The document summarizes a magazine case study on The Rolling Stone magazine. It discusses the magazine's founding in 1967 in San Francisco by Jan Wenner. The magazine focuses on popular culture, politics, and music. The document analyzes a front cover featuring Britney Spears from the 1990s/2000s era, noting the provocative pink background theme fits her pop star image while still maintaining her legacy. Key elements like the iconic curled logo and use of color are highlighted.

1. Magazine Case Study – The Rolling Stone By Rosalie Pilkington

2. Contents of this power point Explore the beginnings of the Rolling Stone Discuss its success Annotate a front cover from the magazine Explain what I have learn from my research .

3. History Founded in 1967 San Francisco – American Jan Wenner (Who still edits and publishes) and Ralph J.Gleason

4. Format of the magazine Produced every 2 weeks Focuses on popular culture and politics as well as music

5. Rolling stone is … “ not just about the music, but about the things and attitudes that music embraces” Jan Wenner.

6. covers from the past Appearing on the front of the Rolling Stone is many musicians dream , having featured many of the biggest names in the world throughout its decades of success .

7. Front cover analysis I set out to find a rather generic cover of rolling stone , although there have been many ‘special editions’ in which the style of the cover changes , I feel it was important to explore the generic features of music magazines , more importantly the classic features of Rolling Stone that make it unique to other available magazines .

8. Why I chose the cover Britney Spears Is a classic icon of the 90’s/early 2000’s and debatably one of the greatest pop stars of all time . Wanting to break away from her early Disney career the magazine cover is provocative whilst still maintaining the ‘pop princess’ legacy which remains today .

10. Logo . The Rolling stone has always had the same logo , the curled font links back to its 1960’s roots , whilst its bold and clear style makes it look still somewhat fashionable . The success of the magazine , has led for the logo to be easily recognisable (much like that of other large companies , e.g. mc Donald's) thus making it stand out amongst the many different music magazines available . Its continued use makes the logo iconic . , Colour of Logo. Although the style of the classic magazine logo remains the same , for this particular front cover the colour of the logo has been changed . In its normal form the rolling stone logo is red , making it easily stand out as well as being a colour attracting both genders . To go with the pink background and general ‘bubble gum pop’ theme , the logo colour has been changed to lilac. The grey tones in this shade of lilac make it a bit more appealing to males , regardless of it being a colour often associated with females . The bold use of colour is also vital to make it clear which magazine the customer is purchasing .

11. Annotation of the image . Background colour . Stereotypically a young and girly colour , the use of pink sets the general theme for the image , pop music has a mainly female audience thus the use of such a colour will attract them to the magazine . Subject of Image He pink satin background portrays the idea of Britney being on a bed . The clothing in the photo is provocative (underwear) , linking this to the idea of the bed , the photo has strong connotations of sex , this helps draw in a male audience for the magazine . Lighting and airbrushing Specific lighting has been used to highlight parts of her body , adding emphasis to them to draw attention , we can see this around the bus , stomach and legs . Airbrushing has also been used to add shading and draw away from ‘faults’ in her skin tone , giving the illusion of the ‘perfect’ body . Males will buy the magazine as she is stereotypically ‘good looking , and females will buy it as they aspire to be like her .

12. Layout Logo The logo (name) of the magazine is placed clearly at the top of the page , this makes it easy to see which magazine it is , meaning people may buy it based solely on its reputation . Sub Headings We can see a various amount of articles within the edition , mentioned on the front cover , the subjects are varied (history , music and politics) , drawing in people of a range of different interests . The subheadings are placed around the image of Britney as not to draw away from it , but still in a clear white font to make them readable , a larger font is used to draw attention to the subject , and a less bold slightly smaller font to give a brief explanation of the point .

13. What I learnt from this magazine cover It is important that the magazine appeals to a male and female audience to attract a larger group of readers Use of bold colours as well as the theme of the photo can be used to portray a subject in a certain way .

14. Thank You for Listening !