1. Questionnaire Summary
I distributed 10 questionnaires to a sample of my target audience (both
genders between the ages of 15-25)
A summary of the answers given are indicted in red Italics
1) Are you between the ages of 15-25? (Please Circle)
A. 100% yes.
2) What type of rock band would you most likely listen to? (Please
circle)
A. 50% said Arctic Monkeys/Kings of Leon
30% said Paramore/You Me at Six
20% said Avenged Sevenfold/Guns N’ Roses
3) What attracts you to listen to new rock music? (Tick your choice)
A. 20% said Reading Good Reviews
40% said The Image of the Band
60% said Similarities with the Band that you like.
50% said Seeing them Live
4) How much would you be willing to pay for a music magazine? (Tick
your choice)
A. 60% said Less than £3
5) Do you read music magazines? (Please Circle)
A. 50% said Yes.
50% said No.
6) If yes, what magazine do you read and what do you like about it?
A. 20% said NME.
30% said Kerrang!

2. 7) If no, why don’t you buy music magazines? (Please Tick)
A. 40% said they are too expensive
8) What would encourage you to buy a music magazine? (Please Tick)
A. My favourite band/artist on the cover = 100%
Free posters = 50%
Competitions = 0%
Gig guides = 60%
Interviews = 60%
Reviews on albums I like = 30%
9) Which magazine do you find most appealing? (Please Tick)
A. Kerrang! cover = 20%
NME cover = 50%
Q cover = 30%
10) What would you like to see on a magazine cover? (Circle each
type)
A. Bright colours = 70% Dark colours = 30%
One image of one band / Several images of several bands
Large masthead / Small masthead
Lots of sell lines / Not many sell lines
11) What would you like in the contents page?
12) What would you like on a double page spread?
A. For both questions there was a variety of answers. In the
contents page my target audience wants Reviews, New Music, Latest
News, Interviews and a Gig Guide.
On the double page spreads they want Quotes, Reviews,
Interviews and Lots of Images. They want mostly Bright Colours and
both Live and Photo Shoot photos.
Overall, my audience want a cheap music magazine (between £2-£3)
with one image of one band on the cover with plenty of sell lines and
bright colours. They’d like a magazine packed full of reviews,
interviews and gigs. They’d like a double page spread with plenty of
photographs on and quotes from artists.