
dougal@getviable.com
Leslie Barry, Founding Partner
leslie@getviable.com
@getviable www.getviable.com