This document provides an overview of KFC's marketing segmentation strategies. It discusses how KFC segments the market based on demographics like age, income, and social class. Geographic segmentation focuses on major cities in Bangladesh. Psychographic segmentation looks at lifestyle and personality. Behavioral segmentation examines occasions, benefits sought, and customer loyalty. The conclusion recommends that KFC should offer home delivery to capture more customers. Overall, the document analyzes KFC's segmentation approaches and provides a high-level view of their target markets in Bangladesh.
Kentucky Fried Chicken (KFC) was first introduced in Bangladesh and has several branches located across the country. The document analyzes KFC's environment, uniqueness, strengths, weaknesses and threats. It also discusses KFC's food items and prices, recent problems regarding high prices and limited options, and recommendations to reduce prices, increase branches, offer home delivery and special menus to address issues. The summary provides an overview of KFC's presence in Bangladesh and the analysis conducted around its business operations.
McDonald's grew its brand using strategies from the Ansoff matrix, including market penetration, market development, product development, and diversification. To penetrate existing markets, McDonald's upgraded facilities, expanded hours, and customized menus to local tastes. It developed new markets by opening over 36,000 restaurants globally in 118 countries. McDonald's revamped menus to add healthier options and address obesity concerns. It also diversified into coffee shops, ice cream shops, and wedding services. McDonald's success stems from strong brand connections and relevant extensions that reduce risk for consumers.
KFC entered the Indian market in the early 1990s after economic liberalization. However, it faced significant ethical issues and protests from farmers, environmentalists, and animal rights groups. A SWOT analysis identified KFC's strengths as its global brand recognition and menu variety, but also weaknesses in understanding local customers and focus on research and development. The document analyzed KFC's marketing strategies in India and recommendations for addressing ethical concerns.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
Kentucky Fried Chicken (KFC) was founded in 1930 by Colonel Harland Sanders and has since expanded to become a global fast food franchise. KFC has focused on foreign markets since the 1960s and now has over 32,500 locations in more than 100 countries. A SWOT analysis identifies KFC's strengths as its unique recipes and brand loyalty, but also notes weaknesses such as losing U.S. market share to competitors. Opportunities exist in expanding to emerging markets, while threats include increased competition from other fast food chains. The analysis recommends KFC focus its strategy on high-growth regions like China and India to maintain its position as a market leader.
The document summarizes observations of two shoppers at a store. A woman in her middle age took three minutes to carefully consider her instant noodle options before choosing a convenient cup version. A man around age 40 shopped very quickly for fit bars, briefly looking over options before selecting a larger multi-pack for its value. Both shoppers displayed different consumer behaviors in their shopping approach and product decisions.
KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Harland Sanders and has since expanded to over 18,000 locations worldwide, making it the second largest fast food chain globally. The document provides an overview of KFC's history, products, and operations in India specifically. It details KFC's introduction and challenges in India in the 1990s due to protests, but then expansion across India in the 2000s through localization of menus and introduction of vegetarian options. Key facts are that KFC opened its first Indian location in 1995 in Bangalore and now has over 300 locations across India.
KFC In Norway (Reentry Of KFC In Norway)AbuHuzaifa17
KFC is considering expanding into Norway and must understand the country's cultural environment, which values fish and vegetables over chicken. A SWOT analysis shows opportunities in vegetarian options but threats from competition and prices. Using Porter's Diamond Model, KFC's international strategy in Norway should focus on factor conditions, related industries, and adapting its menu and demand to the local market.
Kentucky Fried Chicken (KFC) was first introduced in Bangladesh and has several branches located across the country. The document analyzes KFC's environment, uniqueness, strengths, weaknesses and threats. It also discusses KFC's food items and prices, recent problems regarding high prices and limited options, and recommendations to reduce prices, increase branches, offer home delivery and special menus to address issues. The summary provides an overview of KFC's presence in Bangladesh and the analysis conducted around its business operations.
McDonald's grew its brand using strategies from the Ansoff matrix, including market penetration, market development, product development, and diversification. To penetrate existing markets, McDonald's upgraded facilities, expanded hours, and customized menus to local tastes. It developed new markets by opening over 36,000 restaurants globally in 118 countries. McDonald's revamped menus to add healthier options and address obesity concerns. It also diversified into coffee shops, ice cream shops, and wedding services. McDonald's success stems from strong brand connections and relevant extensions that reduce risk for consumers.
KFC entered the Indian market in the early 1990s after economic liberalization. However, it faced significant ethical issues and protests from farmers, environmentalists, and animal rights groups. A SWOT analysis identified KFC's strengths as its global brand recognition and menu variety, but also weaknesses in understanding local customers and focus on research and development. The document analyzed KFC's marketing strategies in India and recommendations for addressing ethical concerns.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
Kentucky Fried Chicken (KFC) was founded in 1930 by Colonel Harland Sanders and has since expanded to become a global fast food franchise. KFC has focused on foreign markets since the 1960s and now has over 32,500 locations in more than 100 countries. A SWOT analysis identifies KFC's strengths as its unique recipes and brand loyalty, but also notes weaknesses such as losing U.S. market share to competitors. Opportunities exist in expanding to emerging markets, while threats include increased competition from other fast food chains. The analysis recommends KFC focus its strategy on high-growth regions like China and India to maintain its position as a market leader.
The document summarizes observations of two shoppers at a store. A woman in her middle age took three minutes to carefully consider her instant noodle options before choosing a convenient cup version. A man around age 40 shopped very quickly for fit bars, briefly looking over options before selecting a larger multi-pack for its value. Both shoppers displayed different consumer behaviors in their shopping approach and product decisions.
KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken. It was founded in the 1930s in Kentucky by Harland Sanders and has since expanded to over 18,000 locations worldwide, making it the second largest fast food chain globally. The document provides an overview of KFC's history, products, and operations in India specifically. It details KFC's introduction and challenges in India in the 1990s due to protests, but then expansion across India in the 2000s through localization of menus and introduction of vegetarian options. Key facts are that KFC opened its first Indian location in 1995 in Bangalore and now has over 300 locations across India.
KFC In Norway (Reentry Of KFC In Norway)AbuHuzaifa17
KFC is considering expanding into Norway and must understand the country's cultural environment, which values fish and vegetables over chicken. A SWOT analysis shows opportunities in vegetarian options but threats from competition and prices. Using Porter's Diamond Model, KFC's international strategy in Norway should focus on factor conditions, related industries, and adapting its menu and demand to the local market.
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
Coca Cola is the world's largest beverage company founded in 1886 in the US. It operates in over 200 countries and distributes various beverages including juice, energy drinks, water, and coffee through partnerships with 300 bottling companies worldwide. John Pemberton invented Coca Cola as a non-alcoholic version of coca wine in 1888. The company uses a cost leadership strategy and product differentiation to gain a competitive advantage. It employs intensive strategies like market penetration, product development, and market development to expand its market and sales globally.
McDonald's was founded in 1940 in California by the McDonald brothers. Ray Kroc took over the company in 1955 and established McDonald's Corporation, headquartered in Illinois. McDonald's serves over 53 million customers daily worldwide through over 31,000 stores in 120 countries. While both McDonald's and KFC are large global fast food chains that originated in the US, McDonald's focuses more on hamburgers and breakfast, while KFC specializes in chicken preparation methods. McDonald's has a wider variety of menu items and is larger globally but many franchises, while KFC has fewer large franchise groups.
The document discusses performance management systems at KFC. It introduces two group members and provides background on KFC's founding and operations in over 80 countries. It then outlines KFC's mission, vision, strategic goals of increasing market share and launching new products. The purpose of KFC's performance management system is to ensure employee work meets goals, expectations are clear, and opportunities for development and addressing underperformance exist. The system uses 360-degree feedback and a "My Growth Body" scale to measure behaviors, competencies and overall performance.
Casestudy on KFC through the lens of Proffesional ethics and valuesNidhiSingh619
This ppt covers the csr and professional ethics of the company KFC. The issues and the solutions related to the brand values which allows more transparency to the customer.
This document describes Porter's Five Forces model applied to Kentucky Fried Chicken (KFC). It analyzes the buyer power, supplier power, threat of new entrants, threat of substitutes, and rivalry among existing firms in the fast food industry for KFC. Buyer power for KFC is high due to many competitors offering lower prices. Supplier power is low as KFC can easily switch chicken suppliers. New entrants like Radix Fried Chicken pose a threat. Substitute brands like Popeyes offer similar chicken products. McDonald's is KFC's closest rival in Malaysia's fast food market.
This document provides an organizational review of KFC, including its vision, mission, history, organizational structure, and SWOT analysis. The vision is to be the leading food services group in ASEAN delivering quality products and service. The mission is to maximize profitability and shareholder value through sustainable growth. KFC has changed ownership several times since 1964 and is now owned by PepsiCo, which reorganized KFC under its restaurant divisions.
McDonald's was founded in 1940 in California and pioneered the fast food business model. It has since expanded globally using various growth strategies including market penetration by increasing market share, market development by opening new locations worldwide, product development such as introducing Happy Meals and new menu items tailored to local markets, and diversification into related businesses like McCafe coffee shops. While some strategies like the Golden Arch Hotel were unsuccessful, McDonald's overall focus on affordable quality food, convenience, and brand recognition has supported its continued global expansion.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
KFC faces various operational challenges including ineffective strategic planning, supply chain issues, and inefficient production processes. The document discusses KFC's performance management system and strategies for product design, quality management, and supply chain management. It provides recommendations on how KFC can enhance operations through improved strategic planning, quality control, supplier relationships, and production scheduling. Effective operation management is crucial for KFC to achieve its long-term goals.
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
KFC Pakistan provides a variety of halal and hygienic chicken products including crispy fried chicken, zingers, twisters, and burgers. It has a vision to be the leading food service group in the ASEAN region with consistent quality and excellent customer service. KFC uses strategies like differentiation, growth, and turnaround. It has competitive advantages like its dominant market share and expertise in chicken. The company follows policies and procedures centered around cleanliness, hospitality, accuracy, maintenance, product quality, and speed of service.
This document is a final project report for KFC (Kentucky Fried Chicken) submitted by students at GIFT Business School. It includes an introduction to KFC as a company, discussing its founding, expansion globally and in Pakistan. It also provides details on KFC's nature of business as a fast food franchise, its current products offered in Pakistan, and discusses the CHAMPS program which focuses on customer expectations. The document concludes with a section on the size of KFC as a business and identifies maintaining market leadership as a key strategic issue.
KFC began as "Sanders Court & Cafe" in 1930 and was founded as Kentucky Fried Chicken in 1952 by Colonel Harland Sanders. It has since grown into a global chain with over 18,000 outlets worldwide. Some key events in KFC's history include developing the original 11 herbs and spices recipe in 1939, franchising beginning in 1959, and becoming a publicly traded company in 1966. KFC has faced challenges expanding internationally and addressing health concerns, but remains one of the largest fast food chains globally under parent company Yum! Brands.
This document presents a SWOT analysis of KFC, summarizing its key strengths, weaknesses, opportunities, and threats. KFC's strengths include being the second largest food seller globally, generating $1 billion in revenue annually, and having a strong international presence. Weaknesses are rapidly increasing food prices, weak advertising, daily losses from unsold food, and a lack of focus on R&D. Opportunities exist in increasing delivery services and introducing new product lines. Threats include high prices, many competitors, changing customer demands, and increasing wage rates affecting menu prices.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
The document provides information about McDonald's corporation. It summarizes that McDonald's was started in 1940 as a barbecue drive-in restaurant and was founded by two brothers in California. By 1958, McDonald's had sold its 100 millionth hamburger. McDonald's operates restaurants through franchises and affiliate owners. The corporation derives revenues from franchise fees and sales in company-operated restaurants.
KFC is having a very good atmosphere for its employee to work and the corporate culture is also good to
deal with but there is little problem with the management issues that should be solved. The food quality
and services offered by KFC are excellent. KFC always keeps introducing new variety of chicken and
edible products that helps in continuous improvement and growth in the profit margins. Today’s
generation is very health conscious and prone to hypertension was thinking what if KFC offers or add
fresh produced products such as fruits and vegetables in their menu it can increase their sales as even
vegetarian people can enter KFC and can enjoy the delightful ambient. In terms of 4 P’s KFC is doing
exceptionally excellent.
Kentucky Fried Chicken (KFC) is one of the largest fast food chains in the world. It focuses on chicken products and uses a 7Ps marketing strategy. For products, KFC offers various chicken dishes, sides, and beverages. It uses a mixed bundling pricing strategy, targeting different segments with combo deals and a la carte options. KFC locations are found in major cities and tier 2 areas globally. The company promotes through in-store displays, coupons, and partnerships. KFC aims to position itself as a high quality brand through distinctive packaging and upscale environments.
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
Coca Cola is the world's largest beverage company founded in 1886 in the US. It operates in over 200 countries and distributes various beverages including juice, energy drinks, water, and coffee through partnerships with 300 bottling companies worldwide. John Pemberton invented Coca Cola as a non-alcoholic version of coca wine in 1888. The company uses a cost leadership strategy and product differentiation to gain a competitive advantage. It employs intensive strategies like market penetration, product development, and market development to expand its market and sales globally.
McDonald's was founded in 1940 in California by the McDonald brothers. Ray Kroc took over the company in 1955 and established McDonald's Corporation, headquartered in Illinois. McDonald's serves over 53 million customers daily worldwide through over 31,000 stores in 120 countries. While both McDonald's and KFC are large global fast food chains that originated in the US, McDonald's focuses more on hamburgers and breakfast, while KFC specializes in chicken preparation methods. McDonald's has a wider variety of menu items and is larger globally but many franchises, while KFC has fewer large franchise groups.
The document discusses performance management systems at KFC. It introduces two group members and provides background on KFC's founding and operations in over 80 countries. It then outlines KFC's mission, vision, strategic goals of increasing market share and launching new products. The purpose of KFC's performance management system is to ensure employee work meets goals, expectations are clear, and opportunities for development and addressing underperformance exist. The system uses 360-degree feedback and a "My Growth Body" scale to measure behaviors, competencies and overall performance.
Casestudy on KFC through the lens of Proffesional ethics and valuesNidhiSingh619
This ppt covers the csr and professional ethics of the company KFC. The issues and the solutions related to the brand values which allows more transparency to the customer.
This document describes Porter's Five Forces model applied to Kentucky Fried Chicken (KFC). It analyzes the buyer power, supplier power, threat of new entrants, threat of substitutes, and rivalry among existing firms in the fast food industry for KFC. Buyer power for KFC is high due to many competitors offering lower prices. Supplier power is low as KFC can easily switch chicken suppliers. New entrants like Radix Fried Chicken pose a threat. Substitute brands like Popeyes offer similar chicken products. McDonald's is KFC's closest rival in Malaysia's fast food market.
This document provides an organizational review of KFC, including its vision, mission, history, organizational structure, and SWOT analysis. The vision is to be the leading food services group in ASEAN delivering quality products and service. The mission is to maximize profitability and shareholder value through sustainable growth. KFC has changed ownership several times since 1964 and is now owned by PepsiCo, which reorganized KFC under its restaurant divisions.
McDonald's was founded in 1940 in California and pioneered the fast food business model. It has since expanded globally using various growth strategies including market penetration by increasing market share, market development by opening new locations worldwide, product development such as introducing Happy Meals and new menu items tailored to local markets, and diversification into related businesses like McCafe coffee shops. While some strategies like the Golden Arch Hotel were unsuccessful, McDonald's overall focus on affordable quality food, convenience, and brand recognition has supported its continued global expansion.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
KFC faces various operational challenges including ineffective strategic planning, supply chain issues, and inefficient production processes. The document discusses KFC's performance management system and strategies for product design, quality management, and supply chain management. It provides recommendations on how KFC can enhance operations through improved strategic planning, quality control, supplier relationships, and production scheduling. Effective operation management is crucial for KFC to achieve its long-term goals.
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
KFC Pakistan provides a variety of halal and hygienic chicken products including crispy fried chicken, zingers, twisters, and burgers. It has a vision to be the leading food service group in the ASEAN region with consistent quality and excellent customer service. KFC uses strategies like differentiation, growth, and turnaround. It has competitive advantages like its dominant market share and expertise in chicken. The company follows policies and procedures centered around cleanliness, hospitality, accuracy, maintenance, product quality, and speed of service.
This document is a final project report for KFC (Kentucky Fried Chicken) submitted by students at GIFT Business School. It includes an introduction to KFC as a company, discussing its founding, expansion globally and in Pakistan. It also provides details on KFC's nature of business as a fast food franchise, its current products offered in Pakistan, and discusses the CHAMPS program which focuses on customer expectations. The document concludes with a section on the size of KFC as a business and identifies maintaining market leadership as a key strategic issue.
KFC began as "Sanders Court & Cafe" in 1930 and was founded as Kentucky Fried Chicken in 1952 by Colonel Harland Sanders. It has since grown into a global chain with over 18,000 outlets worldwide. Some key events in KFC's history include developing the original 11 herbs and spices recipe in 1939, franchising beginning in 1959, and becoming a publicly traded company in 1966. KFC has faced challenges expanding internationally and addressing health concerns, but remains one of the largest fast food chains globally under parent company Yum! Brands.
This document presents a SWOT analysis of KFC, summarizing its key strengths, weaknesses, opportunities, and threats. KFC's strengths include being the second largest food seller globally, generating $1 billion in revenue annually, and having a strong international presence. Weaknesses are rapidly increasing food prices, weak advertising, daily losses from unsold food, and a lack of focus on R&D. Opportunities exist in increasing delivery services and introducing new product lines. Threats include high prices, many competitors, changing customer demands, and increasing wage rates affecting menu prices.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
The document provides information about McDonald's corporation. It summarizes that McDonald's was started in 1940 as a barbecue drive-in restaurant and was founded by two brothers in California. By 1958, McDonald's had sold its 100 millionth hamburger. McDonald's operates restaurants through franchises and affiliate owners. The corporation derives revenues from franchise fees and sales in company-operated restaurants.
KFC is having a very good atmosphere for its employee to work and the corporate culture is also good to
deal with but there is little problem with the management issues that should be solved. The food quality
and services offered by KFC are excellent. KFC always keeps introducing new variety of chicken and
edible products that helps in continuous improvement and growth in the profit margins. Today’s
generation is very health conscious and prone to hypertension was thinking what if KFC offers or add
fresh produced products such as fruits and vegetables in their menu it can increase their sales as even
vegetarian people can enter KFC and can enjoy the delightful ambient. In terms of 4 P’s KFC is doing
exceptionally excellent.
Kentucky Fried Chicken (KFC) is one of the largest fast food chains in the world. It focuses on chicken products and uses a 7Ps marketing strategy. For products, KFC offers various chicken dishes, sides, and beverages. It uses a mixed bundling pricing strategy, targeting different segments with combo deals and a la carte options. KFC locations are found in major cities and tier 2 areas globally. The company promotes through in-store displays, coupons, and partnerships. KFC aims to position itself as a high quality brand through distinctive packaging and upscale environments.
This document provides an overview and analysis of KFC as a company. It begins with an introduction to KFC's history and founder Colonel Sanders. It then includes a table of contents and sections on the macro environment using a PESTLE analysis, microenvironment including stakeholders, competition, customers, and suppliers. It analyzes KFC's political, economic, social, technological, legal and environmental factors. It identifies KFC's main stakeholders as owners and franchise owners. Other stakeholders discussed include financial publics, media publics, government publics, citizens groups, local publics, general publics, internal publics and competitors like McDonald's, Burger King, Pizza Hut and Taco Bell. It notes KFC's large
KFC is a fast food restaurant chain known for fried chicken that was founded in 1952 in Utah by Colonel Harland Sanders. It operates as a subsidiary of Yum! Brands. KFC focuses on chicken pieces, sandwiches and sides, though it also offers other meats and regional items internationally. While known for fried chicken, it has expanded its menu to include grilled options. KFC has experienced rapid growth in India with over 100 locations across major cities targeting urban consumers aged 15-45 in the A, B and C income groups.
- KFC was founded in 1930 by Harland Sanders in Kentucky and became renowned for its secret chicken recipe and pressure frying cooking method.
- It began franchising in the 1950s and expanded globally, changing ownership several times including being acquired by PepsiCo and forming Yum! Brands which owns KFC, Pizza Hut, and Taco Bell.
- KFC's vision is to be the leading integrated food services group in Asia Pacific based on quality products and customer service while its mission is to be the leader in quick service restaurants through friendly service, quality food, and clean atmosphere.
This document provides information about KFC (Kentucky Fried Chicken) group 11's project. It discusses:
- The founding and headquarters of KFC
- KFC's operations in India including introducing vegetarian options to cater to local preferences
- KFC's menu categories in India including vegetarian dishes, chicken dishes, desserts, and drinks
- How KFC segments and targets its market in India through geographic, demographic, psychographic and behavioral segmentation
- KFC's strategies around product, positioning, store design, communication, customer service and supply chain management.
KFC was founded in 1950 by Colonel Harland Sanders. It has since grown into one of the largest fast food chains in the world, known for its secret blend of 11 herbs and spices used to season fried chicken. The presentation discusses KFC's history, mission statement, 4Ps (Product, Price, Place, Promotion), and SWOT analysis. It outlines KFC's product lines, pricing strategies, direct distribution channels, and advertising focusing on logos and slogans. Strengths include strong franchises and trademarks, while weaknesses are a lack of customer knowledge and R&D focus. Opportunities exist in new products and markets, while threats include inflation, health trends, and political instability.
KFC supports social and educational initiatives in Pakistan. It opened the first KFC outlet staffed entirely by hearing impaired employees to provide them job opportunities and promote inclusion. KFC also hosts annual Teacher's Conventions to support education and has provided over 2.5 million meals to underprivileged children through its membership in the Foundation for Corporate Social Responsibility in Poland.
Kfc project superior university lahoreArslan Akram
1) This document provides an analysis of KFC's operations in Pakistan. It discusses KFC's history, vision, mission, objectives, values, products, SWOT analysis, and marketing strategy.
2) KFC has segmented the Pakistani market based on demographics, behavior, and geography. The analysis recommends that KFC introduce new menu items, offer discount packages, expand its store network, and invest in promotional campaigns.
3) In conclusion, KFC is a major employer in Pakistan and contributes significantly to the local economy and tax revenue. However, the analysis suggests areas where KFC can improve its products and marketing to further grow its market share.
1. The document discusses starting a KFC franchise business in Solapur, India. KFC is the world's largest restaurant chain and is famous for its fried chicken.
2. Solapur is a good location for a KFC franchise due to its growing youth population and economy. However, starting a KFC franchise requires a large investment of 50-70 lakh rupees.
3. To succeed, the franchise must understand customer segmentation in India and price products competitively while maintaining KFC's standard and brand image.
KFC is a fast food chain known for fried chicken that was founded in 1952 in Kentucky. It operates over 20,000 locations globally and has become a segment of Yum! Brands. KFC focuses on chicken pieces, sides, and sandwiches. While its core product is fried chicken, it also offers grilled options and regional variations outside the US. The company uses marketing strategies like targeting families and opening locations in high-income areas. It also employs the 4 P's of marketing - producing signature recipes, competitive pricing, promotions through advertising, and prime high-traffic placement of restaurants. KFC has seen success in India through over 100 locations across major cities and follows CRM practices to engage customers.
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC JospehStull43
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
The document provides a research plan conducted by team KFC. It includes an overview of their situational analysis of KFC, including details on the company, products, sales history, pricing, advertising, target audience and competition. It then outlines three separate research phases they conducted - a survey, concept testing focus groups, and copy testing focus groups. The focus groups provided feedback that helped develop new advertising concepts and ads to test.
Southbound is a new food truck in Orlando, Florida that serves grilled cheese sandwiches and hot dogs. The owners, Kelly and Bob Van Epps, saw an opportunity in the Orlando market for a food truck specializing in these items. Southbound uses local and fresh ingredients in its specialty sandwiches and soups. Kelly oversees daily operations as executive chef while Bob manages the truck. Their goal is to become one of the most popular food trucks in central Florida through quality food and a unique rock and roll themed menu.
SYED ADEEL ALI _ KFC Presentation1.pptxSyedAdeelAli7
KFC is the world's largest chicken restaurant chain with over 10,000 locations in 80 countries. It first opened in Kentucky in 1930 and now has over 19,000 locations globally. In Pakistan, KFC has a presence in 18 major cities with over 68 outlets offering halal and hygienic fried chicken and other products like burgers and fries. KFC uses a POLCA management approach focused on planning, organizing, leading, controlling, and assuring quality.
The document acknowledges and thanks the many people who helped complete the project. It provides an executive summary that introduces McDonald's and KFC as direct competitors in the fast food industry. It briefly outlines the history of both companies and compares their missions, visions, products, and SWOT analyses. The report aims to understand consumer behavior and preferences between McDonald's and KFC through surveys.
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC .docxcroysierkathey
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
McDonalds and KFC are two major global fast food brands known for selling cheap food quickly. McDonalds primarily sells hamburgers and fries while KFC focuses on fried chicken. Both brands use mascots and slogans to promote their core offerings of tasty, affordable meals. While convenient options, they face criticism over their perceived contributions to obesity and poor environmental practices within their supply chains. However, as global brands they also invest in social responsibility and have stricter standards than many smaller restaurants.
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2. 2
Chapter- 1
1.1 Executive Summary
Idea is the key of Business.
Each business is established
to accomplish something, KFC
is not any exception. Starting
from 1930 its journey from
Colonel Harland Sander’s
small kitchen in the small front
room of a gas station in
Corbin, Kentucky, U.S.; to
2012 it have been serving complete friends and family meals at affordable prices. There
are over 15000 KFC outlets in 105 countries and territories around the world. It has
several outlets in Bangladesh also.
KFC is an established brand image in our country, but in recent days various local
competitors has been growing as threat to the KFC market share. So here is the
solution with fresh new ideas to market and promote KFC and hold on to its profit share
and to take in order to keep pace with the changing fast food market in Bangladesh.
3. 3
1.2 Introduction
KFC (Kentucky Fried Chicken) is the world largest and most well known chicken
restaurant, with chains in more than 10 thousand locations and worldwide in 80
countries. KFC and its franchised employees are more than 200 thousand in all over the
world.
John Y Brown and Jerry Messy purchased KFC for USA for $2 million in 1964 that time
KFC become a corporation. After five years, Colonel buys first 100 shares of KFC. In
1986, Pepsi Company purchased KFC. Pepsi company changed the logo from
Kentucky fried chicken to KFC in 1991 and then in 1992 KFC 1000th restaurant opened
in Japan and in 1994 9000th restaurant in china.
KFC is the part of Tricon global restaurant. Tricon global restaurant is the world largest
restaurant group, with in nearly 100 countries around the world, which in turn was spun
off in 1997, and has now been renamed to Yum! Brands. In 1997, KFC franchised with
GrayMecanza International and started work in Pakistan. Rawalpindi branch started
work in 1999 and in Islamabad in August 2002 and now in Pakistan; there are 45 outlets
nation-wide.
In Bangladesh Transcom Foods Limited, a concern of Transcom Group is the
franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in
1997,September at Gulshan, Dhaka with a seating capacity of 178 persons. KFC
restaurant has been opened in 2009 at lalkhan Bazar circle, Chittagong with a seating
capacity of 120 persons. Till now there are 9 branches of KFC in Bangladesh. 9 of them
are in Dhaka. In the coming days, KFC plans roll out more restaurants in Bangladesh.
1.3 Purpose
The purpose of this report is to knowabout “Marketing Segmentation” of “KFC”.
1.4 Scope of the report
This report is about Segmentation of marketing plans of “KFC” .This report focus on
consumer behaviour, social class, personality, hectic lifestyle and what consumer
perception about “KFC”. Survey, asking different question from people, visiting different
blog sites to collect information about consumer behaviour, personality, and hectic
lifestyle is the way to make this report. It also expresses company growth opportunity of
the market.
4. 4
1.5 Methodology
I used different types of method, to prepare this report. From our text book, survey,
journal, articles, visiting different website to collect information.
Sources of information-
The sources of data collection are primary, target population, secondary.
Primary data source-
Usually primary data collected from the survey. I went various places and gathered
through informal interviews of the employee working over under “KFC” and gathered
more information from group discussion and personal observation as resource.
Target population-
“KFC” target consumers are upper- middle class. The target is on each and every
society. Both male and female customers are focused by “KFC”. Gender does not play
any role here.
Secondary data source –
Secondary sources had also used to collect information. We collect information from our
text book of “Marketing Management” by” Philip Kotller”, features and articles published
in newspaper and other journal, visiting website of “KFC” to access their company
background, services, marketing strategy and mix.
1.6 Limitations
This report has many limitations. When I prepared this report I faced many problems. If
no problem has seen the report would become more meaningful and well established.
The limitations of our study are given below:
Time limitation
Lack of information
Unavailable resources
Less experience effort
5. 5
Chapter- 02
2.1 Products
Product is anything is offering in the market for sale. KFC (Kentucky Fried Chicken) is
the world's largest chain of fried chicken fast food restaurants which is offering its
special product to their customer. Kentucky Fried Chicken is famous for its chicken,
which is a blend of 11 herbs and species, which gives it the flavor everyone is crazy
about it. KFC offering product are:
Source: www.google.com
2.2 Hot and crispy Chicken:
Freshly double breaded by hand to make sure every tender, juicy bite starts with a
crispy, flaky crunch.
Source: www.google.com
6. 6
2.3 Fiery Grilled
Marinated and seasoned with a blend of herbs and spices, and then grilled to
perfection, Fiery Grilled Chicken is spicy, juicy and truly irresistible.
Source: www.google.com
2.4 KFC Twister
Two freshly prepared, Extra Crispy white meat chicken strips with shredded iceberg
lettuce, fresh tomatoes, and pepper mayo sauce - all wrapped together in a soft, warm
tortilla.
Source: www.google.com
2.5 KFC Rice
KFC’s first-ever rice meal, a delectable combination of crispy chicken fillet and fluffy
white rice with Original Recipe sauce or spicy tomato sauce. To make it more
refreshing, KFC Rice Meals come with regular NESTEA® Green Tea. These all new
sensations will give everyone the energy to excel!
Source: www.google.com
7. 7
2.6 Sandwiches
There are several types of sandwiches in KFC. They are Zinger Burger, Hot Zinger
Burger, Veggie Burger and Fusion Burger. These burgers available with different size
and prices.
Source: www.google.com
2.7 Potato Wedges
These crispy potatoes are seasoned with a special blend of herbs and spices so good
they’ll drive a wedge between you and the common french fry forever.
Source: www.google.com
2.8 Popcorn Nuggets
All white meat, like every nugget should be. Our extra crispy Popcorn Nuggets are
made from 100 percent solid white meat. Grab a box to go or add them as a side.
Source: www.google.com
8. 8
2.9 French Fries
Fresh Potato boiled with pinch of salt and turmeric and made mouthwatering French
fries.
Source: www.google.com
2.10 Coleslaw
Freshly prepared in store with cabbage, carrots, just the right amount of onion and our
signature dressing. Our cole slaw can teach your family-reunion cole slaw a thing or
two.
Source: www.google.com
2.11 Krushers
'Krushers' is a cold drink made from a unique combination of chocolate, cookie bits,
coffee, dairy and ice, available in 5 mouth-watering flavors.
Source: www.google.com
9. 9
Chapter- 3
3.1 Market Segmentation
Running a successful business is not like a field of dreams; you can build it but they
might not come true. You have to let people know about the product or service you
offer, and persuade them to buy or use it. And you have to let people know about your
product or service repeatedly. Market segmentations are the techniques used to attract
the right customer.
Objectives of segmentation are:
1) To reduce risk in deciding where, when, how, and to whom a product, service, or
brand will be marketed;
2) To increase marketing efficiency by directing effort specifically toward the designated
segment in a manner consistent with that segment's characteristics.
3.2 Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on
variables such as age, gender, family size, income, occupation, education, religion, race
and nationality. As one might expect, demographic segmentation variables are amongst
the most popular bases for segmenting customer groups. Also, for practical reasons,
there is often much more data available to help with the demographic segmentation
process.
KFC give their concern in following demographic segmentation:-
Age:
One of the first variables of demographic segmentation is age. This is because
consumer needs and wants change with their age. In KFC Generally there is no age
limit focus by the KFC. The target and focus is on each and every individual in a society.
KFC finds its largest demographic in the young of any society.
Life cycle stage:
Closely connected to age, the life cycle stage of a consumer group defines what will be
the need of that particular customer. For this KFC offer kids meal with toys and veggi
burger for old age people. This demographic segment cannot be said as an “Age”
segment because these customers are in specific phase of their “Life”.
Income:
Another popular basis for segmentation is income. A person’s income level combined
with its accumulated wealth is the major determinant of the consumers’ willingness to
purchase a product. Income is the main decisive factor that influences consumers
purchasing power. Consumers with low incomes may not be able to purchase their
desired products whereas consumer with higher incomes may not be satisfed with the
existing product.
10. 10
In KFC Income is an important key factor for KFC. This factor decides which class is to
be targeted. In the early rise of KFC they focused on the upper class but slowly are
introducing economy meals that attract the lower to middle classes.
Social Class:
This plays a vital role in the demographic factor of the KFC. Generally they target upper
class, upper middle class, middle class and middle lower class. Because the items KFC
sell are very expensive.
3.3 Geographic segmentation
The market is segmented according to geographic criteria—nations, states, regions,
countries, cities, neighbourhoods, or zip codes.. With respect to region, in rainy regions
you can sell things like raincoats, umbrellas and gumboots. In hot regions you can sell
summer wear. In cold regions you can sell warm clothes.
KFC in Bangladesh only focus following geographic segmentation. These are:-
City:
Because Bangladesh is a developing country and the fast food business highly
profitable in only Dhaka and Chittagong city that’s why KFC only focus on this two city.
Key Spots are:
Tourist spots
Commercial Areas
University
3.4 Psychographic Segmentation
Psychographic segmentation is dividing a market into different groups based on social
class, lifestyle, or personality characteristics is called psychographic segmentation.
KFC divides market on the basis of psychographic variables like:
Life Style (Lifestyle is not specific)
Personality (Personality is ambitious and authoritarian)
3.5 Behavioural Segmentation
In behavioural segmentation, consumers are divided into groups according to their
knowledge of, attitude towards, use of or response to a product. It is actually based on
the behavior of the consumer.
Occasions:
The first form of behavioral segmentation is selling product in different occasions. In
Bangladesh KFC can permit their customer to celebrate various occasions. They also
11. 11
offer their customer on cricket match “KFC Popcorn Chicken”, on Valentine’s Day
special couple discount offer.
Benefits:
Several products are targeted towards the benefits sought by the customer. For this
KFC only focus some social class.
Loyalty Status:
There are two ways to grow a business. First is to acquire new customers and second is
to retain your existing customers. The more loyal your customer is to you, the more your
customer base will increase. That’s one more kind of behaviour which marketers target.
In case of KFC, they have some advantage because they are well known chain
international fast food company.
12. 12
Chapter-4
4.1 Conclusion
KFC is the largest brand of Yum Restaurants, a company that owns other leading
brands like Pizza Hut, Taco Bell, A&W and Long John Silver. Transcom foods limited
have brought KFC franchise in Bangladesh for the first time In Gulshan area, Dhaka.
KFC has introduced many offerings for its growing customer base in Bangladesh while
staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its
signature dishes include the “crispy outside, juicy inside” Hot and Crispy Chicken,
flavourful and juicy Original Recipe chicken, the spicy, juicy & crunchy Zinger Burger,
Toasted Twister, Chicken Bucket and a host of beverages and desserts. For the
vegetarians in India, KFC also has great tasting vegetarian offerings that include
the Veggie Burger, Veggie and etc.
KFC has the culture of team. Teams are blending of old and new employees but KFC
more on old employees. The firm believes in learning of old employees then recruiting
new employees. Moreover product highly refreshes the oldness as recipe is modified
according the culture.
In recent survey it has been proved that most people in love to take home parcel rather
than dining out, but unfortunately KFC do not have any home delivery service like
McDonald or other food chain storestherefore, we would say that KFC should definitely
have a home delivery service.
KFC is one of the few food brands that have been surviving for so long with an
aristocratic brand image. Just because of its quality it has been holding a competitive
position so far. We expect to grow its reputation and business in future and hope our
marketing plan will contribute in reaping the root towards a successful food chain in its
brighter future.
4.2 Recommendation:
KFC builds on past concepts. One of the most important and oldest resources “The
secret recipe” of 11 herbs is still used in meals, with modifications according to the taste
of local market. Most of the new meals offered are based on the old product concept of
providing quality chicken. It is very appreciable work to sustain old taste within
generation to generation.
13. 13
Chapter-5
5.1 References:
Website Access Date Time
https://www.boundless.com/marketing/textbooks/boundless-
marketing-textbook/consumer-marketing-4/market-
segmentation-36/the-importance-of-market-segmentation-
187-4063/
15.07.2017 2.30 pm
http://en.wikipedia.org/wiki/Break_even_analysis 15.07.2017 2.45 pm
http://www.kfcbd.com/aboutus_kfcbang.htm 15.07.2017 3.00 pm
http://www.gmarketing.com/ 15.07.2017 3.15 pm
http://www.scribd.com/doc/17818440/KFC-marketing-
strategies
15.07.2017 3.30 pm
http://www.scribd.com/doc/9259321/KFC-New-Product-Plan 15.07.2017 3.35 pm
http://marketing.about.com/od/marketingplanandstrategy/a/
Marketing-Strategy-Vs-Marketing-Plan.htm
15.07.2017 3.47 pm
https://www.kfc.com/menu/chicken/extra-crispy 01.08.2017 11.10
am
http://archive.thedailystar.net/lifestyle/2010/10/02/page01.ht
m
01.08.2017 11.20
am
http://www.thedailystar.net/news-detail-157478 01.08.2017 11.35
am
https://kfcbd.com/menu/ 01.08.2017 11.43
am
https://www.kfc.co.in/menuchicken-Chicken_2pc.php 01.08.2017 11.50
am
http://www.ainycooks.com/kfc 01.08.2017 2.07 am