This document discusses brand valuation, including its meaning, need, and methods. Brand valuation is defined as calculating the value of a brand or the amount someone would pay for it. It is needed for brand strategy, financial reporting, mergers and acquisitions, and more. Traditional methods include cost-based, market-based, and income-based approaches. The income-based relief from royalty method and premium price method estimate value based on royalty rates and price premiums. Research-based approaches use consumer behavior metrics and brand attributes/scores. Brands account for over one-third of shareholder value on average.