The document discusses Blender, an American music magazine, as an example to base a new music magazine on. Blender began in 1994 as a digital CD-ROM magazine and later launched print and web editions. It featured lists of popular music and celebrities. The document discusses targeting a readership of 16-24 year olds and using eye-catching design elements like prominent images of celebrities, simple color schemes, and fonts to attract both female and male readers.