Mahindra and Mahinra ppt
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Mahindra & Mahindra is an Indian multinational car manufacturing corporation based in Mumbai, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. Some key details: - Founded in 1945 and headquartered in Mumbai, with revenues of Rs. 105,806 Crore in 2019. - Products include automobiles, commercial vehicles, and two-wheelers sold worldwide. - Market share of automobiles in India is approximately 8%, with Maruti Suzuki having the largest share at 49%. - Targets the mid to high income demographic in urban areas of India with differentiated products at competitive prices.
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Gujarat is emerging as a major automobile hub in India due to the benefits it offers automakers. The state government provides tax benefits and has acquired over 5,000 acres of land for industry expansion. Several major automakers like Tata Motors, Maruti Suzuki, Hyundai, Ford, and PSA Peugeot Citroen have set up or are planning plants in Gujarat, taking advantage of its strategic ports, business environment, and government support. These new plants will generate thousands of direct jobs and more indirect employment opportunities, making Gujarat an important center for India's automotive industry.
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Mahindra and Mahindra Limited is an Indian automotive company and one of the largest vehicle manufacturers in India. The company was established in 1945 and is a leader in the tractor and utility vehicle market in India. It has a presence in key automotive sectors including farm equipment, automotive components, infrastructure development, and information technology. The company has grown significantly over the last 5 years at a CAGR of 14% and is expanding its operations globally through partnerships and acquisitions. Mahindra is also focused on corporate social responsibility initiatives in areas like education, environment, and health.
Imc of mid priced cars
India is projected to become the third largest automobile market in the world by 2015. Several major Indian automobile companies are profiled, including Tata Motors, Bajaj Auto, Maruti Suzuki, Mahindra & Mahindra, and Hero Honda. Maruti Suzuki dominates the passenger vehicle market with a collaboration with Suzuki. The document also provides details on the advertising budgets and strategies of some of these major automobile companies in India.
Car Care and Accessory Market
Unlike US and some other developed countries, India’s car aftermarket is totally fragmented. There are no national level players of any significance.
Car aftermarket typically has 2 parts: the workshop market where repair and servicing jobs are done; and a pure retail market, where the customer buys parts and accessories. In the US, these markets are called DFIM (do it for me) and DIY (do it yourself) market respectively.
The report focusses on a segment of the retail market: car care and accessories. By car care, we mean washing and cleaning. Accessories refers to items like seat covers, mats; electronic items like audio and security systems; car care items like cleaning and waxing products, and application tools; perfumes; and exterior products like alloy wheels, luggage carriers, trims etc.
Overall, car care and accessory market is close to a $2B market in India. A few organised players are beginning to emerge. In car detailing and cleaning, 3M India, CarzSpa and Speed Car Wash are some of the leading names. In accessories, there are online players like Autofresh.in and carindiaaccessories.in. Reliance Autozone is trying to build a brick and mortar chain.
IBR believes this is a very attractive market for organised players to focus on. Current focus of organised players has been on ‘workshop’ segment of car aftermarket. Some other have focussed on second hand car sale. We think those are the more difficult businesses as compared to car care, and just about all of them are struggling. Fixed investment is high, getting customers is not easy, and OEMs don’t want these guys to compete with their authorised dealer network.
We believe the market has missed a trick. The Car Care market has very attractive dynamics. Gross profit of 50% is available to retailers, which is an excellent margin to work with. Unorganised players are getting marginalised in many markets. The same will happen here.
Automobiles Sector Report June 2018
The document provides an overview of the automobiles sector in India. Some key points:
- India is the 4th largest automotive market globally and had sales of over 24 million vehicles in FY2018.
- The market is segmented with two-wheelers dominating domestic demand at 81% of sales.
- Production and sales have grown at a CAGR of over 7% in recent years and the sector is expected to reach $251-283 billion by 2026.
- Major players like Maruti Suzuki, Hero MotoCorp, and Ashok Leyland lead their respective segments.
Automobile Sector
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
Demand analysis on Automobile industry in India 2017-18
“Demand analysis is research done to estimate or find out the customer demand for a product or service in a particular market.”
Mahindra & Mahindra
Mahindra & Mahindra has shown overall growth over the last 5 years according to its financial statements. Its average market capitalization and number of employees have increased. Total wages and salaries have also risen steadily. However, the dividend payout percentage has declined from its peak of 20.6% in 2015 to 11.7% in 2018, indicating lower returns to shareholders in recent years. While sales per employee have increased, critical analysis of more detailed financial metrics would be needed to fully assess the company's multi-year financial performance trends.
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Mahindra and Mahinra ppt
- 3. 3.65% 7.5%
- 4. 5 10 15 20 2014-15 2015-16 2016-17 2017-18 2018-19 6.81%
- 5. SUBSTITUTES NEW ENTRANTS BARGAINING POWER OF SUPPLIERS BARGAINING POWER OF BUYERS H I G H SUBSTITUTE PORTER’S FIVE FORCE MODEL
- 6. Type Public Traded As Bse: 500250, Nse: M&M Industry Automotive Predecessor Mahindra Renault Limited Founded 02 October 1945, 74 Yrs. Headquarters Mumbai, Maharastra ,india Area Served Worldwide Products Automobiles , Commercial Vehicles ,two Wheelers Revenue Rs. 105,806 Crore (2019) Operating Income Rs. 8,870 Crore (2019) Net Income Rs. 6,061 Crore (2019) Total Assest Rs. 163,391 Crore (2019) Number Of Employees 42,875 (2019)
- 8. Maruti 49% Huyandi Motors 17% M&M 8% Tata motors 6% Honda car 5% Toyato Kriloskars 5% Renault 3% Ford motors 3% Others 4% MARKET SHARE
- 10. SEGMENT Geographic: - All over country (majority on urban) Demographics: - Middle to Upper age-group. Middle to High income. Educated middle class to upper educated class. Psychographic: - Based on a liking factors i.e. SUVs, Sedan hatchback, crossover Behavioral: - Middle to high class Middle to business class TARGETING The primary business target is midsized to large sized businessman. Company will target middle to upper level of income consumer which are able to buy the product and want value of their money and comfortable ride in city condition. Company will attract image conscious people who want to show their status symbol in the form of their car. Mahindra & Mahindra main target will be TIER I cities. POSITIONING Mahindra & Mahindra uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitor in the automobile industry. Mahindra & Mahindra is able to target such a big market is that they have something for everyone. Product development is very important for Mahindra & Mahindra due to the fact that they came out with fresh idea for every year in the automotive industry. STP&MARKET PLANNINGOFCOMPANY
- 11. 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 OCT NOV DEC JAN FEB MAR APR MAY JUNE JUL AUG SEP SALES COMPARISON SALES COMPARISON