This document provides an overview of 5 major Indian brands - Godrej, Mahindra, Titan, Wipro, and Larsen & Toubro. For each brand, it discusses their history, products/subsidiaries, competitors, and a SWOT analysis. Godrej was established in 1897 and produces consumer goods, home appliances, and real estate. Mahindra was founded in 1945 and manufactures automobiles and commercial vehicles. Titan started in 1987 and sells watches, jewelry, and eyewear. Wipro entered IT services in 1988 and has partnerships with major tech companies. Larsen & Toubro was formed in 1938 and provides construction, power, and engineering services globally.

1. ASSIGNMENT - 1
MARKETING MANAGEMENT
Topic- 5 INDIAN BRANDS IN THE MARKET WITH
GLORIOUS 15 YEARS
VISHWAKARMA GLOBAL BUSINESS SCHOOL,PUNE
Presented by- Presented to-
Muffadal Ali Prof. R. Batule
(PGDM-EM) Faculty (MM)

2. COMPANY NAME :
Godrej Mahindra Titan Wipro Larson&Toubro
SLOGAN :
Ideasthatmakes LiveYoung, What’sYourStyle Applying It’sallabout
lifebrighter LiveFree Through Imagineering
AGENDA OF 5 INDIAN BRANDS

3. GODREJ HISTORY
Established in Mumbai on 1897 by Ardeshir Godrej.
Starts with lock making, safe and security equipment of the
higher order.
Leads in manufacturing forklift In 1961.
Godrej Properties limited, another subsidiary established.
Transelektra, forged with Sara Lee USA and being progressive
by incorporating Godrej Infotech Limited.

4. GODREJ PRODUCTS AND
SUBSIDIARIES
• Aero Space
• Agriculture
• Consumer goods
• Home Appliances
• Chemical construction
• Electronics
• Furniture
• Real estate
• Security Solution
• Infotech

5. GODREJ COMPETITORS
Hindustan Unilever Limited
Procter & Gamble Hygiene
and Health care
Marico Industries
Limited
Indian Tobacco company
Jyoti Laboratory
Limited
Emami Limited

6. GODREJ SWOT, USP, STP –
MARKETING ANALYSISStrength
 Leaders among India’s FMCG companies.
 Presence in more then 60 countries.
 To support the sales team it has a network of 33 C&F agents,
1,200+distributors, 150 super stockiest, 3,200 sub stockiest and 6,50,000
retailers in India.
Weaknesses
 Market share is limited due to presence of other strong FMCG brands.
 Godrej products has stiff competition from big domestic players and
international brand.
Opportunities
 Tap rural markets and increase penetration in urban area.
 Increasing purchasing power of people thereby increasing demand.
Threats
 Intense and increasing competition amongst other FMCG companies.
 FDI in retail thereby allowing international brands.
 Competition from unbranded and local products

7. USP - Unique Selling Preposition
Providing superior quality and affordable products.
STP - Segment Target group Positioning
S – Care products for daily needs.
T - Every Indian household especially middle class.
P – Value for Money

8. MAHINDRA HISTORY
 Born in Ludhiana on 1945 by key people said as Anand
Mahindra.
 Ranked 21st Indian company in fortune India 500.
 Mahindra and Mohammad was the name before post India
independence.
 The partner Malik Gulam Mohammad immigrated to
Pakistan.
 Established as the Jeep manufacturer.
 Creating wonders by even taking Kinetic motors.

9. MAHINDRA PRODUCTS AND
SUBSTITUTES
 Auto mobile
 Commercial vehicles
 Two wheelers

10. MAHINDRA COMPETITORS
Tata Motors Limited
Nissan Motor Corporation
Mitsubishi Motors
Honda Motors
Skoda Motors
Volkswagen Motors
Ashok Leylands

11. MAHINDRA SWOT, USP, STP –
MARKETING ANALYSISStrength
 Mahindra has been one of the strongest brands in the Indian automobile
market.
 Excellent branding and advertising, and low after sales service cost.
 Mahindra group give employment to over 110,000 employees.
Weaknesses
 Mahindra’s partnership with Renault did not live up to international quality
standards through their brand Logan.
Opportunities
 Developing hybrid cars and fuel efficient cars for the future.
 Fast growing automobile market.
 Growing in the market through electric car Reva (controlling stake) and entry
into two-wheeler segments.
Threats
 Government policies for the automobile sector across the world.
 Ever increasing fuel prices.
 Intense competition from global automobile brands.
 Substitute modes of public transport like buses, metro trains etc

12. USP - Unique Selling Preposition
A brand which promotes new thinking, accepts no limits and drives
positive changes.
STP - Segment Target group Positioning
S – Complete automobile segment including sedans & SUV’s.
T -Young executives from the upper-middle income bracket.
P – A brand which promotes new thinking, accepts no limits and
drives positive change.

13. TITAN HISTORY
 Originated in Bengaluru on 1987 by known as C.V.Shankar,
Bhaskar Bhat.
 Joint venture of Tata Group and TamilNadu Industrial
Development Corporation (TIDC) before their incorporation in
1987.
 1996, Titan Industries Limited entered the jewelry segment.
 Fast Track- the youth watch and accessories brand were
launched.
 Eye wears division in 2007.
 Titan company is the world’s largest integrated own brand of
watches with stakes claiming 60%.

14. TITAN PRODUCTS AND
SUBSTITUTES
• Watches
• Jewelry
• Eye wears
• Precision engineering
• Bags
• Perfumes
• Belts
• Helmets
• Wallet

15. COMPETITORS
Omega Watches
Fitron Watches Timex Watches
Casio Watches
Citizen Watches

16. TITAN SWOT, USP, STP –
MARKETING ANALYSISStrength
 Large network of exclusive stores and service centers.
 Different sub-brands under the brand Titan have been successful in their
positioning based on Demographic segmentation.
 One of the world’s top five and India’s biggest watch manufacturer.
 Titan watches are exported in over 40 countries.
Weaknesses
 Premium category Titan brands like Xylys have been camouflaged by the
Titan brand Image of being a mid-market player.
 Haven’t penetrated the global market as some other international watch
makers.
Opportunities
 India is an under penetrated market for watches.
 Global expansion and tie-ups with global watch and Jewellry brands.
Threats
 Broad Target segment may lead to lack of focus in Brand strategy.
 Stiff Competition faced by foreign brands, particularly in the premium
segment.

17. USP - Unique Selling Preposition
Indian brand with International styling.
STP - Segment Target group Positioning
S – Watch brands from luxury to sporty to fashion.
T - Mid and Premium Market Working men and women.
P – Not just a watch, but a style statement.

18. WIPRO HISTORY
 Raised in Mumbai on 1945 by Mohamad Premji.
 Beginners in vegetable and refined oil.
 1966, after former Premji his son Azim Premji took over wipro.
 1988, diversed in heavy industrial and mobile hydraulic
cylinders.
 GE venture, company of USA kick started Wipro GE medical
system Pvt. Ltd.
 1994-2000 Wipro set up in overseas with personal computers,
NSTL National Software Testing Laboratory.
 2001-present first certified ISO 14001 and ISO 9000.

19. WIPRO PRODUCTS AND
SUBSTITUTED
• Consumer care and lighting
• Infrastructure engineering
• GE medical system

20. COMPETITORS
Tata consultancy services
Capgemini Consulting,
Technology, Outsourcing
Mphasis
Polaris
Infosys

21. WIPRO SWOT, USP, STP –
MARKETING ANALYSIS
Strength
 Low cost advantage and High quality standards.
 Broad range of research and development Services.
 Wipro has impressive list of clientele and mega partnership with – Cisco,
Oracle, EMC, Microsoft and SAP.
Weaknesses
 Low operating margin of other group of companies.
 Free floating stock is very less for the investor.
Opportunities
 Company has good opportunity since the sector is growing.
 Can diversify in brand product category and consulting services.
 Huge potential in domestic market.
Threats
 Slowdown in US economy as major client base is from US.
 Attrition and Employee loyalty.
 Increasing cost of Human capital.

22. USP - Unique Selling Preposition
Wipro provides complete range of IT services to the organization.
STP - Segment Target group Positioning
S – Enterprises seeking IT solution and services.
T - Big International Enterprises requiring IT solution and services.
P – Company with High quality standards.

23. LARSEN AND TOUBRO HISTORY
 Evolved in Mumbai on 1938 by two Danish engineers:
1.Henning Holck – Larsen
2.Soran Kristan Toubro
 Second world war restricted on imports.
 Opportunity raised L&T in the war times, need of repair and
refit ships.
 1945, company signed agreement with caterpillar tractor
company USA.
 1960’s ventures:
1. Utmal
2. Audco India Limited
3. Eutectic welding alloy
4. Tengl

24. L & T PRODUCT AND
SUBSIDIARIES
• Real estate
• Technology services
• Solar energy
• Electric and electronics
• L&T Infotech
• Machineries and industrial
products
• Finance services
• Mutual fund services
• Turbine

25. COMPETITORS
Bechtel
Lanco
Asea Brown Boveri Limited
Aditya Birla HindalcoGammon Limited
Sunderam Fasterners Limited

26. L&T SWOT, USP, STP –
MARKETING ANALYSISStrength
 The company can leverage its strong brand name and market leadership position to
gain competitive advantage and also expand into international markets.
 L&T has set up an engineering and project management centre in Abu Dhabi to
undertake oil and gas related projects as well as engineering and consultancy services.
 It has offerings like Construction, Heavy equipment, Electrical equipment, Power,
Shipbuilding, Financial services and IT Services.
Weaknesses
 The company's domestic (India) operations contributed more than 80% of the total
revenues.
 Increasing debt impacting financial flexibility - L&T’s interest and brokerage
expenditure over the period increased.
Opportunities
 Strong project pipeline ensures revenue growth.
 Strategic joint ventures strengthening business.
 Growing Indian construction & engineering industry.
Threats
 Rise in cost of construction may affect margins.
 Challenges in land acquisition likely to affect business.
 Intense competition may reduce profitability – few competitors have substantially
greater resources and superior capabilities than L&T.

27. USP - Unique Selling Preposition
One of the largest and most respected companies in India for
engineering, manufacturing and integration of custom made
technology-intensive equipment and systems.
STP - Segment Target group Positioning
S – Based on business type; Based on geography – India, Rest of
Asia, the Americas, Africa, Europe, Australia.
T - Technology, engineering, construction and manufacturing
projects Predominantly targets Indian projects.
P – A company that focuses on technology leadership.