The document discusses the selling points and target audience of NME magazine. It notes that NME's selling points include preview issues, extras, and giveaways to attract customers. The target audience is described as primarily male rock fans between students and workers, as NME features more text than images and discusses music genres associated more with males. The magazine's red, black, and white color scheme and mature cover design further target this rock/indie enthusiast demographic.
2. Selling Points
A selling point is a feature that
attracts the customer
“Ultimate preview issue”
“And tons more inside”
“22 page special”
“Win tickets”
“Free Two Door Video! %
Exclusive Tracks”
“Fan frenzy, your questions
answered”
3. Target
• NME is a relativity uni sex magazine, but could possibly
seen as more targeted at males the genre is mainly
associated with males, also the majority of the issues
feature male artists.
• Also the audience will be fans of the genre of rock and
have an interest for wider reading of the music,
therefore being rock fans and enthusiasts.
• The age of the audience would start at students, as it is
quite mature, to full/ part time workers because it
would possibly not appeal to people of a high status
because the magazine is relatively informal.
4. How they are targeted
• The colour scheme of red, black
and white can be associated with
the rock/ indie genre, therefore
targeting the fans of the genre.
• The overall cover looks more
mature than for example a pop
magazine. It features more text
than picture, for more educated
people, who may be student or
workers.