The title sequence of the film "Annabelle" establishes the horror genre through Annabelle's creepy doll-like appearance and dark, ominous atmosphere. Annabelle is dressed girlishly but her makeup is smudged and scary. The setting is incredibly dark with no lights, implying spooky creatures may emerge from the darkness. It introduces Annabelle as a "living" doll with her own mind and movements that frighten people. Key themes are toys, darkness, doll, death and haunted.