This document describes Porter's Five Forces model applied to Kentucky Fried Chicken (KFC). It analyzes the buyer power, supplier power, threat of new entrants, threat of substitutes, and rivalry among existing firms in the fast food industry for KFC. Buyer power for KFC is high due to many competitors offering lower prices. Supplier power is low as KFC can easily switch chicken suppliers. New entrants like Radix Fried Chicken pose a threat. Substitute brands like Popeyes offer similar chicken products. McDonald's is KFC's closest rival in Malaysia's fast food market.