The document provides an analysis of horror film openings, discussing conventions used in three example openings:
1) "Women in Black" uses vulnerable young victims, eerie sounds, Victorian costumes, antique props, and a possessed doll to establish horror conventions.
2) "Se7en" uses quick cuts, dark lighting, tense sounds, a cryptic scrapbook, and the color red to create mystery and tension.
3) "American Horror Story" features flames, blood credits on a newspaper background, a fierce tiger, and a recurring silhouette to invoke danger and mystery.
The analysis identifies conventions like death, ghosts, possessed characters, darkness, mystery, and tension-building editing and sound as