"PREMIA" has been derived from the word Premium, which means Additional Benefits over Regular Package.
Premia Projects Limited, Established in 2011, Noida (U.P, India) focuses on delivering Innovative Real Estate Projects with all its Projects, a Masterpiece having Luxury and Ultra Luxury component introduced with the regular benefits as a Premium. The Organization under leadership of Mr. Tarun Shienh, having an experience and exposure of delivering on Commitments for last 21 Years is coming up with India's First Corporate City at Greater Noida (Premia Corporate City). It is going to be complete Corporate and Shopper's destination in coming years with unmatched range of services, facilities and amenities of world class standards.
Premia Projects Ltd ensures to meet and deliver "Highest Levels of Quality Standards" in all of its Projects and Commitments with key stakeholders - Clients, Employees, Investors, and Community etc.
Premia Projects Ltd, venture by a Visionary Entrepreneur, Mr. Tarun Shienh having 21 years of Diverse Experience across Real Estate Sector. The Prestigious Project "Premia Corporate City" by Premia Projects has already won critically acclaimed award for its Premium Innovative Concept and Good Location Selection.
"PREMIA" has been derived from the word Premium, which means Additional Benefits over Regular Package.
Premia Projects Limited, Established in 2011, Noida (U.P, India) focuses on delivering Innovative Real Estate Projects with all its Projects, a Masterpiece having Luxury and Ultra Luxury component introduced with the regular benefits as a Premium. The Organization under leadership of Mr. Tarun Shienh, having an experience and exposure of delivering on Commitments for last 21 Years is coming up with India's First Corporate City at Greater Noida (Premia Corporate City). It is going to be complete Corporate and Shopper's destination in coming years with unmatched range of services, facilities and amenities of world class standards.
Premia Projects Ltd ensures to meet and deliver "Highest Levels of Quality Standards" in all of its Projects and Commitments with key stakeholders - Clients, Employees, Investors, and Community etc.
Premia Projects Ltd, venture by a Visionary Entrepreneur, Mr. Tarun Shienh having 21 years of Diverse Experience across Real Estate Sector. The Prestigious Project "Premia Corporate City" by Premia Projects has already won critically acclaimed award for its Premium Innovative Concept and Good Location Selection.
Trust for Retailers and Retail Associates of India is a charitable trust founded by Mr. BS Nagesh. Please log on to www.trrain.org for further details.
Trust for Retailers and Retail Associates of India is a charitable trust founded by Mr. BS Nagesh. Please log on to www.trrain.org for further details.
0601005 perception mapping of champion alfa and competitorsSupa Buoy
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In today’s competitive world the word ‘Strategy’ is very crucial for all business organizations. Presently organizations started realizing that customer centric and aggressive marketing strategies plays vital role to become successful leader. Though
globalization has opened the doors of opportunities for all, the market is still crowded with some unknown risks and lot of competition. Because of this competition, a marketing
strategy must aim at being unique, differential-creating and advantage-creating. To obtain unique and differential advantage, an organization has to be innovative in its
marketing strategy. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India. Company has adopted various Brand positioning, Advertising, Distribution strategies to cover the market. Maruti’s few unique promotional strategies include Teacher Plus Scheme, 2599 scheme, Change your life campaign. The objective of this paper is to focus on various marketing strategies of Maruti Suzuki India Ltd.
1. Punjab College of Technical Education
(Management)
Submitted To: - Submitted By:-
Dr. Gautam Bansal Nitish Kumar
PCTE Group of Institutes Parmod Kumar
MBA-2A
2. Mahindra and Mahindra Motors
Introduction:- Mahindra and Mahindra was founded in 1945 by Mahindra brother’s i.e. KC
Mahindra and JC Mahindra and Mohd.Ghulam as a steel trading company, entered automotive
manufacturing in 1947. M & M one of the largest vehicle manufacturer is an Indian
multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra,
India and more than $16.5 billion multinational group and 200,000 employees in over 100
countries.
Currently, Mr. Anand Mahindra is the Vice Chairman and Managing Director of Mahindra &
Mahindra. His leadership has helped make M & M as a global company and strong competitor.
Mahindra offers cars, electric vehicles, pickups, two wheelers and commercial vehicles that are
reliable, environmentally friendly, and fuel-efficient. Willy’s Jeep was their first vehicle that
runs in the roads of India.
Mission and Vision
Mission Statement
“We don’t have a group-wide mission statement. Our core purpose is what makes all of us want
to get up and come to work in the morning”
-ANAND MAHINDRA
Vision
The vision of the company is to be the ‘Leading independent player in the global Gears &
Transmissions Space’.
Justification: - Mahindra and Mahindra want to be among the top 10 automotive brands in the
world. M & M Motors wants to become India’s largest manufacturer of automobile and
automobile parts with creating one of the strongest distribution networks. They also want to
increase their customer’s base by providing a huge variety in their product portfolio,
differentiation, quality control and sale and services so that they can use the concept of Push
Strategy.
Moreover they more rely on building the healthy relationship with each and every class of the
people like
Investor relation
Industrial relation
Safety, Occupational Health and Environment for their employees
3. Corporate Social Responsibility which they include projects like Project Nanhi Kali,
Mahindra Pride Schools, Scholarships and Grants, Mahindra Search for Talent
Scholarship and many more.
Core Purpose
“We will challenge conventional thinking and innovatively use all our resources to drive positive
change in the lives of our stakeholders and communities across the world, to enable them to
Rise”.
Justification: - M & M wants to provide the sufficient benefits to their employees,
stakeholders, consumers and public welfare.
Employees getting benefits via sufficient compensation, healthy working environment
and motivate the employees so that they can think out of the box.
Stakeholder getting highly returns on their funds that they invested. For example after
launching Mahindra Scorpio on June 19, 2002 and how the shares of M & M jump!! And
investors got huge returns.
Consumers will get value to their money.
CSR Contributions towards better environment like plantation, eco-friendly waste
disposal, Renewable Energy in Manufacturing etc.
Core Values
The Core values of the Mahindra Group are an amalgamation of what they have been, what they
are and what they want to be. These are
Good Corporate Citizenship: We will continue to seek long term success in alignment
with the needs of the communities we serve. We will do this without compromising on
ethical business standards.
Professionalism: We have always sought the best people for the job and given them the
freedom and the opportunity to grow. We will continue to do so. We will support
innovation and well reasoned risk taking, but will demand performance.
Customer first: We exist and prosper only because of the customer. We will respond to
the changing needs and expectations of our customers speedily, courteously and
effectively.
Quality focus: Quality is the key to delivering value for money to our customers. We
will make quality a driving value in our work, in our products and in our interactions with
others. We will do it 'First Time Right.'
Dignity of the individual: We will value individual dignity, uphold the right to express
disagreement and respect the time and efforts of others. Through our actions, we will
nurture fairness, trust, and transparency.
4. Strategy implication
The Mahindra Group has a new tagline, which reflects a new strategy.
Now onwards The Mahindra brand logo will read as Mahindra Rise which may lead to
express innovation, no such limitation in their creativity and ultimate derive a positive
change.
Any employee from any post/designation can participate not in actual day to day
operations, but also make strategic decisions that have significant strategic implications
on Mahindra’s national and global business operations.
Maintaining efficiency in their operations/process so that to reduce the wastage of all the
various resources.
Parameters of Competitive Advantages
Well diversity in product line
Getting huge success in SUV market ( Scorpio by Mahindra)
Advertising and Promotions Strategy
Pricing Strategy: to be a premium brand yet having universal appeal
Distribution Strategy - Serve less markets at a time but serve them well
Future Directions
At current state M & M is at no.4 position after Marauti Suzuki, Tata Motors and Ford in
Domestic market, M & M still trying acquire at no.1 position. Moreover they are trying to get
joint venture in markets like Spain, Italy, South Africa, Indonesia, and Russia for marketing of
Scorpio.
.