Social media trends in 2014 saw the rise of viral video campaigns. Videos that incorporated both visual and audio elements were more likely to be shared and commented on. Companies increasingly used viral marketing campaigns on social platforms like Facebook, Instagram, and YouTube to generate sales with less spending than traditional ads. Notable viral video campaigns included the ALS Ice Bucket Challenge which raised $120 million for ALS research, and military recruitment videos from the US Army.

1. SOCIAL MEDIA trends in 2014

2. Human psychology
• People only remember 20%what they hear,
30% on what they see, and 70% on both hear
and see.
• Posts that are linked with video have more
chances to get shared and commented upon

3. Viral trends
• Videos and events are made viral in social media in
order to market a product or service
• More the shares, likes and retweets the video and the
event gets, more it become viral and easily get
marketed
• Viral marketing is a part of social media marketing,
and companies are spending a heavy amount on it,
as it easily generates sales and requires less
investment than traditional advertisement .

4. video

5. Worldwide phenomena
• 72% of all internet users are now active on
social media
• 18-29 years have 89% usage in social
media
• 60% of 50 to 60 years are active on social
media
• 30-49% sits at 72%
• 71% of users access social media by a
mobile device

6. • It has 1.4 billion active users
• Users share 2.5 billion of content each day
• Facebook valuation is 200billion$
• 50% of 18-24 year-olds go on Facebook when
they wake up
• It has the largest opportunity communicating with
consumers in a non obtrusive way

8. • It is a social sharing network is all about sharing
pictures and 15 seconds videos
• Many brands are participating through the use of
hashtag# and posting pictures customers can relate to
• Most followed brands are Nike, starbucks and Victoria
secret
• It has 150 + million active users
• It was acquired by facebook in 2012 for 1$billion
• Instagram current valuation is 35$billion

10. • Micro blogging social site with limits to 140
character per post
• 5700 tweets per seconds
• 560 million active users
• 40% of marketer use twitter to successfully
generate lead
• 63% of brands have multiple twitter accounts
• Twitter has a valuation of 40$billion

12. • Social network built by Google that allow for
brands and users to build circles
• Not as many brands active , but the ones that
are tend to be a fit have a great following
• It is growing that 33% per annum and it is adding
925000 users per day and has 1billion+ users
• It has a market valuation as part of
Google..around 460$ billion

14. • Snapchat is a photo messaging app through which
users can users can take photos, record videos, add
text and drawings, and send them to a controlled list
of recipients.
• Snapchat users are between the ages of 13 and 25, it
is one of the fastest growing social media app
• It is a gem for marketers who want to market
• It has around rs were sending 700 million photos and
videos per day, while Snapchat Stories content was
being viewed 500 million times per day. The
company has a valuation of $10-$20 billion
depending on various sources.
Snapchat

17. I
• Movie “I” has created a record of
hitting the fastest 1million views in less
1than 10 hours .
• It has hits more than 20 million+ views
in all its video combined.
• It collected 75% of its revenue with in 3
days of its release

19. • The video was about a girl with telekinetic
powers inside a cofeeshop in newyork city.
• The promotional viral video has more than
60 million hits with share of 1,128,900.
• The video was so viral that it got covered in
all leading dailies of world.
• The movie earned an additional 40 million$,
just because of the advertisement.

21. Fanpage
• Fanpage is an italian news website based in
facebook
• The video was launched in January 04,2015
and till now has garnered views of 26 million
views
• The video is about the domestic violence
against women
• The video has helped the page to garner
75000 likes with in 2 weeks.

22. Volvo epic split

23. Volvo epic split
• The stunt is performed by actor and martial
artist jean claude van damme
• The video has a total hits of 78 million hits
in YouTube
• The video has won 2 times annual
automobile advertisement of the year
• The video had created a positive impact on
the perception of Volvo trucks as a modern
and innovative truck brand and there was
a rise of 31% in sales

24. Wendy burger

26. • Jimmy kimmel is a late night talk comedy show
• The video has a combined total views of 22
million hits
• It is the most viral advertisement for a TV
show
• As the advertisement got viral, the late night
show TRP got spiked and its viewership
quadrupled and it became one of the most
watched show in 2014.

28. #AlS ice bucket challenge
• It is an activity involving dumping a bucket of ice water
on someone's head to promote awareness of the
disease amyotrophic lateral sclerosis (ALS) and encourage
donations to research. It went viral on social
media during July–August 2014.
• The disease affects only 0.02% of the world population,
but it was the most searched word in Google, higher
than cancer and AIDS in 2014
• As it got viral , it raised around 120 million$ in 2014
• One of the factors it got viral was due to involvement
of celebrities, public figures and the nomination of
challenging people as many you can.

32. Military case study

35. VIDEO

36. VIDEO

37. Largest ever military recruitment video

38. video

39. THANK YOU
MADE BY:-
NIKESH PATRA
JIGAR SONI