The document summarizes a magazine case study on The Rolling Stone magazine. It discusses the magazine's founding in 1967 in San Francisco by Jan Wenner. The magazine focuses on popular culture, politics, and music. The document analyzes a front cover featuring Britney Spears from the 1990s/2000s era, noting the provocative pink background theme fits her pop star image while still maintaining her legacy. Key elements like the iconic curled logo and use of color are highlighted.

1. Magazine Case Study – The Rolling Stone By Rosalie Pilkington

6. covers from the past Appearing on the front of the Rolling Stone is many musicians dream , having featured many of the biggest names in the world throughout its decades of success .

10. Logo . The Rolling stone has always had the same logo , the curled font links back to its 1960’s roots , whilst its bold and clear style makes it look still somewhat fashionable . The success of the magazine , has led for the logo to be easily recognisable (much like that of other large companies , e.g. mc Donald's) thus making it stand out amongst the many different music magazines available . Its continued use makes the logo iconic . , Colour of Logo. Although the style of the classic magazine logo remains the same , for this particular front cover the colour of the logo has been changed . In its normal form the rolling stone logo is red , making it easily stand out as well as being a colour attracting both genders . To go with the pink background and general ‘bubble gum pop’ theme , the logo colour has been changed to lilac. The grey tones in this shade of lilac make it a bit more appealing to males , regardless of it being a colour often associated with females . The bold use of colour is also vital to make it clear which magazine the customer is purchasing .

11. Annotation of the image . Background colour . Stereotypically a young and girly colour , the use of pink sets the general theme for the image , pop music has a mainly female audience thus the use of such a colour will attract them to the magazine . Subject of Image He pink satin background portrays the idea of Britney being on a bed . The clothing in the photo is provocative (underwear) , linking this to the idea of the bed , the photo has strong connotations of sex , this helps draw in a male audience for the magazine . Lighting and airbrushing Specific lighting has been used to highlight parts of her body , adding emphasis to them to draw attention , we can see this around the bus , stomach and legs . Airbrushing has also been used to add shading and draw away from ‘faults’ in her skin tone , giving the illusion of the ‘perfect’ body . Males will buy the magazine as she is stereotypically ‘good looking , and females will buy it as they aspire to be like her .

12. Layout Logo The logo (name) of the magazine is placed clearly at the top of the page , this makes it easy to see which magazine it is , meaning people may buy it based solely on its reputation . Sub Headings We can see a various amount of articles within the edition , mentioned on the front cover , the subjects are varied (history , music and politics) , drawing in people of a range of different interests . The subheadings are placed around the image of Britney as not to draw away from it , but still in a clear white font to make them readable , a larger font is used to draw attention to the subject , and a less bold slightly smaller font to give a brief explanation of the point .

14. Thank You for Listening !